Core Viewpoint - The high-quality "Bai Tang" lychee from Gaozhou is gaining popularity in the Beijing SKP mall, with a retail price of 19.9 yuan per jin, leading to rapid sales and positive market reception [5][11][8]. Group 1: Market Performance - Gaozhou lychee is well-received in the market, with consumers recognizing its quality and beauty [3][8]. - The wholesale price of Gaozhou lychee ranges from 8.46 to 9 yuan per jin, while the retail price at Beijing SKP can reach 19.9 yuan per jin [11]. - The company expects to sell approximately 2,100 tons of lychee this year, indicating a promising market outlook [13]. Group 2: Quality Standards - Gaozhou lychee is categorized into different grades, including "first-class," "second-class," and "mixed," based on quality [12]. - The standard for "first-class" lychee includes a single fruit weight of over 23 grams and a sugar content exceeding 20 [15][20]. - The local government has introduced quality grading measures to guide farmers in pricing and selling lychee, aiming to enhance farmer income and assist consumers in selecting high-quality products [21][22]. Group 3: Production and Expansion - Gaozhou, known as the "Lychee Capital of China," has nearly 600,000 acres of lychee cultivation, producing over 200,000 tons annually [23][24]. - The company plans to expand its market reach by increasing cooperation with more chain supermarkets across 17 additional provinces and cities [26].

Core Viewpoint - The "530 Enjoy Li Season" in Xinyi City, known as the "Hometown of Li," has successfully boosted local tourism and agricultural economy through a series of engaging activities centered around the Sanhua Li fruit harvest [2][10][11]. Group 1: Agricultural Production - Xinyi City is the leading producer of Sanhua Li in China, with a harvest area exceeding 350,000 acres and an estimated total output of around 350,000 tons this year [6][8]. - The Sanhua Li fruit is characterized by its large size, thin skin, and sweet flavor, making it one of the top ten fruits in Lingnan, highly favored by consumers [6][7]. Group 2: Tourism and Events - The "530 Enjoy Li Season" has become a significant annual event, attracting over 800,000 visitors each year, enhancing local tourism [11]. - Various activities such as fruit tasting, competitions, and cultural performances are organized to engage visitors and promote the local agricultural products [10][34]. Group 3: Economic Impact - The tea mountain town, a key area for Li production, has approximately 60,000 acres dedicated to Sanhua Li, generating an annual output value exceeding 600 million yuan [26]. - The local government is implementing land transfer and management services, resulting in over 1,200 acres of land being transferred, generating more than 1.2 million yuan in rental income for the community [27][28]. Group 4: Innovations and Future Plans - The tea mountain town plans to develop low-altitude economies through technologies like drone protection and logistics to reduce labor costs and enhance efficiency [29]. - This year's "530 Enjoy Li Season" features a broader range of activities and a wider coverage area, continuously attracting visitors from various regions [31].

枝"广东荔枝京 津冀推介活动在 首衡高碑店国际 农产品交易中心 开幕。广州从 化、增城，阳江 阳西、湛江廉 江、遂溪，茂名 等主产市县干 部，以及广东中 荔农业集团、广 东东荔农业集 团、阳江市农村 盛宴农业发展有 限公司等经营主 体分别推介，广 东省农业农村厅 与首衡集团正式 签署合作协 议，"我在广东 有棵荔枝树"远 2025广东荔枝营 销战报③ | 平台 纷纷助力，广东 荔枝销售旺_南 方+_南方plus ｜"甜圈顶流"广 东荔枝，赴京津 冀推介 5月27日，"喊全 球吃广东荔 程线上订购活动 同步发起。活动 期间，广东省农 业农村厅党组书 记、厅长刘棕会 带队前往北京新 发地农产品批发 市场、首衡高碑 店国际农产品交 易中心，了解荔 枝销售、冷链物 流等情况。 ｜1分钟卖23万 单！辛选直播助 "喊全球吃广东荔枝"广东荔枝京津冀推介活动在首衡高碑店国际农产品交易中心开幕 广东荔枝成夏季 爆品 5月24—25日， 辛选集团旗下头 部主播辛巴与蛋 蛋携手，售出广 东荔枝30多万 单，近140万 斤，打响广东荔 枝"618"销售 季"头炮"。据 悉，5月起，广 东省组织了"荔 香四海·产销共 赢"荔枝产销系 ...

Core Viewpoint - The article highlights the promotion of Tianyang mangoes from Baise, Guangxi, to the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing their unique quality and the collaborative efforts to enhance their market presence [4][21]. Group 1: Product Quality and Characteristics - Tianyang mangoes are renowned for their excellent quality, characterized by thick flesh, thin seeds, abundant juice, and a rich aroma, attributed to the region's favorable growing conditions [9]. - The region's geographical advantages include a subtropical monsoon climate, ample sunlight, and fertile soil, which contribute to the sweetness and flavor of the mangoes [7][8]. Group 2: Collaborative Efforts and Investments - A total investment of 5.4 million yuan has been made in agricultural training and mango variety improvement projects under the Guangdong-Guangxi cooperation framework [11]. - The establishment of four "Zhenpin" mango bases focuses on quality enhancement and brand development, promoting the certification of products to meet Shenzhen standards [12][14]. Group 3: Market Expansion and Sales Strategies - The collaboration has led to the creation of over 150 logistics points and the introduction of more than 200 e-commerce businesses, resulting in approximately 120 million yuan in annual online sales [19]. - The initiative includes organizing promotional activities in first-tier cities, with annual contracts exceeding 100 million yuan, thereby enhancing brand recognition and market reach for Tianyang mangoes [20].

Core Viewpoint - The article highlights the significance of Guangdong's Litchi production, particularly in Lianjiang City, and discusses the impact of weather conditions on the harvest, as well as innovative agricultural practices and logistics that enhance the quality and marketability of Litchis [2][4][5]. Group 1: Litchi Production and Challenges - Guangdong is a major global Litchi production area, with Lianjiang City being the largest producer of the "Feizi Xiao" variety, covering 73% of the city's Litchi planting area [2]. - In 2024, adverse weather conditions, including high winter temperatures and spring cold snaps, led to a decrease in national Litchi production, affecting local farmers [2][4]. - Despite previous challenges, the 2023 harvest was abundant, attracting significant consumer interest [2]. Group 2: Scientific Cultivation Practices - The implementation of scientific cultivation methods has increased Litchi yields, moving beyond traditional farming practices [4][5]. - Technical teams now assist farmers with targeted fertilization and pest control, utilizing a management system that collects data on tree growth and pest issues [5]. - The cooperative manages over 1,000 acres of various high-end Litchi varieties, responding to changing consumer preferences [5]. Group 3: Innovations in Fresh Produce Logistics - The "Huiying Lingnan Xiangyue Litchi" initiative by Yonghui Supermarket employs a model of direct sourcing, cold chain logistics, and precise marketing to boost Litchi sales [7][9]. - Newly adopted methods include an "ice bath" for freshly harvested Litchis, which helps maintain freshness during transport, ensuring that the fruit reaches consumers quickly [9]. - Yonghui Supermarket plans to procure over 5,000 tons of Guangdong Litchis in 2025, establishing a rapid supply chain from farms to stores [9]. Group 4: Upcoming Events and Market Opportunities - The first "Good Life Expo" will take place from June 27 to 29, 2023, in Beijing, aiming to stimulate consumer activity and support quality brands [11]. - The expo will feature a hybrid model of online and offline exhibitions, connecting quality products with domestic distribution channels [11].

参考资料： 声明：本文内容均为本作者原创，但文章中有部分图片（除特别标明外），均来源于网络，版权归原作者或原出处所有。我们致力于保护原作者版权，若涉 及版权问题，请及时联系我们进行处理。 1. 荔枝预售近亿元数据（来源：广东荔枝采购导图） 2. 辛选直播销售记录（来源：央视财经报道） 3. 田头智慧小站建设数据（来源：广东省农业农村厅公告） 4. 物流企业运力配置信息（来源：顺丰速运业务通告） 5. 村级道路承载能力分析（来源：南方财经专题报道） 直播电商的爆发式增长是本次物流压力的核心推手。茂名地区93.6%的荔农采用直播销售，专业MCN机构日均开播场次突破5000场。央视财经调研显示，辛 选团队单场直播实现23万单成交量，相当于传统渠道30天的销售量。这种销售模式带来的脉冲式订单，迫使物流企业必须在8小时内完成从采摘到装车的全 流程。顺丰速运在粤西地区临时增设12个揽收点，但仍难以消化瞬时激增的快递量。 这场物流危机暴露出农产品电商基础设施的薄弱环节。尽管广东省已建成327个田头智慧小站，但冷藏车数量仅能满足60%的运输需求。交管部门在主要产 区实施"绿色通道"政策，允许货运车辆夜间通行，但村级道路的承载 ...

本次培训旨在发挥电商平台优势，助力东莞荔农有效拓展销售新渠道，构建荔枝产业高质量发展"产供销"链条。 为贯彻落实省委、市委关于壮大特色农产品品牌、畅通供销渠道的工作部署，持续擦亮"东莞高端荔枝"金字招牌，5月30日，东莞市农业农村局、东莞市商 务局联合抖音电商平台，成功举办2025年东莞荔枝经纪人和荔枝电商培训会。 交流会现场气氛热烈、研讨深入。在交流互动环节，荔枝从业者及电商经营者踊跃发言，结合自身经营实际，分享了许多针对性问题和建设性意见。 "兰姐冰荔"负责人王仕兰表示，她从2019年开始在抖音电商平台上销售荔枝，期间遇到过一些关于店铺运营和规则等方面的问题，由于未及时掌握平台的规 则导致走了不少弯路，本次培训会让她更加熟悉了平台规则，也为接下来的荔枝销售工作提供了新思路和新方法。 "果王冰荔"传承人黄文杰提到，当前东莞荔枝品种优质品率稳定在90%以上，"高端荔枝出东莞"的市场美誉度持续攀升。其中，厚街镇作为"冰荔"核心产 区，经济效益较高。"今天的培训会让我们与抖音电商水果生鲜负责人直接对接，让我们对通过电商渠道推动东莞荔枝销售信心满满。"黄文杰说。 此次培训会是东莞落实"百县千镇万村高质量发展工程"、 ...

Core Viewpoint - The cherry industry in Weihai is experiencing significant growth and transformation, driven by a combination of favorable climatic conditions, technological advancements, and the integration of cultural tourism, which enhances both agricultural productivity and local tourism appeal [1][6][15]. Industry Development - Weihai's cherry planting area has reached 14,000 acres, with 12,000 acres dedicated to large cherries, showcasing a diverse planting matrix of over 10 premium varieties [7]. - The annual cherry production has surpassed 13,000 tons, generating a revenue of 170 million yuan [7]. - The cherry cultivation history in Weihai dates back over a century, evolving from small-scale, self-sufficient farming to large-scale commercial production due to increasing market demand and government support [6]. Technological Innovation - The cherry industry in Weihai is leveraging technology to enhance quality and yield, including the implementation of drip irrigation and micro-spray techniques to optimize water usage [8]. - Rain-shelter facilities have been established to protect cherries from adverse weather, reducing fruit cracking and pest issues, thus ensuring healthier produce [8][10]. Market Strategy - The industry is expanding its sales channels through e-commerce and live streaming, reaching markets across multiple regions in China [13]. - The integration of cultural tourism, exemplified by the annual Cherry Culture Festival, attracts numerous visitors, boosting local economy and diversifying income sources for farmers [13][15]. Value Addition - Weihai is exploring deep processing of cherries, producing products like cherry wine, dried cherries, and jams, which enhances the value chain and meets consumer preferences [15]. - The cherry industry is positioned as a key driver for rural revitalization, transforming local landscapes and economies through sustainable agricultural practices [15].

中新网烟台5月30日电 题：探访"中国大樱桃第一镇"：客商云集成"甜蜜枢纽" 记者 王娇妮 初夏微风掠过山东半岛，饱满的大樱桃果实缀满枝头。走进山东烟台福山区张格庄大樱桃交易市场，电 子秤的报数声、快递员的扫码声、主播的推介声，与空气中弥漫的樱桃果香，交织成热闹非凡的交易图 景。 在市场内分拣大樱桃。曲正扬 摄 图为果农 "现在每天的成交量有50万斤，预计高峰期将达到200万斤，福山大樱桃从这里发往全国各地。"指着市 场内的大数据平台屏幕，张格庄大樱桃交易市场负责人吴鹏称，果农和客商可以通过该平台实时了解大 樱桃采收、成交等各类信息。 "红灯"大樱桃宛如红宝石，酸甜适口；"水晶"大樱桃晶莹剔透，果肉软嫩；"美早"大樱桃甜味浓郁醇 厚……当地大樱桃凭借丰富的品种，上市后迅速成为"生鲜网红"。 图为物流 工作人员在码放大樱桃快递箱。曲正扬 摄 科技与物流的深度结合，为张格庄大樱桃装上"鲜速引擎"：交易市场旁设置冷链仓储中心，打造分拣装 车快速通道；京东无人机化身"空中快递员"，以15公里飞行半径、15公斤载重能力，快速将山地果园的 樱桃直送揽收点；顺丰依托低空经济技术，大大缩短产区至中转场的运输时长。 "一骑红尘 ...

Core Insights - The event in Beijing showcased the agricultural modernization achievements of Maoming, Guangdong, known as the "Lychee Capital of the World" [1][2] - Maoming is the largest high-quality lychee production base globally, boasting the "six best" advantages: the longest history, the largest area, the highest yield, the most varieties, the best quality, and the most comprehensive industry [1] - The local government is promoting the lychee industry as part of a broader strategy to develop ten major billion-yuan agricultural industries [2] Group 1 - The lychee tasting and marketing event aimed to connect the capital market with Maoming's production base [1] - The interactive segment featured five renowned lychee varieties, enhancing audience engagement through sensory experiences [1] - The event highlighted the historical significance of lychee cultivation in Maoming, which has over 2000 years of history [2] Group 2 - The health benefits of lychee were discussed, emphasizing its traditional medicinal value and modern pharmacological research supporting its antioxidant and anti-inflammatory properties [2] - The local government is leveraging the "Five Trees and One Fish" strategy to boost the agricultural sector, focusing on lychee, longan, and other key products [2] - The event aimed to foster investment opportunities in Maoming, encouraging entrepreneurs to explore business ventures in the region [2]