Core Viewpoint - The 2025 Wuhan Public Ice and Snow Season aims to enhance urban vitality and promote consumption through a comprehensive winter sports carnival, running from December 20, 2025, to February 23, 2026, featuring various events and activities [5][7]. Group 1: Event Overview - The theme for the 2025 Wuhan Public Ice and Snow Season is "Seeking Plum Blossoms in the Snow: Ice and Snow Competition with Passion" [5]. - The main venue will be at Wuhan Ganlu Mountain Cultural and Creative City, with additional venues across 7 ice rinks and 4 ski resorts, as well as key commercial areas and scenic spots [5]. - The opening ceremony on December 21, 2025, will feature a grand ice and snow carnival with four main areas: competitive events, public experiences, industry exhibitions, and cultural tourism food [5]. Group 2: Activities and Promotions - The event will include a series of promotional activities designed to boost consumption, featuring 9 premium sports tourism routes that integrate professional ski resorts with major attractions in Wuhan [6]. - A total of 150 million yuan in ice and snow consumption vouchers will be distributed to promote youth training and new sports tourism products [6]. - The event will host seven major competitions, including the National Ski Open and Urban Ice Hockey League, along with four fun ice and snow activities [6][9]. Group 3: Strategic Importance - The 2025 Wuhan Public Ice and Snow Season is positioned as a key initiative to support the national goal of engaging 300 million people in winter sports and to enhance Wuhan's status as a national central city [7]. - It aims to strengthen the city's seasonal event branding, contributing to the overall urban influence and vitality [7].

另据了解，本届冰博会还将配套举办展览展示、科技成果发布、政企对接等20余场次专题活动。此外， 本届冰博会还将设立超300万平方米的特色联动体验区，冰雪大世界、太阳岛雪博会等五大联动体验区 各具特色，既有艺术雪雕观赏、冰雪主题篝火派对，也有非遗手工艺体验、中央大街特色巡游，更有 VR滑雪体验、电子沙盘演示等科技互动，呈现全民参与冰雪运动的"热"状态。期间，还将推出系列配 套赛事活动，包括"艺术创造神奇冰雕连结世界"世界雕刻大师冰雕赛、2026第十八届国际大学生雪雕大 赛等专业赛，还举行业余冰球赛、花样滑冰表演、寒地赛车、冰钓等大众趣味赛事，增强游客市民的参 与感、体验感。 从哈尔滨市政府新闻办获悉，2026哈尔滨国际冰雪经济博览会将于1月6日至8日举行。据介绍，本次博 览会将以"冰链世界.雪舞未来——新动能新纽带新生态"为主题，打造一场覆盖冰雪经济全领域的国际 化专业展会。 据介绍，2026哈尔滨国际冰雪经济博览会将设立总面积约20000平方米集中展示区，分设1个中心展区与 6个主题展区。中心展区将重点展示冰雪经济发展成果和政策措施、战略规划、产业图谱；六大主题展 区涵盖冰雪运动、冰雪文化、冰雪装备、冰雪旅游、 ...

Core Insights - The event held on December 16 in Shenyang aimed to enhance international cooperation in the ice and snow economy, inviting nearly a hundred guests from 21 countries and regions [1] - Liaoning Province has identified the ice and snow economy as a key driver for high-quality development, focusing on top-level design, industry chain improvement, and deepening international collaboration [1] - The province is leveraging the preparation for the 2028 National Winter Games to upgrade the entire ice and snow industry chain, transforming "cold resources" into "hot industries" [1] Group 1 - The event facilitated in-depth exchanges between over 70 local enterprises and international guests, establishing a robust cooperation ecosystem for the ice and snow economy [1] - Since the first Liaoning International Ice and Snow Economy Cooperation Conference, international exchanges and cooperation in the ice and snow economy have deepened, yielding significant results [1] - The province issued invitations to global ice and snow enterprises to enhance comprehensive cooperation in events and expand the cross-border ice and snow market [1]

Core Viewpoint - The article highlights the growing interest and investment in the ice and snow industry in southern China, particularly in Shenzhen, with innovative approaches using technology to enhance consumer experiences and expand the market beyond traditional northern regions [2][5]. Group 1: Industry Developments - The "TCL Winter Ice and Snow Paradise" has opened in Shenzhen, allowing residents to experience snow through technology ahead of the Milan-Cortina Winter Olympics [2]. - Shenzhen's ice and snow industry is gaining momentum, exemplified by the opening of the "world's largest indoor ski center," which sold out tickets on its first day, indicating strong demand from high-net-worth individuals in southern China [2]. - The Chinese ice and snow industry is projected to exceed 1 trillion yuan this year, with southern cities like Shenzhen aiming to reshape the geographical landscape of this market through "business + technology" strategies [2]. Group 2: Technological Innovations - TCL's approach to the ice and snow experience involves "technological snowmaking," utilizing advanced display technology and AI algorithms instead of traditional snowmaking machines [2][5]. - The recent launch of TCL's G8.6 generation printed OLED production line is expected to lower costs and enhance display effects, facilitating immersive experiences in commercial centers [5]. - AI technology is a critical factor in this innovation, with TCL anticipating over 1 billion yuan in benefits from AI applications by 2025, showcasing the integration of industrial AI into consumer experiences [5]. Group 3: Challenges and Opportunities - Despite the promising outlook, the southern ice and snow industry faces operational challenges, as seen in the Shenzhen Qianhai Huafa Ice and Snow World, which encountered issues such as strong renovation odors and fluctuating ticket prices [6]. - The "technology + ice and snow" model offers a lighter solution to these challenges, making winter sports more accessible through virtual reality and high-definition displays [6]. - Prominent figures in the industry, like Zhang Hong, a gold medalist from the Winter Olympics, emphasize the importance of technology in bringing winter sports experiences to southern regions, encouraging broader participation [6].

2026哈尔滨国际冰雪经济博览会将于1月举行 中新网哈尔滨12月16日电 (记者 刘锡菊)16日，记者从哈尔滨市人民政府新闻办公室主办的2026哈尔滨 国际冰雪经济博览会新闻发布会上获悉，2026哈尔滨国际冰雪经济博览会将于1月6日至8日举行，将吸 引国内外300余家领军企业参展，实现3万+人次到场。芬兰罗瓦涅米市为本届冰博会的主宾市。 博览会设立总面积约20000平方米的集中展示区，分设1个中心展区与6个主题展区。中心展区重点展示 冰雪经济发展成果和政策措施、战略规划、产业图谱；六大主题展区涵盖冰雪运动、冰雪文化、冰雪装 备、冰雪旅游、冰雪服务、冰雪合作、冰雪教育等全产业链及上下游产业生态。 "这是一场深入挖掘冰雪经济内涵、助力企业蓬勃发展的难得机遇之约，也是一场集冰雪产业、科技、 文化、旅游于一体的国际盛会，更是探索冰雪经济发展新模式、新场景、新路径，共享新红利、共绘新 蓝图的黄金契机。"哈尔滨市委常委、副市长姜俊表示。 "我们立足哈尔滨冰雪经济发展战略，确定芬兰罗瓦涅米市为本届冰博会的主宾市。"哈尔滨市外事办副 主任王宁表示："我们还邀请到哈萨克斯坦共和国农业和旅游大州—阿拉木图州以及德中友好文化交流 ...

Core Viewpoint - The upcoming winter season from 2025 to 2026 is expected to ignite the ice and snow economy in northern China as multiple ski resorts begin their winter operations amid dropping temperatures [1] Group 1: Market Trends - The ice and snow sports consumption market is experiencing a surge due to technological empowerment, equipment upgrades, and the adaptation of products for different age groups, making these sports more accessible, convenient, and safe [2] - The popularity of simulated skiing machines and smart technology is facilitating the "north snow south move," allowing more people to ski closer to home [3] Group 2: Participant Demographics - The audience for ice and snow sports is expanding beyond professional enthusiasts to include families and senior citizens, which is driving more production companies and event organizations to engage in the ice and snow sports sector [3] Group 3: Industry Developments - Ski resorts in Chongli are focusing on facility upgrades, event introductions, and service optimizations to enhance the ice and snow economy, aiming to create a more professional and enjoyable skiing experience for visitors [3][4]

Core Insights - The "ice and snow economy" in China is rapidly growing, with various industries integrating ice and snow elements to create diverse consumption scenarios, contributing to regional economic development [1] - The "ice and snow + tourism" model breaks traditional seasonal and regional limitations, allowing for year-round participation in ice and snow activities across all demographics [1] - The projected consumption scale for the 2024-2025 ice and snow season is over 187.5 billion yuan, with a year-on-year growth of over 25%, highlighting significant economic impact [1] Group 1 - The integration of "ice and snow + food," "ice and snow + folk customs," and "ice and snow + research" is driving growth in consumption across various sectors, including dining, accommodation, transportation, and entertainment [1] - In Guizhou, the local economy is transitioning from single snow consumption to immersive experiences, benefiting residents by creating local tourism jobs [2] - A ski resort in Hebei has successfully attracted an average of 3,000 visitors daily in the first week of the new snow season, showcasing the popularity of their youth training and competition center [2] Group 2 - The incorporation of digital technologies like VR and AR is enhancing the ice and snow economy, making participation more accessible and increasing public interest in ice sports [2][3] - Various ski resorts are implementing smart systems for ticketing and visitor management, improving service levels and overall visitor experience [3] - The development of the ice and snow economy is seen as a new driving force for high-quality national economic growth, necessitating coordinated efforts across policy, market demand, and technological innovation [3] Group 3 - Recommendations for local governments include leveraging unique regional characteristics to promote "ice and snow +" integration and improving service quality to enhance competitiveness [4] - Specific strategies include emphasizing the unique features of the Beijing-Zhangjiakou area and enhancing transportation networks in regions like Xinjiang and Inner Mongolia to facilitate easier access to ice and snow activities [4]

Core Viewpoint - The ice and snow sports industry in China is experiencing significant growth, driven by increased participation, improved infrastructure, and supportive policies, leading to a surge in consumer spending and economic development [1][2][3] Group 1: Industry Growth and Economic Impact - The participation in ice and snow sports is projected to exceed 1,875 billion yuan in the 2024-2025 season, representing a year-on-year growth of over 25% [1] - The total consumption at ski resorts reached 786.13 billion yuan, with a year-on-year increase of 12.88% [1] - The establishment of "snow holidays" for students in regions like Xinjiang and Jilin has significantly boosted attendance at ski resorts, with one resort in Urumqi seeing over 20,000 visitors on the first day of the holiday [2] Group 2: Regional Development and Infrastructure - Ice and snow sports are breaking geographical barriers, with southern regions developing various facilities to cater to local populations, such as indoor ski parks in Shanghai and professional ski resorts in Guizhou [2] - The integration of technology in creating year-round ice and snow experiences is enhancing accessibility and participation [2] Group 3: Events and Community Engagement - A total of 160 ice and snow events are scheduled in Hebei this winter, attracting significant visitor numbers and boosting local tourism [3] - The introduction of "sports+" initiatives in Harbin aims to convert event attendance into increased consumer spending through combined tourism packages [3] Group 4: Challenges and Recommendations - Despite the growth, the ice and snow industry lacks a fully developed supply chain and ecosystem, with insufficient domestic production capabilities for high-end sports equipment [3][4] - Recommendations include enhancing the ice and snow manufacturing sector, diversifying event types, and improving public awareness of ice and snow culture to foster broader participation [4]

产品供给是塑造竞争力的"软实力"。当前，"滑雪+赏景"模式仍占主流，产品同质化逐渐显现。新 疆的真正优势，在于其深厚的历史文化与多元的民族风情。开发"雪地古城探秘""冰雪那达慕""民族手 工艺冰雪工坊"等融合型产品，推动游客从"滑冰雪"转向"品文化"，是实现从"滑雪目的地"向"冰雪文化 体验地"升级的关键。 构建"冰雪+"融合发展的产业生态，则是实现长远发展的根本。冰雪运动不应仅限于旅游体验，而 应借"雪假"推动冰雪运动进校园、建立青少年冰雪技能等级体系、举办常态化赛事活动，让冰雪文化扎 根成长。同时，可积极培育冰雪装备研发、本地制造、维护服务等配套产业，拓展冰雪培训、赛事运 营、康养休闲等衍生业态。只有形成"运动普及—人才培养—装备支撑—赛事引领—消费升级"的良性循 环，冰雪经济才能真正成为更具韧性和带动力的支柱产业。 从更宏观的视角来看，"雪假"不仅有助于增加短期的旅游热度，更是区域经济结构优化升级的有力 杠杆，直接带动了服务业链条的延伸，滑雪装备租赁、教练培训、冰雪主题文创、民俗体验等新业态不 断涌现。长远来看，还有助于新疆逐步构建多元化的现代产业体系，推动经济发展从"资源依赖"向"动 能创新"转变。 ...

8 270 . i. I'r 000 real Pro- . 16 ******* 11 11 1 amages 2003 1 2017 陳刺點 O 8422. · West River 1 下 14 . - T 未足叫休強 日本條滑! 1 145度 p (0) st 00 0 97 " W. In 15 彩 # 游 y In 游 ne in the 9 0 4 0 F A e 雪道飞驰的畅快、冰面漫步的悠然、装备生产的忙碌……冰天雪地也是金山银山。近年来，各地发力冰 雪经济，体育、文化、旅游、装备制造等产业与冰雪深度融合，不断催生新产品、新场景、新业态，冰 雪经济更加火热。 ...