Core Insights - Shanghai Yaoxue Ice and Snow World is preparing for the upcoming May Day holiday with various activities aimed at attracting visitors from the Yangtze River Delta and across the country [1][3] - The ticket pre-sales for the holiday have met expectations, particularly for family packages, with an anticipated visitor count exceeding 50,000, setting a new operational peak since its opening in September 2024 [3] Company Operations - Since its opening, Yaoxue has received over 360,000 visitors, with daily foot traffic averaging between 1,500 to 2,000 [5][11] - The facility spans 350,000 square meters, including over 90,000 square meters dedicated to the snow world and nearly 20,000 square meters for the water world [5] - The company aims to enhance operational quality continuously, focusing on hardware improvements and safety management [5][11] Industry Trends - The ice and snow industry in China is experiencing rapid growth, with increasing demand for snow sports driven by seasonal weather changes [6][12] - Online travel agencies have reported a surge in interest for skiing activities since December 2024, indicating a robust market for indoor snow facilities like Yaoxue [6] Future Plans - Yaoxue plans to host more professional skiing events and promote ice sports in schools to increase participation [10][12] - The company is focused on diversifying its operations to balance costs and ensure sustainable business practices [12] - Future strategies include enhancing brand visibility through international events and creating an open ecosystem that benefits the entire industry chain [12][13]

Core Viewpoint - The exhibition "Ice and Snow Dream, Journey through China" in Berlin showcases the unique charm of China's northern ice and snow culture, attracting numerous visitors from cultural and tourism sectors in Germany [1][3]. Group 1: Exhibition Overview - The exhibition features over 30 carefully selected images that vividly display China's magnificent ice and snow landscapes, rich ice and snow culture, and the economic vitality and tourism appeal embedded in these winter scenes [3]. - The successful hosting of the 2022 Beijing Winter Olympics has accelerated the development of China's ice and snow tourism industry, sparking a nationwide enthusiasm for winter tourism [3]. Group 2: Visitor Impressions - Visitors, including renowned curator Ilra Wengen and artist Evelyn Sommer, expressed their admiration for the beauty of China's ice and snow tourism landscapes, highlighting specific images that left a lasting impression [2][4]. - Wengen emphasized the importance of face-to-face cultural exchanges and recommended experiencing China's vibrant culture and friendly people [4]. Group 3: Government Initiatives - The Chinese government has introduced a 30-day visa exemption policy and payment facilitation measures for German tourists, enhancing travel convenience and efficiency [3].