Core Viewpoint - Hisense has launched the U7S Pro RGB-Mini LED TV at IFA 2025, marking a significant advancement in display technology with a focus on high color accuracy, brightness, and energy efficiency [1][3]. Product Launch and Specifications - The U7S Pro will be available in 75, 85, and 100-inch sizes, set to begin mass production by the end of September [1]. - The TV features a "dual-chip" combination that enhances its RGB-Mini LED capabilities, promising ultra-high color, brightness, wide viewing angles, and low energy consumption [1][6]. Technological Advancements - Hisense's RGB-Mini LED technology has achieved a 100% BT.2020 color gamut coverage, 100% color purity, and low blue light protection [5]. - The TV incorporates the world's first anti-reflective black screen Pro and advanced audio technologies, including Dolby Vision 2, to enhance visual and auditory experiences [5]. Industry Impact - Hisense is recognized as the only brand globally to mass-produce RGB-Mini LED TVs, establishing a new standard in the industry [6][10]. - The RGB-Mini LED technology is seen as a revolutionary step in display technology, with significant improvements in color space and purity compared to QD-OLED and traditional Mini LED [4][9]. Competitive Edge - The new AI picture quality chip H7 allows for the highest industry partition control and color precision, addressing long-standing challenges in the display sector [8][9]. - Hisense's RGB-Mini LED technology is positioned as the most reliable and efficient solution in the market, providing a "Chinese solution" for global display industry upgrades [9].

Financial Performance - In the first half of 2025, the company achieved operating revenue of 27.231 billion yuan, a year-on-year increase of 6.95% [1] - The net profit attributable to shareholders reached 1.056 billion yuan, up 26.63% compared to the same period in 2024, significantly outpacing revenue growth [1] - Operating cash flow increased by 48.59% to 1.802 billion yuan, and the weighted average return on net assets rose by 0.84 percentage points [1] Technological Advancements - The company made significant technological breakthroughs, particularly in overcoming the "two-chip" challenge in RGB-Mini LED industrialization using the ULED technology platform [2] - The RGB-Mini LED technology allows for a major leap from traditional monochrome backlighting to RGB three-color backlighting, enhancing display quality [2][4] - The self-developed RGB color control AI image quality chip H7 has been applied in various mid-to-high-end television models, creating a differentiated market advantage [8] Market Trends and Product Strategy - The global shipment of televisions 98 inches and above increased by 109.30% in the first half of 2025, with domestic sales rising by 123.50% [9] - The company optimized its product structure, leading to an 85.29% increase in global shipments of products 98 inches and above and a 108.24% increase in Mini LED products [10] - In the domestic market, the company maintained a leading position with a retail volume and value market share of 41.65% and 48.66% respectively for televisions 100 inches and above [12] Global Presence and Brand Recognition - The company ranks first in market share for 75 inches and above products globally, with nearly 20% market share for products 75 inches and above [12] - The brand's global influence has been enhanced through partnerships with major events and games, leading to a significant increase in sales [17] - The company has established nine production bases and 13 R&D centers worldwide, improving research efficiency and product competitiveness [19] New Business Ventures - In the first half of 2025, the new display business generated revenue of 3.434 billion yuan, a year-on-year increase of 7.43% [15] - The company is expanding into new fields such as laser display and AI, with a focus on multi-dimensional growth engines [13][14]

Core Insights - The article emphasizes that the ability to enjoy a 100-inch TV is determined more by viewing distance than by the size of the living space, with a recommended distance of over 3 meters for optimal experience [1][11] - It challenges the misconception that larger screens create discomfort, highlighting that a 100-inch TV can provide an immersive experience without the need for frequent head movement [3][4] Viewing Experience - The ideal viewing distance for a 100-inch TV is between 3 to 4 meters, where the screen occupies nearly 40° of the viewer's horizontal field of vision, enhancing immersion [3][4] - At a distance of 3 meters, viewers can comfortably see the entire screen with minimal eye movement, allowing for an engaging experience similar to sitting in the front rows of a cinema [3][4] Technology and Picture Quality - Concerns about picture quality at close distances are addressed, stating that with 4K resolution, individual pixels are indistinguishable from 3 meters away, providing sharp and clear images [6][10] - The article highlights the importance of advanced technology in TVs, such as Hisense's AI picture quality chip H7, which enhances image clarity and color accuracy [6][7][10] Display Features - Hisense's E8Q Pro model features a black曜屏 Ultra with a low reflection rate, ensuring deep blacks and vibrant colors even in well-lit environments [7][9] - The use of MiniLED technology allows for high brightness and contrast, effectively managing light and shadow to enhance the viewing experience [9][10] Conclusion - The article concludes that as long as the viewing distance exceeds 3 meters, there are no limitations on room size for enjoying a 100-inch TV, encouraging consumers to embrace this new viewing era [11]

Group 1 - The company reported a revenue of 27,230,708,112.25 yuan for the first half of 2025, representing a year-on-year growth of 6.95% [2] - The net profit attributable to shareholders of the listed company was 1,055,725,365.58 yuan, showing a year-on-year increase of 26.63% [2]

Group 1 - The 2024 Gamescom in Cologne, Germany, officially opened on August 20, showcasing the new game "Black Myth: Zhong Kui" by Game Science, coinciding with the one-year anniversary of its previous title "Black Myth: Wukong" [1] - The game visuals and technical demonstrations received widespread attention from international gaming media and players, reinforcing the position of Chinese game developers in the global AAA game market [1] - Hisense, as the global official partner for "Black Myth: Wukong," showcased two 100-inch televisions at the event to display high-definition game visuals, along with providing 10 large-screen TVs for the demo area of the popular domestic game "Shadow Blade Zero" [4] Group 2 - The Hisense E8Q Pro features the XinXin AI picture quality chip H7, which can intelligently optimize dark details and highlights in real-time, reducing motion blur during dynamic scenes [3] - The E8Q Pro's Ultra Black Screen has a low anti-reflective rate of 1.28%, approximately 75% lower than standard TVs, ensuring good viewing quality in complex lighting environments [6] - The trend of immersive gaming experiences is shifting living room gaming from traditional viewing entertainment, creating new market opportunities for TV manufacturers in gaming display technology [9]

Group 1 - The core viewpoint is that the U.S. television import volume has significantly decreased due to tariff pressures, with a 16% year-on-year decline from January to June, and a staggering 71% drop in imports from China during the same period, culminating in a 99% decrease in June alone [2][6]. - The prices of large-size LCD panels have reached a 1.5-year low, with a 4% month-on-month decline in July for the 55-inch Open Cell panels, priced around $122, and a 6% decline for the 32-inch panels, priced around $34 [4][6]. - The global shipment volume of LCD panels for televisions has dropped to 57.86 million units in Q2, a 9% decrease from Q1, marking the lowest level in six quarters [6]. Group 2 - The operational rates of LCD panel factories have sharply declined, with rates dropping from 88% and 86% in March and April to 81%, 80%, and 80% in May, June, and July respectively [6]. - There is an expectation that LCD panel prices may continue to decline in August, as the market adjusts to reduced demand following the initial surge in purchases due to tariff concerns [7]. - The shift in television manufacturing from China to Mexico is notable, with Mexico's share of U.S. television imports rising from 40% in 2018 to 59% in the first five months of 2025, while China's share plummeted from 55% to 8% [7].

Group 1 - The core viewpoint of the article highlights the launch of a new standard for purchasing 100-inch televisions by the China Electronics Chamber of Commerce and the China Electronics Technology Standardization Institute, indicating a significant market trend towards larger screens [1] - The 100-inch television market is experiencing an annual growth rate exceeding 30%, positioning it as a new growth point in high-end consumer electronics [1] - Sichuan Changhong has introduced a new series of 100-inch giant screen products based on the white paper standards, with a pre-release of the D7H Ultra model, set to be available for reservation on major e-commerce platforms starting August 20 [1] Group 2 - Changhong's representative stated that the company aims to leverage AI technology and high-end design to create innovative and quality home appliances [1]

Core Viewpoint - The article highlights the innovative advancements and market leadership of Skyworth in the wallpaper TV segment, emphasizing the integration of art and technology in their products [1][5]. Group 1: Product Innovation - Skyworth has been a pioneer in the wallpaper TV category for 8 years, launching 20 series and 51 models, with total sales exceeding 500,000 units [1]. - The newly launched Skyworth A7F series combines aesthetic appeal with flagship picture quality, enhancing the experience of viewing art [1]. - The company has invested over 2.698 billion yuan in R&D for wallpaper TVs, developing unique components rather than using industry-standard parts [2]. Group 2: Technology and Features - The A7F series features industry-leading matte screen technology, achieving "zero reflection, zero glare, and zero fingerprints," ensuring a pure display of artwork [3]. - The introduction of the STW full-view compensation layer allows for color accuracy from all viewing angles, presenting a 360-degree view of the artwork [3]. - Skyworth's AI-driven technologies, including the Chameleon Display Technology platform, enhance the visual experience by optimizing color and texture based on classic oil paintings [4]. Group 3: Market Performance - Since the inception of the wallpaper TV category in 2017, Skyworth has consistently held the top position in the industry [5]. - In 2024, Skyworth achieved the title of champion in both the 100-inch LCD TV and wallpaper TV sales in China, with a 103% year-on-year increase in 100-inch TV sales and a 44% increase in wallpaper TV sales in the first half of the year [5].

Group 1 - The article emphasizes the immersive experience provided by 100-inch televisions, highlighting their size and suitability for various living spaces [1][9][10] - It discusses the ideal environments for 100-inch TVs, such as luxury villas with spacious layouts and rural self-built homes that can accommodate large screens [2][4] - The article mentions specific technologies, such as Hisense's RGB-MiniLED and AI features, which enhance picture quality and user experience, making them suitable for different demographics, including the elderly [2][4] Group 2 - The article suggests that even small apartments can benefit from 100-inch TVs, recommending wall-mounted installations to save space while enhancing the viewing experience [7] - It highlights the versatility of 100-inch TVs for various activities, including family gatherings, movie nights, and gaming, which can elevate the overall home entertainment experience [5][9][10] - The article notes that Hisense is optimizing delivery and installation services for 100-inch TVs, aiming to provide a seamless experience for customers [10]

Group 1 - The laser TV market in China is on the verge of a significant breakthrough, with major companies like Hisense planning to expand production and innovate with new products such as curved screen laser TVs and 8K models [1][2] - The market penetration of laser TVs in the 80-inch and above segment has exceeded 58% in the first half of this year, indicating a shift towards larger screen formats [1][2] - The sales share of laser TVs in the large screen market has increased from 23% in 2017 to 63.5% in 2023, highlighting their growing popularity [2] Group 2 - Hisense and Changhong are leading players in the laser TV sector, with both companies focusing on the localization of key components and technologies [3] - The laser display industry has attracted significant investment, with many innovative companies receiving funding and some planning to go public [3] - The global laser display patent landscape shows that China holds over 50% of the patents, positioning the country favorably in the competitive landscape [5] Group 3 - The laser TV technology is seen as a strategic direction for the display industry, with the potential to replace traditional LCD TVs as costs decrease and market acceptance increases [5][6] - The integration of laser display technology with AIoT is expected to create new market opportunities [3] - The rapid development of laser TVs is driven by consumer trends towards larger, smarter, and higher-end displays, supported by advancements in 5G and ultra-high-definition technologies [6]