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爱奇艺717会员节收官:一场成功的“用户主场”实验
Bei Ke Cai Jing· 2025-07-19 06:43
Core Insights - The 2025 "iQIYI 717 Membership Festival" culminated in a live event called "IP Interactive Carnival," featuring over 30 popular artists and creators, redefining user-platform relationships through immersive experiences [1][2] - The event achieved a viewership of over 48 million, with more than 250 trending topics on social media, highlighting the importance of user engagement in the experience economy [2][3] User Engagement and Experience - iQIYI's 717 Membership Festival successfully catered to changing user demands by offering deep interaction and immersive participation, aligning with the shift towards online-offline integrated consumption [3][4] - The event showcased key drama trailers and invited artists to share behind-the-scenes insights, fulfilling user curiosity and enhancing engagement [4][5] Consumer Experience and Value - The festival included various promotional activities such as subscription discounts and exclusive merchandise, allowing users to connect emotionally with the content and the platform [9][11] - Users had opportunities to win tickets to scenic spots and performances, seamlessly integrating digital consumption with real-life experiences, thus redefining "membership value" [11][12] Marketing and Emotional Connection - The festival's design emphasized creating rich offline experiences and emotional connections with IPs, effectively extending user loyalty from online content to real-life interactions [13] - The immersive experience generated a strong "closed-loop effect," enhancing emotional attachment among existing members and attracting new users through social sharing [12][13]
商务部:对美出口占出口总额比重4年下降2.7个百分点|首席资讯日报
首席商业评论· 2025-07-19 03:31
Group 1 - Huawei will showcase the Ascend 384 super node machine for the first time at the 2025 World Artificial Intelligence Conference (WAIC), with an exhibition area exceeding 800 square meters and over 60 exhibition points [1] - The Ascend super node technology represents a milestone in China's computing architecture revolution [2] Group 2 - The proportion of China's exports to the US has decreased by 2.7 percentage points over four years, from 17.4% in 2020 to 14.7% in 2024, indicating a diversification in trade partners [3] - China's goods trade remains the largest in the world, with export and import market shares stabilizing at over 14% and 10% respectively, while service trade ranks second globally [5] Group 3 - A salon on controlled nuclear fusion was held by the Shanghai Stock Exchange, with over 20 companies and nearly 30 financial institutions participating to discuss the industry's development prospects and capital market support [6][7] - Xiaomi's founder Lei Jun was seen giving a tour of the Xiaomi car factory to BYD's chairman Wang Chuanfu, indicating a potential collaboration in the new energy sector [8][9] Group 4 - Good Products Pavilion announced the introduction of Wuhan Financial Holdings as a strategic investor, making it the new controlling shareholder, which may enhance supply chain capabilities in the snack food sector [10][11] - Shaanxi province is focusing on promoting consumption and investment, implementing a trade-in program for consumer goods to stimulate economic growth [12] Group 5 - Meta has hired two core AI researchers from Apple, reflecting the competitive landscape for AI talent in the tech industry [13] - Netflix has utilized generative AI for visual effects in its original series for the first time, achieving a production speed ten times faster than traditional methods [14] Group 6 - A new AI framework combining deep learning and machine learning has achieved a 96.47% accuracy rate in malaria diagnosis, providing an efficient diagnostic tool for global malaria control [15]
【美股盘前】中概股普涨;加密货币概念股集体走高;扎克伯格与Meta股东和解,了结80亿美元脸书隐私案;癌症药物遭FDA否决,葛兰素史克跌逾1%
Mei Ri Jing Ji Xin Wen· 2025-07-18 11:02
Group 1 - US stock index futures are showing slight gains, with Dow futures up 0.08%, S&P 500 futures up 0.06%, and Nasdaq futures up 0.06% [1] - Cryptocurrency-related stocks are rising following the US House passing three legislative proposals regarding stablecoins and cryptocurrency regulation, with Circle up 2.94% and Coinbase up 1.89% [1] - Chinese concept stocks are also experiencing gains, with Bilibili up 3.37%, Alibaba up 2.37%, and NetEase up 1.96% [1] - Nvidia's H20 chip sales to China have been approved, leading to a 7.01% increase in Kingsoft Cloud's stock [1] - Charles Schwab is set to release its Q2 earnings report, with expectations of $5.723 billion in revenue, a 22.03% year-over-year increase, and an EPS of $1.05, a 59.09% increase year-over-year, resulting in a 2.15% stock rise [1] Group 2 - GlaxoSmithKline's cancer drug Blenrep faced a setback as the FDA advisory panel voted against its use for treating relapsed or refractory multiple myeloma, causing the stock to drop 1.4% [2] - Barclays raised TSMC's target price from $249 to $275 while maintaining an "overweight" rating on the stock [2] - Mark Zuckerberg has reached a settlement with Meta shareholders regarding an $8 billion privacy lawsuit, although the final compensation amount remains unclear [2] Group 3 - Netflix reported Q2 earnings exceeding $3 billion, with revenue of $11.08 billion, a 16% year-over-year increase, and a profit of $3.1 billion, a 46% year-over-year increase [3]