（文章来源：新华网） 中央宣传部副部长、国家广播电视总局局长曹淑敏9月25日在国新办举行的"高质量完成'十四五'规 划"系列主题新闻发布会上介绍，我国在用户、内容、产业等规模上已成为广播电视大国、网络视听大 国。有线电视、IPTV、互联网电视、直播卫星等电视大屏用户合计超过10亿，网络视听用户达到10.9 亿。"十四五"以来制作发行电视剧（网络剧）超1500部、动画片超3500部，纪录片超35万小时，微短剧 约15万部。2024年全国广电视听服务业总收入达到1.49万亿元。 ...

"上海这座城市本身，就是一座取之不尽的灵感宝库。"在轻松活泼的"开放麦"环节，脱口秀演员何广智 以《上海，我的灵感房东》为题，讲述他在上海获得的创作灵感。 "在今天这个互联网环境下，观众是会支持那些用心创作的创作者，是会支持那些用心打磨出来的作 品。"B站百大UP主小透明明TM分享了在流量时代坚守艺术家创作初心的故事，真切表达了创作者的成 长心路。 活动现场发布的《2025年网络视听内容创作者白皮书》同样引人瞩目。报告指出，用户正在从追求即时 刺激转向"长观看""慢体验"，知识类、纪录片类等深度内容的价值凸显；创作者需要通过系列化、IP化 的方式沉淀资产；平台也需要从流量分发系统升级为"文化资产操作系统"，通过版权保护、商业扶持和 人才培训，把创作者的想象力转化为可持续的文化资本。 中国发展网讯 记者缪晓琴报道 在"人人都是创作者"的时代，上海通过打造"众声成乐"的创意生态，持 续强化"世界会客厅"的文化辐射力。9月19日，第二届上海网络视听内容创作者大会在杨浦大创智公共 服务平台启幕。为期两天的大会汇聚优质作者、内容平台等多重力量，共同探讨网络视听产业的未来路 径。 本次大会不仅是行业的聚会，更是城市与创作 ...

夜色降临，杨浦区⼤创智公共服务平台外的草坪⼈却⼈潮涌动。过去两天，这里是2025上海网络视 听内容创作者⼤会向公众开放的外场。 随着9月20日⼤会圆满落幕，相信⼤家还有些许意犹未尽。 这是⼀篇回顾帖，带你重走⼀遍两天的历程—— 众有引力 尽享创作力乐园 【热搜发生器】 IP大赏开机啦 B站、小红书、腾讯视频都来了！ 每家都把自己的IP搬到现场，仿佛踏进"创作宇宙" 【出圈挑战】 今日头条就是我 一秒登上"创作者封面"，报纸头条的自拍打卡，谁拍谁上瘾！ 每个人都能成为内容主角，超适合发朋友圈or小红书～ 【线下展位】 同好交流局 不仅一网打尽特典小礼品，而且不放过捕获同好的机会！ 【众力加速场】 舞台热浪扑面 创作者见面会人气爆棚，二次元乐队暖场简直燃炸，晚上还有全场直播～氛围拉满！ 【点亮！人生志趣】 你是哪一派？ 另外，不要错过大学路分会场！小宇宙App的人生志愿系列活动，延长！ 9月6日没赶上，还能来美美打卡 活动虽然会结束，然而被点燃的创作之火不会熄灭。上海，正在成为创作者们最in的聚集地。期待下 次⼤家还有机会在线下相聚！ 众声成乐 我们创作的理由 9月19日至20日，杨浦区⼤创智公共服务平台主会场连 ...

0:00 19日至20日，第二届上海网络视听内容创作者大会在杨浦大创智公共服务平台举行。为期两天的大会 以"众声成乐"为主题，汇聚国内外知名创作者、行业头部平台、专家学者与产业机构，共同探讨网络视 听产业的未来路径。 新华社音视频部制作 统筹：许晓青 记者：孙青 部分画面来源：上海市杨浦区融媒体中心 ...

Core Insights - The 2025 Shanghai Network Audio-Visual Content Creators Conference focused on high-quality content creation and the balance between traffic and empathy [1] - Bilibili's CEO Chen Rui emphasized the importance of passion for content, platform support, and time for creators to develop their unique style [3][4] - The conference highlighted the concept of "empathy economics," where understanding genuine consumer needs can lead to better products and services [6][7] Group 1: Content Creation - Chen Rui defined high-quality content as creative, unique, and emotionally resonant, stressing the need for creators to have a genuine love for their work [3] - The conference featured discussions on the necessity of passion in content creation, with industry leaders advocating for a balance between creative instincts and market demands [4] Group 2: Empathy Economics - The roundtable on empathy economics discussed how to balance traffic and emotional connection, with industry professionals suggesting that true engagement can lead to greater traffic [6][7] - Notable speakers argued that empathy towards consumers is crucial for brand building and operational success, rather than solely focusing on sales [7] Group 3: Industry Growth - The "2025 White Paper on Network Audio-Visual Content Creators" revealed that by the end of 2024, the network audio-visual industry is expected to exceed 12.2 trillion yuan, with over 757,000 related enterprises [6] - The number of online video users is projected to surpass 1.07 billion, indicating nearly universal coverage among internet users, while short video creator accounts have reached 1.62 billion [6]

Core Insights - The Shanghai online audio-visual industry is experiencing steady and healthy growth, with an industry scale reaching 241.8 billion yuan in 2024, marking a historical high [1] - The "Shanghai Internet Content Creators Activity Month" was launched in September, featuring the second Shanghai Online Audio-Visual Content Creators Conference, focusing on the future of the industry [1] - Shanghai is recognized as a hub for content creation due to its inclusive culture and innovative environment, attracting numerous creators and platforms [1] Industry Growth - By the end of 2024, the domestic online audio-visual industry is projected to exceed 1.22 trillion yuan, with a total of 757,000 related enterprises, including 125,000 new companies in 2024, representing over 16% growth [2] - The number of online video users has surpassed 1.07 billion, nearly covering the entire internet user base, while short video creator accounts have reached 1.62 billion, with daily uploads exceeding 130 million [2] - Shanghai's local key platform user base has surpassed 500 million, accounting for more than half of the national internet users, with Bilibili's daily active users at 109 million and Xiaohongshu adding over 450,000 notes daily [2] Attraction of Quality Creators - The "Hu Jiu Tiao" policy has positioned Shanghai as a source of trending content and provides a platform for creators to showcase their talents [3] - The "V Gathering Place" has attracted over 20 high-quality creators with a combined fan base exceeding 100 million, with an additional 300 companies expressing interest in joining [3] - The Huangpu District's FTC provides physical space and connects creators with local policies, resources, and industry ecosystems, successfully registering 23 companies in a short period [3]

Core Viewpoint - The second Shanghai Network Audiovisual Content Creator Conference emphasizes the importance of creators in the network audiovisual industry, showcasing Shanghai's cultural strength and innovative drive as a hub for content creation [1][24]. Group 1: Conference Overview - The conference, themed "Many Voices Create Music," gathered renowned creators, industry leaders, and experts to discuss the future of the network audiovisual industry [1]. - The event has evolved since its inaugural session in 2023, becoming a significant indicator of the network audiovisual industry in China [1]. - The conference featured the release of the "2025 Network Audiovisual Content Creator White Paper," which outlines industry trends and highlights the shift towards high-quality content creation [1][11]. Group 2: Industry Trends - By the end of 2024, the number of network audiovisual users in China is expected to exceed 1 billion, accounting for over 90% of the internet population [5]. - The industry is witnessing rapid growth in segments such as short videos, audio, knowledge sharing, and live streaming, which are driving the digital cultural industry's expansion [5]. - There is a transition from fragmented content to high-quality, long-term value content, with AI reshaping the creative process [5][11]. Group 3: Shanghai's Role - Shanghai is positioned as an ideal observation point for these trends, with over 500 million registered users on key local platforms, covering more than half of the national internet population [5]. - The city has become a breeding ground for high-quality content, supported by policies and a vibrant urban environment [6][18]. - The "Shanghai Nine Measures" policy aims to establish content creation hubs in Huangpu and Yangpu districts, incentivizing quality content creation [6][24]. Group 4: Yangpu District Development - Yangpu has been designated as a national-level cultural industry demonstration zone and is home to over 8,300 digital economy enterprises, contributing significantly to Shanghai's digital economy [18][19]. - The district's digital economy enterprises accounted for over 30% of the total number in 2024, with revenue exceeding 320 billion yuan, representing one-fifth of the city's total [18]. - Yangpu is fostering a unique ecosystem by integrating educational resources from universities with the operational capabilities of internet giants, creating a "knowledge community" [22]. Group 5: Future Prospects - The conference highlighted the potential for creators to build cultural assets and emphasized the need for platforms to evolve into "cultural asset operating systems" [11][24]. - The event also showcased various activities, including a creator carnival, which aimed to engage the public and enhance the interaction between creators and the city [16][20]. - As more creators establish themselves in Shanghai, the network audiovisual industry is expected to generate greater cultural, social, and economic value, contributing to China's modernization narrative [24].

Core Insights - The 2025 Shanghai Internet Audio-Visual Content Creators Conference highlighted the evolving landscape of the internet audio-visual industry, focusing on the theme "Collective Creation for Joy" and emphasizing the need for a robust ecosystem to support creators [1] Group 1: Industry Overview - The internet audio-visual industry is projected to exceed 12.2 trillion yuan by the end of 2024, with over 757,000 related enterprises, marking a 16% increase in new companies in 2024 alone [1] - The number of internet video users has surpassed 1.07 billion, nearly covering the entire online user base, while short video creator accounts have reached 1.62 billion, with daily uploads exceeding 130 million [1][4] Group 2: Technological Impact - The rise of AIGC (Artificial Intelligence Generated Content) is transforming the industry, with predictions that by 2026, up to 90% of online content may be AI-generated, indicating a shift in creator roles and capabilities [20][22] Group 3: Content and Commercialization - The trend is moving from a focus on quantity to quality in content creation, with platforms emphasizing long-form content and community engagement, as evidenced by Bilibili users averaging 102 minutes of daily usage [13][16] - Platforms like Douyin and Xiaohongshu are fostering diverse monetization strategies, with Xiaohongshu's community contributors exceeding 100 million, showcasing a decentralized content ecosystem [23][41] Group 4: Cultural Integration and Globalization - The integration of online and offline cultural products is evident, with creators like Li Ziqi revitalizing traditional culture through modern platforms, indicating a blending of entertainment and cultural heritage [8][10] - The internationalization of Chinese content is shifting from mere export to establishing communities abroad, with creators like Dianxi Xiaoge gaining significant followings on platforms like YouTube [28][30] Group 5: Future Outlook - The future of the internet audio-visual industry is expected to focus on building cultural assets and enhancing creator support systems, with platforms transitioning from traffic-driven models to asset-driven operations [36][40] - The establishment of supportive policies, such as those from Shanghai, aims to create a conducive environment for diverse creators, fostering a sustainable ecosystem for content creation [24][27]

Core Viewpoint - The Chinese online audio-visual industry is experiencing explosive growth and profound transformation, becoming a core part of the digital economy and a main platform for cultural dissemination [1] Group 1: Event Overview - The "2025 Shanghai Online Audio-Visual Content Creator Conference" will be held on September 19-20, 2025, in Yangpu District, Shanghai, focusing on the theme "Many Voices Create Harmony" [1] - The conference aims to gather regulatory bodies, leading platforms, top creators, and industry leaders to explore the future of the digital content industry [1] - The event seeks to establish Shanghai as a "dream factory" for high-quality internet content, promoting the growth of creators alongside the city [1] Group 2: Key Sessions and Speakers - Various sessions will feature discussions on topics such as transforming local dialects into social currency, bridging heavy topics with public interest through food, and the role of AI in connecting technology with human empathy [3][4] - Notable speakers include industry leaders and creators, such as the producer of the game "Miracle Warm" and the head of Tencent Video's AI products [3][4] - The conference will also include performances by well-known music creators from platforms like Bilibili [6] Group 3: Opening Ceremony and Keynotes - The opening ceremony will feature performances and the release of the "2025 Online Audio-Visual Content Creator White Paper" [7] - Keynote speeches will cover topics like quality content in the internet age and innovative urban narratives in the short video era [7][8] - The event will culminate in a roundtable discussion on the impact of content creation in the current digital landscape [12][15]

Group 1 - The "Ning Electric into Hunan" project is China's first approved ultra-high voltage transmission channel primarily for renewable energy, spanning 1616 kilometers from Ningxia to Hunan [1] - The project has a total installed capacity of 17.64 million kilowatts, with over 70% coming from renewable sources, setting a new record for similar projects [1] - The project is expected to replace approximately 6 million tons of standard coal annually in Hunan, reducing carbon dioxide emissions by about 18 million tons, equivalent to the annual absorption of 1 billion trees [1] Group 2 - The project began trial operation in June 2023, maintaining a high power output of over 3 million kilowatts during the summer, which is nearly 10% of Hunan's peak load [2] - Once fully operational, the project will have a maximum transmission capacity of 8 million kilowatts, delivering between 36 billion to 40 billion kilowatt-hours of electricity annually to Hunan [2] - Hunan's total electricity consumption is projected to reach 237.4 billion kilowatt-hours in 2024, with external electricity accounting for 22.7% of the total, which is expected to rise to nearly 30% with the new project [2] Group 3 - The Hunan delegation has submitted proposals to support major energy projects, including the "Ning Electric into Hunan" and "Xinjiang Electric into Hunan" projects, as part of the national energy development plan [3] - The proposals emphasize the need for additional external electricity channels to address Hunan's energy supply challenges, aiming for external electricity to exceed 40% in the future [3]