Group 1 - The Beijing Cultural and Tourism Bureau reported that during the 2026 Spring Festival holiday (February 15 to 23), the city received a total of 19.843 million tourists, generating a total tourism expenditure of 33.14 billion yuan [1] - The top ten tourist attractions in Beijing during the holiday included Wangfujing, Olympic Park, Tiananmen area, Xidan, Liangma River International Style Waterfront, Qianmen Street, Temple of Heaven, Shichahai Scenic Area, Summer Palace, and Nanluoguxiang [1] - Over 40 events such as temple fairs, lantern festivals, and garden parties were held, showcasing a blend of traditional Beijing customs and technological experiences, with record numbers in both quantity and scale [3] Group 2 - A total of 2,190 commercial performances were held in Beijing during the Spring Festival holiday, attracting approximately 410,000 attendees and generating box office revenue of about 64.015 million yuan [5] - Notable performances included New Year-themed concerts and shows by the National Grand Theatre, Beijing Symphony Orchestra, and Beijing Peking Opera, as well as international performances like the Leningrad State Symphony Orchestra's New Year concert [5] - The "Moscow Winter Festival" event took place in Chaoyang Park, coinciding with similar celebrations in Moscow, promoting cultural exchange between the two cities [3][5]

Group 1 - The expansion of visa-free policies and the appeal of Chinese New Year festivities have led to an increase in foreign tourists visiting China during the Spring Festival [1] - Foreign tourists have shown a significant preference for using third-party payment platforms in Shanghai, with a nearly 100% year-on-year increase in spending [3] - Major cities such as Guangzhou, Shenzhen, Beijing, Yiwu, Zhuhai, Hangzhou, Foshan, Suzhou, and Chengdu have also seen high levels of consumption from foreign tourists using third-party payment platforms [3] Group 2 - The convenience of digital services, including mobile ride-hailing, food ordering via QR codes, and power bank rentals, has enhanced the travel experience for foreign visitors in China [3] - The integration of payment and service options is attracting numerous foreign tourists, contributing to a seamless experience of celebrating the Chinese New Year [3]

Core Insights - The Spring Festival in Sichuan has seen a significant increase in tourism, with a total of 58.61 million visitors and a tourism expenditure of 44.57 billion yuan, marking year-on-year growth of 14.68% and 13.35% respectively [1] Group 1: Tourism Trends - Sichuan has attracted both domestic and international tourists, becoming a must-visit destination during the Spring Festival [2] - Chengdu ranks as the second most popular city for both "return home" and "reverse New Year" travel, with high demand for flights and hotel bookings [5][6] - The top tourist destinations within Sichuan include Chengdu, Zigong, Leshan, Liangshan Yi Autonomous Prefecture, and Mianyang, with Chengdu being a leading destination for Spring Festival travel [6] Group 2: Popular Attractions - The Jiuzhaigou Scenic Area received 182,700 visitors during the Spring Festival, a 17.70% increase from the previous year, with ticket reservations reaching maximum capacity for seven consecutive days [9] - The Zigong International Dinosaur Lantern Festival has become a highlight, integrating traditional craftsmanship with modern technology, attracting numerous visitors [9] - The Sanxingdui Museum has also gained popularity, with visitors expressing a deeper understanding of ancient civilization through its exhibits [11] Group 3: International Visitor Growth - There has been an 18.7% increase in international visitors, with many expressing a desire to experience authentic Chinese New Year celebrations in Chengdu [12] - Social media reflects a surge in positive experiences shared by both international and domestic tourists, highlighting the vibrant atmosphere and cultural richness of Sichuan during the festival [15][17] Group 4: Transportation and Infrastructure - During the festival period, Chengdu International Airport handled 17,000 flights and 2.64 million passengers, with international flights showing significant growth [17] - The overall bustling tourism scene in Sichuan indicates a shift in how people perceive the essence of the New Year, emphasizing communal experiences and cultural engagement [17]

携程数据显示，今年春节，北京、成都、上海、广州、深圳、哈尔滨、三亚、西安、重庆、福州、厦 门、武汉等城市依旧是全国游客最喜爱的境内目的地，这些热门目的地展现出强大的旅游吸引力。由此 可见，北京依旧位居境内热门旅游目的地TOP1。 2026年"史上最长春节假期"落下帷幕，全国文旅市场热度创历史新高。2月23日，多家在线旅游平台发 布的数据显示，春节假期整体出游热度创历史新高，北京成为热门旅游城市TOP1。北京市文化和旅游 局公布的假期出游数据显示，2026年春节假期，北京累计接待游客1984.3万人次，实现旅游总花费331.4 亿元。此外，追寻传统"年味儿"成为春节境内游主流，汕头等"小城"旅游热度增幅领先，成为春节境内 游"黑马"目的地。超长的春节假期，也让"反向过年"从一种小众选择变成了一种潮流，60岁以上老人酒 店入住量同比大增，旅游过年方式更加多元。 北京累计接待游客1984.3万人次 为期9天的马年春节假期即将落下帷幕，假期期间全国多个知名景区"一票难求"，周边游、长线游等旅 游消费亮点纷呈，各地文旅市场迎来"开门红"。 北京市文化和旅游局发布的数据显示，2026年春节假期，全市文旅市场呈现人气旺、消 ...

Core Insights - Hainan Free Trade Port experienced a significant increase in inbound tourism during the first Spring Festival holiday after the full island closure, with over 86,000 inbound and outbound passengers processed, marking a 43.3% increase compared to last year's Spring Festival [1][3] Group 1: Inbound and Outbound Tourism Data - Haikou Meilan International Airport processed an average of approximately 5,300 inbound and outbound passengers daily, reflecting a year-on-year growth of 22.7% [3] - Sanya Phoenix International Airport saw an average of about 3,400 inbound and outbound passengers daily, with a notable increase of 54.9% during the same period [3] - The peak travel days were identified as February 15, 16, 20, and 21, with travelers primarily coming from Russia, Malaysia, Indonesia, South Korea, Kazakhstan, and Singapore [3] Group 2: Measures and Policies - To manage the surge in passenger flow during the Spring Festival, border inspection stations implemented several measures, including real-time monitoring of passenger traffic, opening additional inspection channels, and providing 24-hour direct transit without border inspection procedures [3][4] - Hainan maintains a favorable visa-free policy, allowing citizens from 86 countries to enter without a visa, with the reasons for visa-free entry expanded from tourism to include family visits, business, medical, exhibitions, and sports [3][4] Group 3: International Connectivity - Hainan is accelerating its shipping openness, with international passenger flight routes covering key regions in Northeast Asia, Southeast Asia, Europe, and Oceania [4] - The combination of "visa-free entry and open air rights" effectively expands Hainan's international cultural and tourism exchanges, creating an "aerial corridor" [4]

Group 1 - During the Spring Festival holiday, Chengdu received a total of 23.782 million tourists, representing a year-on-year increase of 5.9% [1] - The total tourism expenditure reached 25.75 billion yuan, an increase of 33.0%, with per capita tourism consumption at 1,082.7 yuan, up by 25.5% [1] - The city welcomed 9.312 million tourists from outside the region, marking a growth of 7.2%, and 77,000 inbound tourists, which is a significant increase of 47.2% [1] Group 2 - A-level scenic spots received 15.211 million visitors, reflecting an increase of 8.8% [1] - Online and offline consumption during the holiday period (February 14 to February 22) totaled 63.17 billion yuan, showing a year-on-year growth of 10.3% [1] - A prize invoice activity attracted 1.139 million participants, with 2.417 million invoices uploaded, driving consumption by 1.13 billion yuan [1]

Core Insights - Guangdong province has reported significant growth in tourism during the 2026 Spring Festival holiday, with 86.59 million visitors and a revenue of 84.89 billion yuan, marking an 8.1% increase in visitor numbers and a 13.9% increase in revenue compared to the previous year [1][3] Group 1: Visitor Demographics - The tourist demographic has become more diverse, with a balanced representation of young adults aged 19-39 and seniors aged 55-70, together accounting for over 60% of visitors, highlighting the trend of family reunions during travel [4] - The influx of tourists from other provinces and international visitors has created a multi-layered visitor structure, with a 123% increase in tour orders from travel agencies catering to out-of-province tourists [6] Group 2: Product Supply Trends - There is a noticeable trend towards refined and innovative cultural tourism products in Guangdong, with various cities offering attractive packages and activities tailored to different visitor needs [6][7] - The integration of transportation improvements, such as the opening of the Guangzhan high-speed rail, has significantly boosted tourism, with some travel routes experiencing a threefold increase in bookings [7] Group 3: Immersive Experience Trends - The focus of tourism has shifted from mere sightseeing to immersive experiences, with local culture, traditional cuisine, and hands-on activities becoming major attractions for visitors [10][11] - The integration of technology in cultural tourism experiences, such as interactive light shows and drone performances, has enhanced visitor engagement and satisfaction [11][13] Group 4: Economic Impact and Future Outlook - The record-breaking tourism revenue during the 2026 Spring Festival is attributed to years of brand development, product innovation, and service upgrades, indicating a sustainable growth trajectory for Guangdong's tourism sector [14]

2月23日，为期9天的春节假期收官。作为春节申遗成功后的第二个春节，也是首个"9天超长黄金周"， 2026年春节假期在这双重效应叠加下，市民出游意愿显著增强，旅游市场"火力全开"。 假期最后一天热门景区热度未减，多家景区接待游客人次同比两位数增长 2月23日虽然是春节假期的最后一天，但许多热门景区的热度丝毫未减。智通财经注意到，当日，仍有 不少景区发布限流公告。 都江堰景区发布的消息显示，截至2月23日15时05分，游客量已达到暂停入园人数，为提升游览体验， 景区已启动游客暂停入园措施。 唐模景区发布的消息显示，截至2月23日15:50，唐模景区游客接待量已接近饱和。景区已启动限流措 施。 还有景区过了春节假期依旧火爆的。 九寨沟景区发布的消息显示，截至2月23日10:00，九寨沟景区2026年2月24日门票预订2.3万张，已达到 最大承载量。 多家景区披露的数据显示，今年春节假期旅游市场迎来马年"开门红"。 九寨沟景区2月23日披露的数据显示，春节期间九寨沟共接待游客18.27万人次，比去年春节上涨 17.70%。 多家在线旅游平台的数据显示，今年春节假期旅游订单量与人均消费双双增长。 飞猪数据显示，春节假 ...

Core Viewpoint - The article emphasizes the importance of enhancing the quality of tourism products and services in Yunnan, particularly in the context of the recent Spring Festival holiday, to drive economic growth and meet new tourism demands [1][3]. Group 1: Tourism Development - Yunnan province has received over 47 million tourists during the Spring Festival holiday, marking a year-on-year increase of over 15% [3]. - The Xishuangbanna Tropical Flower Garden has seen a near doubling in visitor numbers and revenue compared to the previous year, attributed to innovative service offerings and new tourism experiences [3]. - The provincial government is encouraged to develop diverse and multi-layered tourism products targeting different consumer groups, integrating scientific research with tourism [3]. Group 2: Spring Transportation - The Gasa Airport in Xishuangbanna has facilitated over 5,000 flights and nearly 800,000 passengers during the Spring Festival travel period [5]. - Emphasis is placed on the need for scientific scheduling of transportation resources based on peak travel times and popular routes to ensure a pleasant experience for travelers [5]. Group 3: Safety and Planning - The article highlights the necessity of prioritizing tourism safety, including measures for crowd control, fire safety, and traffic management to ensure a secure travel environment for visitors [5]. - There is a call for systematic planning for the "14th Five-Year" tourism industry development, focusing on product innovation and enhancing visitor experiences [5].

Core Insights - Shanghai received a total of 21.67 million tourists during the Spring Festival holiday, marking an 8.36% year-on-year increase [1] - The total tourism consumption in Shanghai, including all aspects such as dining, accommodation, transportation, entertainment, and shopping, reached 25.614 billion yuan, reflecting a 20.90% year-on-year growth [1] - The average hotel occupancy rate in Shanghai was 50.60%, which is an increase of 3.10 percentage points compared to the previous year [1]