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李佳琦,被曝大动作!
21世纪经济报道· 2025-04-20 05:17
Core Viewpoint - The article discusses the rising trend of short dramas in China, particularly focusing on the involvement of live-streaming hosts and the financial aspects of the industry, highlighting the potential for growth and the challenges faced by companies entering this space [1][4][19]. Group 1: Short Drama Industry Developments - Li Jiaqi's assistants have recently participated in a short drama titled "Nian Nian Xiang Yun Duan," indicating a trend where live-streaming hosts are transitioning into acting roles [1][3]. - The production companies behind these short dramas are Shanghai Shanmu Zhijian Film and Television Culture Media Co., Ltd. and Shanghai Ju Bufan Film and Television Culture Co., Ltd. [3]. - The short drama market is rapidly evolving, with major live-streaming companies like San Zhi Yang and Qian Xun producing their own short dramas, which serve as both entertainment and advertising [4][9]. Group 2: Financial Aspects of Short Drama Production - The daily salary for short drama actors ranges from 1,000 yuan to 30,000 yuan, with only a small percentage earning over 20,000 yuan per day [6][8]. - A senior short drama producer noted that the highest daily salary can reach 70,000 yuan, depending on the actor's popularity and the success of their projects [6][8]. - The micro-short drama market in China is projected to reach a scale of 50.4 billion yuan in 2024, with user numbers exceeding 600 million, marking it as a new avenue for content consumption [8][9]. Group 3: Market Challenges and Opportunities - The article highlights the challenges faced by live-streaming companies transitioning into short drama production, including the need for professional acting skills and the difference in audience engagement between live-streaming and short dramas [19][22]. - There is a growing interest in rural-themed micro-short dramas, which are seen as a blue ocean market, integrating various cultural elements and promoting local narratives [15][18]. - The collaboration between government, enterprises, and media is injecting new energy into the short drama sector, with initiatives aimed at developing content around cultural tourism and public education [18][19].
收益率高达1825%?卧底记者亲历,群友控诉“钱都打水漂了”!
21世纪经济报道· 2025-03-27 01:04
Core Viewpoint - The article highlights the emergence of fraudulent investment schemes disguised as short drama copyright investment projects, particularly focusing on the "Tian Tian Short Drama" initiative, which promises high returns but is likely a scam targeting unsuspecting investors [2][4][12]. Summary by Sections Short Drama Investment Schemes - The article discusses the rise of short drama projects as a new bait for scams, with various platforms like "Tian Tian Short Drama" promoting easy participation and high returns [2][4]. - These projects claim to offer copyright investment opportunities with promises of effortless earnings, attracting many individuals to invest [3][5]. Revenue Model and Promises - The revenue model presented by the promoters includes income from advertisements (30%), membership fees (15%), and copyright sales (45%), with other income sources making up 10% [6]. - The investment structure includes different membership tiers, with daily earnings promised for simple activities like signing in and watching short dramas [5][6]. High Return Claims - The article points out the absurdly high annualized returns claimed by these schemes, such as 1,095% and 1,825%, which far exceed traditional investment returns [10][12]. - Such high returns raise red flags, especially when compared to established investment benchmarks like bank products and Warren Buffett's historical returns [10][12]. Legal and Copyright Issues - Investigations reveal that many of the short dramas promoted by these platforms lack proper copyright authorization, indicating potential legal violations [14][16]. - The platforms are accused of engaging in copyright infringement by using content without permission, which could expose investors to legal risks [19][20]. Industry Response and Challenges - The article notes that the short drama industry faces systemic issues regarding copyright protection, with many stakeholders reluctant to pursue legal action due to high costs and low returns [16][20]. - Legal experts suggest that victims of these scams may not only lose their investments but could also face liabilities for participating in illegal activities [19][20].