Group 1 - The term "Su Chao" has gained significant recognition in 2025 keyword rankings, highlighting its status as one of China's most successful grassroots sports events, which has sparked enthusiasm for sports and boosted local economic development [1] - Since its launch on May 10 until the final on November 1, "Su Chao" attracted over 2.43 million spectators, averaging more than 28,000 attendees per match, with "Gan Chao" setting a record of 50,168 attendees for a single match [1] - The event's appeal is attributed to its grassroots nature, featuring participants from various professions, driven by a pure love for football rather than high salaries or professional backgrounds [1] Group 2 - The 13 city teams in "Su Chao" have created unique football identities based on local history and cultural characteristics, enhancing regional cultural engagement and emotional connections among cities [2] - Events like "Gan Chao" have served as emotional "adhesives" between cities, fostering community ties through cultural exchanges, such as the gifting of local produce and letters between cities [2] - The "Meng Chao" event provided immersive cultural experiences, showcasing local traditions and enhancing regional identity [2] Group 3 - The "Su Chao" final on November 1 saw Taizhou team defeat Nantong team 4-3, marking the first championship of the league, while also generating significant tourism and consumption in host cities [4] - The event has driven substantial economic activity, with "Xiang Chao" converting tickets into travel passes, leading to a total of 41.81 million yuan in dining, 23.06 million yuan in accommodation, and 61.99 million yuan in transportation spending [4] - During the "Meng Chao" finals, Hohhot welcomed over 890,000 domestic tourists, resulting in total consumer spending of 734 million yuan [4] Group 4 - The "Super" leagues represent a vibrant example of the integration of sports with cultural and economic development, showcasing a new approach to sports in China [6] - The Chinese government has emphasized the importance of enhancing sports consumption and developing a modern sports industry, as outlined in recent policy documents [6] - To ensure the sustainability of grassroots sports events, there is a need for deeper integration of culture, sports, tourism, and commerce, supported by relevant policies [6]

(年终特稿)群"超"并起 中国体育"民间力量"激发新活力 中新社北京12月21日电 (记者 国璇)近日，"苏超"一词在各类2025年度热词盘点中多次榜上有名。作为 今年中国最成功的民间体育赛事之一，"苏超"带动了"赣超""蒙超"等多个"超"字号联赛涌现，点燃了全 民运动热情，带火了地方经济发展，成为活力中国的生动注脚。 自5月10日开赛至11月1日决赛，"苏超"超243万人次现场观赛，场均超2.8万人次；"赣超"单场观众最多 时有50168人，创下江西举办体育赛事单场观赛人数之最……群"超"热闹非凡，与其"民众唱主角"的定 位密切相关。赛事没有天价外援和高额奖金，大批注册参赛选手亦非"科班出身"，而是来自教师、厨 师、快递员和出租车司机等各行各业，对足球纯粹的热爱驱动他们走上绿茵场。 众多民间体育赛事人气爆棚的背后，是体育与城市文化的深度绑定。 "苏超"的13支城市代表队立足历史文化和产业特色打造城市足球名片，"楚汉争霸""早茶德比""美食大 战"等地域文化梗火"出圈"；赣州与萍乡互赠脐橙与"辣红安源"礼袋，吉安与新余书信传情，"赣超"成 为江西城市间的情感"黏合剂"；"蒙超"赛场上，安代舞和"草原出征仪式" ...

Core Viewpoint - The "Ice Super" series of ice and snow events in Harbin has officially launched, marking the beginning of a nearly two-month winter sports festival aimed at invigorating the winter cultural tourism market in the city [3][4]. Group 1: Event Overview - The event is supported by the Harbin Sports Bureau and organized by the Harbin Matier Cultural Tourism Investment Group, with participation from 24 teams competing in snow soccer [3][4]. - The competition will run from December 20 to February 8, taking place at the snow soccer field in Harbin Ice and Snow World, featuring a combination of group round-robin and knockout formats [3][4]. - On the first day of competition, 6 matches resulted in a total of 47 goals scored, showcasing strong offensive performances and generating excitement for future matches [3]. Group 2: Strategic Importance - This event is a significant initiative to implement the strategy of bringing sports events into scenic areas, streets, and commercial districts, aiming to create a dual flow of sports event traffic and tourist traffic to the Ice and Snow World [4]. - The organizing committee has made extensive preparations in terms of venue setup, event coordination, referee selection, and logistical support to ensure a fair and exciting environment for teams and spectators [4]. - The event also serves as an innovative platform for cultural exchange between northern and southern regions of China, featuring teams from both local northeastern cities and southern cities like Suzhou and Ganzhou, with over 300 athletes participating [4].

本报讯 （记者 肖榕） 19日，中国田径协会公布的《2026年马拉松赛事目录》显示，明年计划举办的 A、B、C类马拉松赛事共计492场，其中，福建省内将举办的各类马拉松赛事共计17场。 同时，我省马拉松赛事呈年头和年尾两极分布。其中，最繁忙的季节在12月，共有包括泉州晋江马拉 松、厦门环东半程马拉松、厦门海沧半程马拉松在内的7场马拉松赛事扎堆进行。 《目录》显示，我省马拉松从1月1日的石狮半程马拉松正式拉开帷幕，备受关注的厦门马拉松将于1月 11日举行。2026厦门马拉松赛赛事规模3.5万人，起终点仍设在厦门国际会展中心，明年的厦门马拉松 也将首次为大众跑者开出奖金。为助力选手创造佳绩，明年赛事的发令时间提前至7点10分，同步优化 分区分枪发令方式，由"六枪十二区"升级为"八枪十七区"，前五枪每枪间隔5分钟，后三枪每枪间隔6分 钟，确保起跑环节更安全、更高效。 ...

近年来，无人机足球运动在国内快速发展，像北京、上海、广州等地的一些学校，已经陆续开展了无人机足球的培训。在江苏苏州，这个月，通过举办无人 机足球专项赛事，吸引青少年参与。效果如何呢？一起来看。 "会飞的足球"登场 青少年参与度高 12月上旬，江苏苏州市举行了首届飞翔足球锦标赛，让主办方没有想到的是，苏州全市110所学校报名，700多名选手参赛，涵盖小学至大学各学段。 绿茵场上的奔跑、冲撞、射门，是足球运动的"速度与激情"。如果将足球场"搬"到半空中，用无人机代替球员，用遥控器代替双脚，这项运动又会碰撞出怎 样的火花？今天的《"玩"出新赛道》我们一起来了解无人机足球运动。 无人机足球项目是一项新兴运动，将无人机技术与传统足球运动相结合。参与者可以在低空场景中，操控装有球形保护框的无人机，将无人机足球射入对方 球门就可以得分。比赛以实时5V5或3V3团队对抗赛的形式进行，展示航空模型的精准飞行及配合战术，兼具体育运动的竞技观赏性和前沿科技的创新突破 性。 比赛中，孩子们既要盯着飞行姿态，又要在对讲机耳麦里喊战术，需要有超强的专注力、抗压力和团队协作的能力。 苏州科技城实验小学彭山校区航空模型辅导员 朱仁杰：能够帮 ...

Core Insights - The article highlights the booming sports event economy in China, particularly focusing on the popularity of the "Su Super" and "Bay Chicken" events, which have created new consumption scenarios and opened up new economic growth spaces [1][8]. Group 1: Event Attendance and Economic Impact - In the 2025 season, the total attendance for the Chinese professional football leagues exceeded 8.95 million, an 18% increase from 2024, with the Super League alone attracting over 6.18 million spectators, setting a historical record [2]. - The "Su Super" event attracted over 2.43 million attendees, averaging more than 28,000 per match, with the finals reaching a peak of 62,329 spectators [2]. - The hosting of these events has significantly boosted local tourism and consumption, with Jiangsu Province reporting a 34.7% increase in sales to 11.639 billion yuan and a 31.19% rise in visitor numbers [3]. Group 2: Consumer Behavior and Market Trends - The growing trend of consumers, particularly among the younger generations (90s and 00s), willing to spend for emotional value has contributed to the popularity of events like "Su Super" and "Bay Chicken" [4]. - The variety of merchandise related to the "Bay Chicken" event has expanded, with over 20 categories of cultural and creative products developed, reflecting a robust supply chain in the manufacturing sector [5][6]. Group 3: Government Support and Market Dynamics - Local governments have played a crucial role in the success of these events by addressing public needs, such as providing transportation solutions and enhancing the overall spectator experience [7]. - The "Bay Chicken" brand has thrived partly due to the government's hands-off approach, allowing for grassroots creativity and market-driven initiatives [7]. Group 4: Future Prospects and Strategic Directions - The 2025 Central Economic Work Conference emphasized the importance of domestic demand and the expansion of quality goods and services, which will guide the development of the sports industry [8]. - The integration of sports events with urban development and tourism is seen as a key strategy for maximizing economic impact, as demonstrated by the ongoing initiatives in Guangzhou [8][9].

从"苏超"到"大湾鸡"，赛事经济正在越来越多地创造着新的消费场景，打开经济增长的新空间。 创纪录引流量，赛事经济掀热潮 随着上海海港连续三年捧起中超冠军奖杯，2025赛季中国职业足球联赛的大幕落下。中国足球职业联赛 联合会发布数据显示，2025赛季，中超、中甲、中乙三级联赛累计现场观众人数超895万，较2024赛季 提升18%。其中，中超联赛总观众超618万，创历史新高。 职业联赛之外，业余足球赛事也异常火爆。"苏超"超243万人次现场观赛，场均超2.8万人次，南京奥体 中心7场比赛均超6万名观众，决赛创下62329人的新高。 新华社广州12月19日电题：从"苏超"到"大湾鸡"，赛事经济持续升温 新华社记者王浩明、王恒志、王春燕 即将收官的2025年，是体育赛事大年，而与之相伴的赛事经济更是迎来了爆发——"苏超"带领民间足球 赛事热潮，各地你方唱罢我登场；2025赛季中超联赛观众人数创下历史新高，十五运会和残特奥会则制 造了顶流"大湾鸡"。 在"苏超"引领下，一股全国民间足球热潮在神州大地掀起，贵州"村超"、江西"赣超"、广东"省超"、内 蒙古自治区"蒙超"等赛事你方唱罢我登场，热闹非凡。 赛事人气爆棚并不只 ...

新华社北京12月18日电（记者李春宇）记者在18日举行的网球中国赛季总结会上获悉，今年网球中国赛 季9站巡回赛票房总收入达2.5亿元，累计营收超过10亿元，带动餐饮、住宿、文旅等消费总额突破160 亿元。 ...

Core Insights - The article emphasizes the multifaceted value of community sports events, likening their impact to ripples created by a stone thrown into a lake, which stimulates the integration of urban economy, culture, tourism, and sports [1][2] Group 1: Economic Impact - Successful sports events can significantly boost a city's economic and social development, acting as a new engine for urban growth [2] - Events like "Xiang Super" and "Gan Super" not only attract crowds but also release urban energy, contributing to local economies through initiatives like "night market economy" and cultural product sales [2] Group 2: Cultural Significance - Local sports events evoke nostalgia and pride among residents, with unique cultural elements in team uniforms and logos reflecting local heritage [1] - The participation of local workers in community sports fosters a sense of belonging and community spirit, enhancing the cultural fabric of the city [1] Group 3: Community Engagement - Community sports events are designed to be accessible, with matches held close to home, increasing public participation and engagement [1] - The involvement of various local workers as main participants in events like the "Factory Basketball Association" highlights the grassroots nature of these competitions [1]

中新社沈阳12月16日电 (杨茜茜)辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式16日在沈阳东 北亚国际滑雪场举行。 "九九消费季"根植于"数九"传统民俗，以北方冬日独特的时间刻度，突出辽宁冬季消费特色，打造辽宁 冬季消费热点。活动深度融合冰雪资源与消费市场，拓展产业国际协作，为辽宁经济注入新动能。 12月16日，辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式在沈阳举行。李雪飞 摄 据悉，上一个雪季，辽宁冰雪旅游人数同比增长43%，外国游客数量和消费金额增幅显著。2026年，辽 宁计划开展各类促销活动数千场，打造"季季有主题、月月有亮点、周周有活动"的持续消费热潮。(完) 辽宁省委书记许昆林出席启动仪式并宣布活动开幕。许昆林表示，辽宁以"数九"民俗为纽带，整合全省 资源举办"九九消费季"，打造综合性消费促进与产业合作平台，促进文旅体商深度融合，进一步叫 响"冰雪辽宁"品牌。 启动仪式后，中外企业开展对接洽谈。意大利天冰集团亚洲区营销总监迈克尔·迈尔(Michael Mayr)称， 集团已在辽宁投资设立合资公司，致力于为当地滑雪场提供先进造雪设备与综合运营服务。他说，中国 冰雪市场潜力巨大，特别是 ...