文旅消费
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消费新场景 新春新动能
Xin Lang Cai Jing· 2026-02-09 22:25
c E er 成都如何立足本土文化优势,激活文旅消费新动能? 踏入天府艺境国绣馆,一幅幅精美的藏羌织绣作品映入眼帘。在展厅一角,绣娘吴雨桐穿引着彩线,花瓣在她手 中渐次鲜活。她完成一幅菊花图需两三个月,之后将对外销售。 □四川日报全媒体记者 兰珍 2月9日,成都街头红灯笼高悬、年味氤氲,人流车流中充满了新春的喜庆。当天,2026年"万千气象看四川"大型 主题采访活动在成都启幕。今年春节成都在深化文旅消费方面有哪些新形态?又有哪些新发展活力?记者前往多 个文旅消费点走访。 新场景:融烟火入文旅,解锁消费新体验 "一进门就闻到香味,书卷气里混着烟火气。"走进天府艺术公园的新山书屋,书香与美食奇妙交融。 新山事业部负责人江梦怡告诉记者,2025年,书店将总部迁至成都后,打破传统书店模式,深度融合"美食+阅 读"场景。这一创新模式有效拓展了客源,特别是新春推出的特色汤锅,带动周末客流增长30%,日均客流超1000 人次。目前,餐饮与书籍营收占比为7∶3。"预计日均客流能突破2000人次。"对于春节市场,江梦怡充满信心。 在非遗博览园的小黄鸭户外主题乐园,一座8000平方米的露天冰雪乐园格外醒目。造雪机24小时不间断工 ...
首钢园消费场景再“上新”
Bei Jing Ri Bao Ke Hu Duan· 2026-02-08 22:16
Core Insights - The permanent establishment of the service trade fair at Shijingshan District's Shougang Park is expected to significantly boost consumer activity in the area [1] - The district aims to leverage the unique advantages of the service trade fair to develop a "Convention Town," enhancing service consumption and creating distinctive experiences [1][4] Group 1: Shougang Park Developments - Shougang Park features the first national robot technology experience store, "Tao Zhu New Creation Bureau," which showcases interactive robots and AI technology [1] - The park's visitor engagement has been high, with 784,000 attendees during the last service trade fair, leading to a 7.1% year-on-year increase in consumption in dining, retail, and cultural tourism sectors [3] Group 2: Future Plans and Projects - The second phase of the robot experience center is set to open on February 11, featuring a robot maintenance workshop for customers to observe the repair process [2] - The "Yongding River Collection" project is being developed as a new cultural and commercial hub, integrating various business types with natural landscapes, and is expected to enhance regional consumer potential [2][4] - The district plans to continue expanding the spillover effects of exhibitions, improving infrastructure, and attracting industry chain enterprises to the area [4]
2026“游购乡村”文旅消费迎春过大年活动即将在长丰县启幕
Xin Lang Cai Jing· 2026-02-04 16:26
中新网安徽新闻2月4日电(记者 赵强)2月6日至8日,安徽省2026"游购乡村"文旅消费迎春过大年活动将 在合肥市长丰县体育馆启幕。 本次活动由安徽省文化和旅游厅、安徽省商务厅、安徽省农业农村厅、安徽金融监管局、合肥市人民政 府联合主办,合肥市文化和旅游局、长丰县人民政府承办。活动以乡村文旅资源为依托,以新春消费需 求为导向,打造集年货展销、民俗体验、科技互动、惠民服务于一体的综合性文旅消费盛宴,让广大市 民游客在欢乐祥和的氛围中感知乡村魅力、乐享新春佳节。 好物聚一堂 全方位尽享采购便利 现场集中呈现民俗活动展示、传统非遗技艺、新春戏曲展演、义务写春联、露天电影放映等,还有地方 特色小吃汇聚,让游客在逛吃中品味舌尖上的安徽年味。此外,科技潮年区融合"新春潮玩+科技体 验"元素,新能源汽车展示、智慧文旅舱等将集中亮相活动现场。 惠民再加码 多维度赋能品质新春 活动聚焦惠民利民,将开展形式多样的消费促销、优惠福利活动。其间将对2025年度"皖美金牌民宿"进 行授牌、发布长丰县"游购乡村"攻略,进一步丰富乡村文旅产品供给,推动文旅消费提质增效。 年味渐浓,精彩可期。2月6日—8日,让我们相约长丰县体育馆,共赴一场 ...
春节消费新场景升级 激发市场活力
Jing Ji Wang· 2026-02-04 02:18
2026年全国春节文化和旅游消费月主场活动近日在福建泉州启动。各地围绕春节假期开展文旅消费惠民 活动,推出丰富多彩的应季文旅产品和活动,加大直达居民游客的普惠政策力度,如门票减免、票根联 动优惠、跨区域文旅优惠等举措,为人民群众欢度新春提供更多选择。 本报记者 王琰 近日,2026年全国春节文化和旅游消费月主场活动在福建泉州启动,一系列春节特色活动、优质产品和 惠民举措同期发布,让春节文旅体验"升级"、福利"加码"、生活"添彩"。值得关注的是,近期,各地密 集推出一批创新性举措,培育了一系列极具活力的消费新业态新场景,有效激发了市场内生动力和居民 消费潜力。 今年以来,江苏各地持续优化"跟着演出(赛事)游江苏"玩法,南京推出"1+3"连环优惠,球迷购球票 后可获餐饮、商场、酒店多重福利;苏州让球迷凭球票免费体验评弹表演,同步享受园林门票折扣,实 现传统文化与体育经济双向赋能。 贵州则将"票根联动"作为2026年促消费重点举措,贵阳市围绕冬季旅游,联动11家温泉景区及近百家街 区商户,将温泉票根优惠覆盖非遗文创、特色美食等场景,有效期延长至2026年3月;兴义市以高铁票 根为纽带,推出299元"康旅通惠卡",覆 ...
从规划蓝图到民生图景:多维度看北京“十五五”未来新篇
Zhong Guo Jing Ji Wang· 2026-02-02 03:16
规划纲要强调,必须牢牢牵住疏解非首都功能这个"牛鼻子",强化"一核两翼"牵引支撑作用,加快构建 现代化首都都市圈。 在这一战略指引下,城市副中心的建设成为关键落子。作为北京新"两翼"的重要组成部分,城市副中心 正严格按照"一带、一轴、多组团"的空间结构加速迈进。 今年适逢城市副中心规划建设十周年,其发展也已从规划"奠基期"迈入功能提升、全面发展的"新阶 段"。面向"十五五",北京城市副中心将加快建设城市活力片区,推进传统商圈更新改造,形成区域消 费新增长极。推动文商旅体农融合发展,打造世界级旅游目的地,建成更有颜值、更具内涵、更富品位 的现代化宜居宜业新城区。 蓝图绘就启新程,实干笃行谱新篇。 近日,在北京市第十六届人民代表大会第四次会议第一场新闻发布会上,北京市发展改革委党组书记、 主任杨秀玲对《北京市国民经济和社会发展第十五个五年规划纲要》中的市民关注的热点进行解读,并 对规划纲要的主要考虑和重点内容系统进行了系统阐述。 宏伟的顶层设计如何落地生根?透过城市副中心、中关村生命科学园和回天地区等关键点位的观察,可 以清晰地看到,规划所谋划的路径正从宏观战略转化为具体实景;而首钢园、京西智谷、亮马河国际风 情 ...
西宁市首届绿色有机农畜产品推介交易暨文旅促消费活动启幕
Xin Lang Cai Jing· 2026-01-31 18:30
Core Insights - The first Green Organic Agricultural and Livestock Products Promotion and Trade Event in Xining was launched on January 31, focusing on building a comprehensive platform for the promotion and sale of Qinghai's organic products [1] Group 1: Event Overview - The event is themed "Clean Land Qinghai, Premium Products" and will last for 15 days, utilizing a model of "provincial coordination, city-state linkage, and hosted by Chengdong" [1] - The main venue is located at No. 21 Bayi Middle Road in Chengdong District, hosting a 3-day core exhibition and negotiation, while a sub-venue will be open for 15 days [1] Group 2: Economic Impact - On the opening day, 8 cooperation projects were successfully signed, with a total amount exceeding 10 million yuan, focusing on key links in the industrial chain [1] - The signed agreements include production and sales agreements for stable supply of quality raw materials, modern logistics cooperation, and financial agreements to support industry development [1] Group 3: Consumer Engagement - A special fund of 500,000 yuan was allocated to stimulate consumer enthusiasm through discount vouchers at the main venue [2] - The event features 112 agricultural product booths, 20 food zones, and 15 New Year goods selection areas, attracting 104 local organic agricultural enterprises [2] Group 4: Cultural Integration - The event emphasizes the integration of agriculture, culture, tourism, commerce, and health, with activities such as the "Jintai Ranch Cup" archery competition attracting 55 teams [2] - A large-scale hot pot feast featuring local organic ingredients and various cultural performances will enhance the immersive consumer experience [2]
服务消费领域再迎政策利好
Bank of China Securities· 2026-01-31 14:31
Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index over the next 6-12 months [13]. Core Insights - The report highlights the recent policy benefits in the service consumption sector, emphasizing the importance of optimizing and expanding service supply to foster new growth points in service consumption. The government's plan includes 12 measures across key and potential areas, aiming to enhance service quality and support economic development [1][3]. - The focus on supply-side structural reforms is expected to stimulate both short-term and long-term consumer demand, promoting a virtuous cycle of employment, income, and consumption, thereby providing long-term support for economic growth [3][7]. - Key areas of focus include transportation, domestic services, cultural tourism, and sports events, with potential areas such as performance services and experiential consumption also highlighted for their growth potential [3][7]. Summary by Relevant Sections Policy Support Areas - The report outlines three main policy support areas with twelve specific measures, including: 1. Transportation services aimed at integrating tourism and enhancing service quality [7]. 2. Domestic services focusing on innovation and skill training [7]. 3. Cultural tourism services that encourage infrastructure development and enhance consumer experiences [7]. Potential Growth Areas - The report identifies potential growth areas such as performance services, sports events, and experiential consumption, which are expected to drive demand in related sectors like accommodation and dining [3][7]. Financial and Structural Support - The report emphasizes the need for a robust support system, including the establishment of standards, credit building, and financial backing to ensure the stable development of service consumption [3][7].
人文经济激活消费新动能丨古村焕新,烟火成文:珠海北山成为文化消费新地标
Xin Hua Wang· 2026-01-31 10:07
新华社广州1月31日电 题:古村焕新,烟火成文:珠海北山成为文化消费新地标 新华社记者肖思思、王浩明、杨深深 在珠海市香洲区北山村,沿着石板路向前,"医帝庙凉茶""灿记海南鸡饭"等餐饮店依次排开,让人目不暇接。这些店铺的魅力,不仅在于味 道,更在于其承载的文化。 白天供应草本凉茶与咖啡,晚上则化身为音乐酒吧,售卖凉茶鸡尾酒——这家名为"医帝庙凉茶"的跨界饮品店,前身为医帝庙,曾是村民祈 愿安康、施茶行善的场所。 这座始建于南宋、拥有近800年历史的古村,正借由一个个新旧交融的空间,实现着"古老和现代的相遇"。 北山村至今保留着108栋历史建筑。近年来,通过"微改造"与"有机更新",一批古建筑被赋予新功能,蜕变为文旅消费的新空间;村民旧房活 化为"北山居"艺术酒店,在保留岭南民居格局的同时融入现代设计语言…… "老建筑也许会带着时光的'霉味',而我们要做的是'引入阳光',注入新内容,让它们活起来。"珠海北山力禾总裁薛文说。 游客穿梭在北山村。(受访单位供图) 在这里,消费正成为一种可感知的文化体验。走进"山房隐味"牛肉面馆,木质结构与私人藏品相映成趣,开放式吧台则拉近了人与人的距 离,在烟火气中彰显独特美学格调 ...
“行走的办事大厅”首站走进灵隐隐市
Mei Ri Shang Bao· 2026-01-29 22:27
灵隐隐市商圈作为景区特色文旅消费场景,汇聚了文创零售、特色餐饮、非遗手作等各类商户,兼具文 化属性与经营需求。针对商圈商户分布集中、业态多元、办事时间碎片化等特点,本次"行走的办事大 厅"创新采用"一站式集成服务+个性化精准对接"模式,提前梳理商户高频需求,定制专属服务菜单,实 现"商户有需求,部门齐响应"。活动现场,各部门服务展位沿隐市商圈有序排布,市场监管、行政服 务、公安、消防、人社等部门业务骨干化身"助企专员",围绕商户经营全周期需求提供精准服务。景区 分局重点解读《促进个体工商户发展条例》《个体工商户登记管理规定》《公司法》等法律法规,现场 为商户提供商事登记咨询和帮办代办服务,积极推广"杭企惠"APP等数字化平台,引导商户在线获取政 策查询、融资对接、技能培训等"干货"服务。累计发放政策宣传资料200余份,解答各类咨询50余人 次,现场受理营业执照变更、食品经营许可经营范围变更等业务3件。 2026年首场"行走的办事大厅"选择走进灵隐隐市商圈,既是精准对接景区文旅商户需求的务实举措,也 是深化"为企办实事"的具体实践。下一步,景区分局将以此次活动为契机,持续完善多部门联动服务机 制,聚焦景区特色业 ...
2026年春节 文化和旅游消费月启动
Zhong Guo Zheng Quan Bao· 2026-01-29 22:24
Core Insights - The Ministry of Culture and Tourism officially launched the 2026 National Spring Festival Cultural and Tourism Consumption Month in Quanzhou, Fujian Province, aiming to enhance cultural and tourism consumption activities during the Spring Festival [1] Group 1: Event Overview - The consumption month will run from the end of January to early March, featuring various cultural and tourism products and activities centered around traditional customs, performances, exhibitions, winter sports, and family travel [1] - Approximately 30,000 cultural and tourism consumption activities will be organized, with over 360 million yuan in consumption vouchers and subsidies being distributed [1] Group 2: Policy and Measures - The Ministry of Culture and Tourism announced the second batch of national tourism performance excellence listings, while the All-China Federation of Trade Unions released measures to expand cultural and sports consumption for workers [1] - The Civil Aviation Administration of China introduced Spring Festival travel and tourism benefits, and financial institutions like China UnionPay and Industrial Bank announced cultural and tourism consumption financial support measures [1] - Multiple platform companies are launching comprehensive online and offline cultural and tourism consumption discounts covering the entire chain of "food, accommodation, transportation, travel, shopping, and entertainment" [1]