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菏泽市工业和信息化局:以工业领域的提质增效为消费市场注入动能
Qi Lu Wan Bao Wang· 2025-07-28 11:50
今年以来,市工信局锚定市委、市政府促消费工作部署,紧扣"稳生产、优供给"双轮驱动,以工业领域 的提质增效为消费市场注入强劲动能,相关工作取得扎实成效。 筑牢供给根基,让消费"有物可选" 齐鲁晚报·齐鲁壹点 马璐璐 7月28日,菏泽市召开2025年上半年菏泽市促消费工作新闻通气会。市工业和信息化局党组成员、市中 小企业发展促进中心副主任赵宝杰就2025年上半年市工业和信息化局促消费工作情况做介绍。内容如 下: 激活创新动能,让消费"有质可品" 通过技改升级提品质。围绕食品、服装等产业加大技术改造力度,通过技术迭代重塑产品价值,形 成"品质提升-消费认可-市场扩容"的正向循环。 今年上半年,菏泽市实施500万元以上的技改项目273项,项目计划总投资676.2亿元,今年已投资135.2 亿元。 通过政策红利促升级。郓城泰和纺织等4家企业项目获得2025年工业领域设备更新和技术改造奖补资 金,以政策"活水"推动企业提质增效,为消费市场提供更高品质产品。 制定《关于工业稳产优供助力提振消费工作方案》,从设备更新、品牌培育、新消费挖掘等维度细化举 措,为消费市场提供优质供给"路线图"。组建10个调研组深入全市工业企业摸实 ...
菏泽:以技改提升市场扩容,已完成技改投资135.2亿元
Sou Hu Cai Jing· 2025-07-28 10:17
Group 1 - The core viewpoint of the news is that Heze City is actively promoting consumption through industrial upgrades and technological improvements, aiming to create a positive cycle of quality enhancement, consumer recognition, and market expansion [1][3][4] - In the first half of the year, Heze City implemented 273 projects with investments over 5 million yuan, totaling 13.52 billion yuan [1][4] - The city has developed a detailed plan to stabilize production and optimize supply, ensuring that the consumer market has quality options available [3][4] Group 2 - Heze City organized 35 local food and beverage companies to participate in a promotional event, attracting nearly 10,000 visitors and enhancing local product visibility [3][4] - The city is focusing on technological upgrades in industries such as food and clothing to improve product quality and meet consumer demands [4][5] - Future efforts will include leveraging provincial policies for equipment updates and technology transformation to sustain consumption growth [4][5]
“冰爽蓉城 潮聚来福士”城市夏日冰感市集 歪马送酒创新消费场景激活蓉城夜经济
Guan Cha Zhe Wang· 2025-07-28 02:22
Group 1 - The event "Ice Cool Rongcheng, Trend Gathering at Raffles" is the first new consumption cultural festival held in Chengdu, showcasing a vibrant summer consumption scene [1][2] - The festival features a collaboration with renowned brands such as Diageo, Carlsberg, and Yanghe, offering a variety of interactive experiences and local delicacies [2][3] - The event is part of Chengdu's 2025 Service Consumption Season, highlighting its significance in promoting local economic activity [2][4] Group 2 - The festival includes a "Yima Craft Beer Station" for consumers to experience new drinking technology and a cocktail competition that showcases bartending skills [3][5] - The integration of food and beverage experiences aims to enhance consumer engagement and create a lively atmosphere, contributing to the city's night economy [4][5] - The event attracted thousands of participants, including local influencers and media, marking a successful blend of innovative consumption experiences and local culture [6]
酒水行业观察:茅台强化渠道管控,官媒纠正“一刀切”式禁酒政策
Qi Lu Wan Bao· 2025-06-24 02:38
Group 1: Company Strategies - Moutai Group has reached an agreement with JD.com and Alibaba to strengthen channel control, requiring e-commerce platforms to integrate into Moutai's channel ecosystem and combat unfair competition, particularly low-price diversion and counterfeit products [2] - Wuliangye announced its first interim dividend in nearly 20 years, amounting to 10 billion yuan, and committed to a cash dividend rate of no less than 70% annually from 2024 to 2026 [2] - Yanghe has launched a new high-line light bottle liquor strategy, targeting the mass market with a simplified packaging and three-year aged base liquor, in collaboration with JD.com [2] Group 2: Market Trends - The low-alcohol liquor market is experiencing explosive growth, with Meituan's 618 sales data showing a more than tenfold increase in white liquor transaction value year-on-year, and JD.com reporting a 40% increase in white liquor sales, particularly in low-alcohol and fruit wine categories [3] - The China Alcoholic Drinks Association predicts that the low-alcohol liquor market will exceed 74 billion yuan by 2025, with a compound annual growth rate of 25% [3] Group 3: Industry Policies - State media has criticized the "one-size-fits-all" ban on alcohol policies in certain regions, emphasizing the need to protect the reasonable demands of the catering industry and avoid equating violations with a ban on normal dining [4]
抖音电商618成绩单揭晓!哪些品牌站上行业C位
Jiang Nan Shi Bao· 2025-06-23 06:54
服饰行业榜单 下含女装、运动户外、男装、奢侈品、珠宝品类榜单 "抖音商城618好物节"迎来圆满收官,无论是中小商户的破圈,还是品牌商家的销量突围,平台通过全 域场景玩法与政策组合,为不同规模商家开辟出清晰的增长路径。 本次618以"立减15%""一件直降"为核心玩法,不仅为消费者带来 "优价买好货" 的购物体验,持续激发 消费热情;也为商家提供流量扶持、专属补贴,实现消费活力与生意增长的双向激活。"优质内容"作为 商业增长引擎,平台结合节日节点、当季时令等推出"南北端午民俗大赛""乘风破浪的夏天"等趋势品类 日,商家通过热点话题、短视频种草、特色直播等内容玩法,让内容既能精准触达消费需求,又能深度 激活场景化购物潜力。在货架场,"超值购""低价秒杀频道"等玩法推动爆品流量裂变,为商家带来销售 增量,持续全年的135亿商品卡免佣资金补贴也让商家在618期间降低经营成本、提升利润空间。 在全域场景的玩法与政策协同下,服饰、快消、耐消三大行业各品类商家在618实现生意爆发。在这场 增长浪潮中都有哪些商家迎来高光时刻,成为细分品类中的佼佼者?抖音电商"618全周期品牌榜单"正 式揭晓。 01 下含手机、3C数码、小家 ...
“618”电商大促落下帷幕,下单用户数创新高
Group 1 - The "618" e-commerce promotion has concluded, with multiple platforms reporting record-high order numbers from participating users [1] - JD.com reported that as of June 18, 23:59, the number of orders on its platform during "618" increased by over 100% year-on-year, leading the industry, with total orders exceeding 2.2 billion [1] - Alibaba's Tmall simplified its promotional strategies, achieving double-digit growth in the number of purchasing users throughout the "618" period, with beauty, apparel, home appliances, and 3C digital products leading in transaction scale and growth [1] Group 2 - The "old-for-new" policy, combined with platform discounts and national subsidies, significantly boosted sales in categories like computers, home appliances, and home decor during "618," with photography equipment achieving nearly 100 million yuan in sales and a year-on-year growth of 22.55% [1] - Consumers are increasingly replacing high-energy-consuming old products with smart, low-carbon new ones, reflecting a dual win for the "replacement trend" and "environmental protection" [2] - The "618" and "Double 11" promotions serve as critical windows for observing emerging industry trends, with categories like trendy toys, jewelry, pets, and alcoholic beverages showing high growth during this year's "618" [2]
第九届中华老字号(山东)博览会外贸优品中华行活动圆满收官
Qi Lu Wan Bao· 2025-06-18 10:37
Core Insights - The event showcased over 80 quality foreign trade enterprises from Shandong, focusing on five major consumer sectors: leisure food, seasoning and brewing, fresh agricultural products, beverages, and clothing and toys [1][3] - The event attracted nearly 80,000 visitors over three days, achieving on-site sales of 1.04 million yuan and procurement cooperation intentions exceeding 7.3 million yuan [1][3] Group 1: Event Structure and Participation - The event featured a 2,000 square meter exhibition area, with five zones targeting current domestic consumption hotspots, including leisure food, beverages, fresh agricultural products, clothing and toys, and seasoning and brewing [3] - Notable products included "Upgraded Snacks" potato chips, "Authentic Ginseng" health foods, and "Jinsheng" high-quality peanut oil among others [3] Group 2: Business Matching and Orders - The event aimed to create an efficient platform for product sales, experiential scenarios, and business negotiations, successfully connecting leading retail enterprises and major e-commerce platforms [5] - Significant procurement intentions were recorded, including 500,000 yuan from "Upgraded Snacks" and 200,000 yuan from "Mushroom Fresh Path" [5] Group 3: Marketing and Brand Promotion - A comprehensive marketing ecosystem was established, integrating media resources for extensive coverage, resulting in over 40 million views of related reports [7] - The use of social media platforms like Douyin and Kuaishou helped enhance brand visibility and break through domestic market recognition barriers for foreign trade enterprises [7] Group 4: Collaboration Between Old Brands and Foreign Trade - The event facilitated a unique collaboration between "Old Brands" and "Foreign Trade Products," allowing for resource sharing and innovative cooperation models [9] - This partnership aims to leverage the strengths of both sectors to explore deeper synergies in brand sharing, channel connectivity, and resource complementarity [9] Group 5: Overall Impact and Future Directions - The event not only highlighted the strengths of Shandong's foreign trade enterprises but also served as a successful practice in deepening the integration of domestic and foreign trade [10] - It provided strong momentum for local enterprises to penetrate the domestic market and achieve high-quality development [10]
业绩不振,张裕出售法国白兰地公司“回血”
Bei Ke Cai Jing· 2025-06-12 12:34
Core Viewpoint - Yantai Changyu Pioneer Wine Co., Ltd. (hereinafter referred to as "Changyu") is selling its 100% stake in a French company and related real estate for a total of €4.8 million to recover funds and focus on its domestic brandy business, amid a significant decline in performance in 2024 [1][3][6]. Group 1: Asset Sale Details - Changyu announced the sale of its French subsidiary, ETABLISSEMENTS ROULLET FRANSAC, for €2.6 million and related real estate for €2.2 million, totaling €4.8 million [3][4]. - The French company, which primarily operates in wine and spirits, reported an estimated revenue of €1.349 million and a net loss of €23,900 in 2024 [3][9]. - The sale price aligns closely with the assessed value of the assets, which was €3.88 million, excluding inventory and working capital [4][6]. Group 2: Financial Performance - In 2024, Changyu's revenue fell by 25.26% to ¥3.277 billion, and net profit dropped by 42.68% to ¥305 million, marking the lowest profit since 2005 [6][9]. - The company faced a significant decline in wine and brandy sales, with wine volumes dropping from 67,978 tons in 2013 to 57,652 tons in 2024, and brandy volumes decreasing from 37,713 tons in 2013 to 20,450 tons in 2024 [9][10]. Group 3: Strategic Focus and Future Plans - Changyu aims to achieve a revenue target of no less than ¥3.4 billion in 2025 by focusing on key markets and enhancing marketing efforts, particularly in the brandy segment [2][10]. - The company plans to introduce innovative products and target younger consumers, while also emphasizing the development of its domestic brandy brand "Koya" [5][10]. - The recent sale of non-core assets is viewed as a strategic move to optimize asset structure and improve operational efficiency [5][6].
破解融资难题 稠州银行金融“活水”助力民企枝繁叶茂
Sou Hu Cai Jing· 2025-06-06 11:02
Core Viewpoint - Zhejiang Chouzhou Commercial Bank is committed to supporting private enterprises and optimizing financing services to promote the healthy development of the regional real economy [1][9]. Group 1: Regional Focus and Industry Support - Chouzhou Bank focuses on regional characteristic industrial chains and clusters, providing customized financial solutions to address the actual problems faced by local enterprises [2]. - The bank has launched a project in Guangzhou's Shiling leather industry, establishing corporate credit files to address financing challenges for small and medium-sized enterprises [4]. - In Lishui's Songyang County, the bank has supported over 400 tea farmers with a loan balance exceeding 60 million yuan, enhancing the local tea industry's financial ecosystem [5]. Group 2: Financing Accessibility and Efficiency - Chouzhou Bank has optimized the credit approval process for small and micro enterprises, ensuring timely financial support through innovative products like "Fanrong Quick Loan" [6]. - The bank successfully provided a 400 million yuan loan to a stone processing company within a tight timeframe, demonstrating its ability to meet urgent financing needs [7]. - The bank has also explored export pool financing, approving a 250 million yuan credit line for a manufacturing SME, showcasing its responsiveness and efficiency in service delivery [9].
酒水消费凸显“品牌价值”,天猫618核心酒水品牌增长72%
Zhong Guo Jing Ji Wang· 2025-06-05 06:30
Group 1 - The core viewpoint of the articles highlights a significant surge in alcohol consumption during the Tmall 618 shopping festival, with various categories such as Chinese liquor, wine, yellow wine, and foreign liquor experiencing rapid growth [1][5][7] - From May 13 to May 26, the first phase of Tmall 618 saw a 72% year-on-year increase in core alcohol brands within the Taobao ecosystem, with domestic liquor, wine, and yellow wine achieving double-digit growth [1][5] - The trend of "self-consumption" is emerging, particularly among younger consumers, as evidenced by the substantial growth in sales of domestic liquor brands during Tmall 618 [5][6] Group 2 - Specific brands such as Jian Nan Chun, Luzhou Laojiao, and Langjiu reported remarkable year-on-year growth rates of 284%, 433%, and 90% respectively during the first phase of Tmall 618 [5] - The proportion of new customers in the alcohol category reached 70% over the past year, with users aged 18-29 exceeding 10 million, accounting for 30% of total users [5] - The Australian wine brand Penfolds achieved a 408% year-on-year sales increase during Tmall 618, ranking second among core alcohol brands in the Taobao ecosystem [6] Group 3 - Live streaming has become a major driver for the growth of alcohol sales, particularly for domestic liquor, with overall live streaming sales in the alcohol category increasing by 20% year-on-year during Tmall 618 [7] - The simplification of platform operations and enhancement of efficiency have contributed to the explosive growth of alcohol brands during the first half of Tmall 618 [7] - The participation of brands in promotional activities, such as Gujing Gong's involvement in Tmall Super Member Day, resulted in a 51% increase in store sales compared to the previous year [5][6]