"扎染看似简单，其实最考验耐心。"重庆大学的蔡雨洁轻捻着随身携带的扎染布袋说。从兰草等植物中 提取色素，再将布料用皮筋扎出形状，用染料染色，在水质、酸碱度、时间把控等环节的综合作用下， 才成就一块色彩斑斓、图案独特的染布。将手放进染缸的那一刻，奇妙的触感与对未知成品的期待交 织，让蔡雨洁完全沉浸其中。 浙江大学"开源课堂"书法课上，杜江晗会专门设置讲解书法历史和知识的环节。尽管还在浙大读书，但 他已经是学校第二课堂的"小老师"了。除了传承、传播书法文化，杜江晗还是非遗产品的消费者。练习 书法时需要的不同型号的毛笔、纸张、墨水，都在他的消费清单上。大学期间他还学习了篆刻，这项新 的非遗爱好，也会涉及各种材料，"比如篆刻需要练习的石头、印泥、盖印的纸张、印床、砂纸等，开 销比练习书法会更大一些。" "非遗+"链接不同场景，正在撬动消费市场，非遗衍生文创产品、非遗技艺体验、非遗元素服饰等已经 涌入一些年轻人的文化消费圈。年轻人为什么愿意消费非遗体验或产品？他们在观看、体验非遗时了 解、感受到了什么？近日，中国青年报·中青校媒面向全国高校大学生发起问卷调查，共回收有效问卷 1382份，其中74.89%受访者曾为非遗相 ...

5月29日，外国游客在国际非遗品牌IP授权展中选购非遗产品。 5月29日，一位外国游客在非遗展中近距离感受川剧变脸的魅力。本组图片由记者 向宇 摄 5月28日，非遗节开幕当天，"二十四节气"手游发布、"趣构成纹"沉浸式体验项目等，展示了数字化技术为非 遗创造的多种可能。以节气为主题的游戏，可以让玩家在娱乐中深刻领悟中国人总结的物候智慧；"趣构成纹"不 仅提供了蜀锦织造的体验场景，观众还可以根据蜀锦传统纹样进行再创作，并且把自己创作的图案打印出来带回 家。 数字技术，为非遗的表达提供了新方式，也提升着非遗的表现力。北京快手科技有限公司副总裁王冬介绍， 依托公司开发的可灵AI，快手曾和四川、广西等5地文旅官媒推出让熊猫拉二胡等AIGC创意文旅宣传短片，迅速 登上快手当天的热度榜首，助推非遗与文旅的深度融合。 数据显示，2023年，快手30岁以下年轻创作者发布的非遗视频内容颇受欢迎。其中，传承千年的茶文化深受 年轻人喜爱，中国传统制茶技艺及其相关习俗正抵达年轻群体。 深耕文化IP打造差异化体验，数字技术赋能扩大表现力，跨界合作创造新的消费业态，正成为非遗从业者们 的共识。如今，蜀绣、银花丝、蜀锦、道明竹编等非遗纷纷 ...

香包、剪纸、皮影……地处陇东黄土高原的甘肃省庆阳市历史悠久，文化底蕴丰厚，非物质文化遗产丰 富多样。但和国内不少地方类似，庆阳在非遗项目传承保护发展中也面临着传承人群体缩减、市场化程 度不高、"守"艺人不知如何自足等困扰和问题。丰富多彩的非遗如何历久弥新？如何让非遗更好融入现 代生活，实现创造性转化、创新性发展？近年来，庆阳市通过探索非遗保护体系化、文创产业规模化、 品牌矩阵立体化、数字传播创新化，走出了一条依托非遗项目发展民俗文化产业的路子。 5月3日，中国驻美大使馆举办开放日暨甘肃省推介活动。此次活动以"交响丝路如意甘肃"为主题，通过 静态展览、动态展演、文创展销等形式，系统呈现甘肃厚重的文化底蕴。在互动体验区，庆阳剪纸、环 县道情皮影等非遗项目吸引大量美国民众驻足体验。 "当红纸在指尖流转，传递的不仅是技艺，更是中国匠人的文化自信。"甘肃省工艺美术大师、庆阳剪纸 代表性传承人马路携带80余件作品参加此次活动，涵盖剪纸葫芦、茶壶等传统题材，其中十二生肖系列 最受美籍华人青睐。为契合活动主题，她专门创作了3米×1米的《交响丝路如意甘肃》剪纸条幅，将敦 煌壁画元素、丝路风情与现代审美巧妙融合，"这件作品既是对 ...

Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].

5月21日，文化和旅游部召开新闻发布会。第九届中国成都国际非物质文化遗产节将于5月28日启幕。本 届非遗节以"增进交流互鉴 激发传承活力 共享美好生活"为主题。 文化和旅游部非物质文化遗产司副司长胡雁介绍，中国成都国际非物质文化遗产节是非遗领域重点品牌 性节庆活动之一，是展示保护成果、促进交流的重要平台，自2007年来已连续举办八届。第九届非遗节 由四川省人民政府、文化和旅游部、联合国教科文组织、中国联合国教科文组织全国委员会共同主办， 将于5月28日至6月3日在成都举办。此次非遗节聚焦非遗融入现代生活，展示非遗与科技融合发展的创 新成果，宣传非遗品牌IP与相关领域的深入合作。 一是深入展示保护成果。本届非遗节共有近600个非遗代表性项目参展参演，全面展示全国非遗保护成 果。开幕式巡游中，51支国内外队伍将开展行进式表演，广东坪山麒麟舞社区队伍和四川槐树街社区队 伍将展现"非遗在社区"的生机活力，川剧、四川清音学生队伍将展示"非遗进校园"的青春力量。"人间 好时节"主题展览中，观众看"自贡灯会"、放潍坊风筝、听龙舟说唱……在不同岁时节令的习俗中感受 非遗背后的生活智慧和文化底蕴。 二是广泛吸引群众参与。本届非 ...

Core Insights - The integration of intangible cultural heritage (ICH) products into daily life is gaining popularity, appealing to both domestic and international consumers [1][2][6] - The "Non-Heritage Renewal Shopping Month" initiative by the Ministry of Culture and Tourism aims to promote diverse ICH products and enhance consumer experiences [1][2] Group 1: Market Trends - ICH products have become bestsellers in the market, with a reported 33% year-on-year increase in orders during the "Non-Heritage New Year Shopping Month" [2] - Young consumers are increasingly drawn to traditional culture, particularly "Guochao" products, which has opened opportunities for ICH to cross over into mainstream markets [2][3] Group 2: Innovative Collaborations - The collaboration between Shanghai Academy of Fine Arts and Shanghai Huayi Shoes has led to the creation of 100 cross-disciplinary design products that incorporate traditional ICH techniques into modern items [2] - The success of ICH products in popular media, such as the drama "Eternal Night Star River," has driven demand for related cultural products [2] Group 3: Cultural Experiences - The establishment of ICH-themed spaces in commercial venues, such as the "Jiebai 1918" tea space in Hangzhou, enhances consumer engagement with traditional crafts and tea culture [4][5] - ICH experiences are being integrated into rural tourism, with initiatives like tea-making workshops in homestays attracting visitors and enriching their cultural experience [6][7] Group 4: Global Appeal - ICH products are not only popular among domestic consumers but also serve as cultural symbols for international tourists, enhancing their understanding of Chinese culture [7]

最高检经济犯罪检察厅（知识产权检察厅）副厅长刘太宗介绍，本次发布的典型案例涉及领域广 泛、类型多样，涵盖先进制造业、软件算法等高新技术领域，网络文学、非物质文化遗产等文化领域， 以及中医药等重点民生领域。 在"北京君某科技有限公司、孙某明、胡某伟等四人侵犯商业秘密案"中，检察机关同步审查刑事犯 罪与民事侵权事实，从关联的在先民事判决中审查发现遗漏侵犯经营信息犯罪线索，综合全案证据予以 追诉。 在"宁波声某文化传媒有限公司著作权侵权纠纷系列虚假诉讼监督案"中，检察机关强化虚假诉讼监 督，一体履行知识产权刑事检察、民事检察职能，监督纠正错误民事裁判，依法移送犯罪线索，被告人 被判处刑罚。 最高人民检察院日前发布9件检察机关知识产权保护典型案例，展现知识产权检察综合履职的工作 成效。 刘太宗表示，发布这一批典型案例意在更加全面、直观地展现知识产权检察工作，引领知识产权检 察案件的专业化、规范化办理，提升全社会知识产权保护意识，着力营造"尊重知识、崇尚创新、诚信 守法、公平竞争"的良好氛围。（记者 刘硕、朱高祥） 此次发布的"张某、孙某侵犯著作权案"是数字版权领域新类型案件，涉案作品众多、金额特别巨 大，检察机关精准 ...

安徽是非物质文化遗产资源大省，现有国家级非遗代表性项目99项、省级非遗项目626项。今年以来， 安徽共青团深入学习贯彻习近平总书记考察安徽重要讲话精神，推进文化和旅游深度融合，推动中华优 秀传统文化创造性转化、创新性发展，倾力打造"非遗青年传薪者"项目，立足共青团工作实际，整合全 省团组织资源，从典型聚焦、知识科普、技艺体验、文旅融合等角度切入，线上线下发力，吸引广大青 年关注非遗并为非遗创新传承赋能。 此外，安徽在位于高速服务区、铁路站点等处的"青年之家"设置非遗文化展示区域，同时统筹开展非遗 青年市集品牌活动，促进非遗文旅融合，打造青年喜爱的消费场景。 3月21日，亳州市、合肥市两地团组织在合肥罍街举办"点亮非遗传承之光 共绘合亳青春画卷"青春市集 活动，吸引3万余人次参与。其中，非遗市集重点展示五禽戏、剪纸、拓片等代表性非遗技艺。据了 解，该市集活动将在安徽各地市文旅街区、旅游景点、美丽乡村等地依次开展。 亳州拓片制作非遗传承人张亚珍注意到，孩子们会对非遗手工艺品投来好奇与赞叹的目光，有一名青年 专注地看着张亚珍制作的非遗拓片，并问道，"老师，我能学吗？" 那一刻，张亚珍内心涌起一股暖流，"我们坚守的这 ...

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in Chengdu, particularly during the "May Day" holiday, where various traditional cultural activities attract both locals and tourists [1][3][5]. Group 1: Cultural Activities - Chengdu has become a vibrant hub for traditional cultural experiences, with activities such as sugar painting, Sichuan opera, and lacquer fan making drawing significant crowds [1][5]. - The "Labor Song, Civilized Appointment" event, organized by the Chengdu Spiritual Civilization Construction Office, combines labor spirit and cultural practices through music, markets, and interactive experiences [3][9]. Group 2: Participation and Engagement - Long queues were observed at booths for sugar painting and lacquer fan making, indicating high public interest and engagement in these traditional crafts [5][7]. - The sugar painting artisan, Jiang Qijun, reported a surge in interest, with many apprentices coming from various regions and even foreign countries [5]. Group 3: Evening Cultural Events - The Chengdu International Intangible Cultural Heritage Expo Park hosted lively evening events, including performances of Sichuan opera and a music festival featuring local bands [11][14]. - The park also offered hands-on experiences in traditional crafts, such as bamboo weaving, allowing visitors to create their own souvenirs [16]. Group 4: Visitor Experience - The article notes that visitors are increasingly seeking immersive experiences in traditional culture, with many families participating in educational activities related to Labor Day [9][16]. - The combination of cultural performances, interactive workshops, and food markets aims to create a comprehensive cultural experience for both local residents and tourists [16].

Core Viewpoint - The upcoming "May Day" holiday is expected to trigger a tourism boom, with "Intangible Cultural Heritage + Cultural Tourism" gaining attention due to its blend of traditional culture and market potential [1] Group 1: Achievements in "Intangible Cultural Heritage + Cultural Tourism" - Significant progress has been made in integrating intangible cultural heritage with tourism, with over 100,000 representative projects recognized at various administrative levels [1] - More than 6,700 intangible cultural heritage workshops have been established across the country [1] - Examples include the establishment of experiential bases in Weifang, Shandong, and the innovative integration of intangible heritage with festivals in Pu'er, Yunnan, attracting numerous tourists [1] Group 2: Challenges in Development - Issues such as uneven regional development, severe product homogeneity, and the aging of inheritors pose risks to the sustainability of intangible cultural heritage [2] - There is a need for policy, industry, and enterprise-level interventions to achieve deeper integration of intangible heritage and cultural tourism [2] Group 3: Policy Recommendations - Strengthening regional cultural tourism integration mechanisms and establishing a cross-provincial resource-sharing platform are essential [2] - A special development fund for intangible cultural heritage tourism should be established to encourage investment from enterprises and social organizations [2] - Talent development initiatives, such as the "New Generation of Intangible Heritage" training program, should be implemented [2] Group 4: Industry Development Strategies - Promoting digitalization in the industry, including the establishment of a digital asset trading center and AI creative platforms, is crucial [2] - Creating industry clusters that integrate workshops, digital labs, and e-commerce bases can enhance supply chain upgrades [2] - Differentiating the industry by exploring unique regional cultural tourism models will help in developing distinctive "Intangible Cultural Heritage + Cultural Tourism" forms [2] Group 5: Corporate Strategies - Encouraging product diversification and innovation through collaborations with modern art can enhance the appeal of intangible heritage products [3] - Strengthening brand operations to increase the visibility and reputation of intangible heritage projects is vital [3] - Aligning intangible heritage with contemporary lifestyle and aesthetic standards will facilitate the development of new products and experiences [3]