关联MCN公司谈司马南偷税：他把钱全部拿走了，无法代缴 界面新闻记者 | 赵孟 蔡星卓 界面新闻编辑 | 刘海川 2025年3月21日，国家税务总局北京市税务局稽查局公布司马南偷税案件处理情况。 经查，司马南在2019年至2023年期间，通过隐匿收入、虚假申报等手段，少缴个人所得税、增值税等税费共计462.43万元。此外，其实控企业北京某影视策 划中心通过虚列成本费用，违规享受小微企业优惠政策等方式，少缴企业所得税75.32万元。税务部门根据相关法律法规，对司马南及其实控企业追缴税费 款，加收滞纳金、罚款共计926.94万元。 "他要拿走的这个数目实在太大了"，王小东说，这位老板告诉他，"如果要让MCN垫这个代扣的（税）的话，那根本就交不起，司马南已经将钱全部拿走 了。" 王小东称，他询问这位老板与司马南是否有书面协议，到底是由MCN公司代扣（缴纳），还是将钱全部给司马南，由司马南自己缴纳，对方表示没有书面 协议。这位老板强调，是司马南非要拿走不可，他们根本就没有留下可以代扣（缴税）的钱，因而自己在这件事中并没有责任。 王小东还说，这位老板还告诉他，从2024年11月开始，税务稽查部门就开始查他们公司的账目， ...

Core Viewpoint - The recent termination of the partnership between Liu Genghong and Wuyou Media highlights the dynamic relationship between top streamers and MCNs, raising questions about Wuyou Media's ability to retain its "ten thousand streamer empire" amidst increasing competition and regulatory scrutiny [1][3][4]. Group 1: Partnership Dynamics - Liu Genghong's departure from Wuyou Media to Jay Chou's company, "Talent Planet," reflects a shift in the influencer landscape, where top talents seek better opportunities and independence [1][5]. - Wuyou Media's previous success with Liu Genghong, which saw his follower count soar from 5 million to 70 million in a short period, was attributed to effective content planning and support from the MCN [3][4]. - Despite initial success, Liu Genghong's popularity has declined significantly, with a drop in followers to approximately 61.3 million and a reduction in average viewership and sales figures [4][5]. Group 2: MCN Challenges - Wuyou Media's model, which heavily favors top-tier influencers, has led to a concerning trend of talent loss, with Liu Genghong's exit being a notable example [7][8]. - The company has over 100,000 signed streamers, but the loss of high-profile talents raises questions about its sustainability and management practices [7][9]. - Internal management issues have been highlighted, including a recent incident involving a conflict with a signed artist, which has led to public scrutiny of Wuyou Media's operational practices [10][9]. Group 3: Transition to E-commerce - Wuyou Media is attempting to pivot from traditional live streaming to e-commerce, but its success rate in transforming streamers into effective salespeople is lower compared to competitors [11][13]. - Data shows that only a few of Wuyou Media's streamers achieved significant sales figures, indicating challenges in adapting to the e-commerce model [13][14]. - A failed collaboration with a brand during a major sales event exemplifies the difficulties faced by Wuyou Media in meeting sales expectations, further complicating its transition strategy [15][16]. Group 4: Industry Implications - The challenges faced by Wuyou Media reflect broader trends in the live streaming industry, where reliance on traditional "star-making" models is becoming less effective [16]. - The future of Wuyou Media will depend on its ability to innovate and develop new successful IPs from its vast pool of talent, which is crucial for its continued relevance in the market [16].