Core Viewpoint - The rising interest in intangible cultural heritage (ICH) among young people is driving a new wave of consumption, with many willing to pay for related products and experiences, reflecting a blend of cultural appreciation and modern consumer behavior [1][2][5]. Group 1: Youth Engagement with ICH - A significant portion of young consumers, 74.89%, have purchased ICH-related products or services, indicating a strong market for these offerings [1]. - Various forms of engagement include experiencing ICH techniques (71.59%), attending performances (55.56%), and purchasing products with ICH elements (54.59%) [2]. - The emotional value and cultural depth of ICH products are key motivators for youth spending, with 77.20% citing emotional satisfaction as a reason for their purchases [5]. Group 2: Innovative Approaches to ICH - New generations of ICH representatives, like Party Feihua, are creatively adapting traditional practices, such as shadow puppetry, to modern platforms like social media and gaming [2][10]. - The integration of ICH into contemporary consumer products, such as collaborations with popular brands, is seen as a successful strategy to attract younger audiences [10]. - The use of digital technologies, including VR and AR, is anticipated to enhance consumer experiences with ICH, making it more accessible and engaging [11]. Group 3: Market Challenges and Opportunities - Despite the enthusiasm, challenges remain, such as high prices (51.30%) and a lack of understanding or interest in ICH among some consumers [8]. - There is a demand for more diverse and practical ICH products, with 70.41% of respondents wanting increased variety and usability [8]. - The potential for ICH to transition from cultural heritage to modern fashion is highlighted, emphasizing the need for innovation and creative marketing strategies [11].

Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with various sectors exploring innovative ways to enhance its relevance and appeal [7][10] - Digital technology is playing a crucial role in revitalizing ICH, providing new methods for expression and engagement, particularly among younger audiences [8][9] Group 1: ICH Integration and Modern Life - The 9th China Chengdu International Intangible Cultural Heritage Festival showcased successful cases of ICH integration into modern life, such as the vibrant tourism scene created by the Zigong Lantern Festival, which has attracted 60 million visitors over the past decade [7] - The popularity of ICH among young people is evident, as they seek immersive experiences that go beyond mere observation, engaging with local customs and purchasing ICH products [7] - The "non-heritage + tourism" model is particularly appealing to younger demographics, indicating a significant area for future exploration [7] Group 2: Digital Technology and ICH - The festival featured the launch of mobile games and immersive projects that highlight the potential of digital technology in enhancing ICH experiences, such as a game themed around the 24 solar terms [8] - Digital tools have expanded the expressive capabilities of ICH, with companies like Kuaishou leveraging AI to create engaging cultural content that resonates with younger audiences [8] - In 2023, videos related to ICH created by young creators on Kuaishou have gained significant traction, particularly content related to traditional tea culture [8] Group 3: Cross-Industry Collaboration - There is a growing consensus among ICH practitioners to develop differentiated experiences through cultural IP and cross-industry collaborations, leading to the appearance of traditional designs on various consumer products [9] - ICH elements such as Shu embroidery and bamboo weaving are being integrated into everyday items like coffee cups and tote bags, showcasing the versatility and appeal of these cultural assets [9]

Core Viewpoint - The article highlights the significance of traditional Chinese embroidery, specifically Shu embroidery, and its cultural value, as showcased by Chen Hongying at the 21st China (Shenzhen) International Cultural Industries Fair, where modern technology and traditional crafts intersect [1][2]. Group 1: Cultural Significance and Heritage - Shu embroidery, one of China's four famous embroideries, has a high cultural and artistic value, recognized as a national intangible cultural heritage since 2006 [2]. - Chen Hongying, a practitioner of Shu embroidery, emphasizes the importance of cultural transmission and the challenges faced in maintaining traditional crafts in a modern context [4][5]. Group 2: Economic Impact and Community Development - Chen Hongying's work has evolved from a family studio to a cooperative, expanding her team from over 10 to more than 30 artisans, significantly increasing their monthly income by 3,000 to 4,000 yuan [5]. - The decline in skilled artisans in Shu embroidery is attributed to social changes and market demand, with many traditional techniques at risk of being lost [5]. Group 3: Innovation and Market Adaptation - To appeal to younger consumers, Chen Hongying has created culturally inspired products like "Twelve Flower Series" items and mobile phone bags, priced more affordably [5]. - Chen's new work, "Li Bai Visits Relatives," integrates elements from both Chinese and Kyrgyz cultures, showcasing the potential for international cultural exchange through traditional crafts [6][9].

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair showcases various intangible cultural heritage projects and products, attracting both domestic and international visitors [1] - The Longmen Lv's Brick Carving Glaze Company from Shanxi presents unique glaze refrigerator magnets, highlighting the complexity of their production process which involves 16 steps [1] - The company has expanded its market by designing and developing a series of cultural and creative products, with many visitors and exhibitors expressing interest in collaboration [1] Group 2 - The Jiangxi Pavilion features over 2,000 cultural and creative products with intangible heritage elements, and has already made several sales during the fair [2] - The "Spring Bowl," inspired by the classic "Zhengde Bowl," has sold approximately 80,000 sets this year, symbolizing good fortune and embodying traditional Chinese New Year customs [2] - The popularity of Thangka art is rising among younger audiences, with the Inner Mongolia Yunshu Trading Company showcasing limited edition Thangka artworks that blend traditional and modern aesthetics [2][3]

Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].

Core Points - The 9th China Chengdu International Intangible Cultural Heritage Festival will be held from May 28 to June 3, focusing on integrating intangible cultural heritage into modern life and showcasing innovative achievements in the fusion of intangible cultural heritage and technology [1][2] Group 1: Event Overview - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, and has been held annually since 2007 [1] - Nearly 600 representative intangible cultural heritage projects will be showcased, with performances from 51 domestic and international teams during the opening parade [1] Group 2: Public Engagement - An International Intangible Cultural Heritage Food Week will feature specialty food projects from eight World Cities of Gastronomy, along with over 70 representative food heritage projects from across the country [2] - Interactive projects such as family cooking shows and traditional medicine experiences will enhance public participation [2] Group 3: Technological Empowerment - A dedicated section on technological empowerment will feature over 30 interactive technology experiences related to intangible cultural heritage, including mobile games and VR exhibitions [2] - New digital cultural experiences will be launched, showcasing the innovative resources provided by intangible cultural heritage [2] Group 4: Economic Integration - The festival will promote intangible cultural heritage brand IP licensing and transactions, aiming to enhance the economic impact of intangible cultural heritage [3] - The event will encourage tourism and consumption by attracting visitors to purchase heritage goods and enjoy heritage cuisine during the Dragon Boat Festival [3]

Core Insights - The integration of intangible cultural heritage (ICH) products into daily life is gaining popularity, appealing to both domestic and international consumers [1][2][6] - The "Non-Heritage Renewal Shopping Month" initiative by the Ministry of Culture and Tourism aims to promote diverse ICH products and enhance consumer experiences [1][2] Group 1: Market Trends - ICH products have become bestsellers in the market, with a reported 33% year-on-year increase in orders during the "Non-Heritage New Year Shopping Month" [2] - Young consumers are increasingly drawn to traditional culture, particularly "Guochao" products, which has opened opportunities for ICH to cross over into mainstream markets [2][3] Group 2: Innovative Collaborations - The collaboration between Shanghai Academy of Fine Arts and Shanghai Huayi Shoes has led to the creation of 100 cross-disciplinary design products that incorporate traditional ICH techniques into modern items [2] - The success of ICH products in popular media, such as the drama "Eternal Night Star River," has driven demand for related cultural products [2] Group 3: Cultural Experiences - The establishment of ICH-themed spaces in commercial venues, such as the "Jiebai 1918" tea space in Hangzhou, enhances consumer engagement with traditional crafts and tea culture [4][5] - ICH experiences are being integrated into rural tourism, with initiatives like tea-making workshops in homestays attracting visitors and enriching their cultural experience [6][7] Group 4: Global Appeal - ICH products are not only popular among domestic consumers but also serve as cultural symbols for international tourists, enhancing their understanding of Chinese culture [7]

最高检经济犯罪检察厅（知识产权检察厅）副厅长刘太宗介绍，本次发布的典型案例涉及领域广 泛、类型多样，涵盖先进制造业、软件算法等高新技术领域，网络文学、非物质文化遗产等文化领域， 以及中医药等重点民生领域。 在"北京君某科技有限公司、孙某明、胡某伟等四人侵犯商业秘密案"中，检察机关同步审查刑事犯 罪与民事侵权事实，从关联的在先民事判决中审查发现遗漏侵犯经营信息犯罪线索，综合全案证据予以 追诉。 在"宁波声某文化传媒有限公司著作权侵权纠纷系列虚假诉讼监督案"中，检察机关强化虚假诉讼监 督，一体履行知识产权刑事检察、民事检察职能，监督纠正错误民事裁判，依法移送犯罪线索，被告人 被判处刑罚。 最高人民检察院日前发布9件检察机关知识产权保护典型案例，展现知识产权检察综合履职的工作 成效。 刘太宗表示，发布这一批典型案例意在更加全面、直观地展现知识产权检察工作，引领知识产权检 察案件的专业化、规范化办理，提升全社会知识产权保护意识，着力营造"尊重知识、崇尚创新、诚信 守法、公平竞争"的良好氛围。（记者 刘硕、朱高祥） 此次发布的"张某、孙某侵犯著作权案"是数字版权领域新类型案件，涉案作品众多、金额特别巨 大，检察机关精准 ...

Core Viewpoint - Anhui province is actively promoting the integration of intangible cultural heritage (ICH) with youth engagement, aiming to revitalize traditional crafts and enhance cultural confidence among young people through various initiatives and projects [1][2][3]. Group 1: Youth Engagement in ICH - The Anhui Youth League has launched the "Non-Heritage Youth Inheritors" project to attract young people to participate in ICH activities, focusing on knowledge dissemination, skill experiences, and cultural tourism integration [1][2]. - Youth teachers and students from Anhui University of Architecture are involved in digital dissemination of ICH, creating workstations and night schools to teach traditional crafts like wool flower making and gourd painting [2][3]. - Regular activities such as "Exploring Local ICH to Enhance Cultural Confidence" are conducted to foster a sense of responsibility and recognition of local culture among youth [3]. Group 2: Community and Online Initiatives - ICH projects are being introduced into communities, universities, and markets to engage young people, with events like the "Youth Market" attracting over 30,000 participants [3]. - The Anhui Youth League is leveraging online platforms to create cultural products that showcase ICH, featuring young inheritors in videos that highlight their stories and skills [4][5]. - Collaborative efforts have led to the production of cultural products that combine traditional ICH with modern aesthetics, making them appealing to younger audiences [5][6]. Group 3: Innovative Branding and Support - The Anhui Youth League is innovating activity brands like "Not Just ICH" through folk songs and MV productions to enhance the visual appeal of ICH [6][7]. - Local organizations are supporting ICH inheritors by connecting them with educational institutions and providing platforms for creative expression, such as the "Youth Afternoon Tea" exchange activities [7]. - Future plans include deepening initiatives that highlight political functions, local culture, and youth characteristics, aiming to create a vibrant cultural ecosystem that encourages youth participation in cultural innovation [7].

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in Chengdu, particularly during the "May Day" holiday, where various traditional cultural activities attract both locals and tourists [1][3][5]. Group 1: Cultural Activities - Chengdu has become a vibrant hub for traditional cultural experiences, with activities such as sugar painting, Sichuan opera, and lacquer fan making drawing significant crowds [1][5]. - The "Labor Song, Civilized Appointment" event, organized by the Chengdu Spiritual Civilization Construction Office, combines labor spirit and cultural practices through music, markets, and interactive experiences [3][9]. Group 2: Participation and Engagement - Long queues were observed at booths for sugar painting and lacquer fan making, indicating high public interest and engagement in these traditional crafts [5][7]. - The sugar painting artisan, Jiang Qijun, reported a surge in interest, with many apprentices coming from various regions and even foreign countries [5]. Group 3: Evening Cultural Events - The Chengdu International Intangible Cultural Heritage Expo Park hosted lively evening events, including performances of Sichuan opera and a music festival featuring local bands [11][14]. - The park also offered hands-on experiences in traditional crafts, such as bamboo weaving, allowing visitors to create their own souvenirs [16]. Group 4: Visitor Experience - The article notes that visitors are increasingly seeking immersive experiences in traditional culture, with many families participating in educational activities related to Labor Day [9][16]. - The combination of cultural performances, interactive workshops, and food markets aims to create a comprehensive cultural experience for both local residents and tourists [16].