在短视频全球化浪潮席卷的2025年，TikTok以超22亿月活用户、覆盖150多个国家和地区的生态优势，成为品牌出海与个人创 作者掘金的核心战场。对于创业者而言，加入TikTok公会正成为低门槛、高回报的黄金赛道——无需行业经验，依托平台分成 政策与生态扶持，即可快速切入海外内容市场，分享全球化红利。 (入驻+v:hshs68618） 一、低投入：政策红利与资源扶持降低创业门槛 1. 资质门槛灵活，中小团队快速入局 TikTok公会入驻政策对中小团队极为友好。企业资质方面，东南亚市场允许注册资本下探至10万元，美区虽要求股东为美籍或 加籍，但新兴市场如拉美、非洲仅需本地公司注册（成本低至5000美元）。团队配置上，3人核心团队即可覆盖运营、策划、 数据分析职能，且跨平台经验（如YouTube、亚马逊直播）可替代部分行业经验。例如，巴西公会"Carioca Stars"通过"足球宝 贝选拔赛"模式，3个月签约500名素人主播，单月流水破50万美元，其团队仅由5名成员组成。 2. 平台工具与培训体系赋能运营 TikTok为公会提供全链路支持： 3. 资金压力可控，风险分散 相较于传统跨境业务，TikTok公会无需 ...

强化分层分级、层级对应的监管执法。鉴于电商平台跨域经营的特点，市场监管部门将合理划分监管职 责，统筹运用提级管辖、指定管辖等机制加大执法力度。市场监管总局将直接查处具有全国影响力的重 大案件，并支持特别是直播电商主体集中地区的省级监管部门主动作为，形成治理合力。 强化跨区域指挥调度，实现全链条打击。针对直播电商"人、货、场"分离的典型特征，总局将加强对跨 区域重大案件的指挥调度，强化信息共享与协同配合。目标是建立健全"线上发现、线下追查，线下发 现、线上管控"的一体化监管机制，推动实现从源头治理的全链条监管。 探索强化穿透式监管，推动模式创新。面对参与主体间复杂的法律关系，市场监管部门将指导平台经济 活跃地区开展穿透式监管试点。通过对主体、客体和行为进行深入的穿透分析，实现对关联违法主体的 一并追查、对重点风险商品的溯源管理，以及对关联违法行为的系统查处。总局将跟踪指导试点，并推 广行之有效的经验，旨在形成一套与直播电商特点相适应的制度措施和工作机制。 新京报讯(记者陈琳)针对直播电商带来的监管挑战，市场监管总局正酝酿监管新模式。11月28日，市场 监管总局网监司副司长吴东美表示，将通过强化分层分级监管、跨区 ...

从"流量场"到"价值场"，辛选集团正在穿越周期 纵观行业现状，直播电商已进入"后竞争时代"，行业正从"拼规模"转向"创价值"。初瑞雪认为："唯有长久积淀的深度与温度，才是穿越周期的力量。" 自正式接手辛选集团110多天以来，初瑞雪持续推动主播合作模式从签约制升级为合伙人制。"合伙人制就是要打破'一枝独秀'，让主播团队'百花齐放'，激 发活力才能更好地服务消费者。"今年双11期间，辛选集团腰部主播销售额同比增长29%，部分主播甚至实现翻倍增长。 除了赵梦澈、时大漂亮等资深主播，辛选集团正持续孵化刘小啦、张博、丹牛等新锐力量，构建多元协同的主播生态，被业内称为"主播界的黄埔军校"。 而面对AI技术对直播电商的冲击，辛选集团也在加强对旗下主播的要求。在初瑞雪看来，直播的灵魂在于人，主播和粉丝之间一定有情感沟通的过程，要 让粉丝感受到主播的真诚。"AI会让很多行业迭代，但对直播电商而言，AI和数字人不是颠覆，而是进化。"她指出，辛选集团始终用技术做效率，用温度做 信任。 11月25日，第五届直播电商节（中国・广州）启动仪式暨2025湾区直播电商年度盛典在广州越秀国际会议中心举行。 在这场以"广货带天下、广带天下货"为 ...

Core Insights - The average annual salary for employees at Dongfang Zhenxuan in the fiscal year 2025 is 839,600 yuan, which is 2.02 times higher than the salary at the live e-commerce company Jia Ge Pengyou Holdings for the fiscal year 2024 [1] - New Oriental faced significant challenges due to the "double reduction" policy implemented in July 2021, which severely impacted its K9 tutoring business that accounted for 60% of its revenue [1] - Following a reduction in employee numbers, the average salary at New Oriental and New Oriental Online increased significantly, with New Oriental's average management expenses reaching 234,300 yuan in fiscal year 2022 and New Oriental Online's average salary hitting 348,600 yuan [1] - In fiscal year 2023, Dongfang Zhenxuan's revenue surged to 4.51 billion yuan, leading to a collective salary increase, with the average annual salary reaching 375,000 yuan [1] - Despite a 32.7% year-on-year decline in revenue to 4.39 billion yuan in fiscal year 2025, the average salary increased to 839,600 yuan due to a reduction of nearly 500 employees [1] Company Specifics - Currently, only Yu Minhong from New Oriental receives an annual salary in the millions, which is approximately 87 times the average management expense per employee at New Oriental and nearly 13 times the average salary at Dongfang Zhenxuan [2] - Yu Minhong has been publicly criticized by Luo Yonghao for being overly frugal, to which he responded by emphasizing his responsibility to protect Dongfang Zhenxuan and its hosts [2]

Group 1 - The core theme of the 2025 Beijing Commercial Forum is "潮尚聚变·新需求与新供给," focusing on the transformation of consumer spending from goods to services, experiences, and technology [1][2] - The forum aims to provide insights for upgrading Beijing's commercial landscape and helping brands break through by discussing fashion consumption and trends [1][2] - The "十四五" plan emphasizes leading new supply with new demand, which is reflected in the growth of fashion and trend consumption over the past year [1][2] Group 2 - "潮尚" consumption seeks to expand the supply of quality goods and services, reshape product value through functional innovation, and activate the experience economy through emotional and social innovation [1][2] - The forum will feature discussions on popular topics such as fashion trends, pet economy, and live-streaming e-commerce, inviting leading companies and experts to share innovative experiences and analyze consumption trends [2] - The Beijing Commercial Forum has been held for eighteen consecutive years, becoming a significant platform for discussing industry trends and planning high-quality development in Beijing's commercial sector [2]

Core Viewpoint - Huairou District is accelerating the construction of an internationally first-class strategic technology integration development demonstration zone, focusing on creating highlands for strategic facilities, innovation ecology, technology achievement transformation, talent development, and international cooperation [1][2]. Industry Development - Huairou District is positioned as an important bearer of capital functions and an ecological conservation area, with an average annual GDP growth of 5.7% since the 14th Five-Year Plan, maintaining a high-quality development index among the top in the city [2][3]. - The district is enhancing its modern service industry, with technology and information service sectors achieving double-digit annual revenue growth, and modern service industries contributing over 80% to GDP growth in the first three quarters of the year [3][4]. Innovation Opportunities - Huairou Science City has become one of the most concentrated areas for major global scientific infrastructure, housing numerous high-level research institutions and attracting top-tier scientists for cutting-edge research [5][6]. - The district is implementing policies to create a favorable environment for young talents, with nearly 2,000 young talents benefiting from initiatives aimed at entrepreneurship, housing, and financing [6]. Cultural Industry - Huairou District has established a comprehensive mechanism for coordinating various sectors, aiming to develop a unique cultural tourism landscape, with an expected reception of 10.3 million tourists annually [8][9]. - The district is focusing on building a vibrant film and cultural industry cluster, with 1.3 million film-related enterprises and a significant share of national box office revenue [8][9]. Post-Disaster Reconstruction - Following severe flooding, Huairou District has completed repairs on 260 houses and is actively working on the reconstruction of damaged properties, ensuring that affected residents have safe and warm housing for the winter [10].

Core Insights - The article highlights the rapid growth of Chinese brands, particularly Pop Mart, in overseas markets through live streaming, especially during major sales events like Black Friday [1][2][4] Group 1: Live Streaming Impact - Live streaming has significantly boosted sales, with Pop Mart's official store on AliExpress seeing a 1500% increase in sales in October compared to the previous year [2] - During Black Friday, live streaming events for various brands, including Beisi and Tebu, were organized to enhance sales [2] - A specific live stream by the influencer Simplymandys achieved a GMV of $630,000 in 12 hours, surpassing the initial target of $500,000 [2] Group 2: Opportunities for Chinese Brands - Content platforms like TikTok present new opportunities for Chinese brands to integrate content and shopping, with significant growth potential in the European and American markets [3] - Brands are accumulating valuable content on TikTok, which is becoming an asset for marketing and sales [3] - UK retailer Marks & Spencer has entered TikTok Shop, indicating a trend of international brands exploring live streaming and content collaboration [3] Group 3: Market Maturity and Growth - The overseas live streaming market is still in its early stages but shows great potential, with platforms like AliExpress and TikTok actively promoting the "content + e-commerce" model [4][5] - Compared to last year, there has been noticeable progress in live streaming for overseas sales, with increased participation from influencers and brands [6] - The number of collaborations with influencers has grown significantly, with nearly 1,000 brands cooperating with the agency in the U.S. market this year [6] Group 4: Consumer Behavior and Trends - A Nielsen survey indicates that 46% of Gen Z and 38% of millennials use platforms like TikTok for gift inspiration, highlighting the importance of content in driving consumer behavior [7] - TikTok Shop's GMV reached $19 billion in Q3, with U.S. consumers contributing $4 to $4.5 billion, making it the largest market [7] Group 5: Competitive Landscape - Chinese live streaming agencies have a competitive advantage in the U.S. market, as local players lack the same level of expertise [8] - The majority of live streaming strategies from China can be effectively adapted to overseas markets, providing a competitive edge [8] - Successful brand expansion requires a focus on content development and localization to connect with local consumers [8]

Core Insights - The transformation of consumer spending from goods to services, experiences, and technology is expected by 2025, with emotional value payments rising and service consumption increasing [1] - The 2025 Beijing Business Forum will focus on fashion consumption and trends, aiming to provide insights for upgrading Beijing's commercial landscape and brand breakthroughs [1][2] Group 1: Consumer Trends - The concept of "潮尚" consumption aims to expand the supply of quality consumer goods and services, creating new consumption scenarios through functional, emotional, and social innovations [1] - The rise of emotional value payments signifies a shift in consumer behavior, where consumers are willing to pay for recognition, love, and experiences [2] Group 2: Forum Details - The 2025 Beijing Business Forum will take place on January 16, 2026, and will gather experts from various sectors to discuss hot topics such as fashion trends, pet economy, and live e-commerce [2] - The forum will feature the release of the "2025 Beijing Commercial Development Blue Book," which will provide in-depth analysis and case studies on the growth trajectory of Beijing's commercial and fashion consumption [2] Group 3: Strategic Focus - The forum's theme, "潮尚聚变·新需求与新供给," emphasizes the importance of new demand leading to new supply and the creation of new demand through innovative supply [1][2] - The event aims to build a platform for dialogue among industry leaders to explore new trends and address emerging challenges in Beijing's commercial sector [2]

Group 1 - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, with a target of optimizing the supply structure by 2027, creating three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1] - The plan encourages the development of new business models such as live e-commerce, instant retail, and AI-driven product recommendations to stimulate consumer demand [1] Group 2 - Zhongji Xuchuang's stock price surged over 13%, reaching a historical high, with a total market value exceeding 600 billion yuan, driven by speculation of being a supplier for Google's TPU [2][5] - The company stated that the recent stock price increase is due to various factors, and specific details about cooperation with Google remain undisclosed [2] Group 3 - Guangdong Province has released a plan to support industrial chain integration and mergers, encouraging state-owned enterprises to utilize various financing tools for mergers and acquisitions [3] Group 4 - Industrial Fulian adjusted its share repurchase price limit to no more than 75 yuan per share, which is 150% of the average trading price over the previous 30 days [4] - The company has repurchased 7,697,400 shares, totaling approximately 147 million yuan, indicating a proactive approach to support its stock price amid market fluctuations [5] Group 5 - Morgan Stanley has joined the bullish camp for U.S. stocks, raising its S&P 500 target to 7,500 points by the end of 2026, citing strong corporate earnings as a key driver [7] Group 6 - The bond futures market experienced significant declines, with the 30-year contract dropping by 0.86%, attributed to various market factors, including a shift in risk appetite and profit-taking [8] Group 7 - The demand for storage chips is expected to rise due to the explosion of AI applications, with industry insiders predicting at least a 50% price increase compared to September [10] - The price increase trend is anticipated to continue into mid-next year, particularly for DDR5 chips, as major international manufacturers raise their product prices [10]

Core Viewpoint - The rise of live-streaming e-commerce has prompted many entrepreneurs, including prominent figures like Dong Mingzhu and Tim Cook, to engage directly with consumers, leveraging their personal brands to enhance product visibility and sales [2][25][45]. Group 1: Entrepreneurial Engagement in Live-Streaming - Dong Mingzhu, the CEO of Gree, has actively participated in live-streaming sales, showcasing products like cashmere coats and promoting her company's air conditioning units during these sessions, achieving significant sales figures [2][7][15]. - The collaboration between Dong Mingzhu and the brand "Three Little Goats" exemplifies mutual benefits, where both parties gain exposure and sales, with the live-stream attracting over 292,000 viewers and generating sales of 5 million yuan [18][15]. - Other entrepreneurs, such as Apple CEO Tim Cook, have also entered the live-streaming space, with Cook's debut on Douyin (TikTok) generating substantial viewer engagement and promoting new product launches [25][33][34]. Group 2: Market Dynamics and Strategies - The shift towards online sales channels has made traditional marketing methods less effective, prompting companies to adopt live-streaming as a key strategy to reach consumers [45][46]. - Entrepreneurs engaging in live-streaming can avoid high endorsement fees typically associated with influencer marketing, while also providing authentic product insights due to their deep knowledge of their offerings [45][46]. - The personal branding of entrepreneurs is becoming a critical differentiator in competitive markets, as seen with figures like Lei Jun of Xiaomi, who successfully leveraged his personal influence to drive brand loyalty [46].