文化创意产业

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当工业锈迹遇见新潮生活:大同老煤气厂变身文旅新地标
Xin Hua Wang· 2025-05-10 09:11
"现在的年轻人关注能够体验到特色文化的同时也能保证旅游的舒适度。结合这个需求以及工业旅游的特色,我们对园区的规划是打造'五区两街 一中心':'五区'为文化创意休闲区、创意旅游集散区、文化企业集聚区、文化展演区和综合配套服务区;'两街'是地域美食街和特色民俗一条 街;'一中心'即游客服务中心。"该园区招商部负责人张帆介绍。 目前为止,园区已入驻36家文化企业,涵盖摄影、设计、雕塑绘画、餐饮住宿、体育拓展、国学研学教育等多种经营业态。举办婚礼、篝火派 对、露营野餐、打卡体验,工业+旅游融合发展,年轻人在这里迎来了"微度假"。 图为"迪沃特青运城"。新华社记者 王怡静 摄 新华社太原5月10日电(记者王怡静、万倩仪)打羽毛球、打台球、健身、喝着咖啡看书或聊天,这些是现代人最熟悉不过的生活场景。不过,要 是这些场景能够同时发生在一个大煤气储气柜里,会有怎样的体验? 在山西大同开源一号文化产业园区的"迪沃特青运城"里,这一有趣的场景正在上演。 "迪沃特青运城"由一个巨大的煤气储气柜改造而成,一层有咖啡店、体育用品店,二层是台球厅,三层是健身房,四层是羽毛球场。抬头望去, 绿色罐体与斑驳锈迹诉说着往昔岁月,现代时尚的设施 ...
申燕飞:与Z世代接“荔”,带飞茂南千年古荔 | “荔”志青年③
Nan Fang Nong Cun Bao· 2025-05-04 08:02
Core Viewpoint - The article discusses the innovative approach of a design team led by Shen Yanfei in revitalizing the ancient culture of Maonan lychee through creative IP (intellectual property) design, targeting the younger generation and enhancing the cultural significance of the lychee industry [10][12][18]. Group 1: IP Development and Cultural Significance - The design team created a family of IP characters representing three generations, symbolizing the guardianship and inheritance of the ancient lychee culture [10][26]. - The team aims to make the ancient lychee culture visible to the younger generation through creative products and designs [22][38]. - The IP family concept reflects the traditional roles of family members in the cultivation and care of lychee trees, emphasizing the connection between past and present [26][27]. Group 2: Innovative Product Design - The team launched a "Spring and Summer Haute Couture Series" of cultural products inspired by Song Dynasty aesthetics, combining traditional crafts with modern design [39][41]. - New product lines, such as the "Ancient Lychee Cat" series, aim to break traditional stereotypes associated with lychee and appeal to contemporary audiences [44][47]. - The "Ancient Lychee Encouragement Package" for students during the exam season was well-received, showcasing the blend of cultural expression and practical needs [52][64]. Group 3: Cultural Promotion and Market Strategy - The company focuses on cultural expression rather than direct sales, planning to promote the ancient lychee IP through various platforms, including short videos and animations [69][71]. - A cultural display point is planned in Maonan to enhance visitor engagement and interaction with the ancient lychee culture [74][78]. - The increasing proportion of cultural tourism and creative products in the annual output value of Maonan lychee indicates a positive trend in the industry [83].
香港举行论坛聚焦推动传统文化IP走向国际
Xin Hua She· 2025-04-29 00:39
本次活动以"中国机遇:文化IP国际化启程之旅"为主题,与会者就文化IP的全球化实践和打造具国际影 响力的文化品牌等课题讨论。 新华社香港4月28日电(张雅诗)由香港贸易发展局与中国传媒集团合办的"亚洲授权业会议——中国机 遇"论坛28日在港举行,内地与香港业界领袖和文化机构代表等齐聚一堂,探讨传统文化IP如何通过香 港平台迈向国际市场。 香港海洋公园熊猫IP创作者邝颖轩表示,香港在品牌打造、推广和营销方面拥有丰富的国际经验。内地 的文化产业主题多元化,很适合做IP产品,内地方面可借助香港的优势和经验,将文化产业加以包装和 品牌化,推销到国际市场。 北京国图创新文化服务有限公司总经理张立朝表示,文化创意产业需要不断进行创新和创意的融会贯 通。香港是国际化大都市,汇聚了具有国际视野的创意、设计、材料研究、工艺研究等方面人才,希望 借助香港的优势汇聚更多创意力量,让国家文创产业借船出海。 北京古代建筑博物馆副馆长潘伟表示,他们旨在做出高水平文创,不仅是选取市场上的热点,更多的是 做出自己的特点。在香港国际授权展及亚洲授权业会议期间,北京市文物局积极组织开展调研座谈活 动,深入走访香港故宫文化博物馆、香港艺术馆等,学 ...
共筑版权保护防线 重庆两江新区、四川天府新区携手共建世界级文化产业走廊
Mei Ri Jing Ji Xin Wen· 2025-04-27 05:30
Core Viewpoint - The collaboration between the Tianfu New Area Court and the Chongqing Liangjiang New Area Court marks a significant advancement in the judicial protection of intellectual property rights in the cultural and creative industry, providing a new model for regional cooperation in high-quality development of the national cultural industry [1][2]. Group 1: Judicial Collaboration and Initiatives - The Tianfu New Area Court and Chongqing Liangjiang New Area Court jointly released the "White Paper on Judicial Protection of Intellectual Property Rights in the Cultural and Creative Industry" and ten typical cases [1]. - A memorandum was signed to strengthen copyright protection in the cultural and creative industry between the two regions [1]. - The series of collaborative activities signifies a transition from single-case cooperation to systematic governance in the Chengdu-Chongqing economic circle [1]. Group 2: White Paper Insights - The white paper analyzes nearly three years of intellectual property cases related to the cultural and creative industry, covering fields such as literature, film, music, art, design, gaming, animation, and short videos [2]. - Over 60% of all intellectual property cases in both regions involve the cultural and creative industry, with a notable increase in new types of cases like short video infringement and technology-driven infringement [2]. - The white paper identifies key issues such as difficulties in rights confirmation, strong concealment of infringements, and high costs of cross-regional rights protection [2]. Group 3: Future Directions and Recommendations - The judicial authorities plan to deepen cross-regional judicial collaboration and explore a comprehensive governance model for intellectual property that includes legislative protection, judicial adjudication, administrative services, and industry self-governance [2]. - The establishment of the Chengdu-Chongqing cultural and creative industry intellectual property protection alliance is aimed at accelerating the application of technologies like blockchain evidence storage and AI infringement monitoring [2]. - The initiative seeks to cultivate internationally influential cultural IP clusters in the Bashu region, ensuring a legal, market-oriented, and international business environment for the high-quality development of the cultural and creative industry [2].