此次入选，既是对两位带头人个人奋斗成果的肯定，更是龙岩市农村电商产业高质量发展的生动缩影。近年来，我市坚持"政府引导、市场运作、企业主 体"原则，建成13个综合性电商园区，实现国家级电子商务进农村示范县（不含区）全覆盖，从"村村都有女主播"培训到校企联合育才，从供应链体系完 善到公益助农机制构建，一系列政策举措为电商人才成长提供了肥沃土壤，也催生了一批扎根乡土、服务乡邻的电商先锋。 下一步，龙岩市商务局将持续深化农村电商发展布局，以典型案例为引领，进一步完善人才培育、平台搭建，优化供应链保障，鼓励更多创业者投身农村 电商领域，让电商红利持续赋能农业增效、农民增收、农村增美，为闽西乡村振兴注入更强劲的数字动能！ 来源：龙岩商务 近日，商务部国际电子商务中心发布， 龙岩市连城县伍紫芳、长汀县赖启春两位农村电商带头人的案例成功入选"2025年农村电商带头人典型案例库"， 成为全国农村电商高质量发展的标杆范本，为闽西农村电商产业发展再添闪亮名片！ 连城"客家媳妇小伍"伍紫芳凭借真实暖心的内容创作积累400万抖音粉丝，从分享家庭日常转型电商带货，不仅带火连城地瓜干、龙岩花生、永定泡鸭爪 等本地特产，更在村民香菇滞销时紧 ...

编辑：陈 毅 责编：魏伟浩 编审：吕佳敏 林 艳 会议指出，农村电商是激活乡村振兴动能的重要引擎，市直有关部门要立足南平山区资源禀赋，聚焦破解物流不畅、人才短缺、品牌薄弱等发展瓶颈，健 全县乡村三级物流配送体系。要建强农村电商人才梯队，搭建高效产销信息互通平台，推动农产品标准化种植、规范化加工、品牌化运营，助力南平特色 农产品拓宽销路。市政协将系统梳理协商成果，聚焦农产品电商化关键环节，深化靶向调研，形成针对性强、可操作的意见建议，为市委市政府科学决策 提供有力参考。 会前，调研组赴政和县、顺昌县开展实地调研，先后走访喜登物联网科技有限公司、闽浙边（政和）蔬菜产业园等地，召开相关部门座谈会，了解农产品 线上销售渠道拓展、物流体系建设、品牌打造、政策扶持等实际情况，为协商座谈奠定坚实基础。 作者：郑 诗 12月4日，市政协农业和农村委组织召开"推进农村电商发展"对口协商座谈会，为破解瓶颈、助力乡村振兴汇聚众智。市政协副主席肖光彪参加。 市商务局、农业农村局、交通运输局、邮政管理局及邮政公司围绕全市电商产业发展情况和短板，就农产品上行、产业集聚、物流设施、人才培育等重点 工作提出意见建议。 ...

Core Viewpoint - The article emphasizes the role of South China Agricultural University in promoting rural revitalization through green technology and digital innovation, creating a modern version of the "Fuchun Mountain Residence" painting in rural areas [2][75]. Group 1: Green Technology Empowerment - The university employs eco-friendly technologies to protect the environment while enhancing rural industries, ensuring a solid ecological foundation [3][4]. - The "composite vertical down-flow constructed wetland technology" developed by the university has been implemented in over 2,000 artificial wetland wastewater treatment facilities across various natural villages [12][18]. - The upgraded wastewater treatment facilities in Guangzhou's Zengcheng district have resolved issues such as clogging and ammonia nitrogen exceeding standards, benefiting over 1 million rural residents [16][19]. Group 2: Digital Governance Empowerment - The university's "smart aquaculture system" monitors key water quality indicators, providing real-time alerts to farmers, which has led to significant financial gains for local aquaculture [30][33]. - This digital technology has enabled local farmers to achieve remarkable profits, exemplified by a case where a farmer earned 510,000 yuan from a 6-acre fish pond in seven months [32][33]. Group 3: E-commerce Platform Empowerment - The university has facilitated the training of local farmers in e-commerce, leading to substantial increases in sales and income, transforming rural areas into vibrant e-commerce hubs [36][50]. - The innovative "light cavalry + e-commerce + finance" service model has significantly boosted online sales of local agricultural products, achieving over 30 million yuan in sales in its first year [55][56]. Group 4: Tea and Tourism Integration - The university's initiatives in Zhaoqing County focus on enhancing the value of agricultural products and building rural brands through eco-friendly practices and digital integration [59][64]. - The "cultural soul and digital empowerment" model has positioned Zhuangtian Village as a national demonstration village, showcasing a successful blend of ecological protection and economic development [70][72]. Group 5: Overall Impact - The combined efforts of green technology and digital innovation by South China Agricultural University are contributing to a comprehensive rural revitalization, characterized by prosperous industries, a livable environment, effective governance, and improved living standards [75][76].

1月至10月，乡村消费品零售额5.5万亿元，同比增长4.6%，增速高于城镇0.4个百分点。全国农村 和农产品网络零售额同比分别增长7.5%和9.5%。 特色产业加快发展。今年支持新建40个优势特色产业集群、50个现代农业产业园、200个农业产业 强镇，带动培育398个产业强村，发展了一批"小而精""特而美"的特色产品，推动小特产成为大产业。 农业农村部乡村产业发展司副司长潘扬彬：今年以来，我们围绕做好"土特产"文章，通过深入实施 农产品加工业发展行动、建强产业融合发展平台等措施，强龙头、补链条、兴业态、树品牌，拓展乡村 多种功能，挖掘乡村多元价值，乡村产业继续保持良好发展势头，产业韧性持续增强，活力进一步迸 发。 央广网北京12月1日消息（记者朱宏源）据中央广播电视总台中国之声《新闻和报纸摘要》报道， 农业农村部最新数据显示，今年以来，我国乡村产业振兴保持良好发展势头，产业韧性持续增强。 1月至10月，我国农产品加工业稳中有进。规模以上农副食品加工业增加值同比增长6.3%。加工布 局不断优化，产能持续向产地下沉、向主产区聚集。产业主体发展壮大，龙头企业整体运行良好，全国 县级以上龙头企业超9.8万家，其中涉及 ...

央视网消息：记者从农业农村部了解到，今年以来，我国乡村产业振兴保持良好发展势头，产业韧性持续增强。 1—10月，我国农产品加工业稳中有进。规模以上农副食品加工业增加值同比增长6.3%。加工布局不断优化，产能持续向产地下沉、向主 产区聚集。产业主体发展壮大，龙头企业整体运行良好，全国县级以上龙头企业超9.8万家，其中涉及农产品加工的企业占比超过八成，生产 经营水平和带农能力稳步提高。 新产业、新业态热力十足。农业与旅游、文化、体育、电商等深度融合，乡村休闲旅游、农村电商等新业态蓬勃发展，不仅成为产业发展 的新增长点，也成为农民增收的新亮点。1—10月，乡村消费品零售额5.5万亿元，同比增长4.6%，增速高于城镇0.4个百分点。全国农村和农 产品网络零售额同比分别增长7.5%和9.5%。 农业农村部乡村产业发展司副司长潘扬彬称："今年以来，我们围绕做好'土特产'文章，通过深入实施农产品加工业发展行动、建强产业 融合发展平台等措施，强龙头、补链条、兴业态、树品牌，拓展乡村多种功能，挖掘乡村多元价值，乡村产业继续保持良好发展势头，产业韧 性持续增强，活力进一步迸发。" 特色产业加快发展。今年支持新建40个优势特色产业 ...

Core Insights - The rural industry revitalization in China has shown a positive development trend in 2023, with significant growth in agricultural processing and new business models emerging in rural areas [1][3][4] Group 1: Agricultural Processing Industry - From January to October, the value added of the above-scale agricultural and sideline food processing industry increased by 6.3% year-on-year [1] Group 2: New Business Models - The integration of agriculture with tourism, culture, sports, and e-commerce has led to the vigorous development of new business models such as rural leisure tourism and rural e-commerce, contributing to new growth points for the industry and increasing farmers' income [3] - Rural retail sales of consumer goods reached 5.5 trillion yuan, with a year-on-year growth of 4.6%, outpacing urban growth by 0.4 percentage points [3] - Online retail sales in rural areas and for agricultural products increased by 7.5% and 9.5% year-on-year, respectively [3] Group 3: Development of Specialty Industries - The development of rural specialty industries is accelerating, with support for the establishment of 40 advantageous specialty industry clusters, 50 modern agricultural parks, and 200 strong agricultural towns this year [4] - A total of 398 strong industrial villages have been cultivated, promoting the growth of "small but exquisite" and "special but beautiful" products, enhancing the resilience of the industry [4]

从农业农村部了解到，今年以来，我国乡村产业振兴保持良好发展势头，产业韧性持续增强。1—10 月，我国农产品加工业稳中有进。规模以上农副食品加工业增加值同比增长6.3%。加工布局不断优 化，产能持续向产地下沉、向主产区聚集。产业主体发展壮大，龙头企业整体运行良好，全国县级以上 龙头企业超9.8万家，其中涉及农产品加工的企业占比超过八成，生产经营水平和带农能力稳步提高。 新产业新业态热力十足。农业与旅游、文化、体育、电商等深度融合，乡村休闲旅游、农村电商等新业 态蓬勃发展，不仅成为产业发展的新增长点，也成为农民增收的新亮点。1—10月，乡村消费品零售额 5.5万亿元，同比增长4.6%，增速高于城镇0.4个百分点。全国农村和农产品网络零售额同比分别增长 7.5%和9.5%。特色产业加快发展。今年支持新建40个优势特色产业集群、50个现代农业产业园、200个 农业产业强镇，带动培育 398个产业强村，发展了一批"小而精""特而美"的特色产品，推动小特产成为 大产业。 ...

Core Insights - The Ministry of Agriculture and Rural Affairs is implementing a 60-day action plan to combat autumn floods and promote wheat sowing for robust seedling growth [1] - The State Council has emphasized the importance of ensuring the supply and stable prices of agricultural materials such as seeds and fertilizers [1] - Agricultural production has shown positive trends, with a 4.0% year-on-year increase in the value added of agriculture, forestry, animal husbandry, and fishery, contributing 0.3 percentage points to economic growth [1] Group 1: Agricultural Production and Supply - The livestock sector has maintained stable growth, with a total meat production of 73.12 million tons in the first three quarters, reflecting a 3.8% year-on-year increase [1] - The supply of agricultural products is abundant, with producer prices for agricultural products decreasing by 3.6% year-on-year in the first three quarters [1] - The overall outlook for grain production remains optimistic, with expectations for another bumper harvest and sufficient supply of essential products [1] Group 2: Winter Agricultural Production - The winter season is crucial for agricultural production, with significant activities such as autumn and winter sowing being vital for grain and oil production [2] - The area sown for winter wheat and oilseed rape accounts for over 90% of the annual total, highlighting the importance of this season for future agricultural yields [2] - Despite challenges such as adverse weather conditions, over 90% of the winter wheat sowing has been completed nationwide [2] Group 3: Ensuring Supply of "Vegetable Basket" Products - The upcoming New Year marks a peak consumption period for "vegetable basket" products, necessitating enhanced supply chain management and market monitoring [3] - There is a focus on increasing vegetable production in northern cities and improving the logistics of transporting southern vegetables to northern markets [3] - Strategies are being developed to mitigate the impact of winter weather on agricultural production, ensuring a steady supply of fresh produce [3]

Core Insights - Rural e-commerce is emerging as a vital link between rural areas and urban consumers, facilitating the sale of natural products from farmers to city dwellers [1] - Qingdao is focusing on enhancing the capabilities of rural e-commerce leaders through targeted training programs to boost collective and individual farmer incomes [1][24] Training Programs - A 10-day training program for rural collective economic organization leaders was successfully completed, emphasizing rural e-commerce live streaming [3] - The training included theoretical learning and practical visits to various successful e-commerce models, enhancing participants' confidence and operational skills [4][13] Curriculum and Content - The training covered policy interpretation, market trends, and practical skills for rural e-commerce development, aiming to improve participants' operational capabilities [6] - Experts from various institutions provided insights on live streaming, AI tools, and digital marketing strategies relevant to agricultural products [8] Practical Applications - Participants engaged in hands-on activities, including creating promotional videos and conducting live sales, which resulted in significant engagement and sales [15][19] - The training also featured case studies and expert sharing sessions to provide real-world insights into successful e-commerce strategies [16][22] Future Directions - The initiative aligns with national policies aimed at enhancing agricultural product consumption and promoting rural e-commerce [24] - Qingdao plans to continue developing a talent cultivation system for rural e-commerce, leveraging digital tools to invigorate the rural economy and expand market reach [24]

Core Insights - Huadu District's rural e-commerce development model has been recognized as a typical case in the China International E-commerce Center's 2025 Rural E-commerce Leader Case Library, making it the only region in Guangzhou to receive this honor [1] - The model focuses on creating a closed-loop rural e-commerce ecosystem centered around supply chains, supported by talent and linked through marketing, providing a replicable and promotable "Huadu experience" for national agricultural digital transformation [1] Group 1: Supply Chain and Resource Integration - Huadu District addresses the challenges of traditional agriculture, which is often fragmented, weak, and low in added value, by leveraging technological breakthroughs and resource integration to strengthen the rural e-commerce "lifeline" [2] - The district has developed the world's first AI bonsai design system in collaboration with Hong Kong University of Science and Technology (Guangzhou), which has been implemented in over 30 bonsai enterprises and hundreds of farmers, leading to an online annual sales revenue exceeding 1 billion yuan for the green plant and bonsai sector [4] - The establishment of enterprise-themed live broadcast rooms in the rural e-commerce industrial park has facilitated the incubation of over 100 professional teams in agricultural e-commerce, resulting in the launch of more than 300 e-commerce products and daily sales of over 300,000 core products [4] Group 2: Talent Development and Collaboration - To address the significant talent gap in rural e-commerce, Huadu District has created a closed-loop system for talent cultivation, practical training, and industry employment in collaboration with local educational institutions [5] - The "industry park as classroom" model allows students to engage directly with real-world e-commerce operations, helping to cultivate around 3,000 e-commerce-related talents annually [5][7] - Joint teams of students and business leaders have been formed to conduct practical training in live streaming and short video marketing, significantly enhancing the professional level and marketing capabilities of local rural e-commerce [7] Group 3: Brand Building and Market Access - Huadu District has established a digital marketing ecosystem that integrates resources and builds brands to enhance the visibility of agricultural products, addressing the issue of market access for quality products [8] - The district has successfully organized various themed events, including the "Digital Agriculture Live Streaming Festival," which has generated over 1 billion yuan in sales for green plants and agricultural products from 2021 to 2025 [10] - The "Huadu model" has become a national benchmark for rural e-commerce, with over 80% penetration of e-commerce in local agricultural products, showcasing its effectiveness in driving high-quality development in rural e-commerce [11]