Core Insights - The 2026 Great Wall Cannon has been launched at the 2025 Guangzhou Auto Show, with suggested retail prices ranging from 99,800 to 182,800 yuan for different models [1] - Since its inception in 2019, the Great Wall Cannon has sold over 750,000 units globally, maintaining its position as the best-selling pickup in China for 60 consecutive months [5] Product Features - The 2026 Off-Road Cannon is built on the Tank platform, featuring a 2.4T diesel engine with a maximum net power of 135 kW and peak torque of 480 N·m, ensuring quick acceleration and climbing response [7] - The vehicle is equipped with a 9AT transmission, providing a wide gear ratio of 8.843 for smooth shifting [7] - The gasoline version has also been upgraded, with power increasing from 140 kW to 160 kW and torque from 360 N·m to 380 N·m [7] Off-Road Capabilities - The 2026 Off-Road Cannon features the BorgWarner 4A+MLOCK four-wheel drive system and comes standard with three mechanical differentials, enhancing off-road capabilities [8] - It offers nine driving modes for various terrains, including economic, standard, sport, snow, mud, sand, 4L, rock, and expert modes [8] - The vehicle includes a 9500-pound wireless T-MAX winch for easier and safer recovery, along with advanced off-road configurations [8] Passenger Vehicle Features - The 2026 Passenger Cannon is also based on the Tank platform, featuring a 2.4T engine paired with a 9AT transmission, designed for various driving scenarios [10] - It includes the Coffee OS 3 smart cockpit with a 10.25-inch digital instrument panel and a 14.6-inch central touchscreen, equipped with advanced protective features [10] - The vehicle supports multiple connectivity options and has a rich application ecosystem, enhancing user experience and safety [10] Commercial Vehicle Features - The 2026 Commercial Cannon is designed for high load capacity, featuring a reinforced chassis and a cargo box size of 1760*1520*540 mm [12] - It is built with galvanized materials to withstand corrosion, ensuring durability for up to 10 years [12] - The vehicle has a towing capacity of 3 tons, making it suitable for various commercial applications [12] Safety Features - The 2026 Commercial Cannon incorporates a high-strength cage body and standard collision fuel cut-off with automatic unlocking for enhanced safety [13] - Upgraded LED headlights and larger tires improve driving stability and safety [13] - The launch of the 2026 Great Wall Cannon signifies the company's commitment to innovation and leadership in the pickup market, aiming to popularize Chinese pickups globally [13]

Core Insights - The 2026 Great Wall Cannon was officially launched at the Guangzhou Auto Show on November 21, with three versions: commercial, passenger, and off-road, priced between 99,800 to 188,800 yuan [1] - Since its launch in 2019, the Great Wall Cannon has achieved cumulative global sales of over 750,000 units, maintaining sales of over 10,000 units for 60 consecutive months, and is sold in over 60 countries [1][8] Commercial Version - The 2026 commercial Cannon offers two diesel power options: 2.4T with 9AT and 2.0T with 8AT, with upgrades in the gasoline version [6] - It features a high-strength trapezoidal frame and leaf spring combination, with a cargo box size of 1760*1520*540mm, and includes standard safety features like a roll bar and external rope hook [6] - The 2.4T model has a towing capacity of 3 tons, while the 2.0T model can tow 2.5 tons, and the body is made of galvanized steel that has undergone 1720 hours of corrosion testing [6] Passenger Version - The 2026 passenger Cannon is powered by a 2.4T engine paired with a 9AT transmission, with enhanced power parameters for the gasoline version [4] - It is equipped with the Coffee OS 3 smart cockpit, featuring a 10.25-inch full LCD instrument panel and a 14.6-inch central control screen, supporting multiple connectivity options [4] - The system has 16GB of memory and 128GB of storage, with a voice response time of 250 milliseconds and multi-command recognition capability [4] Off-Road Version - The 2026 off-road Cannon is equipped with a 2.4T diesel engine, delivering a maximum net power of 135kW and peak torque of 480N·m, with a 9AT transmission [2] - It features the BorgWarner 4A+MLOCK four-wheel drive system, standard mechanical differentials, and nine driving modes, along with a 9500-pound wireless T-MAX winch [2] - The vehicle includes off-road enhancements such as a water fording hose, metal bumpers, side steps, and a 3mm thick underbody armor [2] Strategic Direction - Great Wall Motors aims to meet diverse user needs with the 2026 Cannon series, focusing on upgrades in power systems and intelligent configurations [8] - The company plans to continue innovating in the pickup segment and expanding its global market presence [8]

Core Insights - Jiangxi Isuzu officially launched the RE-MAX pickup truck on November 14, with a starting price of 86,800 yuan, marking its 40th anniversary in the Chinese market [1] - The RE-MAX name reflects the brand's core values: Reliability, Efficiency, and Maximum performance across various dimensions [1] Product Features - The RE-MAX is equipped with a new 4JD2 diesel engine, delivering a maximum power of 110 kW and peak torque of 400 N·m, ensuring stable performance in extreme conditions [3] - The vehicle features a second-generation "Han Shield" chassis with a robust structure designed to handle heavy loads and rough terrains [3] - Key components are sourced from top international suppliers, ensuring high quality and durability, with rigorous testing under extreme conditions [4] Safety and Design - The vehicle's body is designed according to Australian AN-CAP safety standards, utilizing ultra-high-strength steel to enhance passenger safety [4] - The design includes features for pedestrian safety and a comprehensive chassis protection layout to mitigate collision risks [4] Practicality and Cost Efficiency - The RE-MAX emphasizes practicality with user-friendly features such as a soft-touch interior, keyless entry, and an 8AT transmission system [5] - The engine boasts a thermal efficiency of 42.8%, with a fuel consumption of only 7.6 liters per 100 kilometers, and an extended maintenance interval of 10,000 kilometers [5] Innovation and User Engagement - The company launched the MAX Laboratory, aimed at transparency in vehicle development and testing, showcasing the production process to users [7] - The RE-MAX is positioned to provide users with efficient and durable solutions for various challenges, enhancing the overall driving experience [7]

Core Insights - The pickup truck market in China is experiencing a significant transformation, particularly with the rise of new energy pickups, which have shown remarkable growth in sales and market share [1][2][4] Group 1: Market Performance - In September 2025, the pickup truck market sold 46,000 units, representing a year-on-year decline of 2% but a month-on-month increase of 15%, maintaining a mid-to-high level compared to the past five years [1] - From January to September 2025, total pickup truck sales reached 432,000 units, marking an 11.2% year-on-year increase [1][6] - New energy pickups sold 4,000 units in September 2025, a year-on-year increase of 104% and a month-on-month increase of 31%, with cumulative sales of 54,000 units from January to September, reflecting a staggering growth of 440% [1][2] Group 2: Market Dynamics - The market for new energy pickups is expected to grow rapidly to meet domestic and international demand, driven by government policies that have eased restrictions on urban access for pickups [1][2] - The "one super, three strong" market structure continues to dominate, with Great Wall Motors leading with nearly 50% market share, followed by Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu [4] - The export of pickups has outperformed domestic sales, with exports accounting for 56% of total sales in September 2025, indicating a strong competitive position for Chinese pickups in international markets [6] Group 3: Regional Insights - The Southwest and Northwest regions account for 44.4% of the overall pickup truck demand, with major cities including Chongqing, Chengdu, Shenzhen, Urumqi, Beijing, and Pu'er leading in sales [3] - Different regions show varying preferences for pickup types, with the western regions favoring diesel and traditional pickups, while eastern cities like Shenzhen exhibit strong demand for new energy pickups [2]

Core Insights - In September 2023, the sales of the pickup truck market in China reached 46,000 units, representing a year-on-year decline of 2% but a month-on-month increase of 15% [1] Group 1 - The pickup truck market in China experienced a year-on-year sales decrease of 2% in September 2023 [1] - There was a month-on-month sales increase of 15% in the same period [1]

Core Insights - The overall pickup market in China is experiencing a mixed performance, with a slight decline in September 2025 sales compared to the previous year, but a notable increase compared to the previous month [4][6][8] - The leading position of Great Wall Motors in the pickup segment remains strong, with significant contributions from exports and stable domestic performance [4][6][21] - The demand for pickups is primarily concentrated in the southwestern and northwestern regions of China, which account for 44.4% of total demand [4][15][29] Pickup Market Overview - In September 2025, the pickup market sold 46,000 units, a year-on-year decrease of 2% but a month-on-month increase of 15%, maintaining a mid-to-high level compared to the past five years [4][6] - From January to September 2025, total sales reached 415,000 units, reflecting a year-on-year growth of 6% [4][6] - The pickup market is influenced by seasonal factors, with sales typically increasing after the Spring Festival [4][6] Export Performance - The pickup export market is robust, with a cumulative export of 224,000 units in 2024, marking an 85% increase [8][21] - In September 2025, exports reached 26,000 units, showing a year-on-year growth of 3% and a month-on-month increase of 22% [8][21] - The export share of pickups has risen significantly, with 56% of total sales in September 2025 attributed to exports [8][21] New Energy Pickup Trends - The new energy pickup segment is rapidly growing, with September 2025 sales of 4,000 units, a year-on-year increase of 104% and a month-on-month increase of 31% [2][12] - Cumulative sales from January to September 2025 reached 54,000 units, reflecting a staggering growth of 440% [2][12] - The market for new energy pickups is expected to expand further as consumer interest increases and more models are introduced [2][12] Regional Market Dynamics - The primary demand for pickups is concentrated in the southwestern and northwestern regions, with these areas showing strong performance in September 2025 [15][29] - The market in eastern regions is experiencing a decline, while the central and northern regions are not seeing significant growth [15][29] - The county and township markets are becoming increasingly important, with a notable recovery in demand from these areas [15][29] Competitive Landscape - Great Wall Motors continues to dominate the domestic pickup market, holding nearly 50% of the market share, with strong performances from Jiangling Motors and Zhengzhou Nissan [21][23] - The competitive landscape is evolving, with traditional manufacturers maintaining strong positions while new entrants like Radar and Changan are also gaining traction [21][23] - The overall market is characterized by a "one strong, three strong" dynamic, with Great Wall Motors leading and other brands like Jiangling, Zhengzhou Nissan, and Jianghuai maintaining competitive positions [21][23]

Core Insights - The 2026 model of the King Kong Cannon pickup truck was launched at the Jingmen Smart Factory, with starting prices of 99,800 yuan for the 8AT model and 89,800 yuan for the 6MT model [1] Group 1: Product Performance - Since its launch in 2022, the King Kong Cannon has achieved a cumulative production of 100,000 units and consistently ranks among the top three in single model sales in the pickup market [3] - The 2026 model features a new fourth-generation engine with strong power, fuel efficiency, and NVH performance, including a 2.0T engine with a maximum torque of 400 N·m for diesel and 360 N·m for gasoline, leading its class [3] - The vehicle is equipped with the ZF 8AT transmission, known for its high efficiency and smooth shifting, with a global installation volume exceeding 10 million units [3] Group 2: Handling and Safety - The 2026 model boasts a minimum turning radius of 5.95 meters, the best in its class, and includes the latest generation ESP stability system as standard across all automatic models [3] - All models come with four-wheel disc brakes, achieving a braking distance of only 40.2 meters at 100 km/h, enhancing driving safety [3] Group 3: Cargo Capacity and Design - The 2026 model features a class-leading 1.82-meter flat cargo bed, designed for optimal loading efficiency, allowing for more cargo to be transported in fewer trips [4] - The cargo capacity has been increased by 20% with the addition of an extra leaf spring, and the vehicle includes multiple tie-down points for enhanced loading convenience [4] Group 4: Structural Integrity and Quality - The vehicle's design includes a high-strength cage structure and a robust chassis, with over 98% high-strength steel, ensuring superior load-bearing capacity and safety [6] - The King Kong Cannon has undergone extensive corrosion testing, exceeding national standards, ensuring durability with a 5-year rust-free and 10-year non-perforation guarantee [6] Group 5: Brand and Market Position - The King Kong Cannon reflects Great Wall Motors' commitment to quality, backed by 29 years of experience in the pickup market and a global user base of over 2.8 million [8] - The vehicle is produced at the Jingmen Smart Factory, adhering to high standards typically associated with passenger vehicles and high-end off-road vehicles [8]

Core Viewpoint - The launch of the 2026 model of the Great Wall Motors' King Kong Cannon marks a significant update in the pickup truck segment, targeting the needs of modern entrepreneurs with enhanced features and competitive pricing [1][16]. Product Features - The 2026 King Kong Cannon is positioned as a "fashionable multi-purpose pickup" with two versions: 6MT starting at 89,800 yuan and 8AT starting at 99,800 yuan [1]. - The new model features a fourth-generation 2.0T engine, with maximum torque of 400 N·m for the diesel version and 360 N·m for the gasoline version, showcasing superior performance in climbing and load-bearing capabilities [4]. - The 8AT model is equipped with a ZF 8AT transmission, known for its high efficiency and smooth shifting, with a response time of just 0.3 seconds and a transmission efficiency of 98% [6]. Practicality and Design - The 2026 model includes a 1.82-meter flatbed with no internal protrusions, enhancing loading efficiency and allowing for a reduction in trips from three to two [7]. - The payload capacity has been increased by 20% due to the addition of an extra leaf spring, and the design includes ten cargo hooks for secure loading [7]. - The vehicle's ground clearance has been raised by 20 mm, improving off-road capability, while the low cargo bed design facilitates easier loading and unloading [9]. Safety and Quality Assurance - The model features a comprehensive safety system with a new generation ESP, ABS, and EBD, ensuring enhanced driving safety [6]. - The vehicle's structure includes a high-strength cage and a large-section trapezoidal frame, with over 98% high-strength steel, providing superior durability and safety [14]. - Great Wall Motors has a robust service network with over 2,000 sales and service points across the country, ensuring customer support throughout the ownership experience [14]. Market Position and Future Outlook - Since its launch in 2022, the King Kong Cannon has achieved a cumulative production of 100,000 units and consistently ranks among the top three in the pickup market [3]. - The company aims to continue its commitment to long-term innovation and user orientation, promoting the popularity of pickups in both domestic and global markets [16].

Core Viewpoint - The 2026 model of the King Kong Cannon, a versatile pickup truck, has been launched with competitive pricing and promotional offers, aiming to strengthen its market position in the pickup segment [1][3]. Product Launch and Pricing - The 2026 King Kong Cannon is available in two models: the 8AT starting at 99,800 yuan and the 6MT starting at 89,800 yuan, accompanied by various promotional offers totaling up to 19,000 yuan [1]. Market Performance - Since its launch in 2022, the King Kong Cannon has achieved a cumulative production of 100,000 units and consistently ranks among the top three in single model sales in the pickup market, with the AT model being the second best-selling and the flatbed model leading in sales [3]. Manufacturing Excellence - The manufacturing facility in Jingmen is recognized as a high-end off-road vehicle production base and the only non-body-on-frame factory in China, showcasing advanced intelligent production capabilities [5]. Engine and Performance - The 2026 model features a new fourth-generation engine with a 2.0T powertrain, delivering maximum torque of 400 N·m for diesel and 360 N·m for gasoline, making it the leader in the pickup industry for torque [7]. - It is equipped with the ZF 8AT transmission, known for its efficiency and smooth shifting, enhancing the driving experience [7]. Safety and Handling - The vehicle boasts a minimum turning radius of 5.95 meters, the best in its class, and includes advanced safety features such as the latest generation ESP stability system and four-wheel disc brakes, ensuring superior braking performance [9]. Cargo Capacity and Design - The 2026 King Kong Cannon features a class-leading flatbed length of 1.82 meters, enhancing its loading capabilities, and has increased its payload capacity by 20% with improved suspension [11]. - The design includes practical features like factory-installed cargo lighting and a user-friendly infotainment system, enhancing usability for customers [13]. Durability and Reliability - The vehicle's structure is designed for high strength, with over 98% high-strength steel in the frame, and has undergone extensive corrosion testing, ensuring long-term durability [18]. - The brand's commitment to quality is reflected in its extensive experience in the pickup market, with over 2.8 million global users [16]. Future Outlook - The company aims to continue innovating and expanding its product offerings, promoting the King Kong Cannon as a reliable partner for modern entrepreneurs, and enhancing its global presence in the pickup market [20].

Core Insights - The retail sales of passenger cars in China from October 1 to 19 reached 1.128 million units, representing a year-on-year decline of 6% but a month-on-month increase of 7% [1][2] - Cumulative retail sales for the year reached 18.136 million units, showing a year-on-year growth of 8% [1][2] - The retail sales of new energy vehicles (NEVs) during the same period were 632,000 units, marking a year-on-year increase of 5% and a month-on-month increase of 2%, with a penetration rate of 56.1% [1][2] Passenger Car Market Overview - Retail sales from October 1 to 19 totaled 1.128 million units, down 6% year-on-year but up 7% month-on-month; cumulative sales for the year reached 18.136 million units, up 8% year-on-year [2][5] - Wholesale figures for the same period were 1.155 million units, down 5% year-on-year but unchanged from the previous month; cumulative wholesale for the year reached 22.002 million units, up 12% year-on-year [2][9] New Energy Vehicle (NEV) Insights - NEV retail sales from October 1 to 19 were 632,000 units, up 5% year-on-year and 2% month-on-month, with a cumulative total of 9.502 million units for the year, reflecting a 23% year-on-year increase [2][5] - NEV wholesale during the same period was 676,000 units, up 6% year-on-year and 5% month-on-month, with a cumulative total of 11.123 million units for the year, showing a 30% year-on-year growth [2][9] Market Trends and Influences - The market experienced a slow start in October due to holiday effects and a previous surge in September driven by government incentives [5] - The traditional peak season of "Golden September and Silver October" is expected to boost sales, although tightening subsidy standards and the impending expiration of tax incentives may affect consumer enthusiasm [5][11] - The export market for Chinese automobiles has shown positive growth, particularly in the NEV segment, with increasing competitiveness against international brands [9][11]