以下文章来源于第一财经YiMagazine ，作者崔硕 第一财经YiMagazine . 这里是《第一财经》杂志（前身《第一财经周刊》）读者俱乐部，我们为你发掘精彩的商业价值，也邀 请你一起探寻明亮的商业世界。 2025.06. 26 本文字数：4355，阅读时长大约7分钟 来源 | 第一财经 YiMagazine 记者 | 崔硕 编辑 | 叶雨晨 6 月 23 日，为期 10 天的第二十七届上海国际电影节落幕了。 常年混迹北京电影资料馆的抢票高手白十九 6 月 20 日才来参加上海电影节——她特意来赶的尾 巴， 3 天看了 6 部经典影片，见到了神交已久、同样专程来上海电影节看电影的全国各地的影迷朋 友。白十九还领了很多影迷 DIY 的电影物料，顺便买了上海电影节推出的大卫·林奇的冰箱贴。在白 十九看来，上海电影节的选片更接轨国际电影节，体验、氛围更佳，"电影院离得近，赶场方便很 多，而且（影院周边）好吃的多，随便吃也不会太踩雷" 。 像白十九这样的影迷不在少数，上海电影节官方初步估计，本届电影节给包括交通、住宿、餐饮、旅 游和零售等行业带来的经济效益达 49.97 亿元。影院周边商圈餐饮、购物消费环比增长 ...

Group 1 - The Shanghai International Film and Television Festival has successfully concluded, with the focus now shifting to the ongoing Shanghai International Film and Television Market, which is exploring the potential of IP (Intellectual Property) transformation in the film industry [1][2] - The market has established a comprehensive industry chain covering the entire process from IP incubation to transformation, aiming to provide optimal solutions for IP development [1][2] - The "Cross-Media Narrators" series of IP-themed activities has become a highlight, attracting significant attention from industry guests and facilitating successful transactions of literary IPs [1][2] Group 2 - Since 2021, the festival has emphasized the value of literary "mother texts," leading to numerous literary IP transactions and expanding development possibilities through various platforms [2] - The market has become a key platform for IP promotion, with notable literary works being highlighted, including 60 selected pieces from the China Writers Association, which are deemed to have high transformation value [2] - The "Cross-Media Narrators: IP Recommendation Conference" has invited various organizations to promote diverse IPs, focusing on genres popular among younger audiences [2] Group 3 - The film market is seeking new growth points, with non-box office revenue becoming a future direction, emphasizing the need for more market-friendly derivative products based on IP [3] - The "Drama Fun MART" offers immersive experiences and promotes the real-world application of IPs, with significant emphasis on creating a multi-dimensional space for cultural and tourism integration [3] - The Shanghai International Tourism Resort is promoting the future development of numerous IPs, aiming to create a high-quality leisure and cultural experience [3]

Core Viewpoint - Apple's first original film "F1: Speeding" is set to premiere in theaters on June 27, marking the company's entry into the film industry [2][4]. Group 1: Film Details - "F1: Speeding" is produced by Apple Original Films and stars Hollywood superstar Brad Pitt, directed by Joseph Kosinski [4]. - The film tells the story of former F1 driver Sonny Hayes (played by Pitt) returning to the track after 30 years to lead a struggling team to championship glory [4]. - The film will be released simultaneously in mainland China and North America, as announced by CEO Tim Cook during the WWDC 2025 [4]. Group 2: Box Office Performance - As of the report, "F1: Speeding" has achieved a total box office (including pre-sales) of over 9.5 million yuan, with preview earnings exceeding 4.65 million yuan [4]. - The film's IMAX special screenings have been highly successful, expanding to 400 theaters globally [4]. Group 3: Streaming Release and Stock Performance - The film will also be available on Apple TV+ streaming platform, although the specific release date has not been announced [7]. - On June 25, Apple's stock rose over 0.6%, with a total market capitalization of $3,010.5 billion. However, the company's stock has underperformed among the top seven tech giants in the U.S. this year, with a cumulative decline of nearly 20% [7].

苹果首部原创电影《F1》将于6月27日院线首映。 灯塔专业版资料显示，《F1：狂飙飞车》出品方为Apple原创电影公司，由好莱坞巨星布拉德·皮特主演，约瑟夫·科辛斯基（《壮志凌云2：独行侠》导演） 执导。影片讲述前F1车手桑尼·海耶斯（皮特饰）在退役三十年后重返赛道，带领困境中的车队冲击世界冠军的热血故事。 此前，当地时间6月10日，库克在苹果公司全球开发者大会（WWDC 2025）开场演讲中宣布，公司首部原创电影 《F1：狂飙飞车》 将于6月27日在中国内 地及北美同步登陆院线，正式进军影视内容领域。 据该片发行方华纳兄弟此前透露，该片IMAX特别场次预售火爆，全球IMAX点映场次已扩展至400家影院。库克在会上强调："这不仅是一部赛车电影，更是 一场关于胜利与牺牲的视觉盛宴。" 灯塔专业版数据显示，截至发稿，《F1：狂飙飞车》综合票房（含预售）超过950万元，点映总票房超465万元。 6月26日早间，苹果CEO库克（Tim Cook）在社交平台发文称："迫不及待想让中国观众在大银幕上观影 #F1：狂飙飞车#！祝贺布拉德·皮特、刘易斯·汉 密尔顿、达姆森·伊德瑞斯以及所有创作团队——把一级方程式赛车的世界展 ...

Core Viewpoint - The article discusses the current state and future prospects of the Hong Kong entertainment industry, particularly focusing on the challenges and strategies of companies like TVB and ViuTV in engaging with the mainland Chinese market [1][19]. Group 1: Current Challenges - The Hong Kong entertainment industry is facing a significant decline in its influence and competitiveness in the mainland market, with a widening aesthetic gap and a lack of quality content production [11][19]. - TVB has experienced continuous profit declines since 2014, leading to reduced investment and quality in productions, which has resulted in fewer high-quality dramas [16][19]. - The emergence of ViuTV has created competition for TVB, as it targets a younger audience and adapts to the streaming trend, further challenging the traditional TV model [16][19]. Group 2: Strategies for Engagement - TVB has attempted to engage mainland audiences through live streaming and collaborations with platforms like Douyin, showcasing a shift towards more interactive and contemporary content [4][7]. - The company has also partnered with Tencent Video and other platforms to co-produce dramas, aiming to leverage the mainland market's potential [9][20]. - ViuTV has been exploring collaborations with mainland platforms to produce original quality dramas, which has helped improve its reputation in the mainland market [17][20]. Group 3: Cultural and Market Dynamics - The article highlights the cultural challenges faced by Hong Kong entertainers in adapting to the mainland market, where the audience's preferences have evolved significantly [19]. - Despite the challenges, there are opportunities for Hong Kong artists to gain recognition in the mainland through nostalgia and cultural connections, as seen with the resurgence of interest in Hong Kong music and dramas [12][14]. - The article emphasizes the need for innovation and adaptation in the Hong Kong entertainment industry to remain relevant and competitive in the rapidly changing landscape of mainland entertainment [20].

Group 1 - The stock of Huayi Century has experienced a significant increase, with three limit-ups recorded in four trading days, resulting in a cumulative increase of 25.33% and a turnover rate of 70.21% [2] - As of 9:50 AM, the stock's trading volume reached 85.72 million shares, with a transaction amount of 373 million yuan and a turnover rate of 12.06% [2] - The latest total market capitalization of the A-shares is 4.709 billion yuan, while the circulating market capitalization is 3.412 billion yuan [2] Group 2 - As of June 20, the number of shareholders increased to 50,788, up by 2,321 from the previous period, representing a month-on-month growth of 4.79% [2] - The company's Q1 report released on April 17 indicated total operating revenue of 86 million yuan, a year-on-year increase of 19.07%, but a net profit of -4.07 million yuan, reflecting a year-on-year decline of 127.35% [2] Group 3 - Recent stock performance data shows fluctuations, including a daily drop of 5.83% on June 25 and a rise of 9.98% on June 24, with varying turnover rates and net capital inflows [2]

中国社会科学院视听研究室主任 冷凇：在国际传播中，有的时候大部头的一些纪录片、电视剧是一方面，还有就是短视频、微短剧和网络文 学，它会形成一个新大众文艺的这样一个创作矩阵。微短剧出海和短视频出海就是非常典型的，短、平、快，我觉得这可能是国际传播的一个 新的机遇。 中央广播电视总台影视翻译制作中心创新发展部主任 姜平：版权方和我们译制的机构能有一个互相融合交流的场所，而这对于我们来讲，可 以更好地了解版权方的一些需求。因为作为总台的国家多语种影视译制基地来说，它的特点是译制加传播，这可能是一般的机构所不具备的一 个优势。 由国家广播电视总局、中央广播电视总台、上海市人民政府主办的"第30届上海电视节"于6月23日至27日在上海举行。今年，电视节首次设立 了"国际专区"，集中展示各国文化特色与产业成果，策划、开展"聚焦国际"系列活动，举办买家沙龙，为中外影视产业交流交易创造更多机 遇。 今年国际影视市场吸引了近20个国家和地区的约200家展商参展。其中50余家为海外展商。为了促进重点区域合作，专区设立了"聚焦俄罗 斯""聚焦泰国"等专场活动，通过内容推介、产业对接等形式深化和推动国际合作交流。 国际影视市场举办期 ...

Core Viewpoint - The ancient costume drama market is experiencing a decline in both viewership and critical reception, despite the release of numerous new titles. The industry is at a crossroads, needing to reassess its approach to content creation and audience engagement [1][3][4]. Group 1: Market Performance - In the first half of the year, 23 ancient costume dramas were released across various platforms, covering genres such as fantasy, political intrigue, and comedy [1]. - The most anticipated upcoming dramas include 16 titles, with notable mentions like "Jinxiu Fanghua" and "Fanren Xiuxian Chuan" [1]. - Despite the presence of hit dramas like "Guose Fanghua" and "Cang Hai Chuan," there has been a noticeable decline in both market heat and audience ratings for top content [1][4]. Group 2: Audience Reception - The average viewership for the highest-rated dramas has dropped significantly, with only two dramas surpassing 40 million views, compared to previous years where many exceeded 60 million [4][6]. - A concerning trend is the high number of dramas receiving ratings below 7 on Douban, with 15 out of 23 dramas falling into this category [2][5]. - The audience's patience with ancient costume dramas is waning, indicating a need for more innovative and engaging storytelling [3][4]. Group 3: Competitive Landscape - The competition among ancient costume dramas has intensified, with the summer season expected to bring new contenders [3][9]. - Upcoming dramas like "Peach Blossom Reflecting the River" and "Book Scroll Dream" are generating significant buzz, but they face high expectations and potential comparisons to previous hits [9][10]. - The industry is witnessing a shift towards more diverse themes, including ancient romance, mystery, and business warfare, which may help revitalize interest [9][11]. Group 4: Industry Challenges - The ancient costume drama genre is facing challenges such as content homogenization and audience fatigue with repetitive themes [6][15]. - The success of dramas like "Cang Hai Chuan" and "Guose Fanghua" highlights the importance of unique storytelling and character development in attracting viewers [7][15]. - The market's reliance on established IPs is being questioned, with a call for more original narratives that resonate with contemporary audiences [15].

Market Overview - The total trading volume in the Shanghai and Shenzhen markets reached 1.6 trillion yuan, an increase of 188.2 billion yuan compared to the previous trading day [1] - The military, securities, internet finance, and insurance sectors saw the highest gains, while oil and gas, pesticides, film, and port sectors experienced the largest declines [1] - By the end of the trading session, the Shanghai Composite Index rose by 1.03%, the Shenzhen Component Index increased by 1.72%, and the ChiNext Index surged by 3.11% [1] Investment Strategy - The company has initiated a position in the reducer sector and is currently fully invested, planning to sell the liquor concept the following day based on post-market quantitative analysis [3] - Continuous evaluation of past operations is emphasized to identify areas for improvement, ensuring the investment strategy remains competitive [3] - The company plans to sell the liquor sector and buy into the deep-sea technology sector, indicating a clear and decisive strategy [6] Sector Analysis - The deep-sea economy has shown significant potential, with a notable increase in RPS (Relative Price Strength) metrics over time, indicating strong performance [7] - The deep-sea technology sector is gaining attention from policy levels, with expectations for future industrial policies and major project implementations [7] - The total value of China's marine economy surpassed 10 trillion yuan in 2024, highlighting deep-sea technology as a crucial emerging industry for economic growth [7] - The deep-sea industry has a long supply chain, contributing significantly to economic stimulation across various stages from upstream technology development to downstream application services [7]

Core Viewpoint - The establishment of the Intelligent Image Art major at Communication University of China aims to integrate artificial intelligence technology with image arts, focusing on immersive media and multi-modal interaction to cultivate innovative talents with artistic creativity and technical application skills [1][6]. Group 1: Educational Initiatives - The Intelligent Image Art major combines knowledge from drama, film studies, design, and computer science, targeting cutting-edge fields such as intelligent imaging and immersive media [1][6]. - The new major allows students to engage in virtual environments, enhancing their skills in creating immersive experiences through technologies like motion capture and AR [3][10]. - In 2023, the Ministry of Education introduced 29 new undergraduate programs, with 8 being art-related, 6 of which are linked to the digital cultural industry, highlighting the growing demand for digital skills in traditional entertainment sectors [6][8]. Group 2: Industry Trends - The digital theater program includes courses on digital media art and generative AI, preparing students to create immersive experiences where audiences can interact with performances [8][10]. - The integration of art and digital technology is creating new opportunities in the cultural industry, as evidenced by projects like the AI-driven short drama "The Mystery of Majiayao," which showcases the potential of AI in reviving historical narratives [15][19]. - Professionals in the industry, such as visual directors, emphasize the importance of blending traditional artistic skills with modern digital techniques to enhance creative processes and project execution [25][33].