廿四节气织经纬,山河万象话 财经 201 量 05 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的 叠加，让演唱会、音乐节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。 据中国演出行业协会预测，2025年演唱会、音乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上 演，门票频频"秒空"，一票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏 泷"十万伏特"巡回演唱会从12月31日到1月2日连开3场吸引了3.2万人观看，邓紫棋"I AM GLORIA"巡 回演唱会于12月26日起连开11场，每场吸引超4.2万人参与。在此期间，北京、上海、海南海口等城市 同样迎来观演高峰，热门音乐剧巡演、卫视跨年盛典等演出售票火爆、反响热烈。 2025年，"为一场演出奔赴一座城"成为新常态，一批兼具创新性与示范性的项目点亮文旅版图。广西 南宁围绕周 ...

% 01 甘 四 节 气 织 经 纬, 山 河 万 象 话 财 经 量 05 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠 加，让演唱会、音乐节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据 中国演出行业协会预测，2025年演唱会、音乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 中国演出行业协会副会长潘燕近日在受访时表示，预测2025年全国演唱会、音乐节票房收入将突破300 亿元，直接拉动交通、住宿、餐饮等综合消费超2000亿元。以"演艺+文旅"为代表的融合模式，正推动 城市文旅从"吸引客流"向"价值创造"转变。 2025年，"为一场演出奔赴一座城"成为新常态，一批兼具创新性与示范性的项目点亮文旅版图。广西南 宁围绕周杰伦等艺人演唱会打造"乐市市集"和"门票+住宿+接驳"套餐，公开资料显示，周杰伦"嘉年 华"南宁站三天吸引观众17万人次，其中85%为外地游客，拉动综合消费超10亿元。西安则通过实景演 出《梦长安——大唐迎宾盛礼》和夜游演艺《大唐追梦》，将演艺与历史文 ...

转自：北京日报客户端 刚刚过去的2026年元旦假期，北京全城上演了一场精彩纷呈的文旅盛宴，市场供给多元并进，消费潜力持续释放。数据显示，全市接待游客880.8万人次， 实现旅游总花费109.7亿元。 飙升的数字背后是有目共睹的丰富体验。看跨年，大钟寺鸣响永乐大钟与居庸关长城鼓阵表演远程联动，CBD、蓝色港湾等20多个商圈延长营业时间，跨 年音乐会、主题灯光秀等特色活动轮番上演；看演出，全市共举办营业性演出275台839场，涵盖交响乐、民乐、戏曲等各类型的新年音乐会，为观众奉上独 特的新年文化记忆；看冰雪，北京推出冬日暖游、激情冰雪、乡聚迎新等各类主题线路30条，各区打造丰富多彩的新玩法、新场景，为市民游客解锁冬日新 旅行的乐趣…… 从传统到现代，从典雅到潮流，从室内到户外，活动密度之高、选择之多，让市民游客时时刻刻都面临着挑花了眼的"幸福烦恼"。三天假期，不少人直 呼"根本玩不够"，更印证着这座城市文旅市场的无限活力。 文旅盛宴为新的一年开了好头，当然，消费潜力的释放，少不了系统性、前瞻性的设计引导。就拿跨年活动来说，过去14年，北京新年倒计时活动先后走过 故宫、天坛、长城等标志性地标，每届都围绕单一核心场地 ...

Group 1 - The cultural enthusiasm of citizens and tourists in Nanjing remains high despite the cold weather, with a diverse range of performances driving the New Year's market [1] - The New Year's concert featuring Richard Balcombe and the Royal Philharmonic Orchestra showcased classic musical theater songs, highlighting the emotional depth and diverse styles of the performance [2] - The presence of international orchestras in Nanjing reflects the city's strong cultural influence and attractiveness [2] Group 2 - A unique immersive audio-visual concert based on a popular national IP was held, presenting a narrative that connects the audience with the protagonist's journey, enhancing emotional engagement [3] - The concert aimed to resonate with audiences by intertwining music and visuals, allowing them to experience a personal connection to the story [3] Group 3 - The New Year concerts by artists such as Zhou Hui and Chen Huixian attracted significant audience interest, with emotional responses from fans reminiscing about their youth [5] - The vibrant performance scene in Nanjing not only ignited audience enthusiasm but also stimulated local business, benefiting vendors in the area [6]

格隆汇1月4日｜元旦假期3天，全省纳入统计的A级旅游景区累计接待游客1104.27万人次，实现门票收 入9006.81万元，与2024年同期同口径相比分别增长15.85%、10.24%。成都位列全国入境游TOP10城市 第四。假期3天，全省引进和举办营业性演出342场，吸引观众超22万人次，直接票房收入超9000万元， 带动综合消费超5.2亿元。 ...

Group 1 - The core theme for the New Year's holiday in Beijing is "Chiming of Bells and Drums, Colorful Journey," aimed at boosting the holiday consumption market through new scenes and spaces [1] - Nearly 100 cinemas in Beijing extended their operating hours, with over 10 key cinemas offering overnight screenings, and the launch of 12 "new cinema spaces" to enhance regional consumption [1] - The integration of cultural activities and commercial offerings, such as "one ticket multiple benefits" promotions, effectively stimulated local consumer spending [1] Group 2 - During the holiday period, 49 "Colorful New Year Concerts" and over 800 commercial performances were held, igniting artistic enthusiasm across the city [3] - Various shopping districts organized themed parties and extended their operating hours to activate the nighttime economy, contributing to a vibrant festive atmosphere [3] - Beijing welcomed over 8 million tourists during the New Year, achieving a total tourism expenditure of 10.97 billion yuan, setting a new record for the holiday [3] Group 3 - Beijing's approach of combining "culture + commerce" and "cultural tourism + consumption" through a comprehensive linkage model has effectively driven supply and demand, adding new economic vitality to traditional festivals [5]

山东各地丰富的活动拉满跨年仪式感，引流年轻客群 新玩法新体验，燃动消费热情 元旦期间，一种"混搭"的跨年方式在山东多地流行开来。古老民俗与潮流演艺结合，二次元市集与 音乐表演声浪交织，冰雪奇观与新年祈福融合，不断创新的文旅消费场景，吸引了大量年轻游客这背 后，是以"悦己"和"情绪价值"为核心的消费趋势在推动——游客不再满足于单纯观光，更愿意为深度体 验、文化共鸣与情感认同买单。 古今交融，定制专属跨年仪式 跨年夜，"家人安康，顺遂无虞"的祈愿，同三千明灯一起缓缓升上淄博红叶柿岩的夜空。景区里一 盏盏手写祝福的祈福花灯，载满游人的期盼，与漫天烟花一同点亮新年之夜。 "平时工作忙，元旦就想彻底放松，给自己充电。"专程从青岛赶来的歌迷王献说，"为喜欢的音乐 和氛围买单，就是对自己最好的犒赏。" 泰山跨年音乐嘉年华、日照2026元旦日出歌会……元旦假期，音乐节和演唱会热度不减，年轻人通 过自主选择的仪式感，兑现"悦己"的情感价值。 与此同时，全省各地商场通过"文旅+商圈"打造消费新场景。随着文化娱乐消费形态迭代升级，以 知识产权（IP）衍生品为核心的文化新业态——"谷子经济"正在年轻消费群体中快速崛起。 跨年夜当晚， ...

【天气】今天白天，全省晴有时多云。最高气温：东部-4℃左右，其他-8～-5℃，最低气温：全省大部-20 ～-15℃。 【倡议】1月2日，吉林省精神文明建设办公室发布《"'光盘'到底 不负'食'光"倡议书》：从每一餐做起， 按需做餐，按需点餐、合理取食，剩余饭菜主动打包；婚丧嫁娶、商务宴请等场合，倡导简约适度、绿色 健康；家长以身作则，教育孩子爱惜食物。学校加强教育，将勤俭节约融入校园文化。媒体积极宣传，营 造"浪费可耻、节约光荣"的社会氛围。 【免收】1月4日起，长影世纪城日场免收大门票，园区内项目单独付费体验。 【暂停】吉大一院产科发布消息，2026年元旦法定节假日期间1月1日至1月3日休息暂不办理《出生医学证 明》。1月5日（星期一）起恢复办理《出生医学证明》。 【开放】2026年1月1日，吉林京剧出科博物馆正式迁入"大夫第"新址，并正式对外开放。"大夫第"坐落于 世纪广场北侧的喜连成京剧艺术公园内，与响盈大东古戏楼南北呼应。 ★日前，长春市教育局网站发布2025年市级学科骨干教师名单，认定丁颖等1107名教师为长春市2025年市 级学科骨干教师，颁发骨干教师证书。 ★元旦佳节，当千家万户沉浸在辞旧迎新的 ...

Group 1 - The 2026 New Year concert will be conducted by Lü Jia, featuring renowned artists such as Hong Mei, Lü Siqing, and Qin Liwei, taking place on January 1, 2026, at the Beijing Arts Center and the National Centre for the Performing Arts [1] - The Vienna Radio Symphony Orchestra, one of the three major symphony orchestras in Vienna, will perform at the National Centre for the Performing Arts on January 3 and 4, 2026 [1] Group 2 - The stage play "Like a Dream" will have its ultimate tour in Beijing from January 1 to 4, 2026, featuring well-known actors like Qian Ying, Meng Qingyang, Xu Li, and Zhang Han, exploring the essence of life through over 100 characters [1] - A special stand-up comedy show titled "Finding Dr. Wang: Beixiaoguan Special Edition" by Tong Mo Nan will be available at the Beijing Arts Center on January 1 and 2, 2026 [1]

Group 1 - The Shanghai New Year Concert on December 31, 2025, featured young violist Lin Yixiu, marking her debut performance at this event, where she expressed her desire to promote the viola [1][3] - The concert included performances by Lin Yixiu and four other classical music talents, alongside the 146-year-old Shanghai Symphony Orchestra, showcasing works by composers like Tchaikovsky [3] - The event is part of Shanghai's vibrant New Year concert market, similar to cities like Vienna and Berlin, enhancing the cultural experience for attendees [5] Group 2 - The Shanghai Museum hosted a "Haipai Fashion Night" to celebrate the New Year, featuring interactive games related to the ongoing exhibition on Haipai fashion, which includes traditional qipao [8] - Shanghai has launched a "New Year Celebration Season," offering over 300 unique activities during the New Year period, including 132 artistic performances and 134 exhibitions [8]