Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes that agricultural product consumption is crucial for improving people's well-being, stabilizing the agricultural market, increasing farmers' income, and promoting high-quality agricultural development through a newly released implementation plan [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded products and functional foods [3] - The implementation plan aims to enhance the supply of green and high-quality agricultural products, improve quality evaluation, and develop new processed products to meet consumer demands [3] - There is significant growth potential in dairy and soybean consumption, with current per capita dairy consumption at 40.5 kg, well below the recommended 110-183 kg [3] Group 2: Consumption Scenarios - Consumers are placing more emphasis on experiential and interactive consumption, leading to the creation of various promotional activities and events to stimulate urban and rural markets [4] - The Ministry has promoted 240 key leisure agricultural counties and over 2,195 beautiful leisure villages, aiming to enhance rural tourism and create new consumption growth points [4] - By 2024, leisure agriculture is projected to generate nearly 900 billion yuan in revenue, becoming a vibrant area for tourism innovation and integration [4] Group 3: Consumption Assurance - The implementation plan focuses on improving the efficiency of agricultural product circulation and enhancing collaboration between production and sales [5] - It proposes the establishment of a comprehensive circulation network, including cold chain logistics, to address the "last mile" issue in agricultural product distribution [5] - The Ministry of Commerce supports the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024, aiming to enhance rural e-commerce and promote digital transformation in the agricultural supply chain [6]

Core Viewpoint - The central task of the "Three Rural Issues" is to increase farmers' income, which faces significant challenges due to internal and external economic conditions [1] Group 1: Employment and Income Growth - Farmers' employment and income growth are under pressure, necessitating efforts to broaden income channels and enhance employment opportunities [1] - The contribution of wage income and operational income to farmers' income growth reached 70% [1] Group 2: Agricultural Product Sales - Strengthening the connection between agricultural product supply and demand is a priority, with initiatives to ensure smooth grain sales and maintain reasonable grain prices [2] - The use of large agricultural e-commerce platforms and both online and offline sales activities will be promoted to ensure quality agricultural products achieve good prices [2] Group 3: New Industries and Employment Quality - Development of new industries such as rural tourism and e-commerce is encouraged to retain more value in rural areas [2] - Continuous implementation of high-quality farmer training programs and support for rural entrepreneurship will enhance employment skills and promote distinctive labor brands [2]

Group 1: Conference Overview - The third Meteorological Tourism Development Conference was held in Luoyang, Henan Province, focusing on the theme "Meteorology Empowering New Quality Cultural Tourism" [1] - Experts from the China Meteorological Administration, Ministry of Culture and Tourism, and various provincial departments discussed new driving forces and paths for the development of the cultural tourism economy [1] Group 2: Rural Revitalization - Meteorological empowerment is crucial for achieving "prosperous industries and eco-friendly living" in rural areas [2] - The development of rural leisure tourism heavily relies on climate and natural environment factors, such as flowering periods and harvesting seasons, which directly affect tourist flow [2] - Recommendations include analyzing local climate data to identify unique climate advantages and transitioning from selling scenery to selling climate experiences [2] Group 3: Cultural Heritage Protection - The diverse and widespread cultural heritage in China faces complex meteorological disaster risks, making refined meteorological services essential for protection [3] - Timely warning information is critical for managing risks associated with extreme weather events, as demonstrated by the response to a severe wind event in Beijing [3] - The importance of meteorological data in heritage management and disaster response is emphasized, along with the need for improved information systems [3] Group 4: Health and Wellness Integration - Meteorological health and wellness is a key focus area for the meteorological department in 2025, aiming to integrate health management with cultural tourism [4] - This new business model leverages meteorological resources and natural ecology to enhance public health management and support the health industry [4] Group 5: Resource Evaluation and Development - A survey of meteorological health resources across the country indicates that 69% of counties possess at least one type of meteorological health resource [5] - Luoyang is actively promoting meteorological health activities, attracting more tourists to the area [5] - The integration of meteorology with cultural tourism is exemplified by various local initiatives, creating a dual promotion effect between meteorology and tourism [5]