上 市 公 司 传媒 2025 年 04 月 29 日 芒果超媒 (300413) ——剧集投入加大影响短期利润率及现金流，看好份额提 升 报告原因：有业绩公布需要点评 买入（维持） | 市场数据： | 2025 年 04 月 28 日 | | --- | --- | | 收盘价（元） | 22.93 | | 一年内最高/最低（元） | 32.10/18.07 | | 市净率 | 1.9 | | 股息率%（分红/股价） | 0.78 | | 流通 A 股市值（百万元） | 23,428 | | 上证指数/深证成指 | 3,288.41/9,855.20 | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 03 月 31 日 | | --- | --- | | 每股净资产（元） | 12.24 | | 资产负债率% | 28.77 | | 总股本/流通 A 股（百万） | 1,871/1,022 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： 04-29 05-29 06-29 07-29 08-29 09-29 10-29 11-29 1 ...

芒果超媒发布2024 年报&25Q1 季报，公司24 年实现营收 140.80 亿元（yoy-3.75%），归母净利 13.64 亿元（yoy-61.63%），符合业绩预告预期（12.5 -16.1 亿元），扣非归母净利 16.45 亿元（ yoy- 2.99%）。25Q1 实现营收29 亿元（ yoy-12.76% ， qoq-23.71% ）， 归母净利 3.79 亿元（yoy- 19.80%），扣非净利 3.03 亿元（yoy-35.03%），主要因内容投入较大。24 年公司拟每10 股派发现金股 利2.2 元（含税），24 年度共拟派发现金股利4.12 亿元，分红比例30.17%。我们长期看好公司内容竞争 力，会员及广告的增长空间，维持"买入"评级。 根据艺恩数据，芒果TV 在25Q1 TOP10 综艺中5 席（含《乘风2025》《妻子的浪漫旅行2025》等独播 IP），其中《乘风2025》3 月21 日首播即斩获1.76 亿首日播放量，招商包括金典（冠名）等11 家广告 主。影视剧有效播放数据同增117.7%，《国色芳华》《五福临门》分列TOP10 榜单的第二位和第六 位。后续看，25 年公司影视剧 ...

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, with a significant drop in net profit attributed to tax policy changes and increased content costs [1][4][5] Financial Performance - For 2024, the company achieved revenue of 14.08 billion yuan, a year-on-year decrease of 3.75%, and a net profit of 1.364 billion yuan, down 61.63% [1] - In Q4 2024, revenue was 3.802 billion yuan, a decline of 10.8%, with a net profit turning negative at -79.99 million yuan [1] - In Q1 2025, revenue was 2.9 billion yuan, down 12.76%, and net profit was 379 million yuan, a decrease of 19.8% [1] Business Segments - Membership revenue for 2024 was 5.148 billion yuan, an increase of 19%, with a year-end membership count of 73.31 million, up 10% [2] - Advertising revenue fell to 3.438 billion yuan, down 12%, while operator business revenue dropped 42% to 1.593 billion yuan [2] - New media interactive entertainment content production revenue grew by 10% to 1.262 billion yuan, while content e-commerce revenue decreased by 8% to 2.6 billion yuan [2] Cost and Profitability - Operating profit was under pressure due to increased content costs, which rose by 12.5% to 5.762 billion yuan, accounting for 67.1% of revenue [4][5] - The company’s content acquisition costs reached 6.348 billion yuan, a slight increase of 1.3% [4] - The gross margin for the internet video business fell to 35.3%, a decline of 6 percentage points [5] Future Outlook - Membership revenue is expected to continue double-digit growth, but at a slowing rate, while operator business is anticipated to stabilize [6][7] - Advertising revenue is projected to remain under pressure due to scheduling and macroeconomic factors [7] - Revenue forecasts for 2025-2027 are 14.351 billion, 14.871 billion, and 15.423 billion yuan, with corresponding net profits of 1.773 billion, 1.932 billion, and 2.061 billion yuan [7]

4月29日，港股市场低开高走，新能源车、社交、短视频、餐饮连锁、传媒等大消费方向弹性居前。港 股消费指数成分股中，零跑汽车涨超7%，美团-W、理想汽车-W涨超3%，中升控股、百胜中国、哔哩 哔哩-W、吉利汽车、阅文集团。港股消费ETF（159735）当前折价0.67%买入性价比凸显。 相关产品：港股消费ETF（159735）。 消息面上，有调研报告显示，中国消费品和零售行业正迎来消费结构升级带来的深刻变革。从居民消费 结构看，服务性消费占比上升，交通、教育等领域需求增长显著。同时，人口老龄化和家庭小型化推动 消费偏好转向情绪价值和质价比，健康与数字消费理念逐渐渗透各年龄段。从消费者需求趋势看，情绪 价值、质价比及可持续消费成为核心诉求。 （文章来源：每日经济新闻） 港股消费ETF（159735）跟踪港股消费指数，是"更新的消费"，相较A股消费以白酒高端消费为主，港 股消费板块中电商、餐饮、旅游、文娱传媒、国潮服装等新型消费比例更高，服务消费和大众消费占比 也更高，或更能充分反映本轮大力提振消费政策驱动下的消费景气复苏。 平安证券表示，近期的政治局会议强调了"支持科技创新、扩大消费、稳定外贸"等方向，明确提出 ...

2024年存在感极强的芒果TV，过得似乎没那么好。 4月26日，芒果超媒发布了2024年年度报告。报告期内，公司营业收入为140.79亿元，同比减少3.75%；归属上市公司股东净利润为13.64亿元，同比减少 61.63%，实现了营利双降。 即便芒果超媒早在发布业绩预告时就已经解释过，因公司适用企业所得税优惠政策发生变化，"2024年的报表中，净冲回递延所得税资产减少归属于上市 公司股东的净利润4.2亿元"，导致2024年净利润同比变化较大。但也不能否认，具体到芒果TV互联网视频业务，无论是盈利能力还是增长趋势都不如以 往亮眼。 1 芒果TV的2024年：喜与忧并存 2024年芒果TV业务板块的营业收入为101.79亿元，同比减少了4.10%，毛利率与上年同期相比减少了5.98%，似乎并不符合大众对于芒果TV2024年爆款频 出的客观印象。 自2021年月活用户规模超过优酷之后，芒果TV就一直走在"争三"的路上，但在爆款频出的2024年，芒果TV朝着长视频行业"一线"迈进的脚步似乎逐渐降 速了。 从放映端的市场表现来看，芒果TV的2024年能称得上可圈可点。 在综艺领域，芒果TV保持着一贯优势，根据云合数据公 ...

Core Insights - iQIYI has announced a new strategy at the 2025 iQIYI World Conference, focusing on adapting to changes in the video industry and enhancing user experience through innovative content and technology [1][2] Group 1: Business Strategy - iQIYI is adopting a "short, refined, diverse, and new" strategy, entering the micro-drama market with shorter, more creative content [1][3] - The company is expanding its IP boundaries and value by developing derivative businesses, including offline parks and international markets [1][11] - iQIYI is officially entering the content e-commerce market, aiming to diversify revenue streams beyond membership and advertising [1][12] Group 2: Micro-Drama Market - The micro-drama market in China is projected to reach 505 billion yuan in 2024, surpassing box office revenues, with a compound annual growth rate of 19.2% [3] - iQIYI has redefined its content strategy for micro-dramas, offering free access to members and pay-per-view options for non-members [4][5] - The company is launching various initiatives, such as the "Thousand Micro-Dramas Plan" and "Short Drama Grand Plan," to continuously supply engaging micro-drama content [5][6] Group 3: AI Innovations - iQIYI has introduced AI-powered features like "Jump View" and the "Peach Bean" personal assistant to enhance user interaction and viewing experience [7][8] - The "Jump View" feature allows users to navigate to key plot points without missing important scenes, improving viewing efficiency [7] - AI tools like "Maliang" and "Muse" are being utilized to enhance content creation and operational efficiency, generating millions of promotional materials and short videos [9][10] Group 4: IP Expansion - iQIYI is leveraging its strong IP portfolio, including popular series, to enhance user engagement and brand recognition [10][11] - The company is launching its first offline park, "iQIYI Park," to provide immersive experiences based on its IP content [11] - The offline park aims to create a brand effect that reinforces online engagement and expands interaction opportunities with users [11] Group 5: E-commerce Development - iQIYI's content e-commerce initiative focuses on live-streaming sales, targeting its membership base as potential customers [12] - The company is implementing a zero-platform fee policy for initial merchants and providing significant traffic support to boost e-commerce growth [12] - This move represents a significant step in iQIYI's exploration of new commercial models beyond traditional membership and advertising [12]

编号：2025-01 投 资 者关 系 活 动类别 ☑特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 参与单位名称 东方财富证券、国泰海通证券、诺安基金、宝盈基金、融通 基金 时间 2025 年 4 月 28 日 10:00-12:00 地点 深圳市维海德技术股份有限公司会议室 上 市 公司 接 待 人员姓名 董事会秘书：杨莹 证券事务代表：汪慧 投 资 者关 系 活 动 主 要内 容 介 绍 第一部分：介绍公司基本情况 公司主要从事高清及超高清视频会议摄像机、视频会议终 端、会议麦克风等音视频通讯设备的研发、生产、销售和相 关技术服务，是我国音视频通讯设备及解决方案的主要供应 商之一，产品广泛应用于商务视频会议、教育录播、政企业 务、远程教育、远程医疗、网络直播、红外测温等多个领域。 第二部分：问答 Q1：公司 2024 年及 2025 年一季度业绩增长原因？ 答：2024 年，行业景气度呈现回暖态势，终端市场需求持续 | 走强。公司持续深化市场布局，保持高比例研发投入，目前 | | --- | | 已取得一定成效。2024 年度，公司实现营业收入 67, ...

Core Insights - The long video industry is experiencing a slow recovery, with Mango TV reporting a revenue of 14.08 billion yuan in 2024, a year-on-year decline of 3.75%, and a significant drop in net profit attributable to shareholders by 61.63% to 1.364 billion yuan, largely due to deferred tax asset impacts [1][8] - Despite challenges faced by competitors in increasing membership, Mango TV saw a 19.3% year-on-year increase in membership, with membership revenue surpassing 5 billion yuan for the first time, contributing over half of its internet video business revenue [1][3] Revenue Breakdown - Membership revenue is the only segment showing positive growth, reaching 5.148 billion yuan in 2024, accounting for over 50% of internet video business revenue [3] - Advertising revenue continues to decline, with 3.438 billion yuan in 2024, down 2.7% from the previous year, marking three consecutive years of decline [7] - Operator revenue also fell significantly by 42% to 1.593 billion yuan, influenced by regulatory changes affecting the television industry [7] Content Strategy - Mango TV maintains the leading market share in variety shows, with a 38% effective playback market share in Q1 2024 [6] - The company is actively engaging in the micro-short drama segment, collaborating with Hongguo Short Drama to explore monetization paths [6] - Internationally, Mango TV's app downloads increased from 130 million in 2023 to 261 million in 2024, with revenue rising from 62 million yuan to 141 million yuan [6] Financial Performance - The significant drop in net profit is attributed to changes in corporate income tax policies, with deferred tax assets impacting profit figures [8] - The cash flow from operating activities saw a drastic decline of 102.32% due to increased investments in premium content [9] - The company reported a net profit of 3.79 billion yuan in Q1 2025, down 19.8% year-on-year, primarily due to increased investments in high-quality content [10]

出品：新浪财经上市公司研究院 文/夏虫工作室 | | | | 企业所有制性质 | | | --- | --- | --- | --- | --- | | | | | [交易日期] 最新收盘 | | | 1 | 川行行的 | 切家间称 | IH | 一 新官 | | 3 | 300413.SZ | 芒果超媒 | 地方国有企业 | 5,000,000.00 | | 4 | 000917.SZ | 电厂假媒 | 地方国有企业 | 2.891.000.00 | | 6 | 002554.SZ | 東東日半 | 地方国有企业 | 2.000,800.00 | | ರಿ | 603825.SH | 华扬联众 | 地方国有企业 | 1.561.100.00 | | 10 | 000989.SZ | ST九芝 | 地方国有企业 | 1.467.200.00 | | 13 | 601577.SH | 长沙银行 | 地方国有企业 | 1,203,100.00 | | 15 | 600479.SH | 十等药业 | 地方国有企业 | 1.170.900.00 | | 16 | 000504.SZ | 南华生物 | 地方国有企业 | ...

Investment Rating - The report maintains a "Buy" investment rating for the company [2][10]. Core Insights - The company is focusing on increasing content and R&D investments to drive new growth momentum, with a significant emphasis on innovative content production and technology integration [4][5]. - The company aims to enhance its international presence through the "Mango Going Global Three-Year Action Plan" and the development of an AI-driven interactive platform [6][7]. - The financial forecast indicates a gradual recovery in revenue and net profit from 2025 to 2027, with expected revenues of 154.67 billion, 168.59 billion, and 182.58 billion respectively, and net profits of 16.07 billion, 19.92 billion, and 24.62 billion [10][12]. Summary by Sections Company Overview - The company is a leading player in the media industry, continuously innovating in content production, with a strong focus on self-produced content and a comprehensive media ecosystem [4]. Financial Performance - In 2024, the company's new media interactive entertainment content production and copyright costs reached 810 million, up 17% year-on-year. The internet video business costs were 6.2855 billion, an increase of 8.46% year-on-year [5]. - The first quarter of 2025 saw a year-on-year decline in revenue and net profit of 12.76% and 19.8% respectively, primarily due to a contraction in traditional TV shopping business and increased content investment [5]. Growth Strategy - The company is leveraging AI technology through the establishment of the "Shanhai Research Institute" and the development of its own AI model to enhance content innovation and production efficiency [7]. - The company is also exploring new business models, including e-commerce through its "Xiaomang E-commerce" platform, which achieved an annual GMV of 161 million in 2024, with a compound growth rate of 125% over four years [9]. Profitability Forecast - The report projects a gradual increase in earnings per share (EPS) from 0.86 in 2025 to 1.32 in 2027, with corresponding price-to-earnings (P/E) ratios decreasing from 29.9 to 19.5 [10][12].