银发经济

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透过数据看“十四五”答卷:多点开花 消费市场潜力持续释放
Zheng Quan Shi Bao· 2025-07-21 19:09
Group 1: Retail and Investment Trends - The total retail sales of consumer goods in China showed a significant increase, reaching 440823.2 billion yuan in 2021, with a year-on-year growth of 12.5%, the highest in nearly a decade [10] - In 2024, the retail sales are projected to reach 487894.8 billion yuan, reflecting a growth of 3.5% compared to the previous year [10] - Fixed asset investment (excluding rural households) has been steadily increasing, with a forecast of 514374 billion yuan in 2024, marking a 3.2% increase from the previous year [10] Group 2: Income Growth - The per capita disposable income of residents is expected to reach 41314 yuan in 2024, an increase of 9125 yuan or 28.35% from 2020 [11] - In the first half of 2025, the per capita disposable income is projected to be 21840 yuan, showing a nominal growth of 5.3% year-on-year [11] Group 3: Policy and Economic Strategy - The "14th Five-Year Plan" emphasizes the importance of expanding domestic demand and creating more consumption scenarios as a key task for China's economic work [8] - The National Development and Reform Commission (NDRC) is committed to implementing strategies to strengthen domestic circulation and stimulate internal demand [9] Group 4: Emerging Consumption Trends - The ice and snow industry is rapidly developing, with its market size expected to reach 10053 billion yuan in 2025, marking a significant growth from 8900 billion yuan in 2023 [14] - The silver economy is also emerging, with projections indicating that its market size could reach 12.3 trillion yuan by 2028, becoming a vital growth engine for the Chinese economy [14]
“60”后带火“银发经济”!30万亿元大市场如何正确打开
Jin Rong Shi Bao· 2025-07-18 12:28
Core Insights - The aging population in China has surpassed 300 million, accounting for 22% of the total population, indicating a deepening level of aging and a growing demand for improved quality of life among the elderly [1] - The "silver economy" encompasses a wide range of economic activities aimed at providing products and services to the elderly, with significant market potential as consumer demands shift from basic survival needs to developmental needs [1] Group 1: Consumption Trends - The silver consumer market is driven by three core factors: essential needs, health, and self-enjoyment, reflecting a shift from mere survival to a focus on quality of life [2] - In the first half of the year, revenues from community, institutional, and home-based elderly care services grew by 30.4%, 22.6%, and 18% respectively, showcasing the diverse growth in essential elderly services [2] - Health-related products such as mobility aids, nutritional supplements, and health monitoring devices saw revenue increases of 32.2%, 30.1%, and 7.5% respectively, indicating a strong demand for health-related consumption [2] - Cultural and recreational services for the elderly, including tourism and sports, experienced revenue growth of 26.2%, 23.9%, and 20.7%, highlighting a trend towards enjoyment and leisure among the elderly [2] Group 2: Supply Side Developments - The supply of elderly care services and silver products has expanded significantly, with revenues from elderly care services growing by 40.9%, 14.1%, and 8.8% for various service types, outpacing the average growth of the service industry [3] - The number of businesses engaged in silver product manufacturing increased by 14.1%, with sales of elderly fitness equipment, rehabilitation aids, and health food products growing by 14.7%, 12.1%, and 6.9% respectively, indicating robust growth in the manufacturing sector [3] Group 3: Technological Integration - The integration of digital technologies such as 5G, AI, and IoT into the silver economy is enhancing the quality and safety of elderly care, with a 16.9% increase in spending on information technology services by silver economy enterprises [4] - Revenues from smart elderly care technologies and wearable devices grew by 33.7% and 32.6% respectively, reflecting the increasing adoption of technology in elderly care [4] Group 4: Policy Support and Future Outlook - The Chinese government has emphasized the development of the silver economy through various policies aimed at enhancing elderly welfare and expanding product supply, with 26 initiatives proposed to meet diverse elderly needs [5] - The silver economy is projected to become a significant driver of consumption growth, with estimates suggesting that by 2035, the elderly population will exceed 400 million and the silver economy could reach a scale of 30 trillion yuan [4][5]
成都温江:首届银发产品选品活动 200余家企业竞逐银发经济新赛道
Sou Hu Cai Jing· 2025-07-09 12:58
Group 1 - The first selection event of the Chengdu Silver-haired Private Domain E-commerce Industrial Park was held, featuring over 200 companies showcasing products related to health, daily necessities, and cultural entertainment [2] - Products that cater to the health needs of the elderly, such as Five Red Cake and propolis, as well as practical home medical devices like smart blood pressure monitors and blood glucose meters, attracted significant attention from channel merchants [2] - The event facilitated strong business connections, with companies expressing confidence in the potential of private domain e-commerce in the silver-haired market [2] Group 2 - The "Wenjiang-made" silver-haired products, such as Eight Treasure Powder and Five Red Cake, combine traditional health wisdom with modern craftsmanship, appealing to the elderly demographic [3] - Wenjiang is actively developing the silver-haired economy by establishing smart manufacturing zones, quality consumption areas, and health service zones, focusing on industries like rehabilitation aids and silver-haired food [3] - The Chengdu Silver-haired Private Domain E-commerce Industrial Park aims to create a comprehensive ecosystem for elderly product development, e-commerce incubation, brand promotion, and consumer services [3]
00后情绪消费更大方?南都发布情绪经济社会认知度调研报告
Nan Fang Du Shi Bao· 2025-06-27 08:47
Group 1 - The rise of emotional economy is reshaping consumer behavior, with 64% of Chinese consumers prioritizing emotional satisfaction as their primary need [3][5][11] - The emotional economy is becoming a new economic engine, with significant growth in sectors like trendy toys, pets, and sports, as evidenced by the explosive sales during events like the Tmall 618 shopping festival [3][30] - Over 80% of surveyed consumers reported engaging in emotional consumption in the past year, with preferences varying by age group [6][8][10] Group 2 - Emotional consumption is defined as purchasing behavior aimed at achieving psychological compensation, indicating a shift from functional to emotional-driven consumption [5][10] - The "谷子经济" (Goods economy) market is projected to reach 168.9 billion yuan in 2024, reflecting a 40.63% increase from 2023, driven by the popularity of trendy toys and related products [30][34] - The pet industry is evolving into an emotional compensation system, with Gen Z spending an average of over 1,200 yuan per month on pet-related products and services [34][35] Group 3 - The silver economy is expected to reach a market size of 50 trillion yuan by 2050, driven by the new retired demographic who are financially stable and seeking quality experiences [35][36] - The healing economy is gaining traction, with a projected market value exceeding 240 billion yuan this year, fueled by rising demand for emotional wellness and immersive experiences [37][40] - Emotional marketing is widely accepted, with over 80% of respondents recognizing its influence on purchasing decisions, particularly among younger consumers [22][23]
滨州|滨州向跨国企业递出合作发展邀约
Da Zhong Ri Bao· 2025-06-27 01:27
Group 1: Low-altitude Economy - Binzhou participated in the "General Aviation and Low-altitude Economic Development Forum" during the sixth Multinational Corporation Leaders Qingdao Summit, inviting multinational companies for cooperation [2] - Binzhou has a low-altitude airspace of 6,607 square kilometers and over 330 days of favorable flying conditions, with three major aviation industrial parks hosting leading companies like COMAC and WanFeng Aircraft [3] - The forum provided a platform for Binzhou to discuss development with representatives from 43 countries and regions across six continents, promoting the concept of a "Sky City" [3] Group 2: Silver Economy - Binzhou is accelerating its layout in the silver economy sector, with the "123+N" home care model focusing on the core needs of the elderly, generating a silver economy output value of 2 billion yuan [4] - The "Learn, Practice, and Work" talent training model for medical and health care supports the industry by providing skilled personnel [4] - Binzhou's strong research capabilities position it as a leader in producing silver economy products nationwide [4] Group 3: Economic Cooperation with Germany - In 2024, the bilateral trade volume between Binzhou and Germany is expected to exceed 1.5 billion yuan, with a growth rate of 20.1% in the first quarter of this year [2] - Binzhou's investment in high-end aluminum, fine chemicals, and intelligent textiles aligns well with Germany's machinery manufacturing and automotive industries, creating a natural complementarity [2] - The "China-Germany Multinational Corporation Development Exchange Forum" featured discussions with representatives from major German companies, enhancing economic ties [2][3]
【珠江潮涌】释放银发科技价值 共绘湾区银发经济新蓝图
Sou Hu Cai Jing· 2025-06-23 07:21
Core Viewpoint - The intersection of the aging population and technological advancements is reshaping the economic and social landscape of the Guangdong-Hong Kong-Macao Greater Bay Area, with a focus on integrating "silver economy" into high-quality development strategies [1][2]. Group 1: Silver Economy Development - By the end of 2024, the population aged 60 and above in Guangzhou is projected to reach 2.1292 million, accounting for 19.81% of the total population, with over half being aged 60 to 69 [2]. - The silver workforce, characterized by high knowledge levels and rich industry experience, is becoming a crucial resource for innovation and development in the Bay Area [2]. - Since the establishment of the first national silver think tank in Guangzhou in 2022, 1,370 silver experts have been recruited, leading to the launch of 32 key projects and attracting over 5 billion yuan in investments [2]. Group 2: Technological Integration - Guangzhou is embedding "silver wisdom" into the value chain of new productive forces through technological innovation, addressing demographic shifts and fostering high-quality development in the Bay Area [1][3]. - The first silver economy industrial park in the Greater Bay Area, with a total investment of 3.4 billion yuan, covers strategic sectors such as healthcare and smart elderly care, and includes a dedicated investment fund for comprehensive capital support [3]. Group 3: Collaborative Innovation - The conference highlighted ten exemplary projects that provide a concrete roadmap for integrating silver wisdom into the industrial chain, including advancements in stem cell therapy and AIoT health monitoring [6]. - The establishment of a closed-loop system from research and development to transaction in the silver economy industrial park enhances the capacity to support silver technology projects [6]. Group 4: Regional and Global Perspectives - The Greater Bay Area aims to not only be a leader in China's silver technology but also to set global standards and provide valuable aging solutions internationally [8]. - Future initiatives may include the creation of silver-friendly communities that encompass various services, attracting more high-end silver talent from Hong Kong, Macao, and internationally [7].
挖掘潜力提振消费 培育壮大新增长点
Liao Ning Ri Bao· 2025-06-23 00:59
Core Viewpoint - The article discusses the implementation of policies in Liaoning Province aimed at promoting the development of the silver economy in response to the aging population, focusing on enhancing consumption and creating new growth points in the sector [1][2][3] Group 1: Policy Initiatives - The Liaoning Provincial Government has released the "Several Policies for Promoting the Development of the Silver Economy," which aims to match demand upgrades with supply innovations, adapting to the aging trend [1] - The policies target both "aging economy" and "pre-aging economy," extending from basic home and community elderly care to various fields such as cultural, travel, and technology products for the elderly [1] - Digital transformation is emphasized as a key driver for improving the silver economy, with support for smart production lines and digital workshops, providing up to 10 million yuan for eligible projects [1] Group 2: Financial Support and Incentives - Financial support is provided for the development of silver economy industrial parks, with varying amounts based on the number of enterprises established, ranging from 100,000 yuan for 5 enterprises to 1 million yuan for national-level parks [2] - The government encourages technological innovation in the elderly care sector, offering support for eligible technology projects from local enterprises and institutions [2] - Various measures such as subsidies, consumer vouchers, and silver economy expos are introduced to stimulate production and consumption, alongside quality assurance initiatives [2] Group 3: Consumer Support Measures - To expand the scale of elderly care service consumption, home adaptation products are included in the trade-in support program, with a 30% discount on the final sales price for eligible products [3] - Each consumer can only enjoy the discount once per product category, with a maximum subsidy of 2,000 yuan per product [3]
让老年人共享振兴发展成果
Liao Ning Ri Bao· 2025-06-23 00:52
Group 1 - The core viewpoint emphasizes the importance of elderly happiness as a reflection of societal well-being and highlights the efforts made in Liaoning Province to enhance elderly care services and the silver economy [1][2] - Liaoning Province has implemented a series of comprehensive policies to support elderly care, including 13 policy documents aimed at improving the basic elderly service system and promoting the silver economy [2][3] - The province has expanded the supply of care services for disabled elderly individuals, with nursing beds in elderly care institutions accounting for 55.5% and the establishment of 12,000 family care beds [3][4] Group 2 - The province has developed nearly 800 elderly meal service institutions, serving an average of 15,000 elderly individuals daily [6][7] - A three-tier elderly service network has been established, with 93 counties having comprehensive elderly service platforms and 921 regional elderly service centers built [7][8] - The silver economy is being actively developed, with initiatives such as the establishment of a special train for elderly tourism and the creation of rehabilitation auxiliary equipment centers [10][11]
2025东北亚国际消费品博览会在沈阳启幕 搭建国际化交流合作平台
Zhong Guo Xin Wen Wang· 2025-06-21 09:04
Group 1 - The "2025 Northeast Asia International Consumer Goods Expo" aims to create new consumption scenarios and promote regional consumption upgrades, featuring over 800 domestic and international brands [1][2] - The expo covers an exhibition area of 85,000 square meters and includes various themed consumption scenarios such as new energy vehicles and the silver economy, enhancing the integration of commerce, tourism, culture, and sports [1][2] - The event is part of a broader initiative to stimulate consumption and accelerate the establishment of Northeast Asia as an open cooperation hub, showcasing new products and technologies while fostering international collaboration [1][2] Group 2 - The expo highlights Liaoning's unique characteristics by showcasing local industries and specialty consumer goods, with dedicated exhibition areas for the 2025 Osaka World Expo [2] - International participation has increased, with exhibitors from countries like Japan, South Korea, Russia, and Australia, promoting economic exchanges and mutual learning within Northeast Asia [2] - The event features multiple themed exhibition areas focusing on consumption upgrade trends, including new energy vehicles and innovative products in smart home, health care, and cultural creativity sectors [2] Group 3 - A knowledge property rights protection workstation has been established at the expo to support international economic cooperation, ensuring a solid foundation for trade [3] - The expo's growing scale and brand influence are expected to significantly contribute to the economic cooperation and development of the regional consumption market in Northeast Asia [3]
华泰证券:看好2025年大消费板块,建议关注四条消费板块结构性投资主线
news flash· 2025-06-11 09:51
Core Viewpoint - Huatai Securities remains optimistic about the large consumption sector in 2025, suggesting four structural investment themes within the consumption sector [1] Group 1: New Consumption Investment Opportunities - Head brands in beauty and personal care, as well as domestic fashion, are achieving market share breakthroughs through product innovation and omnichannel strategies [1] Group 2: High-Growth Emotional Consumption Sector - The market for emotional consumption, including trendy toys, pet economy, and immersive services, is building a high-prosperity market worth hundreds of billions through social and scenario-based consumption models [1] Group 3: Booming Silver Economy - The silver economy, focusing on age-friendly smart appliances and elderly education tourism, is expected to enter a golden development period supported by policy and changing perceptions [1] Group 4: "AI+" Consumption Technology Empowerment Opportunities - Companies providing computing power services and solutions, along with leading consumer stocks that are first to implement these technologies, show significant growth potential [1]