吴东美介绍，今年以来，市场监管总局坚持问题导向，聚焦社会各方反映强烈的直播虚假营销、假 冒伪劣等问题，组织开展直播电商突出问题专项整治，依法严厉查处各类违法违规行为。前期，市场监 管总局已集中发布了三批23件直播电商典型案例，今天继续发布第四批7件典型案例，目的就是持续释 放严打违法、保护合法的鲜明信号，充分发挥以查促改、以案促治的震慑作用，维护公平、有序、诚信 的直播电商市场环境。 对于下一步市场监管部门在创新直播电商领域监管机制方面的部署，吴东美称，直播电商监管涉及 直播电商平台、直播间运营者、直播营销人员及其服务机构等多方主体，人、货、场分离，交易链条 长，涉及区域广，参与主体的法律关系复杂，给监管工作带来重大挑战。市场监管部门将进一步加强系 统化监管、跨区域监管、穿透式监管，着力提升直播电商行业治理能力和水平。 一是强化分层分级层级对应监管。二是强化跨区域指挥调度。三是强化穿透式监管。针对直播电商 行业人、货、场分离的特点，总局将继续加强对跨区域重大案件的指挥调度，强化信息共享和协同配 合，建立健全"线上发现、线下追查，线下发现、线上管控"的直播电商一体化监管机制，推动全链条打 击，实现源头治理。市场 ...

市场监管总局网监司副司长吴东美。封面新闻记者 戴云 摄 一是强化分层分级层级对应监管。针对电商平台跨域跨界经营的特点，市场监管部门将进一步合理划分平台监管职责，统筹运用提级管辖、指定管辖等机 制，进一步加大监管执法力度。总局将坚决依法查处具有全国影响的直播电商重大案件，支持省级市场监管部门特别是直播电商主体较为集中地区监管部 门积极主动作为，形成治理合力，确保直播电商行业整治取得可感可及的标志性成果。 二是强化跨区域指挥调度。针对直播电商行业人、货、场分离的特点，总局将继续加强对跨区域重大案件的指挥调度，强化信息共享和协同配合，建立健 全"线上发现、线下追查，线下发现、线上管控"的直播电商一体化监管机制，推动全链条打击，实现源头治理。 封面新闻记者 戴云 11月28日，市场监管总局召开直播电商监管专题新闻发布会，网监司副司长吴东美在会上表示，直播电商监管涉及直播电商平台、直播间运营者、直播营 销人员及其服务机构等多方主体，人、货、场分离，交易链条长，涉及区域广，参与主体的法律关系复杂，给监管工作带来重大挑战。市场监管部门将进 一步加强系统化监管、跨区域监管、穿透式监管，着力提升直播电商行业治理能力和水平。 三 ...

二是强化跨区域指挥调度。针对直播电商行业人、货、场分离的特点，总局将继续加强对跨区域重大案 件的指挥调度，强化信息共享和协同配合，建立健全"线上发现、线下追查，线下发现、线上管控"的直 播电商一体化监管机制，推动全链条打击，实现源头治理。 三是强化穿透式监管。针对直播电商参与主体法律关系复杂的特点，指导平台经济活跃地区市场监管部 门开展直播电商穿透式监管试点，加强对主体、客体和行为的监测监管和穿透分析，实现对关联违法主 体的一并追查，对重点风险商品的溯源管理，对关联违法行为的系统查处，推动直播电商监管模式和手 段变革创新。市场监管总局将加强对试点工作的跟踪指导支持，及时总结推广应用行之有效的经验做 法，形成与直播电商特点相适应的制度措施和工作机制。 红星新闻首席记者 吴阳 ▲创意配图 据图虫创意 吴东美介绍，市场监管部门将进一步加强系统化监管、跨区域监管、穿透式监管，着力提升直播电商行 业治理能力和水平。 一是强化分层分级层级对应监管。针对电商平台跨域跨界经营的特点，市场监管部门将进一步合理划分 平台监管职责，统筹运用提级管辖、指定管辖等机制，进一步加大监管执法力度。总局将坚决依法查处 具有全国影响的直播电商 ...

Group 1: Guizhou Moutai Share Buyback - Guizhou Moutai plans to repurchase shares with an amount between RMB 1.5 billion and RMB 3 billion, using its own funds through centralized bidding [1] - The maximum repurchase price is set at RMB 1,887.63 per share, with an estimated repurchase quantity of approximately 794,647 to 1,589,294 shares, representing about 0.0635% to 0.1269% of the total issued share capital [1] Group 2: Battery Industry Regulation - The Ministry of Industry and Information Technology (MIIT) is accelerating the regulation of the power and energy storage battery industry to improve competition order and promote high-quality development [2] - The MIIT emphasizes the need for effective monitoring and regulation of production capacity to prevent irrational competition in the battery sector [2] - Analysts are optimistic about the future demand for batteries, driven by increased electrification and higher battery capacity per vehicle [2] Group 3: Tianfeng Securities Investigation - Tianfeng Securities is under investigation by the China Securities Regulatory Commission (CSRC) for information disclosure violations related to the previous major shareholder's fund occupation [3] - The occupied funds and interest were fully repaid by the end of 2022, which may mitigate long-term uncertainties for the company [3] Group 4: Commercial Real Estate Investment Trusts - The CSRC is drafting a proposal for a pilot program for commercial real estate investment trusts (REITs) to enhance the quality of the REITs market and support new real estate development models [4] Group 5: State-Owned Enterprises Profit Decline - From January to October, the total profit of state-owned enterprises reached RMB 34,214.4 million, reflecting a year-on-year decline of 3% [5] Group 6: Lifan Technology Penalties - The CSRC has imposed penalties on Lifan Technology for falsely reporting financial data, resulting in a cumulative inflation of revenue by RMB 638 million and costs by RMB 628 million from 2021 to 2023 [6] - The company is facing a potential delisting process due to serious violations of securities laws [6] Group 7: Global Memory Chip Shortage - A global shortage of memory chips is intensifying, with predictions of a 50% price increase by the second quarter of 2026 due to rising demand from AI infrastructure [7] - Major consumer electronics companies are warning of potential price hikes for their products due to chip shortages [7] Group 8: Positive and Negative Announcements - Positive announcements include China Jushi's shareholder plan to increase holdings between RMB 550 million and RMB 1.1 billion [9] - Negative announcements involve investigations into Yongtai Energy and other companies facing regulatory scrutiny [10]

Core Viewpoint - The State Administration for Market Regulation has released typical cases in the live e-commerce sector, highlighting issues such as false advertising, price fraud, trademark infringement, and illegal advertising across various product categories including food, health products, cosmetics, and clothing [1] Group 1: False Advertising and Price Fraud - The live e-commerce sector is experiencing a surge in demand for weight loss products, but some merchants are exaggerating effects and engaging in false marketing [2] - Dongying Rongcan Trading Co., Ltd. was fined 100,000 yuan for using misleading advertising tactics to promote weight loss products, including creating a false sense of urgency and downplaying potential risks [2] - Shanxi Province's "Taiyuan Old Ge," a prominent influencer with over 90 million followers, was fined 5.6 million yuan for a series of false advertising and price fraud cases [2] Group 2: Trademark Infringement - Trademark infringement is prevalent in the live e-commerce sector, with companies using similar trademarks or logos to mislead consumers [3] - Ningbo Hanyang E-commerce Co., Ltd. was fined 1.023 million yuan for selling counterfeit shoes that closely resembled a well-known brand's trademark without authorization [3] Group 3: Facilitating Intellectual Property Infringement - A group selling counterfeit watches collaborated with a live streamer to drive traffic to their sales, resulting in a fine of 100,500 yuan for the streamer [4] - In another case, individuals were penalized for artificially inflating follower counts for e-commerce accounts, leading to a fine of 270,000 yuan [4] Group 4: Targeting Vulnerable Consumers - Shanghai's Lunlun Food Store targeted elderly consumers through private live streams, falsely claiming health benefits for their products, resulting in a fine of 200,000 yuan [5]

Core Viewpoint - The State Administration for Market Regulation (SAMR) has intensified oversight of live e-commerce, highlighting multiple cases of illegal activities such as false advertising and price fraud, with significant penalties imposed on violators [1][2][3] Group 1: Regulatory Actions - The SAMR held a press conference to announce a series of typical cases in live e-commerce, addressing issues like false advertising, price fraud, trademark infringement, and non-compliance by platforms [1] - Shanxi Lao Ge Trading Co., Ltd. was fined a total of 5.6 million yuan for engaging in false advertising and price fraud through a live streaming platform, promoting over 30 products with exaggerated claims [1][2] - The Shanxi Provincial Market Supervision Bureau has established a special task force to monitor and investigate cases related to the popular live streamer "Taiyuan Lao Ge," who has over 90 million followers [2] Group 2: Monitoring and Compliance - The Shanxi Provincial Market Supervision Bureau has developed a new regulatory model for live e-commerce, including the issuance of compliance guidelines that clarify the responsibilities of various stakeholders [3] - The bureau upgraded its online transaction monitoring system to enhance its capabilities, implementing a dual-driven model of "self-inspection + third-party monitoring" to improve oversight [3] - In 2023, the market supervision system in Shanxi has handled 68 cases related to live e-commerce, effectively maintaining market order in the industry [3]

市场监管总局：坚决依法查处具有全国影响的直播电商重大案件 中新网11月28日电(记者 左雨晴) "总局将坚决依法查处具有全国影响的直播电商重大案件，确保直播电 商行业整治取得可感可及的标志性成果。"11月28日，在市场监管总局召开的直播电商监管专题新闻发 布会上，市场监管总局网监司副司长吴东美表示。 今年以来，市场监管总局坚持问题导向，聚焦社会各方反映强烈的直播虚假营销、假冒伪劣等问题，组 织开展直播电商突出问题专项整治，依法严厉查处各类违法违规行为。本次发布会上，市场监管总局集 中发布山西老葛商贸有限公司虚假宣传、价格欺诈系列案，深圳小鹅网络技术有限公司未尽资质审核、 安全保障义务案等7件直播电商典型案例。 11月28日，市场监管总局召开直播电商监管专题新闻发布会。 左雨晴 摄 "本次通报的案例，涵盖虚假宣传、价格欺诈、商标侵权、违法广告、平台不落实法定责任等多类违法 情形，涉及食品、保健品、化妆品、服装饰品等多种商品，这反映出直播电商领域违法行为类型多样， 与人民群众生活密切相关，必须有针对性地加强综合治理。"吴东美说。 她指出，直播电商监管涉及直播电商平台、直播间运营者、直播营销人员及其服务机构等多方主 ...

据介绍，市场监管总局还组织开展直播电商平台服务管理国家标准研制，发挥标准化在统一市场规则、 引领行业发展方面的有效作用，推动直播电商行业服务水平整体提升。 （文章来源：新华社） 记者28日从市场监管总局获悉，市场监管总局会同国家网信办制定《直播电商监督管理办法》，目前已 完成各项审核程序，将于近期正式出台。 市场监管总局网监司副司长吴东美介绍，这一举措旨在适应直播电商行业发展的新特点新趋势，科学界 定直播电商活动各方责任，保护消费者和经营者合法权益，构建经营主体合规、部门监管执法、行业协 同共治的全方位制度体系，为直播电商创新和健康发展保驾护航。 吴东美表示，直播电商监管涉及直播电商平台、直播间运营者、直播营销人员及其服务机构等多方主 体，人、货、场分离，交易链条长，涉及区域广，参与主体的法律关系复杂，给监管工作带来重大挑 战。市场监管部门将进一步加强系统化监管、跨区域监管、穿透式监管，着力提升直播电商行业治理能 力和水平。 ...

Core Viewpoint - The article discusses the release of typical cases in the live e-commerce sector by the State Administration for Market Regulation, highlighting various violations such as false advertising and price fraud by different companies in the industry [1] Group 1: Case Summaries - Shanxi Laoge Trading Co., Ltd. was penalized for false advertising and price fraud, resulting in a total fine of 5.6 million yuan for misleading consumers through exaggerated claims and unproven comparisons during live broadcasts [2] - Shenzhen Xiao'e Network Technology Co., Ltd. faced penalties for failing to conduct proper qualification reviews and safety guarantees, leading to false advertising on its platform, resulting in a fine of 360,000 yuan [3] - Dongying Rongcan Trading Co., Ltd. was fined 100,000 yuan for illegal advertising related to a health product, where misleading claims were made during a live broadcast [4] - A group of individuals involved in West Chong Media Co., Ltd. was penalized for artificially inflating follower counts for e-commerce operators, leading to a fine of 270,000 yuan [5] - Ningbo Hanyang E-commerce Co., Ltd. was fined 1.023 million yuan for trademark infringement and product quality violations, selling counterfeit shoes without proper labeling [6] - A live streamer named Cheng was penalized for facilitating the sale of counterfeit watches, resulting in a fine of 100,500 yuan for promoting infringing products [7] - Shanghai Lunen Food Store was fined 200,000 yuan for false advertising targeting elderly consumers, promoting health products with unsubstantiated claims about disease prevention and treatment [8]

在短视频全球化浪潮席卷的2025年，TikTok以超22亿月活用户、覆盖150多个国家和地区的生态优势，成为品牌出海与个人创 作者掘金的核心战场。对于创业者而言，加入TikTok公会正成为低门槛、高回报的黄金赛道——无需行业经验，依托平台分成 政策与生态扶持，即可快速切入海外内容市场，分享全球化红利。 (入驻+v:hshs68618） 一、低投入：政策红利与资源扶持降低创业门槛 1. 资质门槛灵活，中小团队快速入局 TikTok公会入驻政策对中小团队极为友好。企业资质方面，东南亚市场允许注册资本下探至10万元，美区虽要求股东为美籍或 加籍，但新兴市场如拉美、非洲仅需本地公司注册（成本低至5000美元）。团队配置上，3人核心团队即可覆盖运营、策划、 数据分析职能，且跨平台经验（如YouTube、亚马逊直播）可替代部分行业经验。例如，巴西公会"Carioca Stars"通过"足球宝 贝选拔赛"模式，3个月签约500名素人主播，单月流水破50万美元，其团队仅由5名成员组成。 2. 平台工具与培训体系赋能运营 TikTok为公会提供全链路支持： 3. 资金压力可控，风险分散 相较于传统跨境业务，TikTok公会无需 ...