Core Viewpoint - The appointment of Olympic diving champion Wang Hao as the brand ambassador for Qiandacheng Decoration signifies a commitment to quality in the home decoration industry, aiming to redefine industry standards through a blend of sportsmanship and craftsmanship [1][3]. Group 1: Brand Ambassador and Values - Wang Hao embodies the spirit of "extreme pursuit" and commitment, aligning with Qiandacheng Decoration's core values of ethical renovation [3]. - The collaboration aims to enhance consumer trust and redefine quality standards in home decoration [1][7]. Group 2: Company Achievements and Innovations - Since its establishment in 2015, Qiandacheng Decoration has built a competitive edge through systematic services, becoming a leading brand in Xiamen's home decoration market [5]. - The company features a 4.0 standard process hall showcasing 168 construction nodes across seven major processes, allowing homeowners to view construction details in real-time via VR technology [5]. - Qiandacheng Decoration employs a digital management system that covers the entire service chain, enabling homeowners to track progress and receive timely responses [5]. Group 3: Quality Assurance and Customer Experience - Wang Hao will act as a "quality witness" on-site, ensuring that all construction processes meet the established standards [7]. - The company adopts a standardized pricing model to eliminate hidden costs, ensuring 100% customization without additional charges [7]. - The digital management system guarantees rapid response times for customer service, with commitments to resolve issues within specified timeframes [7][10]. Group 4: Overall Commitment to Quality - Qiandacheng Decoration aims to provide a "champion-level" living experience through transparency, standardization, and environmental sustainability in its services [10]. - The brand emphasizes a commitment to integrity and craftsmanship, assuring customers that there are no hidden tricks, only dedication to quality [10].

新华网北京1月20日电 题：给装修款上把"安全锁" 记者发现，当前装企推出的资金存管业务，在操作流程上虽略有不同，但基本都按照"水电验收→中期验收→竣工交付"等节点，经消费者验收后 付款的机制执行，不同装企在合作平台、节点设置和付款比例等细节上有所区别。 今朝装饰集团总经理戴仙艳介绍："我们选择与支付宝平台合作，客户只需要在支付宝上开通一个自己的资金存管账户，把钱打进去，每一个节 点客户确认验收后，钱才从自己的资金存管账户划转到装修公司的账户，主动权交还给了客户自己。" 新华网记者李连章 高方圆 2025年12月底，全国多家头部家装企业密集推出"资金存管"业务，在行业掀起了一股加强资金安全的新风。 资金存管模式在互联网金融、证券交易、在线支付、房产交易等多个领域被广泛应用，以"有效降低资金挪用风险，提升交易透明度"被大家熟 知，但在家装业务中，却是新生事物。 家装资金存管顺势而生 中国消费者协会数据显示，2024年房屋装修及物业服务类投诉量达21216件，其中资金挪用、卷款跑路、增项加价等问题突出。 在这样的背景下，头部装企开始尝试推出资金存管服务，以应对家装"预付费"模式盛行下存在的行业痛点，更大程度获取消 ...

签约仪式上,汪皓分享了对家装品质的理解:"跳水运动中,0.1分的差距就可能错失冠军,家装行业也是如此, 每一个细节的把控都关乎居住体验。千达成装饰对工艺的极致追求、对透明化的坚守,与我追求零失误 的冠军理念高度契合。"设计总监温锦成则表示:"汪皓冠军的加入,不仅是品牌形象的升级,更是对千达成 十年匠心的认可。我们将以奥运冠军的严苛标准要求自己,在设计、施工、服务各环节持续精进,为业主 提供'冠军级'的家装体验。" 此次合作,为千达成装饰的品牌升级注入强大动力。未来,公司将依托汪皓的冠军影响力,进一步扩大品牌 辐射范围,深化"全案交付、透明装修"的核心优势,以标准化体系、环保化材料、数字化管理,为家装行业 的品质升级树立新典范,让更多家庭享受到省心、安心、放心的高品质家装服务。 2026年1月,厦门家装市场迎来重磅喜讯——伦敦奥运会跳水冠军汪皓与本土全案整装标杆企业千达成装 饰正式签署品牌代言协议。千达成装饰设计总监温锦成与汪皓共同出席签约仪式,这场"体育冠军+家装 匠心"的跨界联动,不仅引发行业广泛关注,更将推动家装行业向"标准化、透明化、高品质"方向加速升 级。 汪皓的运动生涯,是一部关于"极致追求与逆境重 ...

Core Insights - Tmall's 2025 New Brand Development Report indicates that over 150,000 quality new merchants launched brands on Tmall in the past year, marking a historical high for brand creation [1] - The number of brands achieving over 100 million yuan in sales in their opening year increased by over 40% year-on-year [1] - Among new brands established within three years, 276 achieved over 100 million yuan in annual sales, and 5,026 surpassed 10 million yuan [1] Industry Breakdown - The top ten industries with the most new brands achieving over 10 million yuan in sales include apparel, home appliances, home decoration, 3C digital products, health, sports and outdoor, maternal and infant products, home goods, food and fresh produce, and jewelry [1] - Notable brands that achieved over 100 million yuan in sales on Tmall in 2025 include Tenko Qintian, Tongpin, Xu Cuihua, Kutaike, Xiaoban Furniture, Junpei, LiberLive, Juequling, PANE, and CrzYoga, each leading in their respective niche markets [1][4] Regional Insights - The cities with the highest number of new merchants include Guangzhou, Shenzhen, Jinhua, Hangzhou, Quanzhou, Xiamen, Wuhan, Xuzhou, Dongguan, and Zhengzhou, with Guangzhou leading for three consecutive years [4] - In 2025, over 18,000 new merchants opened stores in Guangzhou, doubling the number from 2023 [4] Strategic Initiatives - Tmall plans to implement a "supporting excellence" strategy in 2025, focusing on brands with originality and creativity that can drive consumer demand and retain users [8] - Different support policies are provided based on the stage of new brands, including the "Blue Star Plan" for new merchants and the "Treasure New Brand" initiative to help brands grow from 1 to 10 [8] - The report also identifies 50 blue ocean opportunity sectors for 2026, including smart robots, AI glasses, skin science, personalized makeup, and more, indicating significant growth potential in these areas [8]

Core Insights - Tmall's 2025 New Brand Development Report indicates that over 150,000 quality new merchants established brands on the platform in the past year, marking a historical high in scale [1] - The number of brands achieving over 100 million yuan in sales in their opening year increased by over 40% year-on-year [1] - Among new brands established within three years, 276 brands achieved annual sales exceeding 100 million yuan, and 5,026 brands surpassed 10 million yuan, all setting historical records [1] Industry Breakdown - The top ten industries with the highest number of new brands achieving over 10 million yuan in sales in 2025 include apparel, home appliances, home decoration, 3C digital products, health, sports and outdoor, maternal and infant products, home goods, food and fresh produce, and jewelry [1] - The cities with the most new merchants in 2025 are Guangzhou, Shenzhen, Jinhua, Hangzhou, Quanzhou, Xiamen, Wuhan, Xuzhou, Dongguan, and Zhengzhou, with Guangzhou leading for three consecutive years [1] - In 2025, over 18,000 new merchants opened stores in Guangzhou, doubling the number from 2023 [1] Emerging Opportunities - A new wave of brands is rapidly emerging by addressing niche demands with differentiated high-quality products [1] - The report also highlights 50 blue ocean opportunity tracks for 2026, including smart robots, AI glasses, skin science, personalized makeup, wearable home clothing, vegetable-tanned HOBO bags, light customization in home decoration, smart mattresses, titanium kitchenware, small ball sports, lightweight sports gear, professional trail running, and outdoor pet products, indicating significant growth potential in these areas [1]

Core Insights - The event held by Shengdu Decoration in Hangzhou celebrated its achievements in 2025, highlighting customer satisfaction and quality service [1] - Shengdu launched the "One Heart One Billion" brand alliance with several well-known brands to enhance home decoration quality and cost-effectiveness for 2026 [1][2] - The company introduced a "payment before renovation" model, which has gained significant attention and led to a transformation in the home decoration industry [2] Group 1 - Shengdu Decoration hosted a customer appreciation banquet with over a thousand attendees, including old and new customers, strategic partners, and key department heads [1] - The event featured speeches from industry leaders, emphasizing the importance of trust between companies and customers as a driving force for industry progress [1] - The "One Heart One Billion" alliance includes reputable brands such as Moganshan, Rabbit Baby, and Boss Appliances, aiming to provide high-quality renovation services [2] Group 2 - In 2025, Shengdu completed renovations for 8,665 homes, with thousands of repeat customers, indicating strong brand loyalty and customer satisfaction [2] - The "funds custody" service introduced by Shengdu has not only attracted consumer interest but has also been adopted by other home decoration companies, showcasing its industry-leading position [2] - The event featured performances by well-known singer Xiong Tianping, enhancing the celebratory atmosphere and engaging attendees [3]

Core Insights - In 2025, Shenzhen's old-for-new consumption policy achieved significant results, with a total sales volume of 87.5 billion yuan, benefiting 17.8 million consumers [1] Group 1: Policy Implementation - Shenzhen fully promoted the old-for-new program for automobiles, smart home appliances, home renovation, and electric bicycles in 2025 [1] - The program included the replacement of 190,000 cars, 7.97 million home appliances, 4.32 million digital products, 5.23 million home renovation items, and 90,000 electric bicycles [1] Group 2: Market Participation - Over 1,000 offline merchants participated in the old-for-new program in the home appliance, digital, and home renovation sectors, with more than 11,000 stores involved [1] - The policy also extended to cover residents from Hong Kong, Macau, Taiwan, and foreign nationals, with over 20,000 individuals benefiting from subsidies [1] Group 3: Market Response - The new consumption policy was launched on January 1, 2026, covering automobiles, six categories of home appliances, and four categories of digital products, providing substantial discounts to citizens [1] - The market response was rapid, with some stores experiencing a more than 150% increase in foot traffic and over 200% increase in transaction rates during the New Year period compared to the previous week [1]

Core Insights - Starry Decoration, a company with 26 years in the Nanjing home decoration market, is set to open a newly upgraded flagship store on January 16, featuring a comprehensive home experience complex exceeding 10,000 square meters [1] - The company is transitioning from "selling products" to "selling lifestyles," aiming to enhance customer experience through immersive home scenarios and a complete home solution [2] Strategic Shift - The flagship store includes various living space displays and partnerships with leading brands, allowing customers to experience the entire home design process [2] - In response to the market shift from new housing to existing housing, the company is extending its service offerings to include renovation, aging-friendly modifications, smart home solutions, and comprehensive design services [2] Quality Assurance - The company emphasizes quality and reputation as the foundation for survival, introducing two core commitments: a quality guarantee that includes free rework for non-compliant projects and a zero-additional-cost promise for unapproved changes [2][3] - The company has implemented rigorous quality control measures, including inspections at various stages and a responsive customer service system [3] Service Model - Starry Decoration has established a service loop that includes unconditional refunds if customers are dissatisfied before the sale, direct communication with the CEO during the sale, and a commitment to lifetime maintenance at cost after the warranty period [3] - The company aims to optimize processes and enhance customer satisfaction, believing that quality will ultimately lead to greater recognition and loyalty [3] Future Vision - The company envisions redefining home life for Nanjing residents through a one-stop, visual, and immersive experience, positioning each renovation as a starting point for positive word-of-mouth [3] - The flagship store represents a new strategic direction for the company, transforming the renovation process into a practice of beautiful living [3]

Group 1 - The first batch of digital subsidies for home appliances in Shanghai was successfully distributed on January 7, 2026, benefiting over 21.95 million people with a total sales volume exceeding 121.23 billion yuan in 2025 [1][4] - Suning.com generated its first subsidy order on the same day, with a customer purchasing a high-end refrigerator at a discounted price after applying for subsidies, demonstrating the effectiveness of the subsidy program [3] - The subsidy policy covers various home appliances, encouraging the consumption of energy-efficient and smart products, while also enhancing the "trade-in" service system for consumers [3][4] Group 2 - In 2025, the trade-in program for home appliances and household goods involved 4.9 million units, contributing to a sales increase of 21.2 billion yuan, with 1.47 million participants specifically in home appliances [4] - The retail sales of consumer goods in Shanghai grew by 5% year-on-year from January to November 2025, surpassing the national average by 1 percentage point, with the trade-in program contributing 2.7 percentage points to this growth [2][4]

Group 1 - The core viewpoint of the article highlights the significant impact of the trade-in policy, with sales exceeding 2.6 trillion yuan in 2025, benefiting over 360 million people [2] - The trade-in policy has accelerated the growth of social retail sales, contributing over 1 percentage point to the total retail sales growth [3] - The retail sales of home appliances have surpassed 1 trillion yuan, setting a historical record [3] Group 2 - In the automotive trade-in segment, nearly 60% of the vehicles traded in are new energy vehicles [5] - The market share of new energy passenger vehicles has consistently exceeded 50% for nine consecutive months [6] - In the home appliance trade-in segment, over 90% of the products are first-level energy efficiency (water efficiency) products [6] Group 3 - The recycling volume of scrapped vehicles is approximately 9.6 million tons, with significant amounts of steel and non-ferrous metals being recycled [7] - Since the full implementation of the policy in September 2024, over 480 million subsidies have been issued directly to consumers [8] - The replacement of old electric bicycles has increased by more than nine times compared to 2024, with safer options dominating the market [8]