电商运营技能培训现场 （阿布力米提 摄） 培训中，专业讲师围绕短视频带货与直播运营的核心要点展开详细讲解。在短视频带货方面，讲师深入剖析了抖 音小店、精选联盟等带货模式，以及带货任务、巨量星图等变现途径，同时就如何利用短视频实现产品推广与收 益转化进行细致分析。此外，讲师还对电商平台的运营规则、直播带货的流程与技巧、选品策略以及供应链管理 等内容进行全面介绍。 为拓宽妇女创业就业渠道，激发妇女自主增收的内生动力，11月11日，新疆巴楚县多来提巴格乡妇联举办以"巾帼 电商赋能直播助力发展"为主题的妇女电商运营技能培训活动，为女性群体借助电商创业增收、迈向富裕之路提供 有力支持。 电商运营技能培训现场 （阿布力米提 摄） 参训学员卡迪尔姑·达吾提说："培训内容很丰富，涉及如何拍好一个短视频、如何通过直播带货获取线上流量等电 商相关的方方面面，给我们基层妇女提供了一个很好的学习和提升机会。" 为让学员们更好地掌握所学知识，培训特别设置实操演练环节。学员们在讲师的指导下进行模拟直播，在实践中 迅速提升操作能力。培训课程紧密结合当下电商行业的发展趋势，使妇女群体能够及时掌握最新的运营方法，为 后续开展电商业务奠定坚实的 ...

Core Insights - The emerging trend of Generative Engine Optimization (GEO) is rapidly penetrating the e-commerce sector, with brands reallocating budgets towards this new strategy to enhance visibility in AI-generated responses during events like Double 11 [1][2] - GEO aims to position brands within AI dialogue responses, contrasting with traditional SEO, which focuses on search engine result rankings [1][2] - Companies are increasingly interested in GEO, fearing loss of search traffic if they do not engage, although some remain cautious due to the inability to directly track sales conversions [1][2] Group 1 - Several brands, including those in air purifiers, are successfully utilizing GEO to enhance their presence in AI responses, with notable improvements in visibility during Double 11 [2][3] - The competitive landscape for GEO is intensifying, with clients actively comparing service providers and seeking advantages [3][4] - The initial hesitation from brands is diminishing as they recognize GEO's cost-effectiveness compared to traditional marketing channels, leading to a tenfold increase in consultation requests for GEO services [4][5] Group 2 - Major AI models like Doubao and Wenxin Yiyan are beginning to incorporate shopping links, indicating a shift towards e-commerce integration within AI platforms [5][24] - The trend of AI platforms facilitating direct shopping experiences is gaining traction, with OpenAI's ChatGPT also implementing shopping functionalities [24][25] - Predictions suggest a significant decline in traditional search engine traffic, with a substantial portion shifting towards AI chatbots, creating new commercial opportunities in advertising and e-commerce [25]

Core Insights - The report from ZhiDeMai Technology highlights significant growth in various product categories during the 2025 "Double 11" shopping festival, driven by "AI + interest" strategies [1][2] - The top five categories by GMV (Gross Merchandise Volume) were mobile communications, home appliances, household electrical appliances, residential furniture, and complete computers [1] - Notable growth was observed in outdoor consumption, with outdoor footwear and apparel seeing GMV increases of 41.96% and 33.02% respectively [1] Category Summaries - **Top Performing Categories**: The categories with the highest GMV during the event included mobile communications, home appliances, household electrical appliances, residential furniture, and complete computers [1] - **Fastest Growing Categories**: The five categories with the fastest year-on-year growth rates were dining and food (82.42%), outdoor footwear (41.96%), baby clothing (35.16%), outdoor apparel (33.02%), and watches (28.13%) [1] - **Outdoor Consumption Trends**: Outdoor-related products experienced significant growth, marking them as one of the most notable sectors during the "Double 11" period [1] - **Childcare-Related Consumption**: With the implementation of childcare subsidies, baby clothing and children's clothing saw GMV increases of 35.16% and 17.63% respectively, while baby safety products grew by 22.83% [1] - **Pet Consumption Growth**: Pet-related consumption surged, with pet apparel and grooming products growing by 42.00% and 32.93% respectively, indicating a trend towards smart pet care devices [2] - **AI Integration**: ZhiDeMai Technology utilized AIUC and AIGC artificial intelligence engines to create over 700 interest scenarios, enhancing brand exposure and conversion rates, with AIGC content publication increasing by 62.17% [2] - **AI as Infrastructure**: AI played a crucial role in the "Double 11" event, accelerating content production and enhancing marketing efficiency across the entire supply chain [2]

Core Viewpoint - The Shenzhen Municipal Bureau of Commerce is organizing the "Silk Road Cloud Products" e-commerce month event in November 2025 to promote digital economy development along the Belt and Road initiative and enhance international cooperation in e-commerce [1] Group 1: Event Overview - The "Silk Road Cloud Products" e-commerce month (Shenzhen Station) will take place in November 2025, aligning with the Ministry of Commerce's national deployment [1] - The event aims to facilitate efficient connections between "Silk Road Cloud Products" and the Shenzhen market, supporting two-way trade under the theme of "buy global, sell global" [1] Group 2: Event Activities - The launch ceremony and Shenzhen Silk Road E-commerce Lecture Hall will be held on November 12 at the Shenzhen New Generation Industrial Park [1] - The event is organized by the Shenzhen Municipal Bureau of Commerce, with support from various governmental and professional institutions, aiming to gather resources, industry experts, and quality products [1] Group 3: Objectives - The event seeks to create a comprehensive e-commerce experience that includes policy interpretation, platform empowerment, supply chain connections, and showcasing quality products from the Silk Road [1]

11月11日，若羽臣盘中下跌2.12%，截至09:35，报37.88元/股，成交3192.20万元，换手率0.37%，总市 值117.83亿元。 若羽臣所属申万行业为：商贸零售-互联网电商-电商服务。所属概念板块包括：新零售、化妆品、 DeepSeek概念、增强现实、拼多多概念等。 截至9月30日，若羽臣股东户数2.28万，较上期减少16.13%；人均流通股9928股，较上期增加61.32%。 2025年1月-9月，若羽臣实现营业收入21.38亿元，同比增长85.30%；归母净利润1.05亿元，同比增长 81.57%。 分红方面，若羽臣A股上市后累计派现2.45亿元。近三年，累计派现2.11亿元。 机构持仓方面，截止2025年9月30日，若羽臣十大流通股东中，东方红启恒三年持有混合A（910004） 位居第四大流通股东，持股487.07万股，相比上期增加273.33万股。华安媒体互联网混合A（001071） 位居第六大流通股东，持股443.01万股，为新进股东。东方红启东三年持有混合（008985）位居第七大 流通股东，持股363.61万股，相比上期增加192.62万股。香港中央结算有限公司位居第九大流通股东 ...

Core Insights - The stock price of Liren Lizhuang increased by 2.07% on November 10, reaching 9.86 CNY per share, with a total market capitalization of 3.949 billion CNY [1] - Year-to-date, the stock has risen by 14.25%, with a recent 5-day increase of 2.28%, while it has seen a decline of 1.20% over the past 20 days and 0.30% over the last 60 days [2] - The company has been active on the stock market, appearing on the "Dragon and Tiger List" 8 times this year, with the most recent instance on July 10, where it recorded a net buy of -115 million CNY [2] Financial Performance - For the period from January to September 2025, Liren Lizhuang reported a revenue of 1.177 billion CNY, reflecting a year-on-year decrease of 4.09%, and a net profit attributable to shareholders of -36.49 million CNY, down 31.28% year-on-year [2] - The company's main business revenue composition includes 91.16% from e-commerce retail, 4.60% from other sources, and 4.24% from brand marketing operations [2] Shareholder Information - As of September 30, the number of shareholders for Liren Lizhuang was 44,200, an increase of 5.39% from the previous period, while the average circulating shares per person decreased by 5.12% to 9,052 shares [2] Dividend Distribution - Since its A-share listing, Liren Lizhuang has distributed a total of 179 million CNY in dividends, with 22.43 million CNY distributed over the past three years [3]

Core Insights - The opening of the Wuling Mountain (Xiushan) International E-commerce Industrial Park marks a significant step in transforming Xiushan from a rural e-commerce benchmark to an international e-commerce hub [1][10] - A job fair themed "'Xiu' Talent Returns Home, Smart Connection for Cross-border" was held simultaneously, attracting over 500 job seekers and showcasing the growth of the local e-commerce industry [1][4] Group 1: Job Fair and Employment Opportunities - The job fair featured 30 quality enterprises across the entire e-commerce industry chain, offering over 500 job positions ranging from live streaming operations to logistics management [4][10] - Local graduates expressed a desire to return home for work, highlighting the appeal of finding suitable jobs in their hometown that align with their professional aspirations [4][5] Group 2: Policy Support and Services - The event included a policy consultation area to provide detailed information on various employment support measures, such as entrepreneurship loans and social security subsidies [8][10] - The local employment center emphasized the importance of not only providing job opportunities but also offering comprehensive support to ensure that returning talents can thrive in their hometown [8][10] Group 3: Future Development and Vision - The establishment of the e-commerce park is seen as a catalyst for creating a positive development ecosystem where talents can return, job positions are available, and industries can grow [10] - The local government is committed to building a supportive environment for returning workers, aiming to create a vibrant community where dreams can take root [10]

Core Viewpoint - Qingmu Technology's stock price dropped by 5.28% to 72.00 CNY per share, with a trading volume of 235 million CNY and a turnover rate of 4.82%, resulting in a total market capitalization of 6.663 billion CNY [1] Company Overview - Qingmu Technology Co., Ltd. is located in Haizhu District, Guangzhou, Guangdong Province, and was established on August 5, 2009, with its listing date on March 11, 2022 [1] - The company provides comprehensive e-commerce services for globally recognized brands, with revenue composition as follows: e-commerce agency services 44.93%, brand incubation and management 34.83%, distribution agency 14.18%, technical solutions and consumer operation services 4.05%, and brand digital marketing services 2.02% [1] Shareholder Analysis - Huazhang Fund has a fund that ranks among the top ten circulating shareholders of Qingmu Technology, specifically the Huazhang Media Internet Mixed A (001071), which newly entered the top ten with 1.0083 million shares, accounting for 1.54% of circulating shares [2] - The estimated floating loss for this fund today is approximately 4.0435 million CNY [2] - The fund was established on May 15, 2015, with a latest scale of 5.481 billion CNY, and has achieved a year-to-date return of 33.4% [2] Fund Performance - The Huazhang Media Internet Mixed A (001071) fund manager is Hu Yibin, who has a tenure of 9 years and 350 days, managing assets totaling 17.682 billion CNY, with the best fund return during his tenure being 271.53% [3] - The Huazhang Chuangye Board Two-Year Open Mixed Fund (160425) also holds a significant position in Qingmu Technology, with 105,400 shares, unchanged from the previous period, accounting for 4.31% of the fund's net value [4] - The estimated floating loss for this fund today is approximately 422,700 CNY [4] - The fund was established on September 3, 2020, with a latest scale of 179 million CNY, achieving a year-to-date return of 41.86% [4] Fund Manager Information - The fund manager for Huazhang Chuangye Board Two-Year Open Mixed Fund (160425) is Jiang Qiu, who has a tenure of 10 years and 148 days, managing assets totaling 5.577 billion CNY, with the best fund return during his tenure being 267.17% [5]

在1688店铺运营的激烈竞争中，精准的广告推广已成为商家获取流量、提升销量的关键手段。然而，仅仅投入广告费用并不足以保证成功；更重要的是， 如何通过数据指标来解读推广效果，优化营销策略。从"展现次数"到"支付订单数"，每一个指标都像罗盘上的刻度，指引1688运营更加精准的提升。 曝光层析：从触达到有效认知 推广的第一步是让广告被看到。"展现次数"是基础指标，代表了信息在展位上的出现频次。但单纯的展现并不能保证效果——如果买家快速划过，或主图 未完全加载，这次曝光可能就是无效的。因此，"有效曝光"应运而生，它剔除了无效展示，更真实地反映了广告被买家有效注意的次数。 1688为了激励商家，还会提供"扶持曝光"和"扶持有效曝光"。前者是额外的流量补充，后者则在大促期间尤为关键，能显著提升商品的可见度。理解这些 指标的区别至关重要：1688运营应当追求的是有效曝光而非单纯的数量，因为只有真正进入买家视野的广告，才有可能引发后续互动。 互动维度：点击与成本控制 当广告成功吸引买家注意，下一步就是引发点击。"点击次数"直接衡量了广告的吸引力，而"点击率（CTR）"则将其与展现次数关联，反映广告创意的效 果。一个高点击率的 ...

Core Insights - Shopify reported strong GMV growth of $9.2 billion, a 32% year-over-year increase, exceeding expectations despite a high base from the previous quarter [6][18] - The company is experiencing a trend of increasing revenue but declining profit margins, indicating a "growth without profit" scenario [13][14] GMV Growth - The GMV growth continues to accelerate, reaching $9.2 billion with a year-over-year growth of 32%, outperforming market expectations [6][18] - Shopify Payments penetration in GMV increased by 0.5 percentage points to 65.4%, driving GPV growth to 40%, which is higher than GMV growth [7][19] Subscription Business - Monthly Recurring Revenue (MRR) was $193 million, a 10.3% year-over-year increase, but still below market expectations due to the impact of free trial promotions [8][23] - Subscription service revenue grew by 14.6% year-over-year, but the growth rate is slowing down [8][25] Merchant Services - Merchant services revenue reached $2.15 billion, a nearly 39% year-over-year increase, benefiting from strong GMV growth [8][25] - The service monetization rate increased by approximately 10 basis points to 2.33%, indicating a stable upward trend [7][25] Profit Margins - Gross margins are under pressure, with subscription margins declining by 0.6 percentage points and merchant service margins declining by 1.5 percentage points [10][30] - Overall gross profit margin decreased by about 2.8 percentage points, falling below market expectations [10][29] Expenses and Profitability - Total expenses grew by approximately 25.5% year-over-year, maintaining a high growth rate, which is outpacing gross profit growth [10][34] - Operating profit margin decreased by about 1 percentage point, and free cash flow was approximately $510 million, a 20.4% year-over-year increase, but below revenue and gross profit growth rates [10][37]