题图｜视觉中国 沉寂已久的"三只羊"，在一纸公告中重回公众视野。 3月23日，合肥市联合调查组发布关于三只羊的整改通报，认为三只羊公司整改符合要求，具备恢复经营条 件。 经营条件虽然恢复了，但大小杨哥何时能复出直播仍然是未知数，即便复出，能否再续过往辉煌，也要打 个大大的问号。因为就在三只羊被立案调查的半年里，直播行业已经变天。 宇宙的尽头是直播带货。无论寻亲、打假、模仿明星、扶贫卖惨，只要上了新闻有了流量，都纷纷转向了 通过直播带货来变现。有数据显示，2019年到2023年5年间，直播电商市场规模增长10.5倍，投诉举报量增 幅却高达47.1倍，投诉集中在产品质量低劣、货不对板、售后维权困难等。 为了流量无下限炒作，操纵公众的眼泪、欢笑，社会信任被一步步瓦解。这种唯流量论的带货逻辑，已然 引发了众怒。而这，其实与模式的先天设计有关。 当我们打开电商APP时，通常有明确的购买诉求，比如，想买一台手机，就会去搜索iPhone，或者是打开3C 专区挑选。 但当我们打开内容类的APP时，内心活动一般是：只想放松，刷点有意思的看看。背后其实并没有明确的购 买诉求。 2024年，美的空调在徐菲直播间的年度销售额同比20 ...

上海消保委蹲点监测百个直播间：100件产品69件存 在误导 专家组研判后指出，该案例存在误导消费者的行为。尿酸升高（高尿酸血症）的原因通常可分为生 成过多和排泄减少两种情况。生成过多可能和饮食中的高嘌呤食物有关，比如红肉、海鲜、酒精等，尤 其是啤酒。 另外，体内代谢异常，比如某些酶的缺陷，也可能导致尿酸生成增加。排泄减少的话，可能是与肾 功能不全有关，或者某些药物如利尿剂影响尿酸排泄，还有遗传因素也可能导致排泄减少。 此外，跨境婴幼儿食品也是误导性消费的又一大领域。还有一些宣传有"神奇成分"的食品，甚至涉 嫌违规。 上海市消保委介绍，此次调查联合上海市营养食品质量监督检验站，成立了由复旦大学公共卫生学 院、复旦大学附属中山医院营养科、上海市第一妇婴保健院新生儿科组成的专家团队对直播平台销售的 产品进行调查。 新京报贝壳财经讯（记者俞金旻）3月26日，上海消保委公布直播带货调查结果，100件直播间产 品，69件存在一些对消费者信息误导的行为。 贝壳财经记者获悉，本次调查通过对消费者经常使用的主流电商平台的100个直播间进行蹲点监 测，选购100件相关产品（所有产品不涉及有"蓝帽子"的保健食品），因直播间分布渠道 ...

Core Viewpoint - The rise of piracy in live streaming is undermining the integrity of the live commerce industry, with counterfeit goods being sold under the guise of legitimate broadcasts, leading to consumer deception and brand damage [1][2]. Group 1: Issues with Piracy - Numerous instances of live streaming piracy have been reported, where unauthorized individuals use others' live broadcasts to sell counterfeit products, harming both consumers and original content creators [1][2]. - The practice of using AI technology to alter the appearance of hosts in pirated streams complicates the identification of counterfeit broadcasts, making it easier for consumers to fall victim to scams [2][3]. Group 2: Recommendations for Platforms - Platforms must implement strict real-name authentication for merchants and conduct dynamic monitoring of live content to prevent repeat offenders from easily re-entering the market [2][3]. - There is a need for technological upgrades to combat piracy, such as real-time verification of hosts' biometric features to trigger alerts when discrepancies are detected [2]. Group 3: Collaborative Measures - A cross-platform defense mechanism should be established to share blacklists of pirated accounts, ensuring that violations on one platform lead to bans across all platforms [2]. - Platforms should avoid prioritizing traffic from pirated streams, focusing instead on legitimate revenue from original content [3]. Group 4: Consumer Awareness - Consumers are encouraged to be vigilant when purchasing from live streams, as the lack of interaction from counterfeit hosts can serve as a red flag for potential scams [3].

Core Viewpoint - The article discusses the potential return of a prominent live-streaming influencer, Xiao Yang Ge, after a significant hiatus due to controversies, highlighting the evolving landscape of the live-streaming e-commerce industry and the challenges of rebuilding trust with consumers [3][11][40]. Group 1: Industry Changes - The live-streaming e-commerce industry is transitioning from chaotic growth to more regulated operations, marked by increased scrutiny and compliance measures following controversies involving top influencers [18][41]. - The market is witnessing a shift towards "de-headification," with smaller and mid-tier influencers gaining prominence as trust in top-tier influencers declines [25][24]. - Data from Douyin shows that store broadcasts now account for over 30% of GMV, while top influencers contribute only 9%, indicating a significant change in the industry's dynamics [25]. Group 2: Xiao Yang Ge's Impact - Xiao Yang Ge, once a leading figure in live-streaming sales, achieved remarkable sales figures, including 1.5 billion yuan in one hour during a live session and over 10 billion yuan in total sales in 2022 [14][39]. - His recent controversies, particularly related to product quality, have led to a loss of over 12 million followers and raised questions about his ability to regain consumer trust upon his return [3][26]. - The article emphasizes that Xiao Yang Ge's comeback will be closely monitored, and any failure to address past issues could lead to further decline in his career and the industry [40][47]. Group 3: Trust and Quality Concerns - The decline in consumer trust towards live-streaming influencers is a critical issue, as past successes were largely built on the credibility of their personas [26][40]. - The article suggests that rebuilding this trust will be a challenging "second startup" for Xiao Yang Ge, as consumers and the industry will scrutinize his actions closely [40][47]. - The need for improved product quality and accountability in the live-streaming sector is underscored, with a call for deeper engagement in supply chain management and quality control [44][48].

Core Viewpoint - The article discusses the emergence of a "wish economy" driven by Lei Jun, where entrepreneurs are responding to consumer demands expressed in his social media comments, particularly in the context of product development and market opportunities [3][8][31]. Group 1: Lei Jun's Influence and the Wish Economy - Lei Jun has transformed his social media comment section into a "wish pool," where users express desires for various products, leading to entrepreneurial responses from others [3][9][31]. - The concept of the "wish economy" has led to the development of products like the dual-zone washing machine, which was created in response to user requests [5][6][24]. - Entrepreneurs like Chen Nian and Yu Minhong are capitalizing on this trend by launching products such as sanitary napkins, which were previously deemed unfeasible for Xiaomi to produce [11][12][15]. Group 2: Market Opportunities and Consumer Trust - The sanitary napkin market has seen increased attention due to quality concerns raised during events like the 315 Consumer Rights Day, creating a demand for trustworthy products [10][15][18]. - The rise in female consumer engagement, as indicated by a 65% year-on-year increase in orders on Douyin, highlights a significant market opportunity for products targeting women [15][17]. - The trust in Lei Jun's brand and his ability to deliver quality products has led to a perception of him as a "savior" figure in the consumer market, further driving the wish economy [23][25][31]. Group 3: Entrepreneurial Responses and Market Dynamics - Chen Nian's and Yu Minhong's ventures into the sanitary napkin market are strategic moves to capture a growing segment of female consumers and rebuild brand trust after previous product failures [16][18]. - The competitive landscape is shifting as companies leverage Lei Jun's influence to gain market traction, with a focus on quality and affordability [24][31]. - The success of Xiaomi's ecosystem, which includes investments in over 430 companies, provides a robust supply chain that supports the development of new products in response to consumer wishes [24].

Core Viewpoint - The article discusses the recent controversies surrounding Dong Yuhui, a prominent figure in the e-commerce live streaming industry, particularly focusing on his responses to criticism and the challenges faced by his company, Yuhui Tongxing, in maintaining product quality and public trust [5][12][27]. Group 1: Dong Yuhui's Response to Controversies - Dong Yuhui addressed the backlash from the "water-retaining shrimp" incident, indicating that his departure from the company was a mutual understanding with Yu Minhong, and he felt a sense of responsibility towards the employees [6][12]. - He revealed that despite lucrative offers, including a salary of 200 million yuan, he chose to stay with the company out of a sense of duty [7]. - Dong expressed his internal conflict regarding his role, stating that he does not enjoy selling products and feels a disconnect between his responsibilities and personal satisfaction [8][10]. Group 2: Company Performance and Challenges - Yuhui Tongxing achieved significant sales, with over 10.2 billion yuan in sales and 160 million orders in the past year [19]. - Despite the impressive performance, Dong Yuhui's participation in live streams has drastically decreased, with only three appearances in a total of 56 scheduled live streams [21][25]. - The company has faced criticism for its product quality control, with Dong admitting that product testing reports may often be superficial, highlighting the industry's challenges in maintaining rigorous standards [27][29]. Group 3: Industry Context and Comparisons - The article draws parallels between Dong Yuhui's situation and that of other prominent live streamers, suggesting a trend of "de-headification" in the industry, where top influencers are stepping back from the spotlight [25][26]. - The live streaming e-commerce sector is experiencing a shift, with increasing competition from self-broadcasting merchants and a declining tolerance for mistakes from audiences [29]. - The narrative of top influencers facing repeated crises reflects a broader pattern in the industry, where initial success is often followed by significant challenges [28].

从通报内容看，"三只羊"足额缴纳了罚没款6894.95万元；对"香港美诚月饼""澳洲谷饲牛肉卷"等涉案产 品，已累计赔付2777.85万元，并继续执行退一赔三标准，做好退赔工作；在选品品控、宣传推介、售 后服务、内部管理等方面存在的问题，联合调查组指导其制定具体整改措施89项。 一连串数字，足以证明"三只羊"伤筋动骨的程度以及相关部门敦促整改的力度。既然整改已经"符合要 求"，看来"三只羊"恢复经营的可能性，已经越来越大。 马上评丨"三只羊"该以什么姿态复出 曾因虚假宣传深陷质疑的"三只羊"公司完成整改，近期或有望迎来复出。 3月23日，对于"三只羊"公司直播带货相关问题，合肥市联合调查组发布通报称，经"三只羊"公司申 请，合肥市联合调查组组织相关主管部门和律师、消费者代表等进行综合评估，认为"三只羊"公司整改 符合要求，具备恢复经营条件。 显然，"三只羊"复出，除了要做好之前种种问题的善后，还需要以更规范的经营、更优质的产品和服务 重新找回消费者的信任。 市场经济条件下，企业口碑建立起来不容易，要维护起来更难，而在口碑崩塌之后，再重新建立起来， 则是难上加难。复出是重生，需要一场脱胎换骨的改变，对此，"三只 ...

来源：时代财经 三只羊缴纳了罚款、赔付合计9672.8万元后，被宣布"具备恢复经营条件"。此时，头部主播疯狂小杨哥已停播198天。 3月23日，合肥市市场监督管理局官方微信公众号"合肥市场监管"发布《关于合肥三只羊网络科技有限公司整改情况的通报》。 根据通报，2024年9月26日，合肥市联合调查组发布合肥三只羊网络科技有限公司（以下简称"三只羊"）直播带货相关问题的通报后，经调查处置，2024年 10月11日，三只羊足额缴纳罚没款6894.95万元，对"香港美诚月饼""澳洲谷饲牛肉卷"等涉案产品，已累计赔付2777.85万元，并继续按照应赔尽赔原则，执 行退一赔三标准，做好退赔工作。 合肥市联合调查组表示，三只羊整改符合要求，具备恢复经营条件。 对于合肥市联合调查组的通报，三只羊回应称，将严格把关产品质量，新筛选、签定3家第三方专业品控机构，分品类编制食品、化妆品等7类品控作业指 导书，按规范严格把控产品质量；严格甄选品牌合作，进一步提升自营品占比，提高准入门槛，合作品牌压减80%；严格售后服务标准，开设专门售后服 务账号"三只羊网络售后"，对经认定的问题产品，承诺先行垫付退赔款，提高消费者售后服务体验。 三 ...

Core Viewpoint - The rapid increase in internet-related civil and commercial disputes, particularly in areas like live streaming sales and paid content, poses challenges in balancing user rights protection and platform development [1] Group 1: Trends in Internet Disputes - The number of internet-related civil and commercial disputes has significantly increased, with cases rising from over 200 in 2022 to around 700 in the following year [3] - Common types of disputes include information network sales contract disputes, product liability disputes, and network service contract disputes, often arising from issues like fraud, product quality, and service cancellations [3] Group 2: Responsibilities of Platforms - Platforms are expected to actively assume both platform and social responsibilities, ensuring consumer protection through rigorous vetting of merchants and maintaining adequate compensation funds for high-risk products [4] - The courts aim to balance user rights and platform development by correctly applying laws such as the Civil Code and the E-commerce Law, while considering the unique characteristics of the digital platform industry [4] Group 3: Live Streaming Sales Disputes - The number of consumer disputes related to live streaming sales is on the rise, with a diverse range of products involved, reflecting an increasing consumer demand in this sector [7] - In live streaming sales, merchants have a heightened duty of care, and platforms must adhere to a fault liability principle to determine responsibility [8] Group 4: Regulation of Digital Platforms - Courts can regulate digital platform operations by properly adjudicating cases related to new transaction models, combating infringement, and providing judicial guidance through typical case publications [11] - The judiciary aims to establish clear rules for new types of disputes arising from digital platforms, such as data ownership and algorithm regulation [11] Group 5: Competition and Legal Framework - "Involution" competition can lead to resource waste and a focus on short-term results over long-term innovation, necessitating judicial oversight to ensure fair competition [12] - Courts should apply laws like the Anti-Monopoly Law and the Anti-Unfair Competition Law to maintain fairness in competitive practices [12]

作者：杨瑞 来源：财经三分钟（ID：qgq1818） 以下文章来源于财经三分钟 ，作者杨瑞 财经三分钟 . 4 亿中产财经资讯平台，专注深度财经商业报道。由财经媒体人杨瑞团队执笔，出品《广州租售同 权》、《北京学区房多校划片》、《国家抢占人工智能制高点》等多篇千万级刷屏文章。 韦雪，这个近40岁的女人，被人调侃为"初代捞女网红"的女人，最近复出了。 10月份直播卖爆1亿元，斐然的直播成绩，让韦雪受到了行业内外的关注。 由"捞女"到离异带3娃、30天卖爆1亿元的独立女强人，韦雪到底靠什么逆袭翻身？ 一句"叫你心中无男人，不是身边无男人"道出了韦雪成功的秘密。 01 韦雪复出， 一夜成为抖音 " 掌上明珠 " 韦雪复出在抖音直播，根据灰豚的数据，每场直播的流量超80%都来自抖音平台推荐。 靠着带货护肤品、保养品等产品，韦雪在近一个月带货直播中，创下惊人带货销售金额合计1亿元左 右。 根据网友资料显示，韦雪每场直播4个小时，在不计坑位费的情况下，按照20%的佣金率计算，韦雪 每分钟可以赚2万。 ▲图 源：小红书 抖音"偏爱"韦雪，其他网红看了都要嫉妒。这里不得不提出一个疑问，为什么抖音要将流量推给韦 雪？ 很简单， ...