Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" marks a significant step towards institutionalizing and refining price governance in China's platform economy, aiming to protect the rights of consumers and operators while promoting a healthy market environment [3]. Group 1: Regulatory Framework - The "Behavior Rules" aim to establish a regular pricing supervision mechanism for internet platforms, standardizing pricing behaviors to protect the legitimate rights and interests of consumers and operators [1]. - The rules were developed after public consultation from August 23 to September 22, with modifications made to enhance transparency and collaboration among stakeholders [2]. Group 2: Key Provisions - The rules specify that platform operators must respect the pricing autonomy of platform operators, prohibiting unreasonable restrictions on pricing behaviors [4]. - The rules require clear pricing practices, including the disclosure of dynamic pricing and promotional rules, to ensure transparency in pricing [4]. - The rules prohibit unfair pricing practices such as predatory pricing, price discrimination, and price collusion, aiming to maintain a fair competitive order [4]. Group 3: Consumer Protection - The rules mandate that operators provide clear options for automatic payments and subscriptions, ensuring consumers are adequately informed and can easily cancel such services [5]. - The rules address issues like "big data price discrimination" by requiring the disclosure of algorithm rules and prohibiting unjustified price variations for the same transaction [5]. Group 4: Implementation and Compliance - The "Behavior Rules" will take effect on April 10 of the following year, with platforms required to conduct self-assessments against the regulatory requirements before implementation [6]. - Platform operators are urged to refine their internal compliance systems in line with the new rules, particularly regarding consumer rights and pricing autonomy [7]. Group 5: Collaborative Governance - Effective implementation of the rules requires collaboration among government, platforms, industries, and society, with a focus on enhancing operational policies and internal compliance [8]. - Industry associations are encouraged to play a role in establishing standards and facilitating self-regulation within the sector [8].

Core Viewpoint - The National Development and Reform Commission, along with the State Administration for Market Regulation and the National Internet Information Office, has released the "Internet Platform Pricing Behavior Rules" to promote innovation and healthy development in the platform economy [1][2]. Group 1: Key Content of the Rules - The rules aim to standardize pricing competition order by detailing regulatory requirements based on existing laws, providing clear pricing behavior guidelines for platform operators and internal operators, and fostering a market order characterized by quality and healthy competition [1]. - The rules emphasize the protection of operators' autonomy in pricing, stating that platform operators must not impose unreasonable restrictions or conditions on the pricing behavior of internal operators [1]. - Consumer rights are also a focus, with the implementation of clear pricing systems, promotion of dynamic and differential pricing transparency, and regulation of services like automatic payments to better protect consumers' rights to information and choice [1]. Group 2: Implementation Timeline - The "Behavior Rules" will take effect on April 10, 2026, allowing operators sufficient time to adjust to the new regulations [2]. - The three departments will organize major platform operators to conduct self-inspections against the regulatory requirements outlined in the "Behavior Rules" to ensure compliance and effective policy implementation [2].

Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" marks a new phase of refined and normalized price regulation in China's platform economy, aiming to reshape the responsibilities and rights among platforms, merchants, and consumers, and promote a market focused on quality and service [1][5]. Summary by Sections Pricing Competition Order - The rules aim to standardize pricing competition, providing clear guidelines for platform operators and internal operators to foster a market order characterized by quality and fair competition [2]. - The rules protect the pricing autonomy of operators, ensuring that platform operators cannot impose unreasonable restrictions or conditions on the pricing behaviors of internal operators [2]. Consumer Rights Protection - The rules enforce clear pricing practices, promote transparency in dynamic and differential pricing, and regulate services like automatic payments to better protect consumers' rights to information and choice [2]. Detailed Regulations - The rules detail six specific norms regarding pricing competition, focusing on maintaining order, clarifying pricing integrity, and prohibiting unfair pricing practices such as predatory pricing, price discrimination, collusion, price gouging, and fraud [2]. Implementation Timeline - The implementation date for the rules is set for April 10, 2026, allowing time for platform operators to align their internal compliance systems with the new regulations [3]. - During the interim period, major platform operators will conduct self-assessments against the regulatory requirements and enhance their internal rules to comply with the new standards [3]. Industry Self-Regulation - The relevant regulatory bodies will guide industry associations to strengthen self-regulation and ensure the effective implementation of the rules [4]. Expected Positive Impacts - The rules are anticipated to purify the market competition environment, curb unfair pricing practices, and create a fair competitive space for small and medium-sized operators, thereby stimulating market innovation [5]. - They will protect consumer rights and prevent practices like data-driven price discrimination, enhancing consumer trust in a transparent pricing environment [5]. - The rules will guide the transformation of the platform industry, encouraging investment in technological innovation, service upgrades, and quality improvements, facilitating a shift from scale expansion to quality enhancement [5].

为推动平台经济健康发展、规范价格竞争秩序，互联网平台"反内卷"迈出重要一步。 国家发改委、市场监管总局、国家网信办近日联合发布《互联网平台价格行为规则》（下称《行为规 则》），规范平台价格行为，保护消费者和经营者合法权益。 第一财经记者注意到，除了平台企业，近期光伏、汽车、动力电池等多个领域"反内卷"都取得了积极进 展，且在持续"深入"。比如，光伏行业酝酿已久的"多晶硅产能整合收购平台"正式落地；磷酸铁锂正极 材料生产厂家集体提价；《汽车行业价格行为合规指南（征求意见稿）》正向社会公开征求意见。 日前闭幕的中央经济工作会议在部署"坚持改革攻坚，增强高质量发展动力活力"任务时明确，制定全国 统一大市场建设条例，深入整治"内卷式"竞争。 全国政协经济委员会办公室的张金杰在《求是》撰文表示，从根本上摆脱内卷，必须将竞争层次从"价 格战"转向"价值战"。要强化企业科技创新主体地位，推动产业链创新链深度融合，支持"专精特新"企 业发展。因地制宜发展新质生产力，积极培育未来产业，开拓经济增长新赛道，为企业创造更广阔的发 展蓝海。 平台不得对价格进行不合理限制 价格行为是平台经营活动中的关键行为，也是平台经济常态化监管的重 ...

Core Viewpoint - The new "Internet Platform Pricing Behavior Rules" issued by the National Development and Reform Commission aims to regulate pricing behaviors on platforms, particularly focusing on consumer rights protection regarding automatic payments and no-password payments, effective from April 10, 2026 [1][2][5]. Group 1: Regulation Details - The "Behavior Rules" consist of 7 chapters and 29 articles, detailing restrictions on pricing behaviors, including clear pricing, and standards for identifying improper pricing behaviors [2][3]. - The rules emphasize that platform operators must notify consumers of payment times, amounts, and cancellation methods in a prominent manner before each automatic payment [3][4]. - The rules aim to ensure that no-password payment services and automatic renewals are presented clearly to consumers, allowing them to easily cancel these services [2][3][5]. Group 2: Consumer Protection - The rules enhance consumer rights by ensuring that consumers are informed about the use of no-password payments and automatic deductions, thus preventing unauthorized charges [6][5]. - Analysts believe that the regulations will help eliminate misleading practices in the industry, ensuring that consumers have the right to know and choose regarding their payment options [3][6]. - The implementation of these rules is expected to foster a healthier competitive environment in the internet platform sector, moving away from exploitative marketing tactics towards improved service experiences [6][5]. Group 3: Industry Impact - The introduction of these rules signals a shift towards more refined and regularized price regulation in the platform economy, addressing long-standing issues related to consumer exploitation [3][4]. - Industry experts suggest that while platforms may face challenges in adjusting their operational processes to comply with the new rules, the long-term benefits include reduced complaints and enhanced consumer trust [6][5]. - The rules are seen as a necessary step to ensure that the convenience of no-password payments does not come at the expense of consumer rights, promoting a more transparent and fair marketplace [5][6].

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to establish a regulatory framework for pricing practices on internet platforms, ensuring market fairness and consumer rights protection [1][2]. Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, delineating the pricing conduct boundaries for platform operators and internal operators [1][2]. - The rules will be implemented on April 10, 2026, allowing operators time to adjust to the new regulations [1][3]. Group 2: Protection of Operators and Consumers - The rules enhance the protection of internal operators' autonomy in pricing, prohibiting unreasonable restrictions or conditions imposed by platform operators [3][6]. - Consumer rights are reinforced through the implementation of clear pricing standards, promoting transparency in dynamic and differential pricing, and regulating automatic payment services [3][4]. Group 3: Pricing Competition Standards - The rules specify standards for identifying unfair pricing practices, including predatory pricing, price discrimination, and collusion, while addressing issues like "big data price discrimination" [7]. - Platform operators are prohibited from spreading false price increase information, manipulating prices, or misleading consumers regarding pricing conditions [7]. Group 4: Compliance and Implementation - Platform operators are required to conduct self-assessments against the regulatory requirements and refine their internal compliance systems accordingly [3][4]. - There is an emphasis on educating internal operators about the new rules to foster a fair and orderly competitive environment [4].

Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" marks a significant step towards institutionalizing and refining price governance in China's platform economy, aiming to protect the rights of consumers and operators while promoting a healthy market environment [3]. Group 1: Regulatory Framework - The National Development and Reform Commission (NDRC), the State Administration for Market Regulation, and the National Internet Information Office have established a regular price supervision mechanism to regulate pricing behaviors on internet platforms [1]. - The rules were modified based on public feedback collected from August 23 to September 22, focusing on standardizing pricing behaviors and enhancing transparency [2]. Group 2: Key Provisions - The rules specify that platform operators must not impose unreasonable restrictions on the pricing behaviors of operators within the platform, thereby protecting their right to set prices autonomously [2][4]. - Operators are required to clearly display pricing information, including dynamic pricing and differential pricing, and to regulate promotional activities to prevent misleading practices [4][5]. - The rules prohibit unfair pricing practices such as predatory pricing, price discrimination, collusion, and price fraud, ensuring a fair competitive environment [4][5]. Group 3: Consumer Protection - The rules mandate that operators must provide clear options for services like automatic renewals and one-click cancellations, ensuring consumers are well-informed and can easily opt out of unwanted charges [4][5]. - There is an emphasis on protecting consumer rights by enforcing transparent pricing and promoting the establishment of online dispute resolution mechanisms [4][6]. Group 4: Implementation and Compliance - The rules will take effect on April 10 of the following year, with platforms required to conduct self-assessments against the regulatory requirements before implementation [6]. - The NDRC emphasizes the need for platform operators to refine their internal compliance systems in line with the new rules, particularly regarding consumer price rights and the autonomy of platform operators [7]. Group 5: Collaborative Governance - Effective implementation of the rules requires collaboration among government, platforms, industries, and society to create a cooperative governance framework [8]. - Platforms are encouraged to shift from passive compliance to proactive governance, enhancing internal management and establishing clear channels for price complaints [8].

为推动平台经济健康发展、规范价格竞争秩序，互联网平台"反内卷"迈出重要一步。 国家发改委、市场监管总局、国家网信办近日联合发布《互联网平台价格行为规则》（下称《行为规 则》），规范平台价格行为，保护消费者和经营者合法权益。 《行为规则》共计7章29条，规定了平台经营者、平台内经营者实施价格行为应当遵守的规范。新规将 低价倾销、价格歧视、串通涨价、价格欺诈、哄抬价格等行为一律列入禁止清单，划清了竞争的"红 线"和"底线"。 近年来，我国平台经济快速发展，在赋能实体经济、发展新质生产力、满足人民生活需要等方面发挥了 积极作用。平台经济领域涉及的经营者众多，其价格行为关系到消费者切身利益，受到广泛关注。 国家发改委有关负责同志表示，《行为规则》着力规范价格行为、推动公开透明、增强各方协同，构建 良好平台生态。根据现行法律法规规定，细化实化监管要求，为平台经营者、平台内经营者提供明确的 价格行为指引，推动形成优质优价、良性竞争的市场秩序。 工信部信息通信经济专家委员会委员盘和林告诉第一财经，新规既对互联网经营者定价进行了规范，也 对消费者保护给出了具体的行为规范要求。新规针对目前电商平台存在的"平台压迫经营者降价、经 ...

《行为规则》的主要内容包括，规范价格竞争秩序。根据现行法律法规规定，细化实化监管要求，为平 台经营者、平台内经营者提供明确的价格行为指引，推动形成优质优价、良性竞争的市场秩序。 保护经营者自主定价权。完善对平台内经营者自主定价权的保护规定，明确平台经营者不得对平台内经 营者的价格行为进行不合理限制或者附加不合理条件。 保护消费者合法权益。落实明码标价制度，推动动态定价、差别定价等规则公开，规范免密支付、自动 续期、自动扣款等服务，更好保护消费者的知情权、选择权。 《行为规则》将于2026年4月10日起实施，为经营者留出必要的规范调整时间。上述三部门将组织主要 平台经营者对照《行为规则》各项监管要求开展自查，自觉规范价格行为，切实抓好政策落实。 ● 本报记者欧阳剑环 国家发展改革委12月20日消息，为深入贯彻落实党的二十大和二十届历次全会精神，推动平台经济创新 和健康发展，近日，国家发展改革委、市场监管总局、国家网信办联合发布《互联网平台价格行为规 则》。 据介绍，上述三部门于2025年8月23日至9月22日就《行为规则》公开征求社会意见。根据各方意见，进 一步修改完善《行为规则》，着力规范价格行为、推动公开透 ...

Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" aims to promote innovation and healthy development in the platform economy by establishing clear regulations for pricing behaviors of platform operators and internal operators [1][2]. Group 1: Pricing Behavior Regulations - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the norms that platform operators and internal operators must follow regarding pricing behaviors [1]. - The rules prohibit practices such as price discrimination, predatory pricing, price collusion, and price fraud, emphasizing the need for fair pricing competition [2]. - The rules apply to all pricing behaviors related to the sale of goods or services through internet platforms, including price setting, price changes, and fee collection [2]. Group 2: Consumer Protection Measures - The rules focus on protecting consumer rights by ensuring transparency in pricing, requiring operators to clearly display pricing options and provide easy cancellation methods for automatic payments [4]. - Operators are encouraged to establish online dispute resolution mechanisms and to publicly disclose pricing structures, including differential pricing and dynamic pricing [4]. - The rules mandate that estimated prices must be clearly communicated, including any potential differences between estimated and final prices [4]. Group 3: Implementation Timeline and Future Considerations - The "Behavior Rules" will take effect on April 10, 2026, allowing operators time to adjust to the new regulations [5]. - Experts emphasize the need for detailed implementation measures to ensure the effectiveness of the rules, particularly regarding cost accounting and third-party evaluation standards [6].