Core Insights - The recent trend in the food and beverage market features low-cost items like 2 yuan bread and 7 yuan beef noodle soup, attracting many entrepreneurs with stories of high earnings and rapid customer turnover [1][5] - Despite initial success, many of these businesses are facing challenges as the market becomes saturated, leading to closures and transfers of ownership [1][5][7] Market Dynamics - In Guangzhou, a concentration of 2 yuan bread and 7 yuan beef noodle soup shops has emerged, with multiple establishments opening within close proximity to each other [1] - Entrepreneurs are drawn to these low-cost, high-turnover models, but many are experiencing disappointing sales and are forced to close or transfer their businesses shortly after opening [5][7] Entrepreneurial Challenges - The influx of inexperienced entrepreneurs has intensified competition, with many opening shops without adequate market research or location analysis, resulting in financial losses [7][8] - The low entry barriers and high return expectations have led to a proliferation of similar businesses, which can dilute customer traffic and profitability [7] Sustainability Concerns - The lifecycle of small-scale food projects has shortened, with many businesses failing within months due to a lack of sustainable practices and market understanding [7][8] - Entrepreneurs are encouraged to adopt a more rational approach when selecting business ventures, emphasizing the importance of market research, competitive analysis, and strategic location selection to ensure long-term viability [8]

Core Viewpoint - The article highlights the recurring food safety issues faced by Zhengxin Chicken, which have led to a decline in consumer trust and brand reputation, despite its rapid expansion in the past. Group 1: Food Safety Issues - Zhengxin Chicken has been involved in multiple food safety controversies, including a recent incident where a customer reported finding maggots in chicken legs purchased from a store in Guizhou [2][4] - The local market supervision bureau has intervened, sealing similar products for testing, although the store claimed the video evidence was misleading [2][7] - Previous incidents include reports of unsanitary conditions, such as flies contaminating food and the use of old frying oil [4][8] - Numerous complaints have been filed against Zhengxin Chicken, citing issues like undercooked food, spoiled meat, and difficulty in obtaining refunds [8][9] Group 2: Business Performance and Challenges - Zhengxin Chicken, founded in 1995, has seen significant growth, expanding from 10,000 stores in 2017 to 25,000 by 2021, becoming a leading brand in the fast-food sector [11][12] - However, the company has faced stagnation, with the number of stores remaining at 25,000 as of March 2023, indicating no growth in franchise numbers over two years [14] - The price of chicken has increased from 10 yuan to as high as 15 yuan, which has affected consumer perception and sales [12][13] - The company has not disclosed updated store numbers since March 2023, with independent data suggesting a decline to approximately 10,695 stores by the end of 2023 [15][15] - The shift in consumer preferences towards healthier eating and increased competition in the market have further complicated Zhengxin Chicken's growth prospects [15][16]

外行人的摆摊，就像《我爱我家》里的贾志国。受点刺激、重入浪潮，把扬州灌汤包"改良"成了巨无霸。创新是真的，搁今天肯定有人咔咔拍照拍视频发 上网。但既没有厨艺、也不懂生意，虚热闹一场，只留下打发不完的剩货和对个人能力边界的重新确认。 摆摊卖点啥 贾志国卖包子不靠谱，那应该卖点啥？选品是摆摊的第一步，仅在小红书一个平台，"地摊卖什么"的标签下就有35万篇笔记，足见新手摊主们的困惑。 据硬糖君观察，目前地摊选品至少有三个特征：潮流化、代际性和城市差异。 潮流化就是地摊始终紧跟互联网美食文化，摊主们只是网红产品的搬运工。暴打柠檬茶火了，全国各地的小摊、夜市几乎一夜上线同款产品，名字从暴打 渣男一路来到了暴打前任、暴打甲方、暴打无良老板等等。这种追逐网红流量不仅体现小吃品类，卖崽青蛙、福建簪花都曾是地摊夜市的热门单品。 最让硬糖君震惊的，还是在长沙卖荣昌卤鹅的地摊摊主们。其中有一个，还特意把文和友老板和卤鹅哥的互动片段剪成鬼畜视频，在摊位现场轮番播放， 喜剧效果直接拉满。路过的人都忍不住掏出手机，但掏钱买单的就寥寥无几，生意那叫一个冷清。 潮流的生活理念也是市集的常用噱头，正如硬糖君开篇所言，如今的限定主题市集层出不穷 ...