Core Insights - Guizhou Moutai Sauce Aroma Liquor Marketing Co., Ltd. has announced a deep cooperation with Meituan Flash Purchase to enhance its retail network and channel transformation [1] - The initiative includes the launch of over a thousand officially certified "Moutai Sauce Aroma · Shared by Thousands" stores on the Meituan platform, aiming to provide consumers with a premium buying experience [1] Group 1 - The collaboration focuses on aspects such as genuine product assurance, store operations, customer base expansion, and member integration [1] - The partnership aims to offer consumers the ability to receive authentic Moutai products within 30 minutes of ordering [1] - Previous trial operations of some stores on Meituan Flash Purchase have shown that Moutai Sauce Aroma series has become a preferred choice for consumers, with increasing order frequency and repurchase rates [1] Group 2 - The companies plan to accelerate the onboarding process of stores, with more "Moutai Sauce Aroma · Shared by Thousands" stores expected to be available on Meituan Flash Purchase by the end of the year [1] - The goal is to achieve full store integration on the platform as soon as possible [1]

据了解，本次"堂食提振"计划，将以堂食消费券的形式展开。美团将针对茶饮、餐食等品类发放到店消 费券，成本由平台全部承担，引导消费者到店聚餐或到店自提，把顾客和订单留给门店。 美团外卖此前调研发现，通过特定爆款品类的优惠券吸引顾客到店消费，可以有效带动用户进店，不仅 有利于门店获得更多附近消费者，消费者在到店后，通常还会下单更多商品，从而带动门店销售额增 长。 8月12日，美团外卖正式启动"堂食提振"计划，首批将向全量会员发放进店消费券。 近两周来，美团已向黑钻、黑金会员群体发放甜点小吃等各类到店消费券等专属权益，由美团统一向实 体门店采购相关商品，并发放至门店附近的消费者，引导消费者从线上回归线下门店。平台调研数据显 示，近期自提消费券有效带动了线下门店的堂食增量，美团黑钻黑金会员的礼赠互动增加了60%的门店 自提人数。未来一周内，美团还将继续向消费者发放餐饮门店消费券。 美团外卖相关产品负责人表示，将持续落实"反内卷"，通过"堂食提振"计划，美团将坚持为实体门店导 流，促进行业健康发展，这一计划目前已覆盖10万家实体门店，未来将进一步扩大覆盖范围。 ...

Core Insights - Meituan Waimai has officially launched the "Dine-in Boost" plan, which will distribute in-store consumption vouchers to all members [1] - Previously, Meituan announced the "Small Shop Support Fund" plan, providing up to 50,000 yuan in support funds to small dining establishments [1] - The first batch of support funds has already been delivered to merchants during this year's autumn season [1]

Group 1 - The core viewpoint of the article is that Meituan Waimai has launched a "dine-in boost" plan, which includes issuing in-store consumption vouchers to all members [1] - Meituan has previously announced the launch of a small shop support fund, providing up to 50,000 yuan in support funds for small dining establishments [1] - The first batch of support funds has already been delivered to merchants during the beginning of autumn this year [1]

在国家全力推进数字经济发展，深度践行数字中国战略，致力于重塑经济发展格局、提升国家综合竞争力的宏 大时代背景下，赋商链盟集团勇立潮头，积极响应国家号召，在本地生活业务领域持续深耕细作、大胆创新实 践，为实体经济与数字经济的深度融合提供了极具借鉴意义的范例，为全国数字化发展注入了澎湃动力。 （国家数据局召开数字经济工作会谋划2025年数字经济重点工作） 深挖数据价值，全面激发本地生活业务新活力 国家始终强调深入挖掘社会数据价值的重要性，这是推动数字经济高质量发展的核心要义之一。赋商链盟深刻 领会这一要求，充分发挥自身技术优势与平台资源，深度挖掘消费大数据的潜在价值，全力提升本地生活服务 质量，积极推动精准营销变革。在其精心打造的 "赋商链生活" 生态系统中，创新性地运用 "区块链确权 + AI 智能分配" 双核驱动模式，将消费者在本地生活场景中的每一次消费行为数据进行深度挖掘与转化，使其成为 可量化、可流通的数字资产。例如，当消费者在与赋商链盟紧密合作的本地餐饮商家就餐后，其消费行为会通 过先进的区块链技术被精确、完整地记录下来。系统随后会依据消费者的消费金额、消费频次、消费偏好等多 维度贡献值，运用智能算法进 ...

8月7日-9日，在"秋天的第一杯奶茶"、"88会员日"、"大会员体系"、"超级星期6"等各种促销活动以及居 民楼办公楼商场车站随处可见的橙色广告（淘宝闪购等广告）的共同推动下，淘宝闪购的日订单量连续 在这三天都超过了1亿单。 《晚点》在其报道中指出，不过，双方统计日订单量的口径并不统一。 美团的口径是完成履约的订单，即当天配送到消费者手中的订单；淘宝闪购的口径是完成交易的订单， 即当天消费者支付的订单，这其中也会包括预约第二天配送的订单。而那些奶茶店最后倒掉的饮料，或 者消费者付款后迟迟收不到货然后退款的订单，在美团和淘宝闪购都属于无效订单，不被统计在总单 量。 据《晚点LatePost》报道，8月8日和8月9日两日，淘宝闪购的日订单量份额首次超过美团。 《晚点》在其文章中表示，在8月7日立秋这天，淘宝闪购的日订单量在当天20点就创下了新纪录，但这 一天的日订单量，美团仍比淘宝闪购多出了约2000万单。 ...

不过双方统计日订单量的口径并不统一。美团的口径是完成履约的订单，即当天配送到消费者手中的订 单；淘宝闪购的口径是完成交易的订单，即当天消费者支付的订单，这其中也会包括预约第二天配送的 订单。据统计，8月7日当天淘宝闪购的预约单占比接近10%。 责任编辑：李昂 8月11日，有媒体发文称，8月7日-9日，在 "秋天的第一杯奶茶""88 会员日""大会员体系""超级星期6 " 各种促销活动以及居民楼办公楼商场车站随处可见的橙色广告的共同推动下，淘宝闪购的日订单量连续 在这三天都超过了1亿单。据了解，8月8日和8月9日，这两天淘宝闪购的日订单量份额首次超过了美 团。 对此，新浪科技向淘天求证。淘天对此不予置评。 此外，7月，淘宝闪购花在商家端、消费者端、骑手端的补贴共计超过100亿元，而美团同期花的钱大约 是阿里的1/3-1/2—— 截至2024年底，阿里账上有3600多亿的现金储备（现金 + 短期投资），美团只有 1600多亿，而阿里2024年净利润是美团的三倍多 —— 美团会在尽可能控制费用的同时保证效率，做好 打持久战的准备。 ...

Group 1 - Meituan has upgraded its membership services to include comprehensive health and wellness offerings, addressing users' summer needs for beauty and health [1][2] - Black Diamond members can now access a photorejuvenation service provided by renowned medical institutions, marking the first time Meituan has included medical beauty services in its core membership benefits [1] - Black Gold and above members can enjoy a free "instant doctor consultation" service, with an average consultation time of 30 seconds and a service duration of 30 minutes [1] Group 2 - From August 7 to August 14, Meituan will launch a "Summer Beauty" themed event, allowing Black Diamond members to choose from various beauty services [2] - All members will receive a large coupon package applicable to medical beauty, health, and pharmacy services, along with exclusive pricing for consultations and medications [2] - Since its launch, the Meituan membership system has focused on providing tangible benefits across various local life scenarios, gradually building a more comprehensive and sticky multi-service ecosystem [2]

Core Viewpoint - Meituan is launching a promotional campaign to celebrate the beginning of autumn by providing free milk tea to its delivery riders, highlighting its commitment to employee welfare and engagement [1] Group 1: Promotional Activities - Meituan will distribute 2.7 million cups of new milk tea vouchers to all riders who have completed deliveries recently, allowing them to enjoy the drink or share it with friends and family [1] - In addition to the milk tea, Meituan will offer over 10,000 free "relaxation therapy vouchers" for well-known tea brands across more than ten cities, enabling frontline employees to enjoy 40 to 60 minutes of free foot massages and other relaxation services [1] Group 2: Additional Benefits - Beyond the autumn milk tea initiative, Meituan will provide an extra cup of milk tea to over 100,000 riders with a safety score of five or above in cities like Dalian, Shenyang, Wuhan, Guiyang, Haikou, Nanchang, and Hangzhou [1] - The company will also enhance its long-term benefits for riders, including ice drink vehicles, station gatherings, summer support, and the "Rider Home" program, which will be rolled out alongside the autumn milk tea benefits [1]

时代财经获悉，近日，京东（JD.NASDAQ；09618.HK）达达事业部正式更名为本地生活服务事业群， 该事业群下设秒送（含外卖）、酒旅、家政、研发、整合营销、中台等业务部门，由"老K"郭庆继续担 任负责人，向京东集团CEO许冉汇报。 从2016年与京东到家合并，历经挂牌纳斯达克、私有化退市，如今以 "本地生活服务事业群"之名全面 融入京东体系，达达的每一次转身，也是京东本地生活业务战略的缩影。 "此次更名标志着达达彻底融入京东生态，也传递出京东战略重心向本地生活生态全面升级的信号。从 资源整合角度看，意味着京东从单纯依赖达达的即时配送能力，转向构建'即时配送+本地服务+电商供 应链'的闭环生态，通过将分散的业务板块统一管理，实现内部资源的协同。"网经社电子商务研究中心 分析师陈礼腾向时代财经表示。 1 达达更名，"老K"郭庆挂帅 早在最初，达达与京东的"联姻"，便是一场双向需求的耦合。 2015年，京东试水本地生活服务，上线即时零售平台"京东到家"，把超市便利、生鲜果蔬、医药健康等 作为核心服务内容。 为解决O2O业务运力不足的痛点，2016年4月，京东宣布旗下O2O子公司京东到家与达达合并一事达成 最终 ...