Core Insights - The report by IDC indicates that the Chinese smartphone market is expected to see a slight decline in shipments, with approximately 75.78 million units expected in Q4 2025, representing a year-on-year decrease of 0.8% [1] - Apple leads the market in Q4 2025, followed by vivo, OPPO, Huawei, and a tie between Honor and Xiaomi in fifth place [1] - For the entire year of 2025, the Chinese smartphone market is projected to ship around 285 million units, down 0.6% year-on-year [1] - The top five brands in terms of annual shipments in China for 2025 are Huawei, Apple, vivo, Xiaomi, and OPPO, with Honor falling out of the top five [1] - Globally, the total smartphone shipments are expected to reach approximately 1.26 billion units in 2025, reflecting a year-on-year growth of 1.9% [1] - The global smartphone shipments for Q4 2025 are projected to be 336.3 million units, showing a year-on-year increase of 2.3% [1]

Core Viewpoint - The "Guangdong Products Going Global" spring campaign will kick off a series of promotional activities aimed at showcasing the diverse charm of Guangdong manufacturing, highlighting its evolution from traditional goods to advanced technology products like smart appliances and drones [1][2]. Group 1: Geographic and Trade Advantages - Guangdong's geographic location provides significant advantages for trade, facilitating industrialization and attracting foreign investment, which are foundational for the success of Guangdong products [2]. - The historical success of Guangdong products is attributed to its trade structure, which evolved from initial processing trades to attracting foreign capital and advanced manufacturing techniques, laying the groundwork for Guangdong's economic development [2]. Group 2: Technological Advancements and Industry Evolution - The current competitive edge of Guangdong products is driven by smart manufacturing, moving from traditional appliances to innovative products like smart glasses and drones, reflecting a shift towards intelligent production [3]. - Guangdong has established nine trillion-yuan industrial clusters, with projected revenues exceeding 19 trillion yuan by 2025, and is home to over 800,000 industrial enterprises, leading the nation in industrial output [3]. Group 3: Traditional and Emerging Industries - Traditional industries remain crucial for Guangdong's economic foundation, with significant contributions to the production of consumer electronics, such as televisions and air conditioners, and advancements in production efficiency through technology [4]. - Guangdong is a major hub for the smartphone industry, producing a significant portion of the world's smartphones and achieving breakthroughs in semiconductor technology, which supports the ongoing innovation in the sector [5]. Group 4: Future Prospects - Initiatives like "Smart Electric Guangdong," "Fashion in Guangdong," and "Guangdong Quality Products" are set to enhance the technological capabilities of Guangdong products, ensuring continuous innovation and market expansion [5].

1月14日 ，国际数据公司IDC 发布2025年全球智能手机市场跟踪报告， 2025年全球智能手机总出货量累 积12.6亿部，同比增长1.9%，智能手机市场延续复苏态势。第四季度受高端手机的持续增长以及消费者 预期价格上涨的积极影响，出货量达3.363亿部，同比增长2.3%。 | | | 2025年第四季度,中国前五大智能手机厂商 -- | -出货量、市场份额、同比增幅 | | | | --- | --- | --- | --- | --- | --- | | 厂商 | 2025年第四季度 出货量 (单位:百万台) | 2025年第四季度 市场份额 | 2024年第四季度 出货量 (单位:百万台) | 2024年第四季度 市场份额 | 同比增幅 | | 1. Apple | 16.0 | 21.1% | 13.2 | 17.3% | 21.5% | | 2. vivo | 12.0 | 15.896 | 13.2 | 17.2% | -8.8% | | 3. OPPO | 11.6 | 15.3% | 10.5 | 13.7% | 10.2% | | 4. Huawei | 11.1 | 14.7% | 12 ...

每经AI快讯，1月14日，IDC发布的报告指出，2025年全年，中国智能手机市场出货量排名前五的品牌分别为：华为、苹果、vivo、小 米、OPPO，荣耀掉出前五。2025年全年，中国智能手机市场出货量约2.85亿台，同比下降0.6%。面对存储价格预计仍将大幅上涨的态 势，手机厂商的成本压力将进一步加剧，业内预计2026年中国智能手机市场出货量或将出现较明显回落。 | | | 2025年中国前五大智能手机厂商 -- 出货量、市场份额、同比增幅 | | | | | --- | --- | --- | --- | --- | --- | | 厂商 | 2025年 出版量 (单位:百万台) | 2025年 市场份额 | 2024年 出货量 (单位:百万台) | 2024年 市场份额 | 同比增幅 | | 1. Huawei | 46.7 | 16.4% | 47.6 | 16.6% | -1.9% | | 2*. Apple | 46.2 | 16.2% | 44.4 | 15.5% | 4.0% | | 2*. vivo | 46.1 | 16.2% | 49.3 | 17.2% | -6.6% | | 4. Xi ...

摘要： 本报告利用定量问卷调研、专家访谈及桌面研究多种研究方法，综合分析了折叠屏手机行业的发展现状、市 场竞争格局、用户行为及需求，预测产品未来趋势。报告指出，全球折叠屏手机市场持续增长，尤其是中国 市场表现突出，技术进步和产业链完善推动了产品形态的多样化。在竞争格局方面，中国成为全球折叠屏手 机的主要增长引擎，市场份额呈现集中趋势，华为以较高的份额持续引领行业。用户对折叠屏手机购买意愿 不断提高，对产品功能和体验有更高要求。展望未来，折叠屏手机产品将实现从小众市场向大众市场过渡， 市场需求持续增长，硬件优化创新和软件协同生态构建和智能交互体验的提升将是关键发展方向。随着消费 者对折叠屏手机认可度提升，购买意愿增强，折叠屏手机消费将逐步实现从"猎奇尝鲜"到"信赖常用"的转 变。 全球智能手机市场已全面进入存量竞争 2014年-2017年期间，智能手机市场仍处于增量发展阶段，全球出货量由12.4亿部增长至14.6亿部的 峰值。自2017年起，市场进入存量竞争阶段，年均出货量下降约2.52%，至2024年全球智能手机出 货量已降至12.2亿部。 折叠屏手机 丨洞察 报告 折叠屏手机成为突破市场增长瓶颈的战略方向 ...

Core Insights - The global smartphone market is entering a new phase characterized by "cost pressure + value creation" in 2026, driven by rising memory costs and increased demand from AI data centers [2] - There is a clear market segmentation: high-end models are showing resilience while entry-level products are under pressure from cost constraints [2] - Manufacturers are enhancing competitiveness through financing and installment models, ecosystem strategies, and AI differentiation, with AI evolving from a selling point to a key factor defining user experience and value [2] Market Trends - The impact of rising memory prices and AI data center demand is reshaping the industry's cost structure [2] - The differentiation led by AI is playing a significant role in defining consumer value [4] - Consumer sentiment regarding the next upgrade cycle is being influenced by these market dynamics [4]

凤凰网科技讯 1月13日，红魔游戏手机产品总经理姜超发文批评行业抄袭风，称"抄完iPhone 17 Pro，抄 Air，或者拿上一代的产品改改镜头模组，再出个新颜色，千篇一律，审美倒退，希望友商们都能真诚 一点，用心一点。"据了解，红魔将于1月20日发布的红魔11Air，宣称首次实现"全系透明设计"。 ...

1月13日，Counterpoint Research最新发布市场监测初步数据显示，2025年全球智能手机出货量连续第二 年实现增长，同比增长2%。 Counterpoint Research分析称，2025年全年市场整体保持增长态势，主要由支付方案与有效营销推动的 高端化趋势，以及新兴市场5G设备普及率提升所带动。 从市场排名来看，前五名分别为苹果、三星、小米、vivo、OPPO，其中苹果市场份额20%，年出货量 同比增长10%，三星市场份额19%，小米市场份额13%。 Counterpoint Research高级分析师Varun Mishra分析称，苹果2025年的增长得益于其在新兴及中端市场的 扩张布局和需求提升，以及更优的产品组合所提供的有力支撑，另外，随着疫情时期的换机周期进入拐 点，数以百万计的用户迎来设备更新需求，这一双重动能进一步放大了增长势头。三星方面，尽管三星 在拉丁美洲和西欧面临一定压力，但日本市场的强劲表现以及核心市场的持续增长，共同推动了其2025 年整体出货量的提升。 "在高端化战略、新兴市场的强劲需求以及旗舰与中端机型均衡布局的支撑下，小米整体表现保持稳 定。在拉丁美洲和东南亚 ...

谈到高性价比游戏手机推荐，就不得不说到当前顶级的第五代骁龙8至尊版芯片。目前，许多采用这款 芯片的电竞新机售价已经有所降低，部分产品更能和国家补贴叠加，例如新发布的荣耀WIN就能实现 500元的"顶格"降幅，补后价格仅为3499元，可谓是入手的绝佳时机。 荣耀WIN：目前体验最好的游戏手机 一加15搭载骁龙8 Elite Gen5处理器，配合风驰游戏内核 与冰河散热系统，在性能输出和散热上表现均衡。它的 屏幕最高支持165Hz刷新率，并搭配120W有线及50W无 线快充，为玩家提供快速补能体验。7300mAh电池和立 体声扬声器组合，使其在游戏和日常使用中都能维持舒适体验，是兼顾性能与娱乐的选择。 屏幕方面，荣耀WIN采用6.83英寸1.5K电竞直屏，支持185Hz超高刷新率和480Hz全局触控报点率，结 合3500Hz瞬时触控采样率，能为玩家带来敏捷的操控和画面体验。此外，手机配备的AI超帧+AI超分技 术能让画面清晰度和帧率同步提升，无论是快速射击还是动作游戏，都能呈现近乎PC级的视觉体验。 当然，荣耀WIN的护眼技术同样出色，行业首发5920Hz PWM调光窄黑条与3D游戏晕动舒缓功能，保 障长时间游戏 ...

Technology giant Apple Inc (NASDAQ:AAPL) saw its stock gain in 2025 with shares up 11.5%. That gain underperformed against several of the leading broad stock market indexes. A new report on global smartphone market share could set the stock up for strong first-quarter financials. • Apple stock is showing upward bias. What’s ahead for AAPL stock?Apple Tops Global Smartphone MarketFor the first time since 2011, Apple is the lone global smartphone leader, according to preliminary data from Counterpoint Researc ...