本次活动旨在全面展示房山网络视听产业发展成果，搭建政企合作桥梁，促进优质资源集聚。活动现场 亮点纷呈，内容包括房山区网络视听产业推介、网络视听产业园推介及入驻签约仪式，并为房山影视拍 摄取景地代表授牌。 据了解，为推动网络视听产业发展，房山区成立了网络视听工作专班，为产业发展提供统筹协调与精准 服务。同时，依据北京大视听相关拍摄要求，房山区开展了全区影视拍摄取景地资源征集工作，共筛选 梳理出102处优质取景地。2024年以来，已为《许我耀眼》《南来北往》《漂洋过海来送你》《树影迷 宫》等多部影视作品协调拍摄点位20余处。 北京商报讯（记者 王维祎）近日，以"全景共融，全链共生"为主题的房山网络视听产业生态推介活动 举行。 未来，房山区将重点实施网络视听产业生态"雨林计划"，核心任务是培育网络视听领军人才、扶持创新 企业成长、推动优质作品涌现，并促进网络视听与商业、文化、旅游、体育、农业、林业、科技等领域 融合发展，致力于打造房山最美产业园、最美编剧村、最美影视拍摄取景地。 ...

Core Insights - The 2025 China Network Audio-Visual Golden Orange Index was launched in Beijing, emphasizing the importance of high-quality development in the network audio-visual sector as guided by the 20th National Congress of the Communist Party of China [1][2] Group 1: Key Developments - The Golden Orange Index aims to implement Xi Jinping's directives on establishing a comprehensive evaluation system for literary and artistic works, aligning with the strategic planning from the 20th National Congress [1][2] - The index will serve as a benchmark for the industry, promoting the upgrade of audio-visual content and facilitating high-quality development [2][4] - The event included the launch of various platforms and agreements, such as the micro-short drama industry self-discipline information management system and strategic cooperation agreements with local governments [4] Group 2: Future Directions - The network audio-visual sector is expected to become a new productive force, enhancing cultural innovation and contributing to the construction of a culturally strong nation [2] - The evaluation model of the Golden Orange Index will be optimized to strengthen its connection with industry development and provide dynamic assessments of network audio-visual growth [2] - The event featured participation from key stakeholders in the industry, including broadcasting institutions, content production companies, and academic experts, highlighting the collaborative effort in advancing the sector [4]

Core Insights - The 2025 China Online Audio-Visual Golden Orange Index was released, evaluating various online audiovisual works and creators, reflecting their influence and audience preferences [1][2] Group 1: Golden Orange Index Overview - The Golden Orange Index is a comprehensive evaluation system developed by the China Online Audio-Visual Association in collaboration with prominent research institutions and universities, utilizing big data and a combination of algorithmic and manual assessments [2] - The index focuses on four primary indicators: "communication power," "leading power," "influence," and "credibility," with objective indices accounting for 70% and professional indices for 30% of the overall score [2] - The evaluation covers over 20,000 online audiovisual works released from January 2024 to March 2025, based on extensive data processing and expert evaluations [2] Group 2: Industry Trends - Trend 1: The index confirms that online audiovisual creation is increasingly aligned with a "people-centered" approach, driven by the preferences of nearly 1.1 billion users in China, who spend over 3 hours daily on average [6][4] - Trend 2: The index highlights three key characteristics of micro-short drama development: inclusivity, boundary integration, and industry prosperity, with the market size reaching 50.4 billion yuan and creating 648,000 jobs in 2024 [8][7] - Trend 3: The index indicates that high-quality content creation is crucial for long videos to achieve market breakthroughs, with a user base of 752 million by December 2024, marking a new high since 2018 [9] - Trend 4: The index illustrates that digital and intelligent technologies are profoundly transforming audiovisual production and forms, with significant improvements in production efficiency and content expression through advanced technologies [10] Group 3: Future Outlook - The Golden Orange Index aims to continue serving as a guiding force for the industry, promoting high-quality development and encouraging the creation of more excellent online audiovisual works that convey positive energy [10]

Core Insights - The 2025 China Online Audio-Visual Golden Orange Index was launched in Fangshan District, Beijing, aiming to enhance the influence of micro-short drama production in the region [1][2] - A strategic cooperation agreement was signed between Fangshan District and the China Online Audio-Visual Association to attract more micro-short drama enterprises and creators [1] - The Golden Orange Index utilizes big data and a combination of algorithms and manual evaluations to reflect the comprehensive online influence of audio-visual works and creators [1] Industry Developments - The theme of the conference was "Long and Short Coexistence, All-Industry Symbiosis," highlighting various categories of online audio-visual works, including micro-short dramas, online dramas, online variety shows, and more [1] - Fangshan District has established a specialized team for online audio-visual work to provide coordinated services for industry development, identifying 102 quality filming locations [1] - Since 2024, Fangshan has coordinated over 20 filming locations for multiple film and television productions, enhancing its cultural influence in the online audio-visual sector [2]

Core Viewpoint - The State Sports General Administration and the National Radio and Television Administration have launched a creative initiative titled "Follow the Micro Short Drama to Exercise," aimed at promoting sports through micro short dramas [1] Group 1: Initiative Overview - The initiative includes organizing a themed micro short drama creation activity that integrates sports elements into existing projects [1] - The goal is to create high-quality stories and productions that resonate with audiences while promoting physical activity [1] Group 2: Collaboration and Content Creation - Various media organizations, online video platforms, and production companies are encouraged to collaborate on both original and co-produced works [1] - The initiative emphasizes the importance of leveraging local sports resources and cultural characteristics in content creation [1] Group 3: Engagement and Promotion - The program will actively solicit contributions from universities, institutions, studios, sports enthusiasts, and other stakeholders to identify outstanding works [1] - Selected micro short dramas will be promoted through specialized sections and topics on major online platforms, as well as at significant industry events [1]

北京商报讯（记者 卢扬 实习记者 华卓玛）10月21日，国家广播电视总局官方微信发布2025年7月至9月 全国国产网络剧片发行许可情况：全国广播电视主管部门颁发发行许可的国产网络剧片共419部7664 集。其中网络剧34部897集，网络电影49部，网络微短剧191部5089集，网络动画片145部1629集。 ...

Core Insights - China has become a major player in broadcasting and online audio-visual sectors, with significant user growth and content production during the 14th Five-Year Plan period [1][20]. User Growth - The total number of large-screen TV users in China exceeds 1 billion, while online audio-visual users reach 1.09 billion, and micro-short drama users total 696 million [1][5]. Content Production - Over 1,500 network dramas and more than 3,500 animated series have been produced during this period, indicating a robust content creation environment [7]. Revenue Growth - The total revenue of the national broadcasting and audio-visual service industry is projected to reach 1.49 trillion yuan in 2024, showcasing strong financial performance [11]. Export Growth - The scale of broadcasting and audio-visual program and service exports has increased by over 4,000, reflecting China's growing influence in international markets [15]. Emergency Broadcasting Infrastructure - As of now, China has established a comprehensive emergency broadcasting platform with 1 national, 27 provincial, 162 municipal, and 1,832 county-level platforms [17].

Core Insights - The press conference highlighted the achievements in the high-quality development of broadcasting and network audio-visual sectors during the "14th Five-Year Plan" period, emphasizing the significant user base of over 1 billion for television and 1.09 billion for network audio-visual services, reflecting the industry's scale and the cultural quality of life in China [1][2]. Group 1: Industry Growth and Market Dynamics - The broadcasting and audio-visual service industry in China is projected to reach a total revenue of 1.49 trillion yuan in 2024, marking a 61.96% increase compared to the end of the "13th Five-Year Plan" [2]. - Innovative models such as "broadcasting + sports" and "broadcasting + cultural tourism" are breaking industry barriers and injecting new momentum into the cultural market [2]. - The international reach of Chinese dramas has expanded, with a 40% increase in the export scale of broadcasting and audio-visual programs and services during the "14th Five-Year Plan" [2][3]. Group 2: Content Production and Cultural Impact - Over 1,500 television dramas and network dramas, more than 3,500 animated series, and over 350,000 hours of documentaries have been produced since the beginning of the "14th Five-Year Plan" [1]. - Successful content such as "Awakening Era" and "Mountain and Sea Love" resonates with audiences, indicating a growing demand for high-quality cultural products [1]. - The series "Welcome to Mai Le Village" saw a 135% increase in average viewership on Kenyan public television, showcasing the appeal of Chinese stories and narratives [3]. Group 3: Future Outlook - The industry is moving towards an "ultra-high-definition era," with expectations for Chinese stories to continue shining on various screens in the next five years [4].

Core Viewpoint - The Chinese broadcasting and network audiovisual industry has achieved significant advancements, including the implementation of AI technology in 97% of provincial TV stations and the establishment of a regulatory framework for micro-short dramas, aiming to enhance content quality and user experience [1][5][6]. Group 1: User Experience Enhancements - The "Double Governance" initiative has been launched to eliminate complex operations and fees associated with television services, achieving a significant reduction in subscription packages and enhancing the availability of quality free content [3][4]. - As of August 2023, 18,600 hotels have implemented a "one-click live broadcast" feature without startup ads, expanding this initiative to various institutions, benefiting a wider audience [3]. - The cancellation of startup ads on smart TVs has been achieved for 93% of models, with a "permanent shutdown" service offered to users [4]. Group 2: Micro-Short Drama Development - The micro-short drama sector has seen rapid growth, with user numbers reaching 696 million and a market size projected to exceed 500 billion yuan this year [5]. - A management framework for micro-short dramas is being established to regulate content and address issues such as sensational plots and misleading titles [5][6]. - Initiatives to promote high-quality micro-short dramas include resource optimization and support policies from 14 provinces, encouraging diverse and high-quality content creation [5][6]. Group 3: Ultra-High Definition (UHD) Content - The broadcasting sector is transitioning to ultra-high definition content, with new UHD channels launched and a significant increase in UHD programming across various platforms [7][8]. - By the end of this year, over 40% of new programs on major streaming platforms will be in UHD, with some platforms already achieving 75% UHD content [7]. - The total number of UHD set-top boxes has surpassed 280 million, indicating a growing consumer demand for high-quality viewing experiences [8]. Group 4: Emergency Broadcasting System - The emergency broadcasting system has been strengthened, with significant investments leading to the establishment of a comprehensive network covering various administrative levels [11]. - Since June, the emergency broadcasting system has disseminated over 13,000 red and 26,000 orange warning messages, demonstrating its effectiveness in disaster response [11][12].

Core Insights - iQIYI is expanding its business model from online audiovisual entertainment to offline experiential ventures, with plans for three "iQIYI Parks" in Yangzhou, Kaifeng, and Wangfujing in Beijing [2] Group 1: Business Expansion - iQIYI's CEO Gong Yu announced the company's focus on developing offline experience businesses, particularly in IP derivative products and the "iQIYI Park" initiative [2] - The Yangzhou park is expected to open by the end of 2025, while the Beijing Wangfujing park will be an indoor facility covering over 10,000 square meters [2] Group 2: Strategic Goals - By the end of 2024, iQIYI aims to make offline experiences a core part of its business strategy, alongside its existing online content development [2] - The company has launched creative spaces in various cultural landmarks in Shanghai, attracting attention from tourists and consumers [2]