Core Insights - The smart shower market in China is projected to reach approximately 6.09 billion yuan by 2024, driven by advancements in technology and increasing consumer demand for high-quality living experiences [1][16] - Smart showers integrate features such as automatic temperature control, smart cleaning, and automatic drainage, enhancing user comfort and extending product lifespan [1][16] - The industry is experiencing significant growth due to the dual drivers of technological progress and consumption upgrades, particularly with the empowerment of emerging technologies like 5G and IoT [1][16] Industry Overview - Smart showers, also known as showerheads, are categorized by various forms, water output methods, installation heights, and control methods, with smart showers being a key segment [3] - The high-end market for smart showers is dominated by international brands like Kohler and Moen, while domestic brands lead the mid-to-high-end market [19] Market Size and Growth - The demand for smart showers in China has grown from 1.57 million units in 2017 to 5.65 million units in 2024, with a compound annual growth rate (CAGR) of 20.05% [15] - The overall smart home market in China is expected to grow from 325.47 billion yuan in 2017 to 876.74 billion yuan in 2024, with a CAGR of 15.21% [9] Policy Support - The Chinese government has implemented various policies to support the development of smart home products, including smart showers, aiming to enhance consumer spending and promote upgrades in home appliances [7][9] - Specific measures include subsidies for home renovations and the promotion of smart home consumption [7][9] Technological Advancements - Smart showers utilize IoT technology, incorporating devices such as smart temperature and humidity sensors, smart valves, and smart flow meters to enable remote and automated control [5][15] - Future innovations will focus on enhancing core functionalities, such as precise temperature control and the integration of health monitoring features [26] Competitive Landscape - Key players in the smart shower market include Arrow Home, Xiaomi Group, Huida Sanitary Ware, and others, each leveraging unique strengths to capture market share [1][19][20] - The competitive landscape is characterized by a mix of international and domestic brands, with local companies increasingly focusing on innovation and quality to meet consumer demands [19][20] Industry Chain - The smart shower industry chain includes upstream raw materials like copper and aluminum, midstream manufacturing, and downstream applications in home renovation and smart home integration [11][12]

Core Viewpoint - The company is redefining the future of home comfort through the integration of HarmonyOS technology in smart bathroom solutions, creating a seamless and intelligent user experience. Group 1: Seamless Integration and User Experience - The company utilizes HarmonyOS technology to enable seamless collaboration between bathroom devices and the entire smart home ecosystem, allowing for a "no-sense" experience where devices respond automatically to user actions, such as unlocking a smart door lock [1] - Multi-modal interaction is achieved by integrating various devices like Huawei speakers, mobile apps, and smart panels, allowing users to control their home environment effortlessly through voice commands [3] - Personalized scenarios can be created based on user habits, such as pre-setting water temperature and lighting for different times of the day, enhancing the overall user experience [4] Group 2: Health and Energy Efficiency - The company addresses health and safety concerns by implementing innovative technologies such as UVC sterilization in smart toilets and real-time air quality monitoring in bathrooms, ensuring a safe environment for families [6] - Energy-saving features include automatic management of bathroom devices, such as delayed shut-off for heating and drying functions, promoting both safety and environmental sustainability [8] - Customizable flushing durations for smart toilets allow users to set specific times for water usage, reducing energy waste based on household needs [9] Group 3: Smart Bathroom 3.0 Era - The concept of Smart Bathroom 3.0 was introduced, emphasizing the importance of understanding user needs and enhancing scene experiences in smart home environments [9] - The company aims to capture personalized demands through advanced sensing technologies, providing tailored services that enhance comfort and convenience [11] - A multi-sensory atmosphere is created in smart bathrooms through the integration of lighting, music, temperature, and fragrance, offering an immersive bathing experience [12] Group 4: Industry Innovation and Future Vision - The company's initiatives reflect a proactive response to the "Good House" policy, marking the transition of smart home technology from mere functionality to comprehensive scene services [13] - The brand's commitment to innovation and collaboration with industry partners aims to create a holistic vision of intelligent living [14]