文旅产业
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新华社快讯:我国文旅产业发展蓬勃兴旺
Xin Hua She· 2025-09-29 06:23
Group 1 - The cultural and tourism industry is experiencing robust growth, with a more complete cultural industry system and optimized structural layout [1] - The revenue of the cultural industry is projected to reach 19.14 trillion yuan in 2024, representing a 37.7% increase compared to 2020 [1] - The number of large-scale cultural enterprises has increased by 1.3 thousand since 2020, totaling 78 thousand [1] Group 2 - The tourism sector has rapidly recovered from the impact of the pandemic, with continuous optimization in product supply and service quality [1] - Domestic travel participation and total spending are maintaining a high growth rate [1]
破融资瓶颈、强市场活力!开平国资国企改革“成绩单”亮眼
Nan Fang Du Shi Bao· 2025-09-29 04:17
Core Viewpoint - The city of Kaiping is focusing on reforming state-owned enterprises (SOEs) to enhance their asset strength, funding capabilities, and operational efficiency, thereby supporting local economic and social development [1][4][14] Group 1: Asset Integration and Reform - Kaiping has restructured its state-owned assets to address issues of fragmentation and inefficiency, leading to a total asset value of 27.217 billion yuan and net assets of 10.597 billion yuan as of August 2025, representing increases of 61.78% and 124.42% respectively since the end of 2022 [1][4] - The city has unified operational assets previously scattered across various departments, transitioning from fragmented ownership to centralized management [4][6] Group 2: Financing Innovations - To tackle financing challenges, Kaiping has focused on improving credit ratings and expanding funding channels, resulting in a cumulative bank credit of 11.862 billion yuan and an increase of 171.63% in new bank financing since 2022 [7][9] - The introduction of third-party institutions for credit enhancement has led to several state-owned enterprises achieving AA+ credit ratings, facilitating the issuance of corporate bonds totaling 5.2 billion yuan since 2022 [9] Group 3: Market Development and Strategic Partnerships - Kaiping is actively engaging strategic partners to enhance market competitiveness and operational efficiency, with initiatives in various sectors including construction, capital investment, and clean energy [10][12] - The city has launched several successful projects, such as the Guohui Yuhang Garden commercial real estate project, which sold 100 units on its opening day, and the "Kaiping Quality Products" initiative, which generated over 200 million yuan in sales [12][14] Group 4: Future Outlook - The ongoing reforms in asset integration, financing, and market engagement are expected to further empower Kaiping's state-owned enterprises, contributing significantly to the development of a modern industrial system and coordinated regional economic growth [14]
济南文旅集团:多赛道协同创新,让千年泉城“出圈”更“出彩”
Qi Lu Wan Bao Wang· 2025-09-29 00:33
Group 1 - The core viewpoint emphasizes the unprecedented development opportunities for the cultural tourism industry in the context of consumption structure upgrades and the continuous release of domestic demand, positioning it as a key engine for economic circulation [1] - Jinan Cultural Tourism Group is leveraging its rich cultural resources and innovative practices to integrate "culture, sports, tourism, and commerce," enhancing the city's cultural tourism appeal and depth [2][4] - The group is actively engaging in cultural empowerment of tourism through creative planning and immersive experiences, transforming static cultural symbols into interactive urban gifts [2][4] Group 2 - Various attractions under Jinan Cultural Tourism Group are enhancing cultural experiences and product offerings, such as the introduction of unique activities and personalized services to meet high-quality tourist demands [3][4] - The group is capitalizing on the "event economy" by hosting high-profile performances and sports events, which are driving consumer engagement and economic benefits [5][6] - The successful hosting of events like the Jay Chou concert attracted 300,000 visitors and generated 1 billion yuan in tourism revenue, showcasing the effectiveness of their strategy [6][7] Group 3 - Jinan Cultural Tourism Group is pursuing a multi-track approach to industry development, focusing on collaborative efforts across various sectors to create a new ecosystem for cultural tourism [8][9] - The group is advancing key projects, such as the Jinan Bucun Comprehensive Leisure Resort, aimed at integrating diverse experiences like ice and snow activities, performances, and wellness [8] - The group is also enhancing its competitive edge through successful youth training programs in football, contributing to the development of local talent and sports culture [9] Group 4 - The group recognizes the importance of high-quality service and experience in the competitive landscape of cultural tourism, implementing measures to ensure visitor satisfaction and safety during large events [11] - Jinan Cultural Tourism Group integrates party leadership into its operational framework, emphasizing social responsibility and community engagement as part of its development strategy [11][12] - The group aims to continue leveraging national strategies for expanding domestic demand and cultural tourism integration, striving to enhance Jinan's reputation as a modern cultural tourism city [12]
济南槐荫:激活消费“西”势力,破圈出彩向“消费强区”坚实迈进
Qi Lu Wan Bao Wang· 2025-09-29 00:31
Core Insights - The article highlights the vibrant consumer landscape in Huaiyin District, Jinan, showcasing a transformation from traditional commerce to a modern commercial hub driven by various new consumption trends [1][2][3] Group 1: Commercial Upgrades - The Huaiyin District is witnessing a significant upgrade in its commercial landscape, with the construction of the Longhu West City Shopping Street, which is set to open by the end of October and will feature over 400 brands, 40% of which are new to Shandong or Jinan [2] - Established shopping centers like IKEA and new entrants like Suning's flagship store contribute to a diverse commercial matrix, making Huaiyin a preferred destination for leisure shopping [3] Group 2: Exhibition Economy - The exhibition economy in Huaiyin has been thriving, with over 50 events held this year at the Shandong International Exhibition Center, attracting nearly 1.8 million visitors and showcasing a variety of industries [3][4] - The multiplier effect of exhibitions is evident as they enhance surrounding infrastructure and boost local businesses, particularly in dining and retail [4] Group 3: Cultural and Tourism Integration - The "Enjoying Harvest Festival" and other cultural activities are designed to enhance consumer experiences and stimulate local tourism, with a series of events planned from late September to late October [5][6] - Huaiyin's cultural initiatives, including music concerts and art performances, aim to enrich the local cultural landscape and attract visitors [6][7] Group 4: Automotive Consumption - Automotive sales in Huaiyin reached 19.74 billion yuan in the first eight months of 2025, with 7.21 billion yuan from electric vehicles, driven by government subsidies and a robust automotive ecosystem [8][9] - The district has developed a comprehensive automotive industry chain, integrating sales, after-sales services, and cultural experiences, enhancing its appeal as a car-buying destination [8][10] Group 5: Future Prospects - Huaiyin aims to establish itself as the largest automotive sales and service center in Northern China, leveraging its diverse automotive offerings and innovative consumer experiences [9][10] - The district's focus on integrating various consumption sectors, including business exhibitions, cultural tourism, and automotive sales, is expected to sustain its growth and enhance consumer engagement [10]
“花式宠粉”,不负球迷的每一分热爱
Bei Jing Ri Bao Ke Hu Duan· 2025-09-28 22:49
Core Viewpoint - The WTT China Grand Slam event in Shijingshan District is not only a sports competition but also a comprehensive experience that enhances fan engagement through various activities and services [4][5][6]. Group 1: Event and Fan Engagement - The event features a slogan "Have a Ball, Shijingshan Cares for You," emphasizing the district's commitment to enhancing the spectator experience through technology and thoughtful services [4]. - A mini-program called "Together Ping Pong" provides fans with event schedules, venue layouts, service guides, and ticket reservations, enhancing the overall viewing experience [4]. - The district has introduced a themed bus system and parking benefits for fans, including free parking during the National Day holiday and discounts for ticket holders at various locations [4]. Group 2: Tourism and Cultural Activities - The district has organized three main activity segments: "Smart Travel," "Beneficial Travel," and "Smooth Travel," aimed at enriching the visitor experience beyond just attending the matches [5]. - The "Smart Travel" segment utilizes an AI assistant to create personalized itineraries for visitors, while the "Beneficial Travel" segment offers a city-wide cultural tourism annual pass that includes over 110 attractions and discounts for ticket holders [5]. - Various cultural events and festivals are scheduled during the National Day holiday, enhancing the tourism offerings in the area [5]. Group 3: Economic and Social Impact - The concept of "Fan Engagement" reflects the city's understanding of the trends in cultural and sports consumption, focusing on immersive experiences rather than mere attendance [6][7]. - The integration of sports and tourism is seen as a significant driver for economic growth, with the potential to create a positive feedback loop of emotional resonance, word-of-mouth promotion, and increased visitor numbers [7]. - The district is undergoing urban renewal and industrial transformation, positioning itself as a new landmark for the capital, with the "Sports + Tourism" model being a key focus area [7][8]. Group 4: Future Outlook - The ongoing success of the WTT China Grand Slam indicates a shift from attracting visitors to retaining them, with a focus on enhancing service capabilities and product offerings for a better tourist experience [8]. - The district aims to build a sustainable tourism model that not only meets current demands but also fosters long-term growth and development for the city [8].
【省文化和旅游厅】国庆中秋假期陕西文旅好戏连台
Shan Xi Ri Bao· 2025-09-28 22:40
Core Insights - The upcoming National Day and Mid-Autumn Festival will see Shaanxi province launch 946 cultural and tourism activities, 102 autumn travel routes, and 109 measures to benefit the public, with a total of 40.8 million yuan in tourism consumption vouchers issued to stimulate the holiday consumption market [1][6] Group 1: Cultural and Tourism Activities - Shaanxi's cultural and tourism department is promoting the "Book a Trip to Shaanxi for National Day" series of activities, focusing on fruit-themed tourism to explore the unique autumn scenery of different regions [2][3] - Various performances and cultural events will be held across the province, including over 200 shows featuring local folk songs and traditional performances, enhancing the festive atmosphere [6][7] Group 2: Regional Highlights - In northern Shaanxi, the region is known for its rich cultural heritage and natural beauty, with attractions like the ancient village of Qiaoxian and the historical significance of the Yellow River [3] - Central Shaanxi features picturesque landscapes and local delicacies, such as the famous persimmons and unique pottery experiences in Fuping [4][5] - Southern Shaanxi is highlighted for its ecological tourism, including the observation of the endangered red-crowned crane in Yangxian and the historical significance of the ancient Silk Road [4][5] Group 3: Public Engagement and Promotions - A total of 629 community cultural activities will be organized, including poetry events and local festivals, to engage the public and enhance cultural participation [6][7] - The provincial government will distribute 2.2 million yuan worth of tourism vouchers through various platforms, aiming to attract tourists and promote local tourism [6][7]
央广网评|文旅IP热力涌动 激发“双节”服务消费新增量
Sou Hu Cai Jing· 2025-09-28 12:44
Core Viewpoint - The upcoming National Day and Mid-Autumn Festival holidays are prompting various regions to launch a series of cultural tourism activities, enhancing local tourism brands and providing diverse travel options for visitors [1][2]. Group 1: Cultural Tourism IP - Cultural tourism IP serves as a concentrated carrier of core value in the cultural tourism industry, characterized by unique identification and emotional resonance, which can be commercially developed into tourism products, experiences, or services [1]. - Key themes identified in various cultural tourism IPs include "linkage, characteristics, scenarios, and experiences" [1]. Group 2: Regional Integration and Collaborative Activities - In the context of regional integration, cross-regional cultural tourism IP is becoming a crucial driver for consumption, as seen in the Beijing-Tianjin-Hebei region, which has launched a series of collaborative tourism activities [2]. - The "Happy Travel Beijing-Tianjin-Hebei" initiative integrates historical culture, natural scenery, and folk experiences to create a compelling consumption environment for tourists during the holidays [2]. Group 3: Local Cultural Exploration - Many local cultural tourism IPs focus on uncovering local cultural essence and unique charm, exemplified by the "Beautiful China Singing Tour" music festival in Handan, Hebei, which combines local intangible cultural heritage and cuisine [5]. - The festival offers a "music festival + in-depth experience tour" package, effectively activating local tourism resources and stimulating service consumption [5]. Group 4: Diverse and Innovative Offerings - The cultural tourism IPs during the holidays exhibit characteristics of "diversified layout and scenario penetration," connecting various activities and enhancing the overall consumer experience [5]. - Innovations include combining Mid-Autumn moon appreciation with intangible cultural heritage performances, and creating family-oriented educational tourism experiences [5]. Group 5: Consumption Upgrade and Service Potential - The surge in cultural tourism IP reflects a deep understanding of the consumption upgrade trend and the potential for service consumption, as consumer demands shift from mere availability to quality and uniqueness [6]. - A series of consumption-promoting actions are being implemented to stimulate new service consumption, injecting fresh momentum into the consumption engine [6].
当全网都在“干翻成都”,四川已经赢麻了
Sou Hu Cai Jing· 2025-09-28 10:59
Core Insights - The recent launch of the Sichuan Super League (川超) has generated significant public interest, with ticket sales and attendance reaching impressive levels, indicating a strong local engagement with the event [2][3] - The economic impact of the league extends beyond sports, driving tourism, dining, and retail sectors, showcasing the concept of "ticket-root economy" where sports events serve as a catalyst for broader economic activity [3][9][19] Economic Impact - The opening match saw a ticket sales rate of 96.4%, with 22,240 seats sold out within seconds, and an additional 58 new and used cars sold on the same day, generating approximately 1.08 billion yuan in sales, a 103% year-on-year increase [2][3] - Local businesses, including food vendors and commercial complexes, reported significant revenue increases, with food stalls earning over 4 million yuan and nearby restaurants seeing average sales growth of over 15% [3][9] - The event has also spurred local tourism initiatives, with cities like Suining experiencing a 500% increase in online search volume, indicating a surge in interest and potential visitors [9][20] Cultural Engagement - The league has integrated local culture into its events, featuring unique attractions such as dinosaur displays and panda mascots, which enhance the overall experience and draw in crowds [4][10] - Social media engagement has been robust, with local media outlets leveraging platforms like Douyin to reach large audiences, further amplifying the event's visibility and cultural significance [6][11] Future Considerations - The long-term success of the league will depend on its ability to maintain momentum, attract consistent attendance, and convert the excitement of match days into sustained economic benefits for local communities [21][22] - The concept of "sports as a platform for cultural and economic exchange" is emphasized, suggesting that the true value lies in how well local economies can capitalize on the influx of visitors and engagement generated by the league [10][19]
坚持守正创新 勇担文化使命 为文化强市建设注入强劲动能
Xi An Ri Bao· 2025-09-28 03:04
Core Viewpoint - The emphasis on cultural mission and innovation in the development of the cultural tourism industry, aiming to strengthen cultural heritage and enhance public engagement in cultural activities [1][2][4] Group 1: Cultural Heritage and Protection - The need to enhance the protection and utilization of cultural relics and heritage, particularly focusing on the historical significance of the Northwest Party School site and the revolutionary history of Xi'an [1] - The importance of integrating technology and optimizing exhibition formats to increase the display ratio of cultural relics and improve digitalization levels [1] Group 2: Cultural and Artistic Development - The call for continuous improvement in the operation of cultural districts, leveraging the century-old theater brand and professional talent to innovate operational models [2] - The necessity for reform in cultural troupes to retain talent and create more high-quality performances, promoting traditional arts like Qinqiang to a broader audience [2]
爆火的河南文旅,寻找长红之路
21世纪经济报道· 2025-09-27 15:50
Core Viewpoint - The article discusses the challenges faced by the cultural tourism industry in Henan, particularly the need to transition from short-lived popularity to sustainable growth, emphasizing the importance of innovative and differentiated offerings in the market [1][4][11]. Group 1: Current Trends in Cultural Tourism - Recent years have seen a surge of popular cultural tourism projects in China, but many face the risk of becoming fleeting trends [4][5]. - The rapid growth of Chinese tourists and their evolving aesthetic preferences necessitate a shift towards high-quality, boutique experiences in cultural tourism [1][4]. Group 2: The Launch of New Projects - The newly unveiled "Luoyang Shendu Shisan Fang" project aims to integrate performance, technology, and commerce, representing a shift in Henan's cultural tourism strategy [1][8]. - This project, covering approximately 185,000 square meters, features immersive performances and advanced XR technology, aiming to create a unique cultural experience [1][8]. Group 3: Industry Challenges and Expert Insights - Experts highlight the issue of homogenization in cultural tourism projects, with many lacking innovation and differentiation, leading to potential price wars [5][12]. - The article notes that while some projects have generated significant visitor numbers and revenue, such as the 5.2 million participants in Hanfu experiences in Luoyang, sustaining interest over time remains a challenge [5][11]. Group 4: Future Directions for Henan's Cultural Tourism - The article emphasizes the need for Henan to build a comprehensive industrial ecosystem rather than relying on individual projects for long-term success [11]. - Experts advocate for a focus on unique cultural advantages and market-driven operations to avoid competition with other regions [12].