Core Viewpoint - The article discusses the current state and trends in the pickup truck market in China, highlighting sales performance, export growth, and the rise of electric pickups. Pickup Sales - In August 2025, the pickup market sold 40,000 units, a year-on-year decrease of 0.3% and a month-on-month decrease of 3.0%, maintaining a mid-to-high level compared to the past five years [2] - From January to August 2025, total pickup sales reached 387,000 units, showing a year-on-year growth of 12.7% [2] - Great Wall Motors continues to lead the pickup market, with strong performance both domestically and internationally, supported by consistent export growth [2] - The main demand for pickups is concentrated in the Southwest and Northwest regions, accounting for 45% of total demand in August 2025 [2] Pickup Exports - In 2024, China exported a total of 244,000 pickups, marking an 85% increase [3] - In August 2025, 21,000 pickups were exported, reflecting a year-on-year increase of 3% but a month-on-month decrease of 9% [3] - The export share of pickups reached 53% in August 2025, up from 45% in 2024, indicating a rapid increase in China's self-owned pickup exports [3] New Energy Pickups - In 2024, sales of new energy pickups reached 21,200 units, a significant year-on-year increase of 170% [3] - In August 2025, new energy pickup sales were 3,000 units, showing a year-on-year increase of 68% but a month-on-month decrease of 20% [3] - From January to August 2025, cumulative sales of new energy pickups reached 49,000 units, a remarkable year-on-year growth of 536% [3] - Major contributors to new energy pickup sales in August included Geely Radar with 1,221 units, BYD with 861 units, and Changan with 710 units [3]

Core Insights - The article highlights the potential of the pickup truck market, which has been largely overlooked compared to the booming electric vehicle sector, indicating a significant opportunity for Chinese brands like Chery's RELY Wuling to penetrate this market [2][3] - The global pickup truck market is dominated by American and Japanese manufacturers, particularly in the high-end segment, where Ford and Toyota hold 89% of the market share for trucks priced over $100,000 [2][3] - Chery's RELY Wuling aims to disrupt this market by introducing a comprehensive energy strategy that includes fuel, hybrid, and electric options, addressing the transitional needs of consumers [3][4] Industry Analysis - The global pickup truck sales are projected to reach approximately 5.5 million units in 2023, with diesel vehicles accounting for 78% of sales, particularly in Southeast Asia and Latin America [2] - The Chinese hybrid pickup market is expected to reach 28.01 billion yuan (approximately $4.1 billion) by 2024, while the global hybrid pickup market is projected to reach 87.53 billion yuan (approximately $12.5 billion) [3] - By 2030, the global hybrid pickup market is forecasted to grow to 167.26 billion yuan (approximately $24 billion), indicating a shift towards hybrid solutions rather than full electric options [3] Technological Innovations - Chery's RELY Wuling is addressing three major pain points in the pickup industry: diesel engine drawbacks, electric vehicle pricing, and limited customization options [5][11] - The company has developed a diesel hybrid engine that significantly improves performance and comfort, addressing common complaints about diesel vehicles [6][10] - The introduction of a CTC integrated battery chassis aims to reduce costs and achieve price parity between electric and fuel vehicles, potentially making the RELY R08 EV the first electric pickup to match the price of its fuel counterparts [11][13] Market Positioning - Chery's RELY Wuling is attempting to redefine the pickup truck's image from a utilitarian tool to a versatile lifestyle platform, emphasizing user customization and engagement [14][15] - The company has adopted a user-centric approach in its development process, achieving a 300% increase in R&D efficiency by directly incorporating user feedback into product design [16][18] - By leveraging flexible manufacturing capabilities, RELY Wuling can customize vehicles for different regional markets without incurring significant additional costs, challenging traditional pricing strategies of multinational competitors [18][20] Cultural Rebranding - The article discusses the cultural challenges faced by Chinese brands in the pickup market, traditionally dominated by American imagery and values [15][20] - Chery's RELY Wuling aims to create a new cultural narrative around its vehicles, using the "Qilin" symbol to resonate with Eastern philosophies and appeal to emerging markets [20][22] - This cultural shift is seen as essential for establishing a competitive edge and gaining market share in a sector where brand loyalty is deeply rooted [20][22]

Core Viewpoint - RELY Weilin aims to transform the pickup truck industry from "functional satisfaction" to "experience upgrade" through its technology-centric approach, emphasizing "technology for all" [5][19]. Group 1: Product Launch and Pricing - At the 2025 Chengdu Auto Show, RELY Weilin showcased its three major series: Weilin R08, Weilin P3X, and Weilin P2X, with the R08 series starting pre-sales at a price range of 88,800 to 151,800 yuan, expected to officially launch in the second half of 2025 [6][8]. - The pricing strategy has generated significant buzz, with expectations that the final pricing will further disrupt the market [8]. Group 2: Market Opportunity and Competition - The global pickup truck market is projected to reach $260.16 billion by 2033, indicating substantial growth potential despite being dominated by brands like Toyota and Ford [11]. - Chinese pickup brands face challenges in overseas markets due to low brand recognition and a perception of being low-end products, but RELY Weilin benefits from the backing of Chery Holding, which has a strong global presence [11][12]. Group 3: Technological Advantages - RELY Weilin's "Weilin Kaitian Platform" is designed specifically for pickup trucks, offering four core advantages: global layout, flexible architecture, open-source power, and digital chassis, supporting various energy types and power combinations [16][19]. - The platform allows for advanced features such as AI electronic architecture and intelligent cockpit systems, positioning RELY Weilin to compete with mainstream passenger vehicles in terms of technology [19][20]. Group 4: Industry Transformation - The traditional pickup truck market is slow to adopt electric and intelligent technologies, presenting an opportunity for RELY Weilin to "leapfrog" competitors by offering advanced features and a dual fuel-electric strategy [20]. - The shift from "tool vehicle" to "all-purpose vehicle" is crucial, as new-generation users demand comfort and versatility, which RELY Weilin addresses through its platform's design [21][24]. Group 5: Future Outlook - RELY Weilin's commitment to balancing comfort and functionality in its vehicle design, along with its innovative power platform, positions it as a potential disruptor in the global pickup market [24][26]. - The brand's recent developments indicate a strong foundation for future growth, although the ultimate impact on market dynamics will require time to assess [26].

Core Viewpoint - The pickup truck market is experiencing a surge in product launches and technological innovations, particularly in the context of the Chengdu Auto Show, setting a positive tone for the upcoming peak sales season in September and October [1]. Group 1: Market Performance and Rankings - In August 2025, the "Pickup Truck Influence Index" ranked Chang'an, Great Wall, and Jianghuai as the top three brands, with total scores of 283, 247, and 160 respectively [2][4]. - The overall score for August reached 1498, reflecting a month-on-month increase of 4.6% and a year-on-year increase of 2.5%, indicating improved market performance [4]. - The competition landscape is characterized by stable top-tier brands, intense competition in the middle tier, and notable changes in the lower tier, with brands striving for market share through product innovation and marketing strategies [5]. Group 2: New Product Launches - The Chengdu Auto Show showcased a variety of new energy pickup trucks, highlighting the industry's shift towards electrification, high-end features, and consumer-oriented designs [6][17]. - Chang'an's K50 pickup was launched with a price range of 127,900 to 192,900 yuan, featuring a comprehensive range of 1031 kilometers and addressing concerns about the cost of traditional fuel pickups [7][11]. - Great Wall's V6 Fire Cannon, priced at 229,800 yuan, is designed for extreme off-road conditions, showcasing the brand's commitment to performance and consumer aspirations [9]. - Jianghuai's new energy models, the PHEV and EV, were launched with prices starting at 159,800 and 199,800 yuan respectively, emphasizing the brand's advancements in the new energy sector [11]. - Radar's new electric hybrid model, priced at 138,800 yuan, is tailored for outdoor and commercial use, offering a cost-effective and efficient solution [13]. Group 3: Global Market Expansion - Chinese pickup brands are actively expanding their global presence, with Great Wall's new factory in Brazil set to produce models for the Latin American market, enhancing its competitive edge [21][24]. - Jianghuai's EV was successfully delivered to a Singaporean airline, marking a significant step in establishing its brand influence in the international market [23]. - JMC delivered 15 Baodian pickups to the Panamanian government, reinforcing its reputation for reliability and adaptability in the Latin American region [24]. - The overall trend indicates that Chinese pickup brands are leveraging product strength, new energy transitions, and localized partnerships to enhance their global competitiveness [25].

Core Viewpoint - The launch of the JAC Han Tu PHEV marks a significant advancement in the pickup truck market, particularly in the context of increasing demand for new energy vehicles and their advantages in performance and comfort [3][22]. Group 1: Product Overview - JAC's new Han Tu PHEV was officially launched at the Chengdu Auto Show on August 29, with prices ranging from 159,800 to 209,800 yuan, offering a competitive product for consumers [3]. - The vehicle features a "super electric hybrid" architecture, which includes a P2.5+P4 hybrid system, making it the first pickup in China to use a 4-speed DHT combined with a 2.0T GDI engine [5][7]. Group 2: Performance and Efficiency - The Han Tu PHEV boasts a maximum power output of 385 kW and a peak torque of 1000 Nm, positioning it as one of the most powerful hybrid pickups in the market [7]. - In pure electric mode, the vehicle can achieve a range of up to 100 kilometers, while its fuel consumption is as low as 1.6 liters per 100 kilometers, and it can reach a total range of 1000 kilometers [9]. Group 3: Durability and Versatility - The vehicle's chassis is designed for high durability, with a carrying capacity of up to 2 tons, and features a robust structure that enhances corrosion resistance [11]. - It offers eight driving modes, including three daily driving modes and five terrain modes, ensuring adaptability to various driving conditions [11]. Group 4: Safety Features - The Han Tu PHEV is equipped with a comprehensive suite of active safety features, including ESC, ABS, and multiple driver assistance systems, enhancing overall safety for users [13][15]. - The vehicle also includes L2-level driving assistance systems and a high-strength steel body design, providing additional protection in the event of a collision [15][16]. Group 5: Design and Technology - The exterior design features a modern aesthetic with advanced lighting systems, while the interior includes a 10.25-inch digital instrument panel and a 10.4-inch central touchscreen, enhancing user experience [18][20]. - The vehicle is equipped with various comfort features such as electronic power steering, keyless entry, and cruise control, contributing to a premium driving experience [20]. Group 6: Market Impact - The introduction of the Han Tu PHEV is expected to enhance JAC's product lineup in the plug-in hybrid pickup market, driving the industry towards higher-end and diversified offerings [22].

Core Viewpoint - The introduction of the Radar Horizon PHEV and the Geely Pickup Qianli King Kong Electric Hybrid PLUS 4WD marks a significant advancement in the pickup truck market, addressing user pain points such as fuel consumption, road rights, and functionality, while providing a versatile energy solution [1][3]. Group 1: Product Features - The Radar Horizon PHEV and Geely Pickup Qianli King Kong Electric Hybrid PLUS 4WD achieve a low fuel consumption of 1.5 liters per 100 kilometers, with a depleted fuel consumption of only 6.4 liters per 100 kilometers, and a combined range of up to 1068 kilometers, surpassing traditional fuel pickups by 200 kilometers [5][7]. - These models feature a maximum power output of 260 kW and peak torque of nearly 1000 Nm, enabling them to tackle steep slopes with a 65% incline and a 100% incline when unloaded, outperforming traditional diesel engines [7][10]. - The vehicles are equipped with a powerful discharge capability of 36 kW, allowing them to support various applications such as emergency response, outdoor camping, and more, thus enhancing their multifunctional attributes [7][12]. Group 2: Technological Innovations - The core technology of these models is the Geely Raytheon EM-P Super Electric Hybrid System, which has been successfully applied in multiple Geely models, achieving a balance between high performance and low fuel consumption [8][10]. - The vehicles utilize a two-beam main frame and cage body design, incorporating high-strength steel for enhanced durability and safety, along with advanced safety features such as hill start assist and traction control [12][14]. Group 3: Energy Ecosystem - Geely aims to create a comprehensive energy ecosystem with its intelligent energy platform, integrating distributed photovoltaic and energy storage solutions, marking a first in the pickup industry [16][17]. - The vehicles can convert solar energy into electricity, providing a zero-cost home electricity solution and enabling various power supply methods, making them a mobile energy unit [19][20].

Core Insights - The pickup truck segment in China is increasingly seen as a lifestyle symbol, with a growing market for new energy pickups surpassing traditional fuel pickups [2] - Changan Automobile launched the new energy pickup "Hunter K50" at the Chengdu Auto Show on August 29, 2024, featuring advanced technologies and a new branding approach [2] - The Hunter K50 offers six variants with prices ranging from 127,900 to 192,900 yuan, showcasing significant technological advancements such as 30kW external discharge and a range of 1,031 kilometers [2] Group 1 - The Hunter K50's external discharge capability of 30kW is five times that of typical vehicles, enhancing its utility for outdoor activities [3] - The vehicle's range, supported by Changan's Blue Whale range extender technology, allows for greater operational scope compared to pure electric pickups [3] - The Hunter K50 is designed with robust specifications, including a payload capacity of 1.1 tons, a maximum load of 2 tons, and a towing capacity of 2.5 tons [3] Group 2 - The new energy pickup market is becoming increasingly competitive, with brands like Great Wall, Geely, and JAC entering the space, while the Hunter K50 differentiates itself through its range extender technology and enhanced external discharge capabilities [4] - Changan Automobile collaborates with partners like DJI, Huawei, and CATL to create a unique lifestyle experience for users, contributing to the growth of Chinese pickup culture [4]

Core Viewpoint - The 28th Chengdu International Auto Show showcases nearly 120 automotive brands and over 1,600 vehicles, highlighting the latest innovations and future trends in the global automotive industry [1] Group 1: Company Overview - Chery's RELY brand launched its smart pickup truck platform, "Weilin Kaitian," at the Chengdu Auto Show, aiming to capture a significant share of the global smart pickup market [1][4] - The brand's general manager, Zhang Jiaming, emphasized the importance of balancing intelligent experience, practical value, and price in their offerings [4] Group 2: Product Highlights - The "Weilin Kaitian" platform features four key advantages: globalization, flexibility, open-source power, and a digital chassis, aiming to provide revolutionary user experiences [4] - The Weilin P3X is designed as a leader in smart hybrid pickups, focusing on new energy and intelligent scenarios, with capabilities for over 100 different use cases [7] - The Weilin P2X is positioned as an electric professional pickup aimed at enhancing production efficiency through seamless integration of smart ecosystems [9] - The Weilin R08, developed through extensive user research, includes features like intelligent connectivity and L2-level driving assistance, making it a user-centric smart pickup [10][12] Group 3: Market Context - The global pickup market is heavily dominated by diesel power, which accounts for 78% of the market share, but the rise of new energy vehicles (NEVs) is beginning to disrupt this landscape [5] - RELY aims to leverage its 28 years of technological expertise to fill the gap in the diesel hybrid market, positioning itself as a key player in the evolving pickup segment [5]

Core Insights - The Changan Hunter K50 has been officially launched at the Chengdu Auto Show, offering six models with prices starting from 127,900 yuan [1] - As the world's first super large-range smart pickup, the K50 features advanced technologies that provide significant user value, including a 30kW external discharge capability and a range of 1,031 kilometers [2][3] - The K50 is designed to cater to various user scenarios, including agricultural, emergency rescue, and recreational uses, showcasing its versatility and efficiency [2][6] Product Features - The K50's upgraded external discharge system supports simultaneous charging of two drone batteries and is compatible with various electrical devices, enhancing operational efficiency [3] - It boasts a robust design with a carrying capacity of 1.1 tons and a towing capacity of 2.5 tons, ensuring reliability and stability in various conditions [3] - The vehicle features intelligent four-wheel drive, achieving 0-100 km/h in 7.9 seconds, and is equipped with L2-level assisted driving technology [5] Market Positioning - Changan Hunter is positioned as a leader in the new energy pickup market, holding titles such as the sales champion for plug-in hybrid pickups and high-end new energy pickups priced above 130,000 yuan [8] - The company emphasizes high quality and reliability, leveraging its global R&D and service network to provide comprehensive support for users [8] - Changan aims to set a new benchmark for global cooperation in the industry, focusing on technological excellence and user collaboration [8]

Core Viewpoint - The launch of the V6 Cannon, a new model from Great Wall Motors, showcases significant innovation in the pickup truck segment, emphasizing its advanced features and competitive pricing at 229,800 yuan [1]. Group 1: Product Features - The V6 Cannon is built on an intelligent professional off-road platform, featuring unique attributes such as a short wheelbase, lightweight design, and powerful engine [3][9]. - It is equipped with a 3.0T V6 engine that delivers a maximum net power of 260 kW and peak torque of 500 N·m, achieving 0-100 km/h acceleration in approximately 6 seconds [5]. - The vehicle includes a self-developed 9AT transmission with over 97% efficiency and a maximum torque capacity of 750 N·m, enhancing driving performance [5]. Group 2: Performance and Capability - The V6 Cannon features a cooling system with a capacity of 100 kW, significantly improving engine cooling performance for extreme off-road conditions [7]. - With a ground clearance of 240 mm and approach, departure, and breakover angles of 33°, 22°, and 26° respectively, the vehicle excels in various terrains including snow, mud, sand, and mountains [11]. - The vehicle's off-road capabilities are further enhanced by a high-performance four-wheel drive system, with a torque capacity of 3,300 N·m and improved gear ratios for better climbing ability [15]. Group 3: Market Positioning and Customer Engagement - The V6 Cannon is positioned as a vehicle that allows ordinary consumers to experience off-road adventures, fulfilling the dreams of many enthusiasts [17]. - The pre-sale includes attractive offers such as a 15,000 yuan trade-in bonus and three free maintenance services for the first owner, enhancing customer appeal [1].