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从“好客”到“宠客”,文旅大省明确进阶方向
Core Viewpoint - Shandong aims to enhance its cultural tourism industry by leveraging its rich resources and creating a high-quality development model that distinguishes it as a leading destination in the sector [2][4]. Group 1: Development Strategies - The Shandong provincial meeting emphasized the need to create new advantages in six areas: quality enhancement, diversified development, digital intelligence, collaborative progress, foundational support, and market environment [2]. - The introduction of the "Good Guest Shandong. Qilu No. 1" tourist train aims to connect cultural tourism resources along its route, enhancing visitor experiences and promoting regional tourism [3]. Group 2: Cross-Industry Integration - The integration of cultural tourism with other industries is seen as a way to generate new business models and meet the personalized consumption demands of tourists [3]. - Recent events, such as a concert in Jinan, have successfully driven comprehensive tourism consumption, generating 2.46 billion yuan in revenue [3]. Group 3: Service Enhancement - The importance of service quality in tourism competitiveness is highlighted, with initiatives like the introduction of climbing assistance robots at Mount Tai to improve visitor experiences [4]. - The rise in inbound tourism, particularly from South Korea, presents an opportunity for Shandong to optimize services such as payment systems and multilingual support to enhance the visitor experience [4].
超百万人围观!新会登广交易云推会邀全国人民“五一”逛侨乡,品陈皮
Nan Fang Nong Cun Bao· 2025-04-29 09:33
Core Viewpoint - The "Guangzhou Trading Bay Area Cultural Tourism 'Circle of Friends' Cloud Promotion Conference" successfully attracted nearly 1.4 million viewers, highlighting the cultural and tourism resources of Xinhui District, particularly its famous Chenpi (dried tangerine peel) [4][6][9]. Group 1: Event Overview - The cloud promotion event was hosted by Guangzhou Trading Group's Guangzhou Property Exchange and was broadcasted live on NetEase [3]. - The event showcased Xinhui's unique cultural tourism resources, including its historical significance and local specialties, which sparked active discussions among viewers [5][6][9]. Group 2: Xinhui's Cultural and Tourism Resources - Xinhui, with over 1,800 years of history, is recognized as a cultural city and a famous overseas Chinese hometown, featuring rich cultural tourism resources [11][12]. - The district is home to three national 4A scenic spots and several historical sites, reflecting its long-standing heritage [12][13][14]. Group 3: Chenpi Promotion - Xinhui is known as the "Capital of Chenpi," with its Chenpi recognized as a national geographical indication product, boasting a history of nearly a thousand years [18][19]. - The unique production process of Xinhui Chenpi, using only locally grown tangerines, contributes to its high quality and distinct characteristics [20][21]. Group 4: Consumer Guidance - Consumers are advised to recognize authentic Xinhui Chenpi through certification trademarks and QR codes for product verification [30][31]. - A public regulatory warehouse has been established to ensure traceability from cultivation to processing, enhancing consumer confidence in product quality [38][39][42]. Group 5: Future Events and Activities - A series of over 100 cultural tourism activities will be held during the "May Day" holiday, promoting local attractions and experiences [49][51][53]. - The district plans to host quarterly Chenpi auctions starting in 2025, providing a reliable platform for collectors and bulk buyers [46][48].
乌海文旅进京“种草”
Nei Meng Gu Ri Bao· 2025-04-29 09:23
4月28日上午,由乌海市文体旅游广电局主办的"沙漠看海·中国乌海"2025北疆文化神州行乌海文旅 招商推介会在北京亮相。 招商推介会聚焦乌海自驾游、研学游特色,全面推广乌海文化旅游品牌、产业、全季丰富的旅游度 假资源和线路、精彩剧目、重点节庆、招商项目,助力乌海从"小众目的地"升级为"沙漠文化旅居标 杆",实现经济与品牌双赢的推广实效。 推介会在《乌海迎宾曲》的悠扬旋律中开启。驼铃声与黄河浪涛声交织,乌海湖碧波与金沙辉映的 美景通过大屏幕展现在众人眼前,将首都嘉宾带入乌海这座自然之美与人文之韵交融的城市。"京蒙同 游"创意影片带领观众穿越沙漠公路;"沙漠驼盐古道徒步""环乌海湖欢乐跑""户外音乐狂欢派对""沙漠 越野比赛"等特色项目推介引发旅行社代表热烈讨论。乌海市为北京研学机构合作单位以及文旅推荐官 授牌。现场,"沙漠看海·中国乌海""五一"小长假旅游线路发布,多家京蒙企业现场签约,开启两地客 源互送战略合作。 活动同步举办"沙漠看海·京企赋能"京蒙同游招商引客合作座谈会。座谈会精准对接各方需求,乌 海与北京东城区两地文旅局、各大旅游企业、行业、协会、自驾车俱乐部、旅行商等相关负责人,纷纷 进行资源与政策展 ...
激发“体育+”新活力!十五运会群众赛事首金将在茂名诞生
作为国内规格最高的综合性体育盛会,十五运会群众赛事活动首次将决赛舞台选定茂名。 此次赛事设定向运动男/女团体、接力赛及无线电测向团体赛六大项目,吸引全国23个省(市、区)及 香港、澳门特别行政区的438名运动员、超500名技术官员及保障团队汇聚于此。赛场设计深度融入地域 文化特色,构建"山、海、农、城"四大竞赛单元,让赛场成为地域文化的鲜活展台。 值得关注的是,近年来,为强化体育赛事对茂名荔枝产业的带动效应,赛事创新实施"首金赋能计划", 将首枚金牌的巅峰对决精心选址于承载着荔枝千年文脉的高州根子镇柏桥村,既为体育健儿搭建了展现 竞技风采的广阔舞台,又巧妙借助赛事的巨大流量,为乡村产业注入新的活力,实现了体育精神与乡村 发展在资源整合、价值共创层面的深度交融与双向促进。 南方财经全媒体记者谭砚文 广州报道 5月8日,第十五届全国运动会首个群众赛事活动将在广东茂名拉开帷幕。4月28日,茂名市召开茂名市 筹备第十五届全国运动会群众赛事活动定向项目新闻发布会。 据悉,这场赛事以"山海为赛场,好心迎宾客"为主题,将在电白区、高州市、化州市及茂名新城四地展 开角逐,同时,赛事将联动茂名的荔枝产业,以"体育+文旅+农业" ...
东北小城铁岭调兵山全力备战“五一”文化旅游季
Xin Hua Wang· 2025-04-29 02:01
Group 1 - The article highlights the upcoming "May Day" cultural tourism season in Tieling's Dibing Mountain City, featuring five major activities under the theme "Golden National Tide, Scenic May Day" [1] - Key locations for the events include Wuzhucheng, Xinhu Park, Jindu Pedestrian Street, Xishan Scenic Area, and the steam locomotive line, providing a unique experience for visitors [1] - A main performance titled "Ancient Charm, Fire Legend" will take place on May 1, showcasing a historical reenactment of the Liao and Jin dynasties with immersive sound and light effects [1] Group 2 - The "Time Tunnel" experience at Haojiagou Station will offer a "Steam Locomotive Journey" during the May Day period, featuring two daily train departures for visitors to enjoy a retro atmosphere [2] - The "Lohas Life, Run into the Future" off-road running event on May 4 will connect various natural attractions, incorporating interactive elements like photo spots and nature quizzes along the route [2]
“抢人”大战升级,中部三省能否站上C位?
Mei Ri Jing Ji Xin Wen· 2025-04-28 15:49
Core Viewpoint - The article highlights the intensified competition among central provinces in China, particularly Hubei, Hunan, and Jiangxi, to boost their cultural and tourism industries through various initiatives and events aimed at attracting visitors and investment [1][5][8]. Group 1: Events and Initiatives - Hubei has launched over 1,900 cultural and tourism activities for the upcoming May Day holiday, while Shanghai has initiated a shopping festival with significant subsidies [1]. - Hubei's cultural tourism development conference on April 25 featured the provincial governor promoting the region as a prime tourist destination [1][4]. - Jiangxi held its first cultural tourism conference on April 27, inviting experts and representatives to provide insights and suggestions [1][8]. Group 2: Goals and Targets - Hubei aims to accelerate its cultural tourism industry towards a trillion-yuan scale and become a world-renowned cultural tourism destination [6][9]. - Hunan has set a target to form a globally attractive tourism product system by 2025 and to become a world-class tourism destination by 2035 [1][9]. - Jiangxi plans to deepen the integration of culture and tourism, aiming to become an important base for the national cultural and tourism industry by 2025 [9]. Group 3: Economic Impact and Strategy - The cultural tourism industry is recognized for its strong interconnectivity and significant economic impact, with every 1 yuan increase in tourism revenue potentially generating 4.3 yuan in related industries [10]. - Hubei's recent initiatives include the signing of 26 major cultural tourism projects worth 64.43 billion yuan during its tourism conference [11][13]. - Hunan's tourism revenue is projected to exceed 1 trillion yuan for the first time in 2024, with ambitious goals for visitor numbers and tourism income by 2027 [8][9]. Group 4: Collaborative Efforts - The article emphasizes the importance of collaboration among the three provinces, with initiatives like the "Yangtze River Civilization Tour" being proposed to integrate resources and enhance tourism offerings [20][21]. - Hubei, Hunan, and Jiangxi are increasingly seen as a collective force in the tourism sector, leveraging their rich cultural heritage and natural resources to attract more visitors [19][21].
心之所往・向善而行——额济纳旗2025年“苍天千峰驼羔”文化旅游系列活动文艺演出精彩纷呈
Sou Hu Wang· 2025-04-28 02:17
Core Viewpoint - The "Cang Tian Qian Feng Tuo Gao" cultural tourism series event in Ejin Banner aims to showcase the region's cultural heritage and promote tourism through various artistic performances and activities [1][5]. Group 1: Event Highlights - The event opened with the enthusiastic "Ejin Welcoming Song," creating a warm atmosphere for attendees [4]. - A duet titled "Praise for the Thousand Peaks Tuo Gao" celebrated the camel, symbolizing the resilience of the Ejin Banner people [4]. - The folk culture display "Turkic Charm" featured performances from various cultural associations, blending traditional and modern elements [4]. - The "Dance Rhythm" performance showcased the unique charm of the national intangible cultural heritage of the Sa Wu Er Deng dance [4]. - The event concluded with a collective performance of "Inner Mongolia Awaits You," expressing the hospitality of the local people [5]. Group 2: Cultural and Economic Integration - Ejin Banner is leveraging its camel industry advantages through a "cultural tourism + folk events + industry linkage" model to create a unique industrial ecosystem [9]. - The event aims to deepen the integration of community participation and tourism development, enhancing the quality of cultural tourism in Ejin Banner [9]. - Various competitions and exhibitions, including camel racing, horse racing, and cultural displays, are designed to engage tourists and promote local products [15].
湖北26个文旅项目集中签约 总投资644.31亿
Chang Jiang Shang Bao· 2025-04-28 00:28
湖北拥有4处世界自然和文化遗产、16家5A级景区,是备受海内外游客青睐的旅游胜地。统计数据显 示,2024年,湖北省接待游客8.73亿人次,增长13.2%;旅游总收入9011亿元,增长18.8%。目前,全省 文旅行业从业人员420多万,对就业的贡献率超过10%;从事旅游业的农户年收入突破10万元,文旅产 业呈现蓬勃向上的良好发展态势。 进入2025年,除夕夜上演的2025央视蛇年春晚武汉分会场主题节目《星汉耀江城》好评如潮,助力湖 北、武汉文旅出圈。携程数据显示,2025年春节期间,武汉搜索量同比暴增1160%。清明假期,湖北重 点景区人气旺盛,武汉成全国最热门旅游目的地城市之一,去哪儿网数据显示,武汉位列全国重点城市 清明客单价涨幅第二名。 4月25日上午,2025湖北文化旅游发展大会在武汉举行,大会期间,湖北省26个重大文旅项目进行签 约。 具体来看,26个集中签约项目包括中国古生物化石文化产业园、襄阳古城保护与开发项目、宜昌火烧坪 旅游度假区、鄂州市园博园、恩施大峡谷二期及清江游轮旅游开发项目、咸宁温泉养心谷康养旅游度假 区等,总投资额644.31亿元。这些签约项目将进一步推进湖北文旅产业发展战略布局, ...
2025大运河文化推广活动在京开幕 启动“运河学子百村行”
Zhong Guo Xin Wen Wang· 2025-04-27 01:13
Core Points - The 2025 Grand Canal Cultural Promotion Event was launched in Tongzhou District, Beijing, featuring the "Cultural and Tourism Brand of Tongzhou on the Canal" and the initiation of the "Canal Scholars Hundred Villages Tour" [1][3][4] Group 1: Event Overview - The event is organized by Beijing Grand Canal Cultural Tourism Development Co., Ltd. and Beijing Tongzhou Media Cultural Co., Ltd., with Beijing Yungu Audiovisual Culture Co., Ltd. as the contractor [3] - The theme of the event is "Tongzhou Navigates the World, Opening the Canal Brings Good Fortune," focusing on cultural heritage and immersive experiences [4] Group 2: Alliance and Collaboration - The "Tongzhou on the Canal" Cultural, Business, Tourism, Sports, and Agriculture Co-Creation Alliance was established, integrating resources from five sectors to create a unique cultural brand [6] - A strategic cooperation agreement was signed by the Tongzhou District Cultural and Tourism Bureau and several initial members of the alliance, marking the official operation of this cross-sector platform [6] Group 3: New Media and Educational Initiatives - The event showcased the latest achievements in the new audiovisual industry related to the Grand Canal, including the unveiling of two canal-themed works [8] - The "Canal Ideological and Political" initiative was launched, introducing a digital guide platform that combines online and offline learning experiences for students [9] - The "Canal Scholars Hundred Villages Tour" was officially launched, involving 22 student practice teams to promote cultural heritage and rural revitalization [9]
创新引路,困境中觅新生(现场评论)
Ren Min Ri Bao· 2025-04-23 22:07
Core Viewpoint - The transformation of resource-dependent regions into innovative and vibrant cultural tourism destinations is essential for sustainable development and economic revitalization [1][2][3]. Group 1: Resource Transformation - The mining area of Jiexing has shifted from relying on coal mining to exploring cultural and tourism resources, creating new opportunities from previous disadvantages [2][3]. - The historical industrial scars left by coal mining are now seen as cultural assets that can drive urban development and tourism [2][3]. Group 2: Innovation and Development - Innovation is identified as the core driving force for both industrial and urban development, with a focus on management and product innovation to enhance tourism experiences [3]. - The establishment of immersive attractions like the Duanjialou Immersive Paradise and the Zhengfeng Left Bank Art Village reflects a commitment to enriching cultural tourism offerings [3]. Group 3: Systematic Planning - A comprehensive planning approach is necessary for the development of the cultural tourism industry, integrating various resources such as historical sites and natural landscapes [2]. - The construction of an 11.2-kilometer tourism route connecting key attractions aims to improve urban aesthetics and stimulate economic vitality [2].