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广电总局:去年网络视听全行业市场规模近万亿元,近半数用户因观看节目产生消费
Sou Hu Cai Jing· 2026-02-06 10:18
会上,广电总局网络视听节目管理司司长王小亮介绍,目前我国网络视听用户规模为10.91亿,网民使用率高 达98.4%。去年,网络视听全行业市场规模近万亿元。调研显示,有近半数的用户曾经因为观看网络视听节目 而产生消费,"一部剧带火一座城"的现象屡见不鲜。 再者是突出技术创新驱动。去年,头部网络视听平台新增节目中,超高清内容占比已近半数,今年目标是达 到60%。同时,推动5G手机、车载屏幕超高清化,深化生成式人工智能、虚拟现实等技术的融合应用,以技 术革新激发新的消费意愿。 《加快培育服务消费新增长点工作方案》(下称《工作方案》)近日已公开发布。2月6日,国务院新闻办公 室举行政策例行吹风会介绍有关情况。 ▲广电总局网络视听节目管理司司长王小亮 图源:国新网 网络视听服务消费潜力巨大、前景广阔。王小亮介绍,广电总局将从四个方面持续发力,加快培育网络视听 服务消费新增长点: 首先是丰富优质内容供给。引导创作更多像《我的阿勒泰》这样兼具思想性、艺术性和市场号召力的精品力 作,推动各类优质内容持续涌现、更广传播。 其次是促进新业态发展。拓展"网络视听+"新模式,与教育、文旅、健康、电商等领域深度融合,探索视听衍 生品、 ...
加快培育服务消费新增长点(锐财经)
近日,2026深圳市银发消费促进行动正式启动。图为深圳市罗湖区的银发消费品牌体验展区吸引市民前 来咨询体验。 新华社记者 梁 旭摄 洪勇认为,《方案》围绕交通、家政、网络视听、旅居、汽车后市场、入境消费等服务消费重点领域精 准施策,能够有效增强服务供给体系的韧性与创新活力,为形成多元丰富的消费市场提供制度与资源保 障,进而推动消费结构与产业结构的深度融合与优化。 为优化和扩大服务供给,《方案》聚焦重要消费场景提出了多项举措。 比如,在家政服务方面,《方案》明确支持符合条件的家政服务企业创新服务模式、探索智慧化场景、 拓展居家养老服务;在网络视听服务方面,《方案》提出健全支持政策体系,促进超高清视频、微短剧 等网络视听服务市场有序竞争、创新发展;在体育赛事服务方面,《方案》提出打造一批知名精品赛 事、职业联赛、体育竞赛表演、青少年体育赛事、老年体育赛事、乡村文体赛事品牌…… 中信建投社会服务与商贸零售行业首席分析师刘乐文注意到,《方案》中还有"制定出台促进铁路与旅 游融合发展的专项支持政策""加快车站、列车旅游化改造""开发沉浸式、多元化邮轮消费产品"等举 措,从交通基础设施建设、运输服务有效供给等方面提出具体 ...
北交所消费服务产业跟踪第五十期(20260201):加快培育服务消费新增长点工作方案发布,关注相关领域北交所消费标的
Hua Yuan Zheng Quan· 2026-02-02 14:57
Investment Rating - The report does not explicitly provide an investment rating for the industry or specific companies Core Insights - The "Work Plan" issued by the State Council aims to accelerate the cultivation of new growth points in service consumption, focusing on six key areas and three potential areas, which is expected to open up incremental space for service consumption [3][6] - By 2025, the per capita service consumption expenditure in China is projected to reach 13,602 yuan, with a year-on-year increase of 4.5%, accounting for 46.1% of total per capita consumption expenditure [3][11] - The domestic tourism market is expected to see 6.522 billion trips in 2025, a year-on-year increase of 16.2% [3][14] - The ice and snow industry is projected to generate over 187.5 billion yuan in consumption during the 2024-2025 season, with a growth rate exceeding 25% [3][30] - The emotional economy market in China is expected to reach 23,077.67 billion yuan in 2024 and surpass 45,000 billion yuan by 2029 [3][36] Summary by Relevant Sections Service Consumption Growth - The "Work Plan" focuses on optimizing service supply and fostering new service consumption models, particularly in transportation, housekeeping, automotive aftermarket, online audio-visual services, travel services, and inbound consumption [3][6] - The report highlights the increasing contribution of final consumption expenditure to economic growth, projected to be 52% in 2025, up by 5 percentage points from 2024 [9] Market Performance - The median price-to-earnings (P/E) ratio for the North Exchange service consumption sector decreased from 48.2X to 47.7X, with a total market capitalization dropping from 114.684 billion yuan to 112.981 billion yuan [46][51] - The median market cap for companies in this sector fell from 2.038 billion yuan to 1.978 billion yuan [51] Company Insights - Notable companies in the service consumption sector include: - Elderly care: Zhisheng Information, Beiyikang - Sports: Huayang Racing, Kangbiter - Tourism: Meiya Technology - Emotional/experiential consumption: Taihu Snow, Lusi Co., Baixinglong - Education: Digital Human, Tonghui Information - Online audio-visual: Xiange International, Haifiman - Apparel: Zhongfangbiao, Tianfangbiao [3][40] Performance Highlights - The report indicates that 29% of companies in the North Exchange service consumption sector saw stock price increases, with the median stock price change being -2.41% [46] - Top performers included Qiule Seed Industry (+22.55%), Kangnong Seed Industry (+13.50%), and Oufu Egg Industry (+7.05%) [46][56]
服务消费再迎重磅政策利好,哪些亮点值得关注
Di Yi Cai Jing· 2026-01-30 07:58
Core Viewpoint - The State Council has issued a plan to accelerate the cultivation of new growth points in service consumption, focusing on optimizing service supply and enhancing consumer experience across various sectors [1][2]. Group 1: Key Areas of Service Consumption - The plan identifies key service consumption areas including transportation, housekeeping, online audio-visual services, travel, automotive aftermarket, inbound consumption, performance services, sports event services, and emotional experience services [1][2]. - The growth rate of service consumption is expected to exceed that of goods consumption during the 14th Five-Year Plan period, with emerging sectors like culture, education, sports, health, and travel driving significant growth [1][2]. Group 2: Policy Measures to Stimulate Growth - The plan outlines 12 policy measures aimed at stimulating development in key areas, including the integration of railway and tourism services, enhancing cruise consumption, and improving the overall service quality in transportation [2][3]. - The Ministry of Commerce emphasizes the importance of service consumption in driving domestic demand and improving the quality of life, highlighting its high frequency, strong multiplier effect, and sustainable growth potential [2]. Group 3: Inbound Consumption and Tourism - The plan aims to boost inbound consumption by extending visa-free policies and enhancing the convenience of entry for foreign visitors, which is expected to significantly increase consumer spending [3]. - The focus on creating immersive consumption experiences and promoting high-quality international events and services is intended to attract more foreign tourists and enhance their spending in China [3]. Group 4: Sports Events and Economic Impact - The rise of sports events across the country is recognized as a key driver for upgrading local consumption, with initiatives to improve safety management and increase the supply of quality sports events [4][5]. - The economic impact of sports consumption is significant, contributing to growth in tourism, dining, accommodation, and retail sectors, thereby supporting sustainable economic development [5]. Group 5: Emotional Consumption Trends - Emotional consumption is emerging as a new trend, with the market expected to grow from 2.31 trillion yuan in 2024 to over 4.5 trillion yuan by 2029, indicating a shift towards personalized and quality-driven consumer demands [5][6]. - The plan encourages the development of emotional and experiential services while promoting a regulatory framework that supports innovation and protects consumer rights [5][6].
地产下游季节性回调,上游价格改善
Hua Tai Qi Huo· 2026-01-30 05:52
Industry Overview Upstream - International oil prices improved compared to last week, and prices of eggs, palm oil, copper, and zinc continued to rise [2] Midstream - PX and urea prices remained high, power plant coal consumption was low, and road asphalt construction was at a low level [3] Downstream - Commercial housing sales in first, second, and third-tier cities declined seasonally, while domestic flight frequencies increased [3] Industry Events Production Industry - The Commercial Spacecraft and Application Industry Chain Co-chain Action Conference announced that China will layout more "space +" future industries, and China Aerospace Science and Technology Group will implement five major projects during the 15th Five-Year Plan period [1] Service Industry - The State Council issued a work plan to support service consumption, focusing on key and potential areas, and encouraging the improvement of infrastructure for residential services [1] Key Price Indicators | Industry | Indicator | Price | Change | | --- | --- | --- | --- | | Agriculture | Spot price of eggs | 8.5 yuan/kg | 4.28% | | Agriculture | Spot price of palm oil | 9296.0 yuan/ton | 5.30% | | Non-ferrous metals | Spot price of copper | 103206.7 yuan/ton | 2.97% | | Non-ferrous metals | Spot price of zinc | 25280.0 yuan/ton | 4.05% | | Energy | Spot price of WTI crude oil | 63.2 dollars/barrel | 4.27% | | Energy | Spot price of Brent crude oil | 67.4 dollars/barrel | 3.26% | | Chemical | Spot price of PTA | 5314.8 yuan/ton | 4.24% | | Chemical | Spot price of polyethylene | 6905.0 yuan/ton | 3.11% | [34]
服务消费迎来“国家级”增长图谱,六大重点领域撬动内需新支点
Jin Rong Jie· 2026-01-30 03:25
Core Viewpoint - The release of the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" marks a strategic shift in China's economic vitality, focusing on optimizing supply, nurturing potential, and strengthening guarantees for service consumption growth [1][2]. Policy Background - Service consumption is becoming a key engine for China's economic transformation, with its contribution to consumption growth reaching significant levels. The Ministry of Commerce reported that service consumption's contribution rate has been notably increasing [2]. - In September 2025, the government introduced measures to expand service consumption, laying a solid foundation for the current work plan [2]. Key Areas - The work plan emphasizes six key areas: transportation services, housekeeping services, online audio-visual services, travel and accommodation services, automotive aftermarket services, and inbound consumption. Each area targets specific industry upgrades and innovative consumption scenarios [3]. - In transportation services, the plan proposes developing special policies for the integration of railways and tourism, promoting the transformation of train stations and trains into tourism-oriented experiences [3]. - Inbound consumption is identified as a significant growth point, with plans to expand visa-free policies and optimize international payment environments [3]. Potential Areas - The plan identifies three potential areas for future growth: performance services, sports event services, and emotional experience services, aiming to cultivate long-term development momentum [4]. - For performance services, the plan suggests establishing long-term mechanisms and regulating the ticketing market to combat scalping [4]. - Emotional and experiential services are recognized as emerging sectors, receiving support for inclusion in the national occupational classification system [4]. Implementation Path - The work plan outlines a clear implementation path characterized by "internal liberalization and external openness." This includes removing unreasonable restrictions that hinder consumption upgrades and enhancing high-level openness in the service industry [5]. - Specific pilot programs will be launched in select cities to explore graded management of automotive modifications and to stimulate market vitality [5]. Support System - A robust support system is essential for the effectiveness of the policy, focusing on standards, credit, and finance. The plan aims to guide financial institutions to increase credit investments and innovate financial products [6][7]. - The credit system will concentrate on key consumption areas such as elderly care, housekeeping, and tourism, enhancing information collection and public disclosure [7]. Local Implementation - The effectiveness of the policy will depend on local innovative implementation, with a requirement for regions to design specific support policies. A nationwide pilot program for new consumption formats is already underway [8]. Market Opportunities - The release of the work plan signifies a transition from spontaneous growth to a policy-driven phase for service consumption, presenting clear structural opportunities for various enterprises in the industry [9]. - Companies in housekeeping, online audio-visual content, cultural tourism, and automotive modification sectors are expected to benefit from a more favorable regulatory environment and expanded market space [9].
新华鲜报丨加快培育服务消费新增长点!国办出台12条政策举措
Xin Hua Wang· 2026-01-30 01:55
Group 1 - The core viewpoint of the article emphasizes the need to accelerate the cultivation of new growth points in service consumption, with the State Council issuing a work plan that includes 12 policy measures aimed at enhancing service supply and improving consumer benefits [1][6] Group 2 - The plan identifies key service consumption areas such as transportation, housekeeping, online audio-visual services, travel, automotive aftermarket, and inbound consumption, proposing specific measures to support these sectors [2] - For transportation, the plan suggests developing policies to promote the integration of railways and tourism, enhancing the tourism transformation of stations and trains, and improving infrastructure for yacht services [2] - The plan anticipates a record high in inbound travel by 2025, with measures to facilitate foreign tourists' consumption, including extending visa-free policies and enhancing the online visa application process [2] Group 3 - The plan outlines initiatives for housekeeping services, online audio-visual services, travel destinations, and automotive aftermarket services, focusing on optimizing service supply and fostering innovation [2] - In the realm of performance services, the plan proposes optimizing management, setting safety capacity limits, and establishing incentive mechanisms for performing arts organizations [3] - For sports events, the plan emphasizes improving safety management and encouraging the introduction of international sports events [3] Group 4 - The plan addresses challenges in experience-based services, proposing innovative regulatory approaches and supporting the inclusion of relevant professions in the national classification system [4] Group 5 - A series of support measures are proposed to enhance the standard system, strengthen credit construction, and reinforce financial support for service consumption [5]
早盘速递-20260130
Guan Tong Qi Huo· 2026-01-30 01:33
Report Summary 1. Report Industry Investment Rating - Not provided in the given content 2. Core Views - The State Council General Office issued a work plan to foster new growth points in service consumption, identifying key service - consumption areas such as transportation, household services, online audio - visual, sojourn, automotive aftermarket, and inbound consumption [2] - The Ministry of Industry and Information Technology emphasized that "anti - involution" is the main contradiction in the photovoltaic industry's governance and will use various means to promote its healthy development [2] - Trump stated that Putin agreed to a one - week suspension of air strikes on Ukraine, plans to announce the nomination for the next Fed Chair next week, and the US plans to reopen Venezuelan airspace [2] - As of the week ending January 29,螺纹产量 increased by 0.14% to 199.83 million tons, total inventory reached 475.53 million tons with a weekly increase of 23.43 million tons, and the apparent demand decreased by 4.92% to 176.40 million tons [2] - In 2025, global gold demand reached a record high of 5002 tons, with central banks net - buying 230 tons in Q4 (a 6% increase from the previous quarter) and 863 tons for the whole year [2] 3. Summary by Related Catalogs Hot News - The State Council General Office issued a work plan with 12 policy measures in three aspects to boost service consumption, targeting specific key areas [2] - The Ministry of Industry and Information Technology held a symposium on the photovoltaic industry, highlighting the need for "anti - involution" and using market - and law - based means for regulation [2] - Trump made statements about the Ukraine situation, Fed Chair nomination, and Venezuelan airspace [2] - Steel data shows changes in production, inventory, and demand for rebar as of January 29 [2] - The World Gold Council reported record - high global gold demand in 2025 and significant central - bank gold purchases [2] Key Focus - The report focuses on urea, synthetic rubber, polysilicon, crude oil, and PP [3] Night - session Performance - Different commodity sectors had various night - session performance, with the precious metals sector having a 39.21% increase, followed by the non - ferrous metals sector with 26.56%, and the coal - coke - steel - ore sector with 7.90% [3] Plate Position - The chart shows the changes in the positions of different commodity futures sectors in the past five days [4] Performance of Major Asset Classes - Different asset classes had different daily, monthly, and annual returns. For example, the Shanghai Composite Index had a daily increase of 0.16%, a monthly increase of 4.77%, and an annual increase of 4.77% [5] Main Commodity Trends - The report presents the trends of major commodities such as the Baltic Dry Index, CRB Spot Index, WTI crude oil, London spot gold, LME copper, etc., as well as the risk premium of the stock market [6]
引导金融机构加大对相关经营主体信贷投放力度
Core Viewpoint - The Chinese government has introduced a work plan to accelerate the cultivation of new growth points in service consumption, emphasizing the importance of service consumption as a key driver for high-quality economic development [1][2]. Group 1: Support Policies - The work plan outlines three main areas of support: focusing on key sectors such as transportation, housekeeping, and audiovisual services; nurturing potential sectors like performance and sports events; and enhancing the support system for service consumption growth [2][3]. - Specific measures include optimizing service supply, promoting pilot programs, innovating consumption scenarios, and strengthening talent development to stimulate growth [2][3]. Group 2: Financial Support - The plan emphasizes the need for enhanced financial support, including optimizing loan interest subsidy policies for service industry entities and encouraging financial institutions to increase credit investment in new growth areas [4]. - It also supports qualified companies in cultural, tourism, education, and other service sectors to issue bonds, as well as infrastructure projects to issue Real Estate Investment Trusts (REITs) [4]. Group 3: Digital and International Consumption - The work plan aims to improve inbound consumption by extending visa-free policies and enhancing the international consumption environment, including the promotion of "Buy in China" branding [3]. - It highlights the integration of digital technology in service sectors, such as the fusion of AI with content production and the development of smart services in areas like housekeeping and elderly care [3].
加快培育服务消费新增长点!国办出台12条政策举措
Xin Hua She· 2026-01-29 14:03
方案专门就入境消费作出部署,提出"做好单方面免签国家试行期限延长相关工作,研究稳妥扩大 单方面免签、过境免签、区域性免签政策适用范围""加快入境签证全流程在线办理全球覆盖""增加离境 退税商店"等多项务实举措,为外国游客营造更加便利、舒适的消费环境。 "开展家政服务职业技能专项培训行动""研究支持民营资本依法依规开展网络视听服务""培育一批 旅居目的地城市(区域)""加强房车露营基地建设"…… 新华社北京1月29日电 题:加快培育服务消费新增长点!国办出台12条政策举措 新华社记者 谢希瑶、黄韬铭 临近春节,各地年味渐浓,不仅年货等商品消费走俏,家政保洁、文旅出行等服务消费也在同步升 温。 为优化和扩大服务供给,促进服务消费提质惠民,国务院办公厅日前印发的《加快培育服务消费新 增长点工作方案》29日对外发布,从激发重点领域发展活力、培育潜力领域发展动能、加强支持保障三 方面提出12条政策举措。 方案划出了交通、家政、网络视听、旅居、汽车后市场、入境消费这些重点服务消费领域。 交通线也是风景线、文化带、产业廊。方案提出"制定出台促进铁路与旅游融合发展的专项支持政 策""加快车站、列车旅游化改造""开发沉浸式、多 ...