Core Viewpoint - The article highlights the efforts of Xiaohongshu to combat inappropriate live streaming practices, including the manipulation of user behavior through misleading narratives and low-quality content, by launching a two-month special cleanup initiative [1] Group 1: Regulatory Actions - Xiaohongshu has disposed of over 5,600 illegal live streaming rooms and 975 violating users since the start of the cleanup [1] - The focus of the initiative includes four main issues: vulgar group broadcasts inducing tips, false personas deceiving users, inducing minors to tip, and stimulating irrational tipping behavior [1] - The platform is enhancing real-time monitoring, standardizing tipping processes, and improving rules for handling violations to reduce the space for illegal activities [1] Group 2: Community Engagement - Xiaohongshu is promoting a positive interaction culture through the "Live Streaming Potato Light Plan," which encourages quality streamers to advocate for rational consumption and resist bad tipping behaviors [1] - The initiative aims to foster a healthy and positive interactive culture from the ground up by engaging the community [1] Group 3: Industry Context - The article mentions that since the launch of the Central Cyberspace Administration's special action to rectify online live streaming tipping chaos, various platforms have been held accountable for addressing issues like vulgar inducement and irrational tipping [1] - The overall industry ecosystem is being positively influenced by these governance efforts [1]

12月3日，中央网信办集中通报了包括"户晨风""张雪峰""阑夕"等在内的一批网络名人账号违法违规处 置案例。此次行动因涉及多位头部网红而引发广泛关注，其中多位网红的"失格"行为发生在直播领域。 网红直播"失格"行为分为多个类型。根据税务部门通报的网络主播偷税案件情况，相关平台账号"小影 夫妇""曳步舞鑫鑫"已长期禁言停播、暂停带货营利权限。网络主播"王子柏"相关账号此前因偷逃税 款、炫富拜金行为被关闭，近期发现重新注册，网信部门已督促相关平台开展核查处置。 此外，越来越多大学生加入"直播"也引发争议。他们或分享日常，或展示才艺，或纯粹闲聊，通过弹幕 互动与礼物打赏，获得即时反馈。宿舍作为日常生活的主要场景，因其能呈现"本真"状态，自然成为直 播背景的首选。直播镜头下，室友更衣、洗漱、交谈等私密活动被实时传播；有的主播为博流量，刻意 将镜头对准毫不知情的室友。社交媒体平台上，不少网友发帖吐槽，"寝室有个直播姐怎么办？""舍友 在宿舍直播影响到我日常生活，已经吵架了"。此外，长时间不分场合、不分昼夜直播产生的噪声，也 严重干扰了他人的正常作息和学习。当私人空间沦为公开秀场，公共与私人的边界在流量追逐中渐渐模 糊。 ...

12月3日,中央网信办集中通报了包括"户晨风""张雪峰""阑夕"等在内的一批网络名人账号违法违规处置 案例。此次行动因涉及多位头部网红而引发广泛关注,其中多位网红的"失格"行为发生在直播领域。 记者刘宗智济南报道 "早在4月份之前,就说我出现在多个直播间,同一时段,妆发不同,不同的产品,说着同样的话。"演员温峥嵘 面对镜头义愤填膺地说道。事实上,目前多个直播间同时出现的"温峥嵘"均非其本人出镜,此类内容都是 AI合成的虚假直播及盗播、录播的过往片段。平台方的处置信息显示,通过专项治理,共处置下架温峥嵘 相关仿冒侵权的视频1万余条,其中带货类视频6900余条,并对37个违规账号予以处罚。 "AI换脸制作不雅视频、伪造名人直播等现象已经到了必须整治的地步。"山东政法学院副教授彭东指 出,近期发生的保时捷销冠被AI换脸侵权、"多个明星同时直播"等案例,严重侵犯他人权益,扰乱了网络秩 序。 网络直播良莠不齐 中央网信办12月3日集中通报的依法处置的网络名人账号违法违规行为典型案例中,多起涉及直播领域。 比如,为了博取眼球、吸引流量,户晨风在他的视频和直播中构建了一套以"苹果/安卓"为核心的极端话语 体系。主播"张雪峰 ...

Core Viewpoint - The article emphasizes the importance of maintaining network security and order, highlighting recent actions taken against tax evasion and other violations in the internet industry, which contribute to a healthier online environment [1][2]. Group 1: Tax Evasion Case - Influential car reviewer Chen Zhen was found to have evaded taxes amounting to 1.1867 million yuan, leading to a total penalty of 2.4748 million yuan, including back taxes and fines [2]. - Chen Zhen's reported income was significantly lower than his actual earnings, raising concerns about the accuracy of income declarations among internet celebrities [2]. - The tax authorities have taken a firm stance against tax evasion in the internet sector, indicating that the online space cannot be a refuge for avoiding tax obligations [2]. Group 2: Regulatory Actions - The Central Cyberspace Administration of China reported that over 73,000 illegal live streaming rooms and 24,000 accounts have been dealt with as part of the "Clear and Bright" campaign [3]. - The campaign aims to address issues such as vulgar content and tax evasion, with a focus on improving the overall online ecosystem [3][4]. - The "Clear and Bright" series of actions has been ongoing since 2016, demonstrating a commitment to maintaining a clean online environment through coordinated efforts from multiple government departments [6]. Group 3: Network Ecology Improvement - The article notes that the network ecology has shown improvement, with ongoing efforts to strengthen the legal framework and governance mechanisms in the internet space [5][7]. - The Chinese government has enacted over 160 laws related to the internet, establishing a comprehensive legal system to support the development of a robust online environment [7]. - Future initiatives will focus on enhancing content management and establishing long-term governance mechanisms to ensure a positive online atmosphere [7].

Core Viewpoint - The case of Chen Zhen, a well-known online car reviewer, highlights significant tax evasion through underreporting income and misclassifying income types, resulting in a total tax evasion of 1.1867 million yuan from 2021 to 2023 [1][6]. Group 1: Income Reporting Discrepancies - Chen Zhen reported an annual comprehensive income of only around 100,000 yuan from 2021 to 2023, which is inconsistent with his online popularity and estimated annual income from online advertising exceeding 20 million yuan [2][6]. - Tax authorities discovered that Chen Zhen's self-reported tax adjustments only addressed the year 2023, leaving prior years unexamined [2][3]. Group 2: Investigation Findings - The investigation revealed that from 2021 to early 2022, Chen Zhen withdrew a total of 1.5725 million yuan from a third-party payment platform as advertising labor remuneration, which he failed to report for tax purposes [3][8]. - In 2022, Chen Zhen established a personal cultural and creative studio in Tianjin, which was found to be a shell entity without actual operations or employees, used to misreport personal income as business income [4][9]. Group 3: Tax Evasion Techniques - Chen Zhen transferred 2.3 million yuan of personal income to his studio's bank account, falsely declaring it as business income to reduce tax liabilities, a clear case of "income type conversion" [4][9]. - Following the investigation, tax authorities imposed a total penalty of 2.4748 million yuan, including back taxes and fines, which has been fully collected [5][9].

2025.12. 05 本文字数：875，阅读时长大约2分钟 作者 | 第一财经 陈益刊 拥有千万粉丝的网络车评人陈震因被多个网络平台禁言，一度上了热搜。紧接着来自国家税务总局北 京市税务局公开消息显示，陈震被查出偷税118万元，税务对其作出追缴税款、加收滞纳金并处罚款 共计247.48万元的处理处罚决定。 因此，网络主播们等应提升诚信纳税意识，切莫听取所谓的避税"秘笈"，借隐匿收入、转换收入性 质、进行虚假申报等手段偷税。否则，短期偷得国家"真金白银"，中长期却将面临大额补缴税金及罚 款，并丧失职业生涯，得不偿失。 笔者建议，网络主播们应尽快自查自纠，若发现偷税等不合规情形，应尽快联系税务机关补税免于处 罚。合规守法才能行稳致远。 （作者系第一财经记者） 微信编辑 | 格蕾丝 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com 尽管陈震已经缴纳了上述罚金，但作为公众人物，踩踏依法纳税法律红线后果尤为严重。此前明星网 红等公众人物 ...

Core Viewpoint - The case of Chen Zhen highlights the serious consequences for public figures who violate tax laws, emphasizing the importance of tax compliance and integrity in the industry [1][2]. Group 1: Tax Evasion Case - Chen Zhen, a popular online car reviewer, was found guilty of tax evasion amounting to 1.18 million yuan, resulting in a total penalty of 2.4748 million yuan, including back taxes and fines [1]. - The repercussions for public figures involved in tax evasion often lead to significant career setbacks, with many facing severe professional consequences or even exiting their industry entirely [1]. Group 2: Regulatory Environment - The Chinese government has intensified efforts to combat tax evasion among online influencers, with the State Administration of Taxation conducting checks on 169 online streamers in 2024, uncovering a total of 899 million yuan in unreported income [2]. - New regulations require over 7,000 domestic and foreign platforms to report tax-related information, making it increasingly difficult for online influencers to evade taxes through previously opaque means [1][2]. Group 3: Recommendations for Compliance - Online influencers are urged to enhance their awareness of tax compliance and avoid seeking out tax evasion "secrets," as such actions can lead to severe penalties and loss of career opportunities [2]. - It is recommended that influencers conduct self-audits and proactively contact tax authorities to rectify any non-compliance issues to avoid penalties [2].

《 人民日报 》（ 2025年12月04日 04 版） (责编：牛镛、岳弘彬) 目前，已累计处置违规直播间7.3万余个、账号2.4万余个，指导网站平台发布治理公告和典型案例28 期，严打一批大粉丝量主播账号，对各类打赏乱象行为形成震慑，娱乐团播等问题集中领域的生态面貌 明显改善，攀比打赏和诱骗打赏等不良行为得到有力遏制，行业风气持续向好。 本报北京12月3日电 （记者金歆）记者3日从中央网信办获悉："清朗·整治网络直播打赏乱象"专项行动 启动一个月以来，中央网信办指导督促网站平台，紧盯低俗团播引诱打赏、虚假人设诱骗打赏、诱导未 成年人打赏和刺激用户非理性打赏等突出问题，持续加大清理处置力度，完善打赏规则和管理制度，规 范直播打赏营利行为。 ...

新华社北京12月3日电 记者3日从中央网信办获悉，"清朗·整治网络直播打赏乱象"专项行动启动一个月 以来，中央网信办指导督促网站平台，紧盯低俗团播引诱打赏、虚假人设诱骗打赏等突出问题，持续加 大清理处置力度，完善打赏规则和管理制度，规范直播打赏营利行为。目前，已累计处置违规直播间 7.3万余个、账号2.4万余个。 ...

合同签订后，褚女士便开始了直播工作。起初一切顺利，但到了同年10月，经纪公司开始玩起了"套 路"。为了获得更多收益，经纪公司工作人员开始要求褚女士与粉丝假意建立"恋爱关系"以索取打赏， 甚至直接登录褚女士的微信账号冒充其本人与粉丝聊天索要礼物。 面对经纪公司的这些"操作"，褚女士明确表示拒绝。随后，即使褚女士按照合同约定正常进行直播，但 经纪公司却判定她的直播为"无效"，对其收入造成极大影响。褚女士认为经纪公司的行为严重违约且违 背道德，在几次沟通无果后，身心俱疲的褚女士停止了直播。 经纪公司认为，褚女士擅自停播，已经违反了合同约定，遂向人民法院提起诉讼，要求解除双方合同关 系，并向褚女士索赔违约金30万元及律师费1万元。 褚女士认为，经纪公司违约在先。公司不仅对其进行违反公序良俗的直播指导，且在没有任何依据的情 形下多次判定其直播无效，并要求其重新开播，这些行为已构成滥用合同权利。 "家人们点点关注！""榜一大哥加微信私聊哦！" 在网络直播行业经济蓬勃发展的当下，部分经纪公司为追求流量和打赏收益，竟要求签约主播与粉 丝"假恋爱"。 12月2日，上海市宝山区人民法院向新京报贝壳财经记者披露，审结了一起因经纪公 ...