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团播出台新规:“过度磨皮滤镜”将被整治
Xin Lang Cai Jing· 2026-01-29 15:22
Core Viewpoint - The newly released regulations for the group broadcasting industry aim to address the rampant issues of excessive beautification and distorted images in live streaming, promoting a healthier and more regulated environment for content creation [3][4]. Group 1: Regulatory Changes - The "Operational Management Requirements for Online Performance Groups" was officially published by the China Performance Industry Association, targeting the common issue of excessive beautification in live streaming [3]. - The regulations prohibit excessive makeup and beautification that leads to distorted images, marking a significant step towards industry self-regulation [3][4]. - The new guidelines provide detailed rules for key operational aspects such as content creation, technology application, and performer safety, addressing gaps in self-discipline and regulation within the industry [3]. Group 2: Industry Challenges - The group broadcasting sector has seen a surge in popularity due to its high interactivity and diverse program formats, but this has also led to the emergence of problematic behaviors driven by the pursuit of traffic [3][4]. - Issues such as over-reliance on beautification filters and lowbrow performances have disrupted market order and damaged the online ecosystem [3][4]. - The trend of prioritizing appearance over content is creating an unhealthy environment, squeezing out quality creators who focus on substantive content [4]. Group 3: Future Directions - Experts suggest that future regulations should include quantifiable standards for beautification parameters, such as limits on skin smoothing and face slimming, to provide clear guidelines for all streamers and operators [4]. - The ongoing "Clean and Rectify Online Live Streaming Reward Chaos" campaign by the Central Cyberspace Administration of China aims to strictly handle non-compliant broadcasting accounts, supporting the healthy development of the industry [4]. - The core competitiveness of the group broadcasting industry should ultimately return to the value of content itself, encouraging platforms and creators to focus on authentic and heartfelt creation [5].
新规范要求团播不得浓妆艳抹、过度磨皮美颜,不得组织排名攀比
Xin Lang Cai Jing· 2026-01-28 06:22
Core Insights - The "Tuanbo" market, a form of group live streaming that generates revenue through fan donations, is projected to exceed 15 billion yuan by 2025, with an average of over 8,000 live broadcasts per day [2]. Industry Standards - The China Performance Industry Association has released operational service requirements for online performance agencies, marking a shift towards standardized and professional development in the Tuanbo industry [4]. - The new standards emphasize positive guidance, prohibiting misleading language or actions that could induce consumer spending, and banning fan ranking or competition for donations [4]. - Talent showcases must include at least two complete eight-beat dance combinations lasting no less than two minutes, and the appearance of performers must be appropriate, avoiding excessive makeup or beauty enhancements [4].
行业协会发布首份团播管理标准
Zhong Guo Xin Wen Wang· 2026-01-27 08:49
Core Viewpoint - The rapid development of the online performance industry has led to the establishment of group live streaming (referred to as "Tuanbo") as a significant form of performance and content dissemination. A new standard titled "Operational Management Requirements for Online Performance Group Live Streaming" has been officially released to regulate Tuanbo activities and enhance the overall service level of the industry [1][2]. Group 1: Standard Overview - The standard was drafted under the guidance of relevant authorities and organized by the China Performance Industry Association, involving platforms like Douyin and operational agencies such as Wuyou Media, along with industry experts [1]. - The standard aims to clarify the management responsibilities and operational norms of Tuanbo operators across various dimensions, including institutions and personnel, content and technology, costume and props management, safety and security, as well as social responsibility and integrity [1]. Group 2: Key Requirements - The standard emphasizes that operators should adhere to correct guidance and establish mechanisms for content review, training management, and emergency response [1]. - On the technical side, it sets clear requirements for live streaming visuals, audio quality, equipment, and network environment [1]. - In terms of costume and props, the standard highlights professionalism, safety, appropriateness, and cultural compatibility [1]. Group 3: Industry Impact - The release of this standard provides clear operational guidelines for companies engaged in Tuanbo, facilitating the industry's move towards a more regulated, professional, and sustainable direction [2]. - Companies like Douyin and Kuaishou have already implemented various management norms related to Tuanbo, focusing on aspects such as content management, performance, attire, and streaming environment [2].
新赛道竞逐 新力量崛起 新业态劳动者技能竞赛绘就成才新图景
Zhen Jiang Ri Bao· 2026-01-25 23:59
织密工会网络 筑牢竞赛"大舞台" 一场场高质量赛事的顺利落地,离不开坚实的组织保障。2024年3月19日,市新工联正式成立,让 分散在各个新业态领域的劳动者有了专属"娘家人"。仅用10天时间,便实现市、县两级新业态行业工会 联合会全覆盖,在全省率先搭建起"纵向到底、横向到边"的立体化组织网络。 这张高效的组织网络,成为技能竞赛常态化开展的核心支撑。通过畅通的信息传递渠道,竞赛通知 能够精准直达一线劳动者,确保每一位有潜力、有追求的从业者都能知晓赛事、参与竞赛。 同时,市 新工联以组织网络为纽带,将行业资源、人才资源与赛事需求精准对接,使技能竞赛从"零散的行业活 动"升级为有规划、可持续的系统性人才孵化工程。 百余名主播同台比拼直播话术与数据分析,50名快递员角逐易碎品收寄与最优派送路线设计,57名 网约车司机比拼精细化驾驶与服务礼仪……近年来,镇江市网络直播技能大赛、快递员职业技能竞赛、 网约车司机技能竞赛等一系列重量级赛事接连上演,在新业态领域掀起"以赛促学、以赛提技"的热潮。 这一系列赛事的成功举办,正是镇江市新就业形态劳动者行业工会联合会(以下简称 "市新工 联")践行"以赛赋能、以赛育才"的扎实实践举 ...
网红“长红”离不开依法纳税
Xin Lang Cai Jing· 2026-01-25 22:24
近日,税务部门曝光依法查处的2起网络主播偷税案件,并且详细披露了案件相关细节。 近年来,税务部门对网红明星偷税逃税行为进行了系统整治。此前,税务部门已多次曝光网络主播涉税 案件。根据《中国网络视听发展研究报告(2025)》数据显示,网络职业主播规模已达3880万人。行业 的持续繁荣与高质量发展,离不开规范有序的环境。对于追求"长红"的网络主播来说,依法纳税是保障 事业长远发展的必修课。 "依法纳税是整个行业能够行稳致远的重要内容。"中国社会科学院财经战略研究院财政研究室主任何代 欣表示,网络直播是发展较快的新业态,网络主播是目前大众关注度比较高的群体,依法纳税的重要性 和必要性在过往的披露案例中已经显现。加强对网络直播行业的系统治理,是促进行业健康发展的具体 表现,我国在此方面已经做出了很多的尝试和有益的管理举措。 清华大学国家金融研究院院长田轩认为,依法纳税对网络直播行业和社会诚信建设具有至关重要的意 义。网红群体属于大众认知中的高收入群体,如果通过隐匿收入、虚假申报等手段逃避纳税义务,这对 其他依法纳税的劳动者而言是不公平的。一个行业的健康发展离不开良好的市场秩序和公平的竞争环 境。少数网络主播通过偷逃税 ...
严控诈骗赌博、色情引流,抖音2025协助警方捣毁39个黑产团伙
Xin Lang Cai Jing· 2026-01-22 11:57
Core Insights - The article highlights the increasing importance of live streaming in promoting flexible employment and enriching cultural supply, while also addressing ongoing issues such as vulgar group broadcasts and suspected illegal activities [1] Group 1: Governance Strategies - Douyin has released the "2025 Douyin Live Governance White Paper," showcasing its governance strategies and achievements over the past year [1] - The "Anchor Health Score" mechanism has seen a 60% year-on-year increase in coverage among anchors, with AI models improving violation handling efficiency by 31% [1] - In 2025, Douyin permanently revoked 370,000 accounts for violations and assisted in dismantling 39 criminal gangs involved in fraud, pornography, and gambling [1] Group 2: Specific Violations and Measures - Douyin has implemented a comprehensive evaluation system for new forms of violations, such as vulgar group broadcasts, assessing five dimensions including live room background and interaction methods [2] - The platform has achieved over 90% accuracy in identifying violations through a "multi-modal fusion base," with a 37% reduction in overall violation exposure [2] - In 2025, 352,000 accounts were penalized for "vulgar soft pornography," with over 23,000 accounts permanently losing live streaming privileges [2] Group 3: Protection of Minors - Douyin has strengthened its protective measures for minors, prohibiting those under 16 from live streaming and requiring parental consent for those aged 16 to 18 [2] - The platform has helped 90,000 families complete refunds related to minor users and imposed restrictions on 92,000 accounts involved in minor-related tipping [2] Group 4: Criminal Activity and Law Enforcement - Douyin has systematically reported criminal leads discovered during governance to law enforcement, resulting in the arrest of 203 suspects and the dismantling of 39 offline gangs in 2025 [3] - The platform assisted police in taking down 13 fraud gangs operating through live streaming, leading to the detention of 121 individuals [3] - The governance of live streaming is recognized as a long-term and complex task, requiring collaboration among government, enterprises, society, and netizens [3]
技术驱动,制度护航:抖音发布2025直播治理白皮书,违规曝光量减少37%
Sou Hu Cai Jing· 2026-01-22 09:13
Core Insights - The article highlights the increasing importance of live streaming in promoting flexible employment and enriching cultural supply, while also emphasizing the industry's transition into a regulated and orderly development phase through governance strategies outlined in Douyin's "2025 Douyin Live Governance White Paper" [1] Group 1: Governance Strategies - Douyin has established a comprehensive "ecological governance" system that integrates innovative mechanisms and advanced technologies, focusing on prevention, intervention, and post-event tracing [3] - The introduction of the "Anchor Health Score" mechanism has led to a 60% increase in the number of covered anchors, driving positive ecological development [4] - AI models have improved the efficiency of handling violations by 31%, resulting in the indefinite suspension of 370,000 accounts for violations throughout the year [3][6] Group 2: Management Mechanisms - The "Anchor Health Score" is a dynamic scoring system based on daily live streaming behavior, with over 90,000 anchors achieving quality or professional certification [4] - More than 470,000 anchors faced penalties for inducing rewards, with 130,000 restricted from cashing out earnings, and 18,000 accounts permanently losing live streaming privileges [4] - By the end of 2025, reports of consumption violations decreased by 47.4% compared to the beginning of the year [4] Group 3: Special Content Governance - Douyin evaluates new forms of violations, such as "vulgar group broadcasts," across five dimensions, with corresponding penalties for the associated guilds [6] - The platform has achieved over 90% accuracy in identifying violations through a multi-modal analysis system, with 352,000 accounts penalized for "vulgar soft pornography" violations [6][8] - A total of 203 individuals involved in illegal activities were apprehended, and 39 criminal groups were dismantled in 2025 [7][8] Group 4: Minor Protection Measures - Douyin has implemented strict measures to protect minors, including prohibiting those under 16 from live streaming and requiring parental consent for those aged 16 to 18 [6] - The platform has successfully assisted 90,000 families with refunds related to minor users and imposed restrictions on 92,000 accounts involved in minor-related transactions [7] - A dedicated service team has been established to ensure refunds are processed within 24 hours for verified minor transactions [6][7] Group 5: Industry Outlook - Experts believe that the live streaming industry has entered a phase of high-quality development, necessitating a collaborative governance model involving multiple stakeholders [8] - Douyin aims to continuously iterate its governance strategies and technological capabilities to address challenges and ensure the sustainable development of the live streaming industry [8]
@新就业形态劳动者,这些保障实招请收好
Xin Lang Cai Jing· 2026-01-18 19:30
Core Insights - The new employment model in the province is rapidly developing, with 3.8 million workers requiring urgent social security and labor compensation needs [1] - The provincial human resources department has implemented a series of policies to protect the rights of new employment model workers, focusing on labor compensation, rest, and labor safety [2][3] Group 1: Policy Implementation - The provincial government has clarified the responsibilities of platform companies to address issues such as irregular labor compensation calculations and ambiguous labor relationships [2] - A labor rights protection implementation plan has been established for delivery workers, couriers, and ride-hailing drivers, with a labor rights maintenance working group formed by eight provincial departments [2] - The signing rate of labor contracts and participation in work injury insurance among new employment model workers has significantly increased, with platform commission rates becoming more transparent [2] Group 2: Social Security Innovations - The province has prioritized work injury insurance for new employment model workers, allowing for flexible participation in social insurance regardless of household registration [3] - Local innovations include pilot programs for pension insurance subsidies for delivery riders and a comprehensive risk protection system combining social insurance, occupational injury protection, and medical mutual assistance [3] Group 3: Dispute Resolution - A one-stop dispute resolution platform has been established to efficiently handle labor disputes, exemplified by a case where a network anchor received compensation after intervention [4] - The province has created a diversified dispute resolution system, with 87 one-stop labor dispute resolution organizations established, handling over 1,200 cases [4] - A "green channel" for arbitration has been implemented to assist unemployed workers, providing employment guidance and skills training [4] Group 4: Collaborative Efforts - The provincial government, trade unions, and social organizations are collaborating to protect the rights of new employment model workers, launching a care service action plan [5] - Over 5,056 "union stations" and 93 comprehensive service "driver homes" have been established to address basic needs such as food, water, rest, and sanitation for workers [5] - A special protection plan for new employment model workers is set to be piloted in 2025, focusing on logistics, freight driving, and food delivery sectors [5]
以党建“红”引领互联网“蓝”
Su Zhou Ri Bao· 2026-01-18 01:14
Core Viewpoint - The internet industry in Suzhou, with over 800 registered internet companies, is a key driver of high-quality development, and the local government is focusing on enhancing the vitality of this sector through effective party leadership and organizational structures [1][4]. Group 1: Industry Development and Party Leadership - Suzhou's internet industry accounts for approximately one-quarter of the province's total internet companies, highlighting its significance in the regional economy [1]. - The Municipal Internet Information Office has established a dedicated committee for industry party building, implementing the "Haitang Flower Red e-Party Building" project to create a clear roadmap for industry development [1]. - The party's leadership is deemed essential for guiding the diverse and decentralized workforce in the internet sector, ensuring alignment with development goals [2]. Group 2: Data Collection and Risk Management - Efforts to strengthen party leadership include creating a comprehensive database of party organizations within the internet sector, ensuring accurate tracking of existing and emerging needs [2]. - Collaboration with the Suzhou Internet Court has led to the identification of 20 legal risk points in the live streaming sector, along with the publication of guidelines for risk prevention [2]. Group 3: Practical Initiatives and Organizational Structure - The Municipal Internet Information Office's second party branch actively engages with enterprises to address challenges and promote development, emphasizing practical support over theoretical discussions [3]. - Initiatives include regular "branch-enterprise" activities and the development of model cooperation agreements for MCN institutions and internet celebrities, clarifying labor relations and responsibilities [3]. - The establishment of industry party organizations across 10 county-level cities has created a robust organizational framework, facilitating effective communication and execution of party directives [3]. Group 4: Future Directions - The role of party organizations in the internet industry is increasingly recognized, contributing to sustained economic and social development in Suzhou [4]. - Future efforts will focus on exploring new models and pathways for party building in the internet sector, promoting industry standardization and protecting the rights of industry practitioners [4].
事关3800多万主播权益,直播行业竞业协议亟待规范
Xin Lang Cai Jing· 2026-01-15 18:26
Core Viewpoint - The rapid growth of the live streaming industry in China has led to a significant increase in the number of professional streamers, raising concerns about their rights and the implications of non-compete agreements with MCN agencies [1][2]. Group 1: Industry Growth and Employment Dynamics - As of December 2024, the number of live streaming users in China is projected to reach 833 million, with professional streamers totaling 38.8 million, representing a year-on-year growth of 150% [1]. - The relationship between streamers and MCN agencies often falls between labor contracts and civil cooperation agreements, with many streamers signing "Talent Agency Contracts" instead of traditional labor contracts [1]. Group 2: Non-Compete Agreements - Non-compete agreements must be clearly defined, especially in the context of evolving business models within the industry [2]. - A case involving a streamer named Zhang highlighted the ambiguity in calculating follower counts across multiple accounts, leading to a court ruling that Zhang did not trigger non-compete conditions and thus bore no liability for breach [3]. Group 3: Balancing Interests - The Shanghai First Intermediate People's Court emphasized the need to balance the competitive interests of employers with the employment rights of streamers, suggesting that non-compete compensation should be reasonable to protect both parties' interests [4]. - In another case, the court adjusted the penalty for a streamer named Shi, ruling that the non-compete compensation should be equivalent to the compensation received, reflecting a fair approach to enforcement [4]. Group 4: Recommendations for Non-Compete Agreements - The court's judge, Gu Huiping, advocated for precise agreements that align with specific roles and confidential information, promoting a balance between protecting trade secrets and allowing personal employment freedom [5]. - It is recommended that non-compete agreements be tailored to the specific circumstances of each streamer, avoiding overly broad restrictions that could infringe on their employment opportunities [5].