Core Insights - The report indicates a significant shift in the cultural and tourism consumption patterns of young people in Shanghai, moving from traditional functional needs to a focus on emotional value and personal expression [1][2] Group 1: Youth Consumption Trends - Nearly 80% of young people choose to visit museums, art galleries, and cultural venues on weekends, with Saturday and Sunday visitors accounting for 43.4% and 36.2% respectively [1] - The majority of visitors to these cultural sites come from outside Shanghai, with 53.4% from other provinces, particularly Jiangsu (10.8%), Anhui (6.5%), and Zhejiang (5.0%) [1] - The age distribution shows that "post-90s" and "post-80s" generations have a higher preference for visiting cultural venues, accounting for 37.8% and 28.2% respectively, while "post-10s" make up 14.4% [1] Group 2: Cultural Engagement and Experiences - The report highlights the role of Shanghai's rich cultural resources in connecting young people with local culture, with the trend of "coming to Shanghai for cultural exhibitions" becoming increasingly popular [2] - New cultural consumption trends are emerging, such as "Artwalk" routes that enhance urban experiences and cultural engagement, with popular routes including "Wandering the Bund" and "Wandering Huaihai Road" [2] - Young people from outside Shanghai represent 58.5% of those visiting for cultural experiences, with Jiangsu, Anhui, and Henan being the top three provinces [2] Group 3: Economic Insights - The performing arts sector is identified as a high-value area within the emotional economy, with Shanghai's performance consumption showing significant aggregation advantages [3] - Theme parks and experiential projects are also gaining popularity, with consumption proportions of 30% and 20% respectively, indicating a shift from mere sightseeing to immersive experiences [3]

Core Insights - The youth demographic is increasingly becoming the main consumer group in the cultural and tourism market, reshaping the market landscape with their broad audience reach, rapid dissemination effects, and strong purchasing power [1][3] - The "2025 Shanghai Cultural Tourism Scene Consumption Report" highlights a shift in young people's consumption from traditional functional satisfaction to a pursuit of emotional value and personal expression [1][3] Group 1: Cultural Consumption Trends - Cultural and artistic venues are evolving into complex cultural carriers that integrate historical memory, artistic expression, and spatial experience, meeting young people's deep-seated needs for meaningful leisure and quality social interactions [3] - A significant trend is observed where young people travel to cities specifically to visit cultural venues, with 46.6% of visitors to museums and galleries in Shanghai being local, while 53.4% come from other provinces [3][4] - Nearly 80% of young people choose to visit museums, art galleries, and cultural venues on weekends, with Saturday and Sunday visitation rates at 43.4% and 36.2% respectively [3] Group 2: New Cultural Consumption Experiences - Shanghai's rich cultural resources and frequent artistic exchanges have made art a part of young people's daily lives, with curated Artwalk routes connecting various cultural scenes [4] - Young consumers actively participate in cultural construction and perceive the symbiosis of city and art through social media, transforming their experiences into unique lifestyle and cultural consumption choices [4] - The rise of new cultural consumption scenes such as popular performances, immersive theaters, and urban amusement parks caters to young people's social media engagement, emotional value, and ritualistic needs [4][5] Group 3: Emotional and Social Needs - The current trend of attending performances reflects young people's pure love for artistic content and cultural icons, as well as their deeper needs for emotional healing and social circles [5] - The performing arts economy is characterized by high creativity and unique cultural attributes, extending the focus of consumption from functional and quality aspects to providing emotional value [4][5]

Group 1 - The 2025 Beijing International Cultural Tourism Consumption Expo is held from June 20 to 22 at the Beijing Exhibition Center, showcasing various cultural brands and innovations [1][3][5] - Huayuan Group launched a new cultural brand "Far Away Gift" at the expo, marking its first appearance in the cultural sector after merging with Huafang Investment, emphasizing resource integration and cultural empowerment [1] - Guang'an Group presented its digital technology brand "Digital Mountains and Rivers" and cultural research brand "Guang'an Knowledge and Action," focusing on the integration of technology and culture to enhance heritage protection and visitor experiences [3] Group 2 - Ruifuxiang, a century-old Chinese time-honored brand, showcased its craftsmanship and innovation at the expo, featuring handmade cultural products that blend traditional techniques with modern aesthetics [5] - The exhibition included items such as handmade button brooches and silk hairpins, highlighting the essence of intangible cultural heritage and attracting significant attention from attendees [5]

Core Insights - Inner Mongolia is leveraging its unique agricultural products, such as sheep milk and seabuckthorn, to create innovative consumer goods that attract attention at international expos [1][5][7] - The integration of traditional techniques with modern marketing strategies is enhancing the visibility and economic potential of local products [3][11][18] Group 1: Sheep Milk Products - Entrepreneur Hao Zhiwei is producing sheep milk soap using fresh sheep milk and medicinal herbs, which has gained popularity at the 2025 Beijing International Cultural Tourism Expo [1][5] - The production process involves local cultivation of herbs like chamomile and artemisia, reducing costs and benefiting local farmers [3] Group 2: Seabuckthorn Products - The "Tianjiao Changqing" seabuckthorn juice, developed by a village collective economy, has successfully entered the capital market, showcasing the potential of local agricultural products [7] - The seabuckthorn project utilizes over 50,000 acres of economic forest, addressing issues of resource waste and high processing costs through a cooperative model [7] Group 3: Cultural and Creative Products - The exhibition features unique cultural products, such as the Ewenki ethnic group's sunflowers, which blend traditional craftsmanship with modern aesthetics [9][11] - Various innovative products made from birch bark demonstrate the fusion of traditional culture with contemporary design, appealing to a broader audience [11][13] Group 4: Tourism and Economic Development - The expo serves as a platform for Inner Mongolia to showcase its cultural tourism products, enhancing brand recognition and attracting domestic and international customers [5][18] - The integration of culture, tourism, and creativity is expected to drive economic benefits and invigorate the local tourism industry [18]

Core Insights - The "ticket root economy" is gaining momentum, driven by policy support and technological innovation, enhancing cultural and tourism consumption [1][2] - A ticket can stimulate secondary consumption averaging 1.5 to 2 times its price, with total consumption growth exceeding 100% in related sectors [1] - Cities like Shanghai, Beijing, and Luoyang are implementing tax incentives and breaking down data barriers to invigorate the "ticket root economy" [1][2] Group 1 - The "ticket root economy" is becoming a new trend in cultural tourism consumption, with initiatives like special discounts for ticket holders in various cities [1] - The model is seen as a low-cost way for businesses to attract consumers, creating a synergistic effect that reduces customer acquisition costs [1] - The growth of the "ticket root economy" reflects a broader trend of consumption upgrading, supported by urban governance and public services [2] Group 2 - There are concerns regarding the reliance on government subsidies and merchant discounts, indicating a need for a sustainable revenue distribution mechanism [2] - Effective cross-platform collaboration and data sharing are essential for optimizing the consumer experience and preventing homogenization of offerings [2] - The future potential of the "ticket root economy" lies in its ability to transform tickets from mere consumption endpoints into urban access passes, enhancing the overall consumer experience [2]

Core Insights - The 2025 Dasha River International Dragon Boat Invitational marks a significant upgrade to an international event, showcasing the integration of traditional culture and modern consumption, while highlighting the economic vitality of the Nanshan region [1] - The event serves as a platform for cultural tourism, with over 600 participants from the Guangdong-Hong Kong-Macao Greater Bay Area and international teams, emphasizing the blend of speed, tradition, and community engagement [1][2] - The transformation of Dasha River into one of Guangdong's top ten beautiful rivers illustrates the potential for ecological development to drive tourism and commercial activities [1][3] Group 1 - The Dasha River International Dragon Boat Invitational features 24 dragon boats competing in a 500-meter race, attracting significant local and international participation [1] - The event is complemented by cultural activities, including traditional crafts and food stalls, enhancing the festive atmosphere and community involvement [1][2] - Nanshan's strategy of activating cultural tourism through ecological and technological integration is evident, with the river serving as a key economic driver [1][3] Group 2 - The "Zongxia Yiqi Wan" initiative includes over 20 workshops that transform traditional customs into experiential activities, appealing to younger audiences [2] - The integration of traditional crafts with modern design, such as bamboo weaving and herbal sachets, reflects a trend towards sustainable and culturally rich consumer products [2] - The use of technology in cultural events, such as drone shows and interactive experiences, signifies a shift towards immersive tourism that engages visitors in new ways [3]

见习记者 梁傲男 近期，一场来自江苏的足球联赛——首届江苏省城市足球联赛（以下简称"苏超"）正以超预期的人气迅速"出圈"。在南 京、徐州、常州等地，球迷们涌入城市地标球场，掌声、呐喊声此起彼伏，不少球迷组团打卡主客场，为家乡球队加油助威。 "苏超"联赛并非传统职业联赛，而是一项由江苏省体育局与13个设区市政府联合主办的业余赛事。尽管球员大多非职业出 身，但南京、镇江等地赛事甚至出现一票难求的火爆场面。 体育赛事撬动文旅消费 "苏超"火爆的背后，是近年来各地推动"体育+文旅"融合发展的缩影。据江苏省体育局统计，"苏超"目前已吸引了超过18万 名球迷涌入各个主场城市现场观赛，上座率堪比职业足球联赛。 本报记者 陈潇 去哪儿旅行大数据研究院相关负责人对《证券日报》记者表示，"体育+文旅"的融合是近年来比较明显的一个趋势。"苏 超"客源主要以省内为主，对拉动区域商圈的住宿、餐饮、旅游等综合消费作用明显，成为带动当地文旅消费新引擎。 向多维度产业融合转型 "苏超"的火爆出圈并非偶然，其背后，地方政府积极推动赛事直播、传播，使得热度实现"破圈"，同时也实现体育从单一 赛事向多维度产业融合转型。 中国信息协会常务理事、国研 ...

ST联合交易方案曝光 仍需跨过"质押关" 交易预案显示，ST联合拟通过发行股份及支付现金的方式，购买润田实业100%股权，发行价为3.2元/股，并募集配套资金 拟用于支付交易的现金对价、润田实业的项目建设、补充流动资金等用途。 5月28日晚间，ST联合发布交易预案称，公司拟收购江西润田实业股份有限公司（以下简称润田实业）100%股权，并募集 配套资金，预计构成重大资产重组和关联交易。公司计划自5月29日开市起复牌。 上述交易引发市场广泛关注，主要是润田实业是江西省内头部包装饮用水企业，并且具备一定的盈利能力，或将助力ST联 合摆脱亏损困境，但ST联合在5月15日停牌前的一个交易日（5月14日）股价突然涨停。 天眼查显示，ST联合、润田实业的最终实控人，均是江西省国有资产监督管理委员会。 同时，润田实业的股东包含江西迈通健康饮品开发有限公司（以下简称江西迈通）、江西润田投资管理有限公司、南昌金 开资本管理有限公司（以下简称金开资本），持股比例分别为51.00%、24.70%、24.30%。 来源：天眼查 交易预案显示，本次交易旨在落实国家及江西省政府关于深化国企改革及整合的要求，充分利用国有上市平台，整合江西 ...

青海省文化和旅游厅方面5月22日接受记者采访时表示，目前正举行"2025青海文化旅游节"，期间青海 依托云闪付、携程网、美团网等平台线上线下（300959）发放文旅消费券300万元。近年来，青海省面 向全国游客和省内居民多轮发放文旅消费券5285万元，直接拉动消费1.97亿元，间接带动消费13.8亿 元。青海省文化和旅游厅进一步表示，青海省2024年全年游客接待总量5378.3万人次，其中省外游客约 占30%左右，较2023年度增长16%。未来将深化"农体文旅商养"融合发展，聚焦"一老一小"，推进适老 化改造，升级高原康养、暑期研学、家庭游、定制化精品游等差异化产品。(第一财经) ...

Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]