跨境电商
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美国“小包免税”终结,卖家营收腰斩转战新市场
3 6 Ke· 2025-09-12 07:58
Core Insights - The U.S. has officially suspended tax exemptions for packages valued at $800 or less starting August 29, marking the end of the "low-cost direct mail + tax exemption" model that has supported cross-border e-commerce for years [2] - Chinese cross-border e-commerce sellers are facing increased tariffs and compressed profit margins, prompting a shift in focus towards European and Latin American markets [2] Group 1: Impact on U.S. Market - Tariff costs for U.S. sellers have increased by approximately 25%, significantly affecting pricing and profit margins [2] - For example, the cost of a keyboard has risen by about $20, leading to a price increase of 15% that resulted in a 30% drop in sales volume [2] - Profit margins have decreased from 25% to single digits, making it challenging to maintain profitability [2][3] Group 2: Shift to European Market - Sellers are exploring the European market due to higher demand for quality 3C products and better profit margins compared to the U.S. [4] - The average monthly sales growth rate in Europe is over 25%, with potential for higher profit margins due to less price competition [4] - Challenges in Europe include complex compliance and tax regulations, but the market offers significant growth opportunities [4][5] Group 3: Transition to Latin American Market - One seller reported a 50% drop in revenue in the U.S. market due to the removal of the tax exemption, prompting a search for new markets [6][7] - Latin America, particularly Mexico and Brazil, is seen as a promising market due to rising demand and less intense competition [10] - Initial challenges include logistics issues and cultural differences, but the seller has begun to adapt product offerings and marketing strategies to better fit local preferences [10][11] - Monthly growth in the Brazilian market has reached over 30%, indicating a positive trend despite lower profit margins compared to the U.S. [12][13]
广西推动打造面向东盟的“人工智能+服务贸易”生态圈
Zhong Guo Xin Wen Wang· 2025-09-12 07:27
Core Viewpoint - Guangxi is actively working to create an "AI + service trade" ecosystem aimed at ASEAN, seeking collaboration in service and digital trade sectors [1][2]. Group 1: Event Overview - The "Intelligent Gathering in Ba Gui: Digital Chain ASEAN - 2025 Guangxi Service Trade and Digital Trade Promotion Conference" was held in Beijing, showcasing Guangxi's innovations and potential in service and digital trade [2]. - The Guangxi Service Trade Outbound Alliance was established during the event, aiming to integrate resources and expand into international markets [2]. Group 2: Economic Performance - In the first half of the year, Guangxi's service trade import and export totaled $1.49 billion, reflecting a year-on-year growth of 15.2% [2]. - The information transmission, software, and IT service sectors have shown steady growth [2]. Group 3: Collaboration and Innovation - The event attracted nearly 100 domestic and international enterprises from various sectors, resulting in the signing of six cooperation projects with a total investment exceeding $55 million, covering cultural export, cross-border e-commerce, and logistics [6]. - Key speakers discussed the role of AI in enhancing the quality of cross-border e-commerce, highlighting Guangxi's innovative capabilities in service and digital trade [4].
玩具卖家如何通过亚马逊TIC验证避免下架?
Sou Hu Cai Jing· 2025-09-12 07:20
Core Insights - The implementation of TIC direct verification by Amazon starting September 2025 requires sellers to have their product testing reports verified and uploaded by Amazon-approved TIC institutions, rather than relying on self-uploaded reports [2][3] - This policy change signifies a shift in the industry, where compliance is now seen as a critical factor for business success, rather than a mere formality [5] Group 1: Compliance Process - The compliance process for sellers involves several steps: document review, supplementary testing for missing mechanical and physical performance tests, revision of product manuals to include necessary warnings, and final upload of the compliant report by the TIC partner [2] - The entire verification process took less than two weeks, highlighting the efficiency of working with a qualified TIC institution [3] Group 2: Industry Implications - The TIC direct verification is not just a regulatory change but represents a potential industry reshuffle, where early compliance can provide a competitive advantage [5] - Existing reports do not equate to compliance; sellers must undergo the TIC institution's review and upload process to be recognized by Amazon [5] - Proactive preparation is essential to avoid last-minute scrambles that could lead to missed sales opportunities during peak seasons [5]
跨境卖家突围指南:独立站从0到1的终极实操手册
Sou Hu Cai Jing· 2025-09-12 05:03
Group 1: Definition and Core Value of Independent Sites - Independent sites are not merely "self-built websites" but serve as independent commercial carriers for brands online, allowing complete control over sales channels [1] - The core value of independent sites lies in three aspects: absolute data sovereignty, multi-dimensional brand premium construction, and optimization of cost structure [1][2][3] Group 2: Core Advantages and Challenges of Independent Sites - Independent sites have three irreplaceable advantages: long-term traffic accumulation, flexible business model expansion, and autonomous compliance risk management [5][6][7][8] - However, they face three significant challenges: continuous investment pressure for traffic acquisition, the need for technical and operational capabilities, and the difficulty of building a long-term operational ecosystem [9][10][11] Group 3: Operational Models of Independent Sites - The SaaS model is a cost-effective choice for quick startup, suitable for sellers with no technical background [12][13][14] - The open-source model allows for personalized customization, ideal for sellers with technical teams or those willing to learn [16][17][18][19] - The custom development model is the ultimate form for high-end brands, requiring significant initial investment and a dedicated technical team [21][22][23] Group 4: Key Steps and Practical Details for Building Independent Sites - Initial planning should focus on defining the business model and target market, utilizing tools like Google Trends and Ahrefs for market analysis [25] - Domain selection is crucial for brand recall, while page design should optimize conversion rates [26][27] - Payment and logistics configurations are essential to avoid transaction losses [28] Group 5: Operational and Traffic Strategies for Independent Sites - SEO is the core engine for low-cost customer acquisition, with strategies for keyword layout and content matrix construction [29][30][31] - Social media marketing should focus on user engagement and influencer collaborations to drive traffic [32][33] - Paid advertising requires precise targeting and ROI optimization through platforms like Google Ads and Meta Ads [34][35][36] - Email marketing is vital for activating private traffic, with strategies for list building and automated workflows [37] Group 6: Tools and Resources for Efficiency Improvement - Recommended tools for site building and design include SaaS platforms like Shopify and design resources like Canva [39] - Marketing and data analysis tools such as Ahrefs and Google Analytics 4 are essential for performance tracking [40] - Logistics and payment tools help manage operations effectively [41] - Learning resources and community platforms provide ongoing support for sellers [42][43] Group 7: Key Success Factors and Pitfalls in Independent Site Operations - Key success factors include optimizing user experience, data-driven continuous improvement, and establishing a compliance framework [44][46] - Common pitfalls include poor server selection, payment gateway misconfiguration, and ineffective keyword strategies, with solutions provided for each [47][48][49][50][51] Group 8: Long-term Value of Independent Sites - Independent sites represent a long-term brand moat for cross-border e-commerce entrepreneurs, emphasizing the importance of patience and strategic resource allocation [52]
助推豫品出海 全球跨境电商河南产业带供采对接会启幕
Huan Qiu Wang Zi Xun· 2025-09-12 05:01
Group 1 - The core event is the 2025 Global Cross-Border E-commerce Supply and Procurement Matching Conference held in Zhengzhou, which attracted major e-commerce platforms like Amazon and TikTok, along with over 100 cross-border sellers with monthly sales ranging from $10 million to $1 billion, facilitating the export of Henan's industrial products [1][3] - The conference introduced an innovative five-party linkage mechanism involving government, platforms, source factories, major sellers, and selection centers, utilizing a "meeting + exhibition + selection + sales" model to create a closed-loop transaction scenario [3] - The event showcased Henan's key products across 15 categories, including automotive parts, textiles, energy storage, medical devices, and outdoor products, aligning with global market demands [3] Group 2 - To support the cross-border e-commerce and related industries, the conference launched 11 plots of premium industrial land covering an area of 1245 acres, with flexible planning indicators and efficient services from Zhengzhou Airport [5] - Zhengzhou Airport is recognized as the only national-level aviation port economic experimental zone approved by the State Council, playing a crucial role in connecting domestic and international markets and promoting inland open development [5] - The conference is a significant step for Zhengzhou Airport to deepen the integration of digital economy and real economy, transforming Henan from an "inland hinterland" to an "open frontier" [5]
“融入大开放格局 助力桥头堡建设”内蒙古跨境电商人才共创营政策解读及企业交流活动成功举办
Sou Hu Cai Jing· 2025-09-12 04:26
为深入贯彻落实党的二十大关于扩大高水平对外开放的战略部署,积极响应习近平总书记对内蒙古建设我国向北开放重要桥头堡的重要指示精神,8月26 日,由共青团内蒙古自治区委员会、内蒙古自治区商务厅联合主办的"融入大开放格局 助力桥头堡建设"跨境电商人才共创营政策解读及企业交流活动在 呼和浩特市顺利举行,共50余人参与活动。 本次活动聚焦跨境电商企业发展中的政策,邀请国家税务总局内蒙古自治区税务局货物和劳务处罗洋就企业关注的申报流程、风险防控等问题对跨境电商 出口退税政策进行专题解读,帮助企业用足用好政策红利。 下一步,自治区团委将持续聚焦跨境电商行业新动态,常态化开展政策解读、技能培训、资源对接活动,培育更多既懂业务又扎根本土的青年跨境电商人 才,为内蒙古融入大开放格局、建设向北开放重要桥头堡贡献青春智慧和力量。 供稿 | 内蒙古自治区团委青年发展部 重庆中新跨境产业园合伙人王西贝结合行业发展趋势与实践案例,分享《AI驱动增长:2025中国卖家跨境社交电商新机遇》,深入分析了人工智能技术 在跨境电商领域的应用路径,为企业转型升级提供参考。 活动突出"青年+企业"协同发展理念,跨境电商青年从业者、创业青年代表与企业负责 ...
近端履约革命:货达 Pod 如何重构跨境电商的成本与时效优势?
Sou Hu Cai Jing· 2025-09-12 03:11
当美国海关的关税新政让传统跨境电商陷入 "25% 关税 + 50% 运费上涨" 的双重挤压时,一种 "本地生产、即时响应" 的柔性模式正在 改写行业规则。2025 年全球 POD(按需定制)市场规模已达 74.9 亿美元,年增长率保持 11.12% 的强劲势头,其中北美市场 80% 的 定制产能正加速向中国供应链聚集。在亚马逊、Temu 等平台持续向 POD 类目倾斜流量的背景下,货达 Pod 打造的 "设计 - 生产 - 配 送" 全链路解决方案,正帮助中国卖家实现从 "批量囤货" 到 "柔性响应" 的转型,在关税壁垒中撕开一条增长通道。 在政策与市场的双重驱动下,货达 Pod 打造的 "本地生产 + 智能响应" 体系,成为破解跨境困局的关键。其核心优势在于将本地化生 产网络与数字化技术深度融合,构建起响应速度更快、成本结构更优、合规程度更高的新型跨境链路。 实现 "订单在美国产生、商品在美国生产" 的本地闭环。这种模式不仅规避了 25% 的进口关税,还通过美东、美西双枢纽布局将单票 物流成本降低 15%-20%,确保定制商品在本土流通的合规性,彻底消除政策变动带来的不确定性。 物流时效的革命性提升重塑了消 ...
在第四届全球数字贸易博览会上看见创新未来
Hang Zhou Ri Bao· 2025-09-12 02:44
Group 1 - The fourth Global Digital Trade Expo will take place in Hangzhou from September 25 to 29, featuring new highlights in artificial intelligence, cultural "new three samples," digital consumption, and Silk Road e-commerce [1][2] - The theme of this year's expo is "Seeing Innovation Future," with a dedicated 32,000 square meter artificial intelligence exhibition area showcasing the integration of AI and digital trade [2] - The expo will feature 218 cultural "new three samples" enterprises, launching over 10 new products in online games, web series, and web literature, highlighting the impact of AI on the cultural industry [3] Group 2 - The "Buy in China · 2025 Digital Consumption Carnival" will be held, focusing on the digitalization of traditional brands and new digital services, presenting 100 digital consumption scenarios [4][5] - The expo will showcase interactive projects demonstrating AI applications across various industries, enhancing the experience for both domestic and international attendees [5] - Hangzhou's cross-border e-commerce sector has seen significant growth over the past decade, with the number of sellers increasing from over 200 to 65,000, and cross-border e-commerce import and export scale growing by 1,266 times [6][7] Group 3 - The "Silk Road E-commerce Day" will feature multiple events, including industry matchmaking meetings and exhibitions, aimed at enhancing international cooperation in e-commerce [7]
出海寻增量,东南亚凭什么成商家 “必争之地”?
Sou Hu Cai Jing· 2025-09-12 01:43
Core Insights - Cross-border e-commerce has become a crucial growth avenue for Chinese merchants seeking new opportunities in the global market [2] - The Southeast Asian market is highlighted as a primary focus for Chinese merchants due to its rapid growth and cultural similarities with China [11][12] Group 1: Advantages of Chinese Merchants in Cross-Border E-Commerce - The first advantage is a highly digitalized supply chain that supports flexible production models, allowing for quick responses to diverse global consumer demands [6] - The second advantage is rich multi-format e-commerce marketing and operational capabilities, enabling Chinese merchants to leverage domestic experiences in international markets [7] - The third advantage is efficient logistics infrastructure, which significantly reduces international shipping costs and delivery times for Chinese merchants [8] - The fourth advantage is strong policy support that facilitates cross-border trade through measures like customs convenience and tax incentives [9] Group 2: Southeast Asia as a Preferred Market - Southeast Asia's geographical proximity to China reduces delivery times and logistics costs, making it an attractive market for cross-border e-commerce [12] - The region's cultural similarities with China, including festive shopping patterns, allow Chinese merchants to apply successful domestic promotional strategies [13] - The e-commerce market in Southeast Asia is experiencing rapid growth, projected to increase from $38 billion in 2019 to $159 billion by 2024, representing a growth rate of over 318% [13] Group 3: TikTok Shop as a Key Platform - TikTok Shop is identified as a preferred platform for cross-border e-commerce due to its content-driven model, which offers higher exposure, conversion rates, and average order values compared to traditional platforms [19] - The platform's user engagement is significant, with Southeast Asian users spending an average of over 35 hours per month on TikTok, providing a solid user base for merchants [19] - TikTok Shop's operational advantages allow Chinese merchants to replicate successful domestic strategies without incurring additional costs, facilitating rapid market entry [22] Group 4: Policy and Market Support - Regional trade agreements like RCEP enhance the business environment for Chinese merchants by reducing tariffs and improving customs efficiency [17] - The supportive policies in Southeast Asian countries, such as low or zero import tariffs, create a favorable landscape for cross-border e-commerce [18] - TikTok Shop's initiatives, such as expedited approval processes and flexible operational policies, further lower barriers for Chinese merchants entering the Southeast Asian market [25] Conclusion - Chinese merchants possess strong advantages in expanding into cross-border e-commerce, particularly in Southeast Asia, which is characterized by high growth potential and a young consumer base [27] - TikTok Shop serves as a powerful engine for growth, enabling merchants to capitalize on the burgeoning market and establish their brands effectively [27]
湖北侨青对话亚太青年企业家活动在汉举行
Chang Jiang Ri Bao· 2025-09-12 00:36
Core Insights - The event "Hubei Overseas Chinese Youth Dialogue with Asia-Pacific Young Entrepreneurs" was held in Wuhan, focusing on enhancing cooperation and promoting Hubei enterprises' internationalization [1] - APEC Secretary-General Antonio Basiliou emphasized the role of young entrepreneurs in driving innovation and cooperation in the Asia-Pacific region, highlighting efforts to improve digital trade rules and strengthen supply chain resilience for Hubei enterprises [5] - Vietnamese National Assembly advisor Nguyen Luya expressed interest in Hubei's advancements in new energy and biomedicine, proposing collaboration between Vietnamese tech companies and Hubei enterprises to facilitate market access in Southeast Asia [6] Group 1 - The event gathered young entrepreneurs from the Asia-Pacific region and Hubei's overseas Chinese youth to discuss cooperation opportunities and explore new development paths [1] - The China Small and Medium Enterprises Association aims to leverage its resources to assist Hubei SMEs in overcoming challenges related to internationalization and positioning within the Asia-Pacific industrial chain [5] - Four representatives from Asia-Pacific shared insights on Hubei's efficient logistics and innovative cross-border e-commerce models, noting the province's strategic advantages as a transportation hub [5] Group 2 - Hubei enterprises showcased their achievements in various sectors, including biotechnology and renewable energy, and established cooperation intentions with four Asia-Pacific companies [6] - The dialogue served as an effective platform for Hubei's overseas Chinese youth and Asia-Pacific entrepreneurs, fostering regional industrial consensus and injecting new momentum for Hubei enterprises' international expansion [7] - The Hubei Provincial Overseas Chinese Federation plans to continue its role as a bridge to promote Hubei brands in the Asia-Pacific and connect them globally [7]