Core Insights - The "Orange Mom Craft Heritage Renewal Program" aims to transform traditional intangible cultural heritage (ICH) into viable commercial projects, bridging the gap between tradition and market demand [1] - The event showcases the innovative vitality and diverse charm of ICH through the participation of artisans from various regions, highlighting successful examples of integrating traditional crafts with modern design [3][4] - The collaboration between designers and artisans during the event facilitates the transition from skill preservation to product commercialization, enhancing the marketability of ICH [5][6] Group 1: Event Overview - The program gathered 18 ICH beneficiaries from 12 provinces and cities, focusing on making traditional crafts like carving, embroidery, and pottery commercially viable [1] - The event featured a variety of traditional crafts, including birch bark carving and Tibetan clothing, demonstrating the potential for these crafts to reach broader markets [3] Group 2: Technological Integration - The use of AI and digital technology is highlighted, with projects like a digital embroidery museum and AI-driven interactive weaving toys, showcasing how technology can revitalize traditional crafts [4] - Artisans are adapting their crafts to modern aesthetics, such as creating contemporary bags and clothing from traditional patterns, leading to significant sales [4] Group 3: Collaborative Design Process - Designers collaborated with artisans in a five-day intensive workshop to create new product designs that merge traditional techniques with modern aesthetics, resulting in innovative prototypes [5][6] - The design process emphasized the importance of storytelling and cultural expression in product development, aiming to attract younger consumers [9][10] Group 4: Expert Feedback and Market Opportunities - Experts provided feedback on the designs, emphasizing the need for a balance between preserving cultural authenticity and modern innovation in ICH products [9][10] - Over 50 brands and media representatives attended the event, expressing interest in collaborating with designers and artisans to further develop and market ICH products [11]

Core Insights - The "Orange Mom Craft Heritage Renewal Program" launched by the Youcheng Foundation aims to transform traditional intangible cultural heritage (ICH) crafts into viable commercial projects, bridging the gap between tradition and market demand [1][29] - The program emphasizes the empowerment of female inheritors, showcasing their skills in a modern context and highlighting the commercial potential of ICH [1][29] Group 1: Event Overview - The program commenced on December 10, 2025, in Chengdu, gathering 18 ICH beneficiaries from 12 provinces and cities across 18 districts and counties [1] - Traditional crafts such as carving, embroidery, paper-cutting, wax dyeing, fish lanterns, and ancient pottery are being revitalized as tangible commercial products [1][29] Group 2: Innovative Techniques and Products - Various ICH inheritors showcased their unique skills, such as Guo Shuang's birch bark carving that integrates the hunting culture of the Ewenki people, and the "Earth Mongoose" series that combines Tibetan traditional patterns with modern design, achieving over 5,000 sales [2][31] - The integration of AI and digital technology is being explored, with projects like a digital embroidery museum and interactive smart weaving toys, enhancing the visibility and appeal of traditional crafts [4][33] Group 3: Collaborative Design Efforts - A five-day collaborative design workshop involved designers and artisans working together to create new products that merge traditional techniques with contemporary aesthetics [5][31] - Designers like Xue Ying are applying systematic business logic to help artisans refine their product features and enhance marketability [7][35] Group 4: Expert Feedback and Market Engagement - The program included expert evaluations from notable figures in design and cultural studies, emphasizing the need for a balance between preserving tradition and embracing modern innovation [25][53] - Over 50 brands and media representatives attended the event, with several brands expressing interest in collaboration to further develop and market the innovative products created during the program [27][55] Group 5: Cultural Significance and Future Directions - The initiative underscores the importance of human elements in ICH, aiming to empower artisans and connect past traditions with future markets [29][57] - The program seeks to establish a sustainable model for ICH by fostering a symbiotic relationship between artisans, designers, and market demands, ensuring the longevity and relevance of traditional crafts in contemporary society [29][57]

党的二十届四中全会提出，激发全民族文化创新创造活力，繁荣发展社会主义文化。坚持马克思主 义在意识形态领域的指导地位，植根博大精深的中华文明，顺应信息技术发展潮流，发展具有强大思想 引领力、精神凝聚力、价值感召力、国际影响力的新时代中国特色社会主义文化，扎实推进文化强国建 设。要弘扬和践行社会主义核心价值观，大力繁荣文化事业，加快发展文化产业，提升中华文明传播力 影响力。 南京作为六朝古都、国家首批历史文化名城，有着3100年建城史，孕育了众多珍贵的非物质文化 遗产。全市现有市级以上非遗代表性项目277项，5项列入联合国教科文组织人类非遗代表作名录，13 项列入国家级非遗代表性项目名录。有市级以上非遗代表性传承人207名，另有区级非遗代表性项目 618项，建成各级非遗保护传承基地78个。全市基本建成名录体系完备、梯次合理、传承有序的非遗保 护传承体系。绒花的"破圈"发展，正是南京非遗保护传承体系下，传统技艺与现代生活碰撞融合的生动 缩影。 近年来，"非遗+体验"成为绒花走近大众的重要路径。每月5—10场线下课，从中小学生到银发族， 不同年龄的人们在这里感受指尖的匠心。更系统的传承也在进行：今年，工作室开设了两期 ...

Core Insights - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week showcased over 121 ICH brands, highlighting the growing consumer interest and market potential for ICH products [2][3][4]. Group 1: Market Trends - The event featured a vibrant atmosphere with interactive experiences, such as DIY activities and live demonstrations, indicating a shift towards experiential consumption [2][3]. - Sales data from the event showed significant consumer engagement, with online sales reaching 42.2295 million yuan in a single day and various brands reporting daily sales between 16,000 to over 30,000 yuan [2][4]. Group 2: Economic Impact - ICH initiatives are contributing to rural employment and economic development through workshops and training programs, with one project reportedly creating over 200 jobs and generating more than 20 million yuan in output [4][5]. - The integration of ICH into modern life is seen as a new economic engine, with various projects enhancing cultural tourism and local economies [5][6]. Group 3: Digital Transformation - The collaboration with e-commerce platforms is expected to expand the market for ICH products, with Alibaba reporting ICH-related sales exceeding 100 billion yuan over two consecutive years [7][8]. - Digital technologies are being leveraged to create immersive experiences and enhance global outreach for ICH, with significant investments planned for developing digital cultural tourism projects [8][9].

Core Viewpoint - The article highlights the integration of elderly education with the transmission of local intangible cultural heritage (ICH) in Yulin City, promoting a "Silver Hair Action" that encourages elderly learners to engage in ICH activities and pass on traditional skills to younger generations [1][8]. Group 1: Non-Heritage Education Initiatives - Yulin City has established various elderly universities and activity centers as hubs for ICH transmission, allowing elderly learners to focus on promoting traditional culture through structured learning [1][2]. - The Yulin City Elderly University has over 180 students in its Shaanxi Yangge training program, with students participating in national performances [2]. - Local elderly universities have hired ICH representatives as dedicated teachers and developed tailored teaching materials to enhance the systematic teaching of ICH [2]. Group 2: Innovative Approaches to Cultural Transmission - The integration of ICH with modern elements, such as "ICH + tourism" and "ICH + creative products," has provided broader platforms for elderly learners to showcase their skills [5][6]. - Activities like the "When Paper-Cutting Meets Cultural Creation" event allow traditional crafts to be incorporated into everyday life, promoting ICH in a contemporary context [5]. - The performance of traditional arts, such as Jinju (a type of local opera), by elderly learners has become a cultural bridge between regions, enhancing community engagement [6]. Group 3: Intergenerational Knowledge Transfer - Elderly learners have transitioned from being mere students to active disseminators of ICH, teaching younger generations about local customs and performances [7]. - Programs like the Wu Fortress Water Boat performance training class have successfully engaged elderly learners in teaching local folklore to school students and community members [7]. - The participation of elderly learners in performances has gained national attention, showcasing local heritage on platforms like the Spring Festival Gala and CCTV [7].

11月26日，记者从省文化和旅游厅获悉：近日，在文化和旅游部非物质文化遗产司等主办的2025非 遗品牌推广周上，51个2024"非遗融入现代生活"典型创新实践名单发布。《咸阳茯茶品牌建设助力非遗 产业蓬勃发展——非遗融入现代生活创新实践案例》《渭南："让心回家"非遗体验官 引领非遗融入现 代生活》《永兴坊陕西非遗特色街区：从历史街区到非遗乐园的标准化运营和品牌化塑造》3个陕西案 例入选。 永兴坊依托陕西深厚的历史文化底蕴，将本土文化与持续创新相结合，通过对非遗美食、非遗演 艺、非遗手工艺等传统文化的深耕细作，打造了集文化、美食、购物、娱乐于一体的陕西非遗主题特色 街区。自2014年12月30日开业以来，永兴坊累计接待海内外游客超7000万人次，成为了解陕西民俗文 化、感知中国非遗的窗口，品牌影响力日益彰显。 省文化和旅游厅非物质文化遗产处相关负责人介绍，此次发布的典型创新实践，经非遗领域权威专 家线上线下3轮评审，从全国716个"创新实践"项目中脱颖而出，反映了非遗融入现代生活的成果，展现 出各地在非遗保护传承发展中的创新探索。下一步，将进一步汲取兄弟省份在非遗保护传承利用方面的 先进经验，扎实推动陕西非遗创 ...

Core Viewpoint - The 2025 Intangible Cultural Heritage Brand Promotion Week held in Dali, Yunnan, showcased the vitality and contemporary relevance of intangible cultural heritage through diverse and interactive activities [1] Group 1: Event Overview - The event featured a variety of activities including intangible cultural heritage exhibitions, brand discussions, new product launches, and resource connections, attracting over a hundred intangible cultural heritage brands from across the country [1] - The promotion week created an engaging experience that was "observable, tangible, and participatory," highlighting the dynamic presence of intangible cultural heritage in modern life [1] Group 2: Featured Exhibits - The fifth-generation inheritor of the "Songhua Stone Inkstone Making Technique" presented innovative works, emphasizing the aesthetic significance behind each inkstone, which serves as both a practical writing tool and an artistic treasure of Eastern culture [1] - The century-old amber carving workshop "Shuanghexing" showcased exquisite amber carving pieces and high-end amber tea sets, blending the natural beauty of amber with exceptional craftsmanship, reflecting the brand's commitment to traditional techniques and innovative development in the modern era [1]

Core Viewpoint - The exhibition "Wanfang Lezou You Yutian - Intangible Cultural Heritage Exhibition of Hotan Region, Xinjiang" showcases nearly 600 exhibits, highlighting the rich cultural heritage and craftsmanship of the Hotan region, including traditional techniques such as the production of Adire silk and Uyghur carpet weaving [2][5][6]. Group 1: Exhibition Highlights - The exhibition features 30 representative projects of national and regional intangible cultural heritage, including Adire silk weaving, Uyghur carpet weaving, and traditional residential construction techniques [2][5]. - Visitors can engage in immersive experiences, including watching traditional performances, tasting local cuisine, and participating in hands-on demonstrations of heritage crafts [2][7]. Group 2: Cultural Significance - Hotan is historically significant as a key point on the Silk Road, known for its jade and silk production, which facilitated cultural exchanges between the East and West [3][4][7]. - The region has a long-standing tradition of silk production, with evidence of sericulture dating back over 2,200 years, making it a major silk supplier along the Silk Road [5][6]. Group 3: Craftsmanship and Techniques - Adire silk, characterized by its vibrant colors and unique patterns, is a significant cultural product of the region, with its weaving techniques recognized as a national intangible cultural heritage since 2008 [5][6]. - The exhibition also showcases other traditional crafts, such as Hotan carpets and mulberry paper, which reflect the ancient wisdom and skills of the local people [6][7].

Core Insights - International influencers and youth from various countries experienced the new charm of Nansha, Guangzhou, highlighting the region's cultural and technological advancements [1] Group 1: Cultural Heritage - Influencers witnessed the traditional production process of Xiangyunsha, a non-material cultural heritage, emphasizing its alignment with sustainable development principles [2] - The craftsmanship involved in Xiangyunsha production showcases China's rich heritage beyond mechanical manufacturing [2] Group 2: Automotive Industry - The GAC Technology Museum illustrated the transition of Chinese automotive manufacturing to intelligent manufacturing, featuring electric platforms and smart driving systems [3] - GAC Group is accelerating its international strategy, with overseas sales increasing by 36.5% from January to September, covering 85 countries and regions [4] Group 3: Technological Innovation - Influencers experienced autonomous driving technology, with positive feedback on its potential for future transportation [6] - The integration of technology in daily life is showcased through GAC's initiatives and partnerships, promoting a modernized lifestyle [6] Group 4: Sports and Recreation - The Nansha International Tennis Center, equipped with 32 courts and comprehensive facilities, meets international event standards, attracting global attention [6] - Local culinary offerings provided influencers with a taste of Nansha's ecological and cultural richness, enhancing the region's appeal [6] Group 5: Future Outlook - The year 2025 marks significant anniversaries for Nansha, showcasing its resilience and modernization to the world [7]

展区现场，传统与当代的对话令人眼前一亮。数字玉猪龙在屏幕上流转生辉，AR剪纸让观众体验"纸上 生花"，"燕京八绝下午茶"将宫廷美学融入现代生活。便宜坊的现摇元宵、红都集团的盘扣DIY体验区 前排起长队，非遗正从"观赏"走向"体验"。 据了解，大会设置了产品、活动、IP授权、空间赋能、数字创新、教育研学六大对接组别。北京面人 彭、吉兔坊、珐琅厂等50余家非遗方，与建设银行、首都宾馆等50余家需求机构达成合作意向。"这次 对接让我们看到了非遗创新的更多可能。"京绣传承人毕红表示，传统技艺正通过与现代设计的结合焕 发新生。完美世界（002624）研究院执行院长乔婷婷透露，多个非遗项目已进入数字转化评估阶段，未 来将通过游戏、动漫等形态吸引年轻群体。 中央民族大学田艳教授从法治角度提出建议，应建立知识产权专项辅导机制，设置非遗权益维护绿色通 道，推动非遗品牌保护计划，"用法治的力量为传承人撑起保护伞"。 东城区文旅局局长王铁峰表示，未来将通过活态传承让传统技艺走进日常生活，打造常态化供需对接平 台，让非遗成为世界读懂北京的文化窗口。 新京报讯（记者陈琳）11月26日，"非遗焕新"优秀项目扶持计划三年成果展暨东城区非遗 ...