农村电商

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让乡村既能寄托乡愁,也能承载梦想(四海听音)
Ren Min Ri Bao· 2025-09-10 22:13
Group 1 - The article highlights the trend of young people moving to rural areas for long-term remote work, driven by the convenience of the internet and a desire for a slower-paced lifestyle [1][2] - Young individuals, primarily engaged in design, programming, and self-media, are increasingly choosing to reside in rural locations such as Dali in Yunnan and Wuyuan in Jiangxi, with policies in places like Lishui, Zhejiang, aimed at attracting them [1] - Their presence is enriching rural economies and cultures, leading to increased demand for shared workspaces, cafes, and cultural markets, while also fostering local employment and revitalizing rural development [1] Group 2 - The dual engagement of young people finding their ideal lifestyle while contributing to rural revitalization represents a beneficial exploration of personal value and opens broader opportunities for rural development [2]
从民生保障、产业融合、人才引育三个维度入手,建设宜居宜业和美乡村
Zhong Guo Huan Jing Bao· 2025-09-04 02:20
Core Viewpoint - The construction of "livable and workable beautiful villages" is essential for advancing rural revitalization in China, emphasizing the need for a comprehensive improvement in rural living quality and the modernization of agriculture and rural areas [1] Group 1: Systematic Governance - Livable and workable beautiful villages require a multi-dimensional approach, including convenient infrastructure, comfortable living environments, rich spiritual life, and modern governance systems [2] - Local governments should play a leading role by collaborating with banks, enterprises, and contractors to enhance village construction, attracting social capital and public participation [2] - Policies must be scientifically and forward-looking to align rural infrastructure development with the growing needs of villagers for a better life [2] Group 2: Industrial Development - The prosperity of rural areas is linked to the development of characteristic industries, which can reshape the underlying logic of rural development [3] - Each region has unique natural and cultural resources that can be leveraged to cultivate diverse industries, avoiding homogenization in rural tourism [3] - Promoting the integration of primary, secondary, and tertiary industries is crucial for enhancing the value chain and increasing villagers' income [3] Group 3: Ecological Product Value Realization - The transformation of ecological product value is key to converting "green mountains and clear waters" into "golden mountains and silver mountains," essential for achieving a beautiful economy [4] - Identifying and assessing the value of ecological products is necessary to ensure they have market value, laying the groundwork for subsequent transformations [4] - Continuous effects of ecological product value realization must be emphasized to ensure sustainability of industrial resources [4] Group 4: Youth Talent Development - Youth are vital for driving the construction of beautiful villages, but there is a significant outflow of talented youth to urban areas [6] - Establishing effective channels for talent exchange and targeted recruitment is essential to attract professionals in agriculture, rural tourism, and e-commerce [6] - A comprehensive retention mechanism focusing on policy support, service assurance, and emotional recognition is necessary to enhance the sense of belonging among rural youth [6]
“智”绘田野“新”画卷 乌鲁木齐市电商培训进乡村添动能
Sou Hu Cai Jing· 2025-09-03 10:26
Group 1 - The core event is the launch of a rural e-commerce training program aimed at empowering local farmers and youth with digital skills for promoting local agricultural products online [1][5] - The training program includes a four-day curriculum covering live streaming, short video editing, and practical sessions to address the challenges faced by farmers in digital marketing [5][6] - The initiative is part of a broader strategy to enhance rural digital economy and promote high-quality development of rural e-commerce, aligning with national goals for digital rural construction by 2025 [5][6] Group 2 - The program emphasizes a dual approach of "platform building + ecosystem cultivation" to reshape the rural digital economy and enhance farmers' digital capabilities [6] - Training sessions involve hands-on practice, including live demonstrations in the fields, to help participants apply their new skills in real-world scenarios [6][11] - The initiative aims to transform the perception of digital skills among farmers, showcasing that data analysis and online marketing can be accessible and beneficial for promoting local products [11]
阿里公益携手长江商学院的“热土·领航”班顺利毕业:达成84项合作
Yang Guang Wang· 2025-09-01 13:29
Core Insights - The "Hot Soil · Leading Rural Revitalization Public Welfare Program" has successfully completed its second phase, showcasing significant achievements in rural development and entrepreneurship [1][3] - The program is a collaboration between Changjiang Business School, Alibaba Public Welfare Foundation, Changjiang Business School Education Development Foundation, and One Foundation, focusing on training talents in agriculture and rural areas [1][5] Group 1: Program Achievements - The second phase of the program resulted in 84 cooperation agreements, with an investment amount of 1.1 billion yuan and direct procurement exceeding 20 million yuan [3] - Notable projects include the introduction of high-end sweet corn varieties and customized intelligent planting solutions, which are expected to increase farmers' income by hundreds to over a thousand yuan per mu [4] Group 2: Participant Experiences - Participants reported significant benefits from the program, including resource connections and collaboration opportunities, leading to successful product launches and sales [4] - Entrepreneurs expressed newfound awareness of the resources available in rural areas, highlighting the program's impact on their business perspectives [3][4] Group 3: Organizational Support - Alibaba has deployed 34 experienced employees to support rural areas, emphasizing talent revitalization as a key focus [4] - The program is designed to foster collaboration between entrepreneurs and local agricultural initiatives, with Alibaba's industry specialists facilitating these connections [5] Group 4: Future Directions - The program aligns with the philosophy of Changjiang Business School, which emphasizes the integration of public welfare and business education [5] - The initiative aims to inspire participants to apply their learning in rural practices, combining commercial efficiency with a philanthropic mindset [5]
阿里公益携手长江商学院打造的“热土·领航”班,又毕业了
Sou Hu Cai Jing· 2025-09-01 12:36
Group 1 - The "Hot Soil · Leading Rural Revitalization Public Welfare Program" is a unique initiative aimed at training talents in agriculture and rural development, co-founded by Changjiang Business School, Alibaba Public Welfare Foundation, Changjiang Business School Education Development Foundation, and One Foundation [3][5] - The second batch of graduates from this program has achieved significant results, including 84 cooperation agreements with a total investment amount of 1.1 billion yuan, direct procurement exceeding 20 million yuan, and strategic cooperation worth 80 million yuan [3][4] - The program focuses on various sectors such as agricultural product supply chains, rural tourism, and rural e-commerce, with participants including new farmers and entrepreneurs from Alibaba-supported counties [3][4] Group 2 - Participants have learned about macroeconomics, business models, strategic financing, and public welfare innovation, while also sharing practical experiences and "local methods" [3][4] - The program has facilitated significant agricultural procurement, including over 30 tons of mushrooms from Sichuan and various products from other provinces, enhancing local farmers' income [4] - The initiative has also led to the introduction of high-end sweet corn varieties and customized smart planting solutions, potentially increasing farmers' income by hundreds to over a thousand yuan per mu [4][6] Group 3 - Alibaba has implemented a "Rural Special Commissioner" model since 2019, sending 34 experienced employees to 29 counties to focus on talent revitalization and sustainable development in rural areas [4][5] - The program emphasizes the importance of social responsibility and talent as core elements for rural development, with Alibaba supporting new farmers and entrepreneurs to become engines of rural growth [5][6] - The innovative model of combining business school education with public welfare aims to foster collaboration and growth among participants, driven by a shared commitment to social good [6]
达成84项合作!阿里公益携手长江商学院的“热土·领航”班,顺利毕业!
Huan Qiu Wang· 2025-09-01 08:24
Core Insights - The "Hot Soil · Leading Rural Revitalization Public Welfare Program" aims to enhance agricultural practices and entrepreneurship in underdeveloped counties through specialized training and collaboration [1][3][5] Group 1: Program Overview - The program is a collaboration between Yangtze Business School, Alibaba Public Welfare Foundation, Yangtze Business School Education Development Foundation, and One Foundation, focusing on training talents in agriculture and rural development [1][5] - The second phase of the program resulted in 84 cooperation agreements, with a total investment amounting to 1.1 billion yuan and direct procurement exceeding 20 million yuan [3][4] Group 2: Success Stories - Participants have successfully implemented high-end sweet corn cultivation solutions, which are projected to increase farmers' income by hundreds to over a thousand yuan per mu [4] - A participant's company, which produces healthy grain products, has successfully opened e-commerce channels, selling nearly 50,000 units of a new oat product this year [3][4] Group 3: Strategic Partnerships - The program facilitated partnerships between entrepreneurs and local agricultural enterprises, enhancing resource sharing and collaboration [3][5] - The introduction of high-end sweet corn varieties and customized smart planting solutions is expected to significantly benefit local farmers [4][5] Group 4: Future Directions - Alibaba's commitment to rural revitalization includes the establishment of a sustainable development center focused on vocational education and enhancing digital capabilities for entrepreneurs [5] - The program emphasizes the importance of social responsibility and talent development as key drivers for rural growth [5][6]
菏泽|全国电商大咖“菏泽论剑”迸发澎湃动能
Da Zhong Ri Bao· 2025-08-27 00:49
Core Insights - The event "Empowering E-commerce, Linking Rural Areas" held in Heze highlights the robust growth of rural e-commerce as a key driver for local economic transformation and upgrading [2][5] - Heze has positioned rural e-commerce as a critical variable to amplify agricultural advantages, with significant achievements in network retail enterprises and online sales [2][3] Group 1: E-commerce Development - Heze has cultivated 13,000 rural e-commerce enterprises and over 130,000 stores, leading the province in the number of Taobao villages and towns for six consecutive years [2] - In the first half of the year, the rural online retail sales in Heze reached 9.75 billion yuan, growing by 11.3%, which in turn boosted the total retail sales of consumer goods by 7.6%, ranking first in the province [2] Group 2: Industry Growth and Innovation - The county of Cao has emerged as the second-largest e-commerce village cluster in China, following Yiwu in Zhejiang, with 13 e-commerce industrial parks established across the city [3] - The introduction of the "Haier·Kaos" intelligent manufacturing flexible clothing production line in Cao County represents a significant innovation, enabling a production capacity of 5,000 garments per day with a digitalized process [3] Group 3: Brand and Market Expansion - Public brands like "Cao Xian You Pin" and "Dan Yang Qian Qiu" have become new identifiers for Heze's rural economy, contributing to the income growth of nearly 600,000 residents [4] - The largest village-level e-commerce public service center in Shandong has been established in Sunzhuang Village, with expectations to generate an additional 200 million yuan in online retail sales and create over 2,000 jobs [4] Group 4: International Trade and Opportunities - The integration of cross-border e-commerce with industrial belts has led to nearly 500 companies joining Alibaba's international platform, with over 100 entering Temu and Shein [4] - Heze has established the first customs supervision site in a non-port city, facilitating the export of local specialties like peonies and Hanfu garments to international markets [4]
数读中国 助力农民增收 6组数据看农村电商高质量发展新成效
Ren Min Wang· 2025-08-26 06:40
Group 1 - The core viewpoint emphasizes that developing rural e-commerce and innovating business models are crucial measures for building a modern rural circulation system and effectively increasing farmers' income [1] - Rural consumption market is continuously thriving, with e-commerce enriching the supply of goods and services in rural areas, allowing farmers to purchase quality products conveniently [4] - The rural online retail sales increased by 6.4% year-on-year from January to July 2025 [4][12] Group 2 - The rural logistics system is improving, supported by county-level commercial construction actions that facilitate the establishment and renovation of county-level logistics centers [5] - As of 2022, there are 12,851 township express logistics stations, indicating a growing logistics infrastructure [5] - The rural logistics distribution network is becoming more robust, with a nationwide express service coverage rate of 95% in administrative villages [6] Group 3 - Rural e-commerce entrepreneurship remains active, with 14 sessions of the National Rural E-commerce High-Quality Development Lecture Hall held, providing e-commerce public training to nearly 300,000 participants [8] - As of the end of July, the number of rural online merchants reached 19.5 million, reflecting a year-on-year growth of 6.4% [10][11][12]
我国农村消费活力持续迸发
Yang Shi Wang· 2025-08-23 12:31
Core Viewpoint - The rural logistics distribution system in China has been significantly improved this year, leading to increased e-commerce activity and stimulating rural consumption vitality [1] Group 1: Rural E-commerce Growth - In the first seven months of this year, rural online retail sales increased by 6.4% year-on-year, enhancing the availability of quality goods for farmers [3] - The number of rural online merchants has exceeded 19.5 million, marking a 6.4% year-on-year growth [7] - The online retail sales of agricultural products grew by 7.4% from January to July [7] Group 2: Logistics System Development - Since 2022, 1,285 county-level logistics centers and 1,457 township express logistics stations have been built or renovated across the country [5] - The coverage rate of express delivery services in administrative villages has reached 95%, with over one-third of counties achieving same-day delivery [5] - The continuous expansion of the rural logistics distribution network has facilitated the growth of e-commerce entrepreneurship among rural youth and local leaders [7] Group 3: Rural Income and Consumption - The per capita disposable income of rural residents increased by 6.2% year-on-year in the first half of this year [7]
用好电商平台助农兴村
Ren Min Wang· 2025-08-23 01:23
Group 1 - The core viewpoint of the article emphasizes the importance of promoting agricultural product consumption through the development of rural e-commerce, which is seen as a key driver for rural revitalization and increasing farmers' income [1] - The Chinese government has implemented various policies to support high-quality development of rural e-commerce, including initiatives like "Express Delivery into Villages" and "Internet + Agricultural Products" [1] - Recent data shows that the number of rural internet users in China has reached 322 million, with an internet penetration rate of 69.2%, indicating a gradual reduction in the urban-rural digital divide [1] Group 2 - Despite the increase in internet penetration, challenges remain regarding farmers' digital literacy, which hinders the full potential of agricultural products and affects farmers' ability to benefit from the digital age [2] - Enhancing digital literacy is crucial, requiring a targeted approach to create a training system suitable for rural areas, supported by collaboration among government, platforms, and educational institutions [2] - The restructuring of algorithm logic is essential to prevent quality agricultural products from being marginalized in e-commerce, with a focus on optimizing algorithm recommendations to support fair competition [2] Group 3 - Establishing a solid governance foundation is necessary to address issues like misinformation and marketing tactics in the e-commerce space, with platform companies needing to take responsibility for ensuring the authenticity of product information [3] - The integration of digital technology is expected to transform farmers from mere recipients of technology into value creators, ultimately benefiting rural revitalization and providing sustainable momentum for development [3]