Group 1 - The live broadcast by Thai influencer Yafi showcased the quality of Sanya durians, highlighting their sweet taste and soft texture, similar to Thai durians [1][3] - Sanya has recently achieved large-scale durian production, with the first fruits expected to be harvested in June 2023, and the establishment of the China-ASEAN Durian Technology Innovation Alliance planned for July 2024 [3][4] - The area for durian cultivation in Hainan is projected to reach approximately 40,000 acres by 2025, with over 14,000 acres already planted in 2023 [4][5] Group 2 - Yafi praised the unique processing products made from durians, such as durian mooncakes, which combine traditional Chinese cuisine with durian flavors, enhancing the appeal of Hainan tourism [7] - The company, Youqi Investment, is constructing a durian processing factory in Sanya and plans to develop agritourism projects to optimize and extend the durian industry chain [7]

Core Insights - The article highlights the development of the lychee industry in Zhanlong Town, Huizhou, focusing on various initiatives to enhance production, sales, branding, and market expansion [1][2][3][4][5][6] Group 1: Production Enhancement - Zhanlong Town emphasizes technological empowerment and ecological optimization in lychee production, providing training in management techniques, safe production, and scientific pesticide use [2] - The town has approximately 43,000 acres of lychee cultivation, with an expected production of over 20,000 tons this year and pre-sale orders of about 15,000 tons [1][3] Group 2: Sales Improvement - The town is implementing a multi-channel sales strategy, including e-commerce training, optimizing market layouts, and enhancing cold chain services to ensure fresh delivery [3] - Zhanlong has attracted 10 large fruit wholesalers and is negotiating with over 20 sales merchants to secure minimum price agreements for farmers [3][4] Group 3: Market Expansion - Zhanlong is actively pursuing international markets, planning to export 3,000 tons of lychee to Southeast Asia, Singapore, and Indonesia by 2025, with a total value of approximately 40 million yuan [4] Group 4: Brand Development - The town is focusing on cultural empowerment and comprehensive promotion to enhance the brand of Zhanlong lychee, including photography contests and tourism routes to attract visitors [5][6] - Upcoming events like the "2025 Guangdong Lychee Production and Sales Connection" aim to increase the visibility and influence of Zhanlong lychee [5]

Group 1: Industry Development - The cherry picking season in Xiongshen Village, Qinghai Province, has become a popular rural tourism attraction, with significant sales reported by local farmers [1] - The introduction of modern agricultural practices, including new greenhouse technologies and diverse crop planting, has transformed the cherry industry in Ledou District [1][3] - The area has seen a total of 10,200 acres of specialty fruit cultivation, with 5,600 acres dedicated to cherries, contributing to the local economy [3] Group 2: Company Innovations - Hai Dong Da Sheng Trading Co. has implemented a "dense planting method" to enhance cherry production efficiency, allowing for a yield of over 2,000 pounds of cherries per greenhouse [2] - The company has adopted an experiential sales model, allowing customers to taste before purchasing, which has led to an average cherry price of 80 yuan per pound during peak season [2] - The company has successfully attracted over 1,000 visitors during the "May Day" holiday, showcasing the effectiveness of their marketing strategies [2] Group 3: Economic Impact - Ledou District received 448,500 tourists during the peak season, generating a total tourism revenue of 32.22 million yuan [3] - The integration of agriculture and tourism has encouraged local farmers to engage in diverse business models, enhancing income and improving rural aesthetics [3]

位于长江南岸的重庆市奉节县安坪镇三沱村，郁郁葱葱的脐橙树遍布山坡。眼下正是脐橙夏季管护的关 键期，果园里，村民们忙着给脐橙树修枝，以改善通风透光条件、调节养分分配，从而提高果实的品质 和产量。 脐橙是三沱村的重要产业，村里几乎家家种脐橙。山高坡陡，过去，肥料上山、果子下山，靠人力运输 费时费力。"自从有了这个车，我们上山管护果树、采摘果子轻松多了。"75岁的村民陈章堂指着一旁架 在轨道上的车辆说。 能否研发一种工具，让果农更轻松地运输脐橙？有了想法后，张润富反复测试、调整，产品最终研发成 功。 三沱村作为首个试点村，率先铺设了16条共2100米长的轨道。由于轨道和运输机纳入了奉节县智慧果园 建设项目，村民不用花一分钱。 村里的脐橙种植大户张勇是首批受益者之一。"夏季要加强肥水管理，修剪前的半个月，施肥量占到全 年的快一半。"张勇说，往年，每天得要十几个人把肥料背上山坡。如今，利用果园里的轨道运输机， 一个人就能完成运输。 经过迭代升级的运输机增加了智能遥控系统等设备，具备了识别上下坡、自动控制行驶速度和智能避障 等功能，入选全国智慧农业建设优秀案例，也被重庆市列为补短板农机具推广产品。目前，这种运输机 已在奉 ...

作者丨张梦琦 谭海燕 编辑丨喻淑琴 盛夏时节，广东荔枝染红岭南。千年佳果成功"造节"，全省荔枝"名流"都来了。 6月6日，"6·6给'荔'节——广东荔枝全球品鲜嘉年华"盛大开启，各主产地果农、经销商、物流 商、品牌商、网络达人、文化名人齐聚广州，以"文化+科技+营销"多重创新塑造了一场甜蜜的 集体记忆，欲将"给'荔'节"打造成荔枝界"双十一"，把广东荔枝的时令"丰收季"锻造成全年"增 值季"。 在广州花城广场，三语主持人穿梭于荔枝汽水、荔枝酥与荔枝陶瓷的集市之中；粤剧大师与国 风RAP歌手碰撞出破壁新声的《荔枝颂》；大屏实时连线果园，海内外观众轻点手机认养荔枝 古树；众人齐喊"给荔（力）高粽（中）"为高考生加油，"6·6预售卡"的新营销模式饱受关 注……这场围绕丰收荔枝果实展开的嘉年华，也是广东荔枝产业新生态的浓缩舞台。 嘉年华的声浪中，一条广东荔枝产业升级的"六次方程"也浮出水面。 从千年文脉里走来，荔枝已衍化出"东方爱情果"等新IP，在"给荔""爱荔""荔志"等现代寓意下 精准切入了高考、婚庆、文旅等"新场景"。乘《长安的荔枝》等影视之风，荔枝的符号记忆不 断强化，既是荔枝文化、荔乡生活的代名词，更映射着 ...

6月6日，"6.6给'荔'节——广东荔枝全球品鲜嘉年华"在广州举行，现场，网络达人发出邀约，喊全网吃 广东荔枝，邀全球共赴广东佳果盛宴。 "日啖荔枝三百颗，不辞长作岭南人。"荔枝，这种承载着千年文化底蕴的岭南佳果，不仅以其清甜多汁 的口感征服了无数食客的味蕾，更在新时代的浪潮中，成为推动农业增效、农村增活力的重要力量。 在"给'荔'节"活动现场，饱满鲜红的荔枝在聚光灯下闪耀，网络达人们向全球发出邀约，共同品味这份 来自广东的甜蜜。这场嘉年华远不止一场农产品展销会，以新媒体、新理念、新业态为支点，撬动了整 个荔枝产业的转型升级。可以说，荔枝虽小却不平凡，因为它承载着乡村振兴的大梦想。 本次活动的最大亮点在于营销模式的全面创新。传统的农产品销售往往局限于产地周边或批发市场， 而"给'荔'节"打破了这一桎梏。网络达人直播带货、社交媒体话题营销、线上线下（300959）联动促 销，这些新营销手段让广东荔枝突破了地域限制，直达全国乃至全球消费者的餐桌。活动集聚了产地果 农、经销商、物流商、品牌商等多方力量，构建了完整的产业链条。 文化名人的参与则将荔枝从单纯的农产品提升为文化符号，赋予了荔枝超越物质层面的精神价值。这种 ...

Core Points - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, aiming to promote Guangdong lychee globally [2][3] - The event gathered farmers, distributors, logistics providers, brand representatives, and cultural figures to facilitate precise supply and demand matching [3][4] - The Leiling area in Shantou, known for its large lychee production, showcased its advantages in variety and quality [5][11] Group 1 - Leiling town has a lychee planting area of 44,000 acres, with major varieties including Wuye, Guiwei, Nuomici, and Huaizhi [6] - The region has been exporting lychee to North America, the Middle East, and Singapore for 21 consecutive years [7] - The event resulted in the signing of intention orders totaling 12 tons, boosting confidence ahead of the lychee harvest season [9] Group 2 - Leiling lychee representatives participated in the festival, including the Lychee Association and local agricultural technology companies [10] - Future promotional activities include participation in "Chang'an's Lychee" and other sales events to enhance market presence and reputation [14][15] - The festival is seen as a starting point for ongoing efforts to connect with buyers and increase farmers' income [15]

Core Points - The branding initiative for Leiling Lychee, including the logo and IP selection, has concluded successfully [2][3][4] - The selection process involved multiple stages, including submission, preliminary selection, online voting, and expert evaluation [3][6] - The awards for the logo and IP categories include one selected award and two excellent awards for each category [6][7] Group 1: Branding Initiative - The logo and IP collection activity aimed to enhance brand building for Leiling Lychee and attracted over a hundred submissions from across the country [8][9] - More than ten thousand participants engaged in the online voting process, significantly increasing the attention and influence of Leiling Lychee [9] Group 2: Awards and Recognition - The selected award winners for the logo category received a prize of 5,000 yuan and a certificate, while the excellent award winners received 1,000 yuan and a certificate [7] - Leiling Lychee has successfully obtained geographical indication trademarks and has been recognized as a notable agricultural brand in Guangdong [10][11][12] Group 3: Upcoming Events - The lychee harvesting season is set for late June, during which the 18th Lychee Cultural Tourism event will be held to promote the Leiling Lychee brand [16][17]

Group 1 - The core viewpoint of the article highlights the successful export of fresh Yangmei from Xianju County, Taizhou, to international markets, marking the first batch of exports in 2023 [1] - The exported Yangmei consists of 10 boxes weighing approximately 150 kilograms, with each box containing 15 pieces of fruit, each weighing between 20 to 30 grams, priced at around 25 yuan per piece [1] - Xianju County is recognized as the "Hometown of Yangmei" in China, with a projected planting area of 147,000 mu and an output of 121,000 tons in 2024, generating a fresh fruit value of 1.23 billion yuan [1] Group 2 - The local agricultural development company has implemented an automated sorting line for measuring sugar content and weight, enhancing the efficiency of the sorting and packaging process [1] - The company has received six batches of export orders totaling nearly 5 tons, primarily destined for countries such as France, Canada, and Indonesia [1] - The article emphasizes the high storage and transportation requirements for Yangmei, which is a perishable product, and the efforts of Taizhou Customs to facilitate the export process [1][2]

中新网广州6月7日电 据广东省农业农村厅7日消息，"6·6给'荔'节——广东荔枝全球品鲜嘉年华"掀起甜 蜜旋风，带动全国多地水果市场、大型商超、水果店开展"6·6给'荔'节'荔'争上游""6·6给'荔'节'荔'量全 开"等宣传物料展示，不断扩大活动影响力，进一步提升广东荔枝的品牌影响力。 今年，广东充分运用网络达人、媒体平台等营销新力量，借助嘉年华活动这一契机，线上线下全网发 动，产区销区全面动员，引爆给"荔""消费日"，带动广东佳果"消费季"，打造农产品强势在地IP。围绕 做好"土特产"文章，借力"6·6给'荔'节"，广东通过产销对接推动荔枝等岭南佳果产销精准对接，进一步 拓展国内外市场，助力果民增产增收。(完) （文章来源：中国新闻网） 北京市丰台区乐华梅兰水果店内，广东荔枝被摆放在显眼的位置，吸引着众多顾客驻足选购。甘肃省兰 州市安宁区的果果家、宜居园、李鲜生、首杨水果等店铺，也精心布置了"6·6给'荔'节"的宣传物料，让 顾客在品尝荔枝美味的同时，感受到浓厚的氛围。河北省石家庄、河南省郑州市等地的水果店里，广东 荔枝凭借其鲜嫩多汁、清甜可口的品质，赢得了当地消费者的喜爱。 浙江省杭州市、湖北省武汉市、 ...