Core Viewpoint - Meituan's Xiaoxiang Supermarket is re-entering the offline retail space, exploring new store formats similar to Hema's community store brand "Hema NB" and larger store models akin to "Hema Fresh" [4][6][11]. Summary by Sections Meituan's Offline Strategy - Meituan Xiaoxiang Supermarket has restarted its offline business after nearly eight years, initially benchmarking against Hema's community store brand and now considering larger store formats [4][6]. - The company is currently recruiting for various operational roles, indicating a serious commitment to this offline venture [4]. Historical Context - Meituan's initial foray into offline retail began in 2016 with the launch of "Zhangyu Fresh," which later evolved into "Xiaoxiang Fresh" with seven stores opened in 2018 [6][7]. - The company faced challenges, leading to the closure of five stores in 2019 due to a misjudgment of market demand for high-end fresh produce [7][8]. Market Environment and Competition - The current market landscape for offline retail is undergoing a reshuffle, with traditional supermarkets like Walmart and Carrefour either exiting or restructuring their operations [9]. - Competitors such as JD's "JD Seven Fresh" and Hema are expanding their store networks, indicating a trend towards integrating online and offline strategies [8][9]. Financial Performance and Growth - Xiaoxiang Supermarket has seen significant growth, with sales increasing 50 times over four years, and its annual GMV approaching 30 billion yuan [10]. - Despite this growth, the supermarket is currently at a breakeven point or slightly profitable, highlighting the challenges of profitability in the fresh produce sector [10]. Comparison with Hema - Hema has successfully achieved profitability and growth, with plans to open 72 new stores in 2024, focusing on its main business lines [11]. - Xiaoxiang Supermarket aims to differentiate itself from Hema by targeting different customer segments and leveraging its established supply chain [11].

具体而言，消费者通过百果园App或小程序下单时，可选择水果清洗或开切服务，并在备注中注明个性化需求。门店收到订单后，若消费者 选择开切服务，员工将严格按照操作规范进行处理。同时，消费者可通过百果园推送的视频查看订单进展和操作过程。待外卖骑手取货后， 实时监控才会结束。 果切操作全透明 百果园落地"互联网+明厨亮灶" 北京商报讯（记者 赵述评）近日，中共中央办公厅、国务院办公厅发布关于进一步强化食品安全全链条监管的意见。意见提出，加强网络订 餐配送安全管理。加强网络订餐线上线下一体化监管。市场监管部门要会同工业和信息化、网信等部门对存在食品安全严重违法情形的平台 依法处置。推动平台和商户实行"互联网+明厨亮灶"，强化无堂食外卖监管和社会监督。 在此背景下，"明厨亮灶"成为众多餐饮和生鲜企业的行动指南，也有企业自觉行动，早在意见出台前，就已经开始在终端门店大力推行"明厨 亮灶"并尝到"甜头"。近日，北京商报记者走访多家百果园门店发现，门店操作吧台已经加装高清监控摄像头，部分门店试点开通了直播功 能，覆盖水果清洗、去皮、开切等关键区域，为消费者实时观看门店端全过程提供了便捷途径。 食品安全是消费者最关心的问题之一。 ...

Core Viewpoint - The collaboration between Qian Dama and Xinrongmao aims to establish standard planting demonstration bases for blueberries and domestic grape varieties in Yunnan, enhancing the supply chain from production to community [1][5][11]. Group 1: Collaboration Details - The unveiling of the standard planting demonstration bases took place in Mengzi City, Yunnan, on March 20-21, with key figures from both companies in attendance [3]. - The partnership integrates resources, channels, and brand advantages to create a fresh supply chain, directly supplying nearly 3,000 Qian Dama stores and online sales networks across the country [5][11]. Group 2: Strategic Goals - Qian Dama's CEO emphasized the goal of promoting the transformation and sustainable development of China's fruit industry, focusing on technological innovation and talent cultivation to enhance the value and competitiveness of domestic fruits [7][9]. - The collaboration is expected to inject "brand + channel" momentum into the Yunnan fruit industry, providing stable income and career development opportunities for local ethnic minorities [11]. Group 3: Market Potential - With the rising health awareness among consumers, the demand for nutritious fruits like blueberries and grapes is increasing, aligning with Qian Dama's mission to provide fresh and high-quality ingredients [9]. - The unique natural conditions in Mengzi, such as its location on the Tropic of Cancer and significant temperature differences, contribute to the superior quality of Mengzi blueberries, which are expected to have a cooperation amount of 110 million yuan this year [13].

Core Viewpoint - The article discusses the rapid expansion of JD's fresh food supermarket "JD Seven Fresh" and its strategy to enhance its presence through warehouse stores, aiming to compete effectively in the fresh food market amidst ongoing challenges in the industry [2][10]. Group 1: JD Seven Fresh Expansion - JD Seven Fresh plans to open 20 new warehouse stores in Tianjin by the end of June 2024, with additional expansions in Beijing and other cities [2][3]. - The Beijing Songjiazhuang warehouse store, set to open in September 2024, will focus on delivering products within 30 minutes, emphasizing quality, low prices, and high efficiency [2][3]. - Currently, JD Seven Fresh operates 68 stores nationwide, with a significant concentration in Beijing (37 stores) and other major cities [2]. Group 2: Industry Context and Challenges - The fresh food industry has seen a surge in demand for home delivery services, particularly during the pandemic, leading to rapid expansion of warehouse models [5]. - However, the sustainability of the warehouse model has been questioned, with industry leaders like Hema's founder expressing concerns over profitability and operational challenges [5][6]. - The collapse of daily fresh food company "Daily Fresh" in July 2022 due to blind expansion has cast a shadow over the industry, prompting other players to reassess their strategies [6]. Group 3: Competitive Landscape - JD Seven Fresh's strategy includes offering competitive pricing, with some products priced about 10% lower than competitors [9]. - Hema has also adjusted its strategy, focusing on a dual model of large fresh stores and discount stores, indicating a shift in the competitive dynamics of the fresh food market [9]. - Dingdong Maicai has reported profitability for the fiscal year 2024 and plans to continue expanding its warehouse network, indicating a recovery in the sector [8].

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