今年以来，各地采取措施加力支持"首店经济"。政策东风下，越来越多企业和品牌加快首店布局，强化 市场影响力、提升品牌形象的同时，为当地商业注入了新活力。苏宁易购金秋家电节期间，全国多地将 迎来Suning Max首店入驻。9月12日，南京建邺万达、合肥天鹅湖、福州宝龙广场三地Suning Max店率 先焕新开业，标志着苏宁易购"首发经济"布局提速。 作为全国首店经济发展活跃的代表城市之一，南京近年来成为品牌布局的重要市场。据统计，今年上半 年南京共开出超200家首店，其中江苏省级及以上的首店占比超43％。今年4月，江苏省首家Suning Max 店——南京新街口店升级开业，成为拉动当地家电家装消费的标杆业态。 此次升级开业的南京建邺万达Suning Max店，是苏宁易购在南京布局的第二家、同时也是河西区域的首 家Max店。门店位于CBD核心商圈，覆盖年轻白领与家庭客群等核心用户群体。在购物空间和服务上全 面升级，不仅打造全新专区，真实复刻家庭场景，营造沉浸式购物环境，还上线家电管家、3C工程师 等服务团队，为用户带来更新奇、更贴心的购物体验。 为进一步丰富用户体验，三地门店开业期间将结合当地特色推出多样化的"首 ...

Core Viewpoint - Gome's founder Huang Guangyu is making a significant pivot into the hydrogen energy sector, establishing Beijing Gome Hydrogen Energy Technology Co., Ltd. and quickly forming strategic partnerships, reflecting a desperate attempt to revive the struggling retail business [5][6][12]. Group 1: Company Overview - Beijing Gome Hydrogen Energy was established on September 10 with a registered capital of 10 million yuan, controlled by Huang Guangyu [5][12]. - The company aims to cover multiple core areas of the hydrogen energy industry, including hydrogen production, storage, fuel cells, and related technologies [13]. - Huang Guangyu's rapid actions, including attending a hydrogen energy conference and signing a strategic cooperation agreement with Guohua Technology, indicate a strong commitment to this new venture [12][13]. Group 2: Financial Challenges - Gome Retail has faced severe financial difficulties, with a market value dropping below 1 billion HKD as of September 19, a significant decline from its peak [5][6]. - The company has reported continuous losses since 2017, with a net profit loss of 11.63 billion yuan in 2024, marking a 15.63% increase in losses year-over-year [18]. - Gome's total liabilities reached 42.2 billion yuan, with a debt-to-asset ratio of 209.23%, indicating a precarious financial situation [18]. Group 3: Industry Context - The hydrogen energy sector is characterized by its early-stage development, requiring substantial investment and long-term technological accumulation [22][23]. - There are over 3,000 companies involved in the hydrogen industry in China, leading to challenges in industry chain collaboration and market maturity [23]. - The current hydrogen energy market faces uncertainties, including the need for policy support and the lack of clear carbon trading benefits for hydrogen energy companies [23][24].

随着消费者健康意识的日益增强，以及对家居美学需求的不断提升，健康类与嵌入式家电正加速"破圈"，成为市场新宠。国庆首轮销售数据显示，能够高效 去除细菌、病毒等有害物质的台式净饮机销售额同比增长231%；支持分区洗涤、精细护衣的多筒洗衣机，成为洗衣机品类中增长最快的单品；洗地机与扫 地机器人的销售额也分别实现了99%、42%的同比增长。同时，家电与家居一体化趋势凸显，带动嵌入式洗碗机、百吋壁纸电视及集成灶等品类销售快速攀 升，增幅分别达到86%、153%和359%。 以"首"促新，紧抓国庆消费旺季契机，苏宁易购积极推进首店入驻、新品首发、活动首秀，在南昌、无锡、哈尔滨、合肥、杭州、上海、南京等城市加速核 心地标门店落位、焕新，激发实体消费活力。9月27日，Suning Max江西首店在南昌八一广场亮相，开业当日客流突破5万人次，多个品牌销售额超百万元， 经营实现量质齐升，客单价较当地门店平均水平提升20%。9月30日，Suning Max上海五角场店正式开业，累计销售突破7000万元，卡萨帝、老板、联想等 品牌单日销售均超300万元。依托新场景、新业态、新体验，苏宁易购推动门店从购物场所向体验式消费中心转型升级。 ...

国庆中秋假期临近，线下消费市场活力释放。苏宁易购紧抓假日消费契机，加快线下场景升级和业态拓展。9月29日，上海五角场、合肥包河万达、杭州庆 春路等地Suning Max店，以及青岛、武汉、天津、成都、淮安、南通、深圳、马鞍山等地Suning Pro店集中焕新升级。以门店开业为契机，苏宁易购通过一 系列融合年轻化、本地化、日常化的体验活动，把线下门店打造为"可逛、可玩、可社交"的城市新地标。 国庆期间，合肥包河万达Suning Max店将联合卡萨帝举办艺术生活之旅，联合美菱举办好声音音乐节，并与美的、松下共同打造音乐派对，同时推出"一起 街舞""乐刻尊巴舞""恋与深空动漫嘉年华"、非遗市集、咖啡品鉴、机器狗巡游等沉浸式互动活动，将家电消费场景与文化、运动、娱乐有机融合。上海五 角场Suning Max店位于大学城商圈，推出"超燃Max嘉年华"，带来明星粉丝应援会、巧虎嗨玩日、中秋游园会，并同步上线咖啡冷饮、暖心茶饮、烘焙羊 排等特色美食，进一步强化门店"吃、玩、逛"一体化的生活空间定位。 苏宁易购也注重将本地文化融入门店场景。9月29日，"寻味华夏——我就是厨神"全国厨艺争霸赛正式启动，溯源八大菜系，落地26城 ...

Core Viewpoint - The opening of the first Suning Max store in Anhui marks a significant step towards promoting quality consumption and enhancing the retail landscape in Hefei, aligning with the provincial government's initiative for a "Quality Consumption Season" in 2025 [3][4][10] Group 1: Event Overview - The "2025 Anhui Quality Consumption Season and Suning Max Store Opening Ceremony" took place on September 29, 2025, at the Baogao Wanda Plaza in Hefei, showcasing a commitment to quality consumption and economic revitalization in the region [3][4] - The event was organized by the Anhui Information Home Appliance Industry Association in collaboration with Suning and other notable companies, highlighting a collective effort to enhance consumer experience and market vitality [3][4] Group 2: Store Features and Offerings - The Suning Max store is designed to provide a superior shopping experience, integrating technology, lifestyle, and social interaction, featuring areas for tech products from brands like Huawei, Xiaomi, and Apple [6][8] - The store will offer a 1:1 replication of various home scenarios, including kitchens and living rooms, to enhance consumer decision-making and showcase integrated home solutions [6][8] - Special promotions and exclusive product launches, including the first Xiaomi ecosystem experience store in Anhui and various high-end brand flagship stores, will be available during the opening [8][10] Group 3: Strategic Goals and Future Plans - Suning aims to leverage the Max store as a benchmark for future retail innovations, focusing on personalized and social shopping experiences to drive the adoption of smart home appliances [10] - The company plans to enhance its retail strategy by integrating new functionalities and experiences, thereby stimulating consumer demand and contributing to the overall economic growth in Anhui [10]

Core Insights - The core strategy of Suning.com is to redefine the promotional rules of the Double 11 shopping festival by launching a comprehensive campaign starting from September 30, coinciding with the National Day holiday, to create a new consumption battlefield for home appliances [1][2][9] Group 1: Promotional Strategy - Suning.com has initiated a 44-day promotional period that spans from September 30 to November 11, with a "Flash Sale" event on September 30 and October 1 as the kickoff [2] - The "Super Subsidy" plan is designed to provide tiered subsidies of 10%-20% based on consumer needs, ensuring affordability for essential products while promoting new smart appliances [5][9] - The campaign aims to create a seamless shopping experience by integrating the National Day and Double 11 shopping events, effectively extending the consumer decision-making period [3][8] Group 2: Market Dynamics - The home appliance industry has transitioned from a high-growth phase to a competitive landscape focused on existing market share, necessitating a shift in promotional strategies [2][4] - Consumer preferences have evolved from functional products to those that offer enhanced experiences, emphasizing quality, sustainability, and smart features [2][6] - The online traffic saturation and high costs have led to a renewed focus on the value of physical retail stores, where experiential shopping is becoming increasingly important [2][7] Group 3: Competitive Positioning - Suning.com is leveraging its extensive nationwide store network to create an integrated experience that combines display, interaction, and service, establishing a competitive barrier that online platforms cannot replicate [8] - The collaboration with major brands to create a product standard and lead consumer trends enhances Suning's position as a primary channel for home appliance purchases [8][9] - The strategic integration of promotional events is designed to occupy consumer mindshare, making Suning synonymous with key shopping periods for home appliances [8][9]

国庆中秋假期临近，线下消费市场活力释放。苏宁易购紧抓假日消费契机，加快线下场景升级和业态拓 展。9月29日，上海五角场、合肥包河万达、杭州庆春路等地Suning Max店，以及青岛、武汉、天津、 成都、淮安、南通、深圳、马鞍山等地Suning Pro店集中焕新升级。以门店开业为契机，苏宁易购通过 一系列融合年轻化、本地化、日常化的体验活动，把线下门店打造为"可逛、可玩、可社交"的城市新地 标。 国庆期间，合肥包河万达Suning Max店将联合卡萨帝举办艺术生活之旅，联合美菱举办好声音音乐节， 并与美的、松下共同打造音乐派对，同时推出"一起街舞""乐刻尊巴舞""恋与深空动漫嘉年华"、非遗市 集、咖啡品鉴、机器狗巡游等沉浸式互动活动，将家电消费场景与文化、运动、娱乐有机融合。上海五 角场Suning Max店位于大学城商圈，推出"超燃Max嘉年华"，带来明星粉丝应援会、巧虎嗨玩日、中秋 游园会，并同步上线咖啡冷饮、暖心茶饮、烘焙羊排等特色美食，进一步强化门店"吃、玩、逛"一体化 的生活空间定位。 在促销方面，苏宁易购今年双11提前至国庆档，自9月30日开启"家电普惠日"，打响双11第一枪。活动 期间全面升级"家 ...

新场景激活新体验，家门口的厨艺大赛"圈粉"线下消费者。活动现场，一位前来选购家电的顾客兴致勃 以"寻味溯源八大菜系"为主线，"我就是厨神"大赛将在南京、北京、上海、广州、成都、杭州等全国26 座重点城市超40家门店持续落地。活动由老板电器赞助支持，全国多省市文旅局、美食行业协会协助支 持。赛事将分为城市赛和总决赛两个阶段，城市赛阶段汇聚千名厨艺能手同台竞技，瓜分20万元大奖， 优胜者直通总决赛；12月26日将进行总决赛，总冠军将获得全国厨神证书，可获得价值2万元的冠军奖 励。 赛制方面，大赛由菜系传承人进行菜品现场教学，选手需在限定时间内进行复制、创新，专业评审和大 众评审将从"技艺还原度、口感风味、摆盘造型"等维度综合打分。同时用户也可通过社交媒体发布拿手 菜制作视频，参与线上评选，赢取丰厚奖励。 以食为媒，以技会友。国庆中秋双节临近，各地消费新场景加速涌现。9月29日，苏宁易购首届"我就是 厨神"全国厨艺争霸赛在Suning Max南京建邺万达店正式启动。活动将从9月29日持续至12月26日，覆盖 全国26个重点城市、落地超300场线下活动，联动八大菜系传承人、融合菜大师及各地餐饮协会，为消 费者打造一场 ...

"8天长假，我们景区将举办'戏说三国''风华三国''趣动三国'等四大板块演出。"9月27日，河南省南阳市 卧龙岗武侯祠景区负责人李虎介绍，景区还为游客准备了免费"打卡集章"大挑战、"墨签拓礼"非遗体验 活动，让"亲子游"、"家庭游"、"研学游"的游客深度体验两汉三国诸葛文化。 国庆、中秋"双节"将至，河南省南阳市卧龙区一大波文旅商贸活动已上线，该区正全力筹备黄金周文旅 商贸盛宴。 "一级能效至高补贴20%，单件至高补贴2000元。补贴产品涵盖冰箱、洗衣机、空调、净水机、清洁电 器共10大品类，消费者在卧龙区苏宁易购新华城市广场店购买符合补贴条件的家电产品，即可享受相应 补贴，额度有限，先到先得。"卧龙区商务局局长汤杰平介绍，10月1日至10月8日，该区商务部门将开 展"双节家国共团圆.卧龙区家电20%补贴"专项家电消费补贴活动。 卧龙区大力实施商贸文旅"引流工程"，强力推进文旅融合发展提速行动，在区域性消费中心、文旅产业 高地、枢纽经济三个方面强势发力，持续丰富沉浸式文旅新业态，提升"吃住行游购娱、商养学闲情 奇"服务品质，不断提高商贸文旅核心竞争力、影响力、辐射力，推动商贸文旅深度融合发展。 今年以来，卧龙 ...

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to drive a surge in demand for home appliances and home decoration, with consumers showing a preference for diverse, personalized, and high-quality products [1] - Suning.com has announced an early launch of its Double 11 promotion, starting on September 30, with a focus on providing significant discounts and a "Super Subsidy" plan for home appliances [1][2] - The integration of the National Day holiday and Double 11 shopping events is anticipated to enhance consumer purchasing flexibility and stimulate home appliance sales during the holiday period [2] Group 1: Consumer Trends - Consumers are increasingly seeking home appliances that offer advanced features such as green technology, smart capabilities, and health benefits, moving beyond basic functionalities [1] - The demand for new smart home appliances is urgent, as indicated by Suning's strategy to combine new functions and experiences in their offerings [1] Group 2: Company Initiatives - Suning.com is collaborating with brand factories to implement the "Super Subsidy" plan, targeting three key demand scenarios: essential needs, upgrades, and home decoration [1][2] - The company plans to enhance the shopping experience by integrating supply chains and innovating in experiential retail, allowing consumers to enjoy discounts earlier [1] Group 3: Market Dynamics - Major brands such as Haier, Midea, and TCL are participating in the promotion, which is expected to drive innovation and high-quality development in the home appliance industry [2] - Suning.com will open new flagship stores during the National Day holiday, featuring expanded product categories and enhanced customer interaction areas [2]