作为阿里巴巴旗下的在线旅游平台（OTA），飞猪凭借阿里生态背书与"囤旅游"概念，在行业内占据一席之地。 不过，近年来从铁路12306的官方"打假"，到用户规模与同业拉开差距，再从购票页面的隐秘保险搭售，到被用户诟病的"大数据杀熟"，飞猪在增长与用 户信任之间逐渐偏离。 当通过复杂的界面设计和信息不透明诱导消费成为常态，飞猪是否在透支未来？ 购票界面的"套路" "正常人是不可能识破的"，这是一位网友在社交平台爆料飞猪购票经历时的感慨。 12月19日，这位网友称自己在飞猪APP购买机票时遇到了一个隐秘搭售保险的"100%被骗的骗局"。当在飞猪APP上选好航班，填好购票人信息，点击"确 定"后，会进入一个看似是最后确认的支付界面，在这个界面上最醒目的莫过于一个"继续支付"的按钮，而右上角有一个毫不起眼的、通常意味着"关 闭"或"取消"的叉号。 更令消费者无语的是，取消保险的操作设计极具迷惑性。据凤凰网财经报道，一位用户也在社交平台讲述了自己的遭遇："付款页面找了半天都不知道哪 个环节就给我加上了意外险和无忧险……最后找了飞猪客服，才知道原来是需要点击'取消订单'，才会出现可以取消附加险的地方。这入口也太隐蔽了！ 飞 ...

Group 1 - The core viewpoint of the articles highlights a shift in winter tourism preferences, with cultural and immersive experiences like ice lanterns and snow sculptures becoming more popular than traditional skiing activities [1] - Data from AI itinerary planning indicates that 46.7% of tourists plan long-term trips of over 7 days, with an average budget exceeding 6000 yuan, significantly higher than other holiday periods [1] - Families, particularly those with children, represent 75% of the tourist demographic, indicating that ice tourism is evolving into a high-quality family experience where tourists are willing to pay a premium for more meaningful itineraries [1] Group 2 - The collaboration between the company and the Inner Mongolia Cultural and Tourism Department has resulted in the "Inner Mongolia Travel Playbook," which identifies unique accommodations, exciting self-driving tours, and local cultural experiences as the most appealing to younger travelers [2] - The "Daily Ice and Snow Nadam" event in Hulunbuir exemplifies how traditional festivals can be transformed into regular, engaging experiences, attracting a significant number of young tourists willing to pay for high-quality, interactive travel products [2]

最近，云南省旅游民宿行业协会发布的公告称，OTA正在利用其市场地位，对云南民宿行业实施"二选 一"条款、单方面涨佣金、屏蔽流量等行为。这些行为严重侵害了民宿主合法权益，破坏市场秩序，阻 碍行业发展。一边是OTA扩张竞争下的民宿集体维权，另一边，以小红书为代表的新媒体平台近年 来"趁乱"悄悄瓜分着住宿这块"蛋糕"…… 小红书拿支付牌照意在"分食"酒旅？ 旅游民宿行业协会公开向在线旅游平台"开炮"无可厚非；事实上，OTA为实现竞争和规模化扩张，让民 宿保持入驻平台的"独一性"，是市场的演化过程、也是吸引用户的必要手段之一。 近年来，在传统OTA"割据"市场的情况下，民宿和酒店的持份者不得不在其他类型的软件和平台上"开 源"；同时，诸多新媒体软件本身也想在酒旅赛道"分一杯羹"，在头部OTA吵得不可开交之时，小红书 自然也不愿放过大好时机，悄悄布局本地生活板块的变现。 不久前，小红书趁势推出了号称"吃喝玩乐一卡通"的"小红卡"，年费设定为168元，持卡用户可以在上 海、杭州、广州三座试点城市的数千家精选门店享受通用折扣、专属活动参与权等权益，这一举动被视 为小红书变现本地生活板块的一大举措。 11月，小红书又拿下了支 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：飞瞰财金 01 商户开始反击 最近，一场由云南民宿协会针对携程等OTA平台（在线旅游）发起的集体维权行动，像黑夜里的一束 光，打在整个旅游产业链身上。 商家们不再沉默，他们开始抱团取证、集体投诉，直指携程这样的平台巨头。那些曾依靠OTA平台起家 的中小商家，终于感受到自己亲手养大的，可能是一头会反噬的巨兽。 2025年12月8日，云南省旅游民宿行业协会通过官方渠道发布《关于启动OTA不正当竞争反垄断维权工 作的决定》，正式向携程等在线旅游平台"宣战"。 一时间，"天下苦携程久矣"的呐喊在旅游行业引发强烈共鸣。据云南省旅游民宿行业协会会长贺双全透 露，目前已委托上海锦天城（昆明）律师事务所梳理证据，面向7000家会员征集合同条款、后台截图等 素材，部分民宿因顾虑平台报复选择匿名提交。 这场维权并非临时起意，更像是行业矛盾长期积累后的集中爆发。 让我们先盘一盘携程最近发布的2025年三季度成绩单：净营收183亿元，同比增长16%；归母净利润199 亿元，同比暴增192.6%。单看这串数字，堪称惊艳。 这在整个中国科技公司中排名前列，甚 ...

Core Viewpoint - The article promotes a special promotional event by Ctrip for users of the 62-starting Dragon Card credit card, offering discounts and interest-free installment options for travel purchases during the winter season [2][9]. Group 1: Promotional Details - The promotional period runs from December 1, 2025, to March 31, 2026 [5]. - Users can enjoy discounts based on their purchase amounts: a discount of 15 yuan for purchases over 500 yuan, 100 yuan for over 2000 yuan, and 300 yuan for over 6000 yuan [9]. - The maximum number of users eligible for each discount tier is set at 11,000 for the 15 yuan discount, 6,000 for the 100 yuan discount, and 4,000 for the 300 yuan discount [11]. Group 2: Eligibility and Participation - The promotion is available to holders of the 62-starting Dragon Card credit card (excluding business and special installment cards) who register as Ctrip members [7]. - Each user can only enjoy the discount once per tier, and the discounts cannot be combined [11]. - Users must use their own devices and accounts to participate in the promotion [11]. Group 3: Refund and Terms - If a transaction benefiting from the discount is refunded, the rules state that full refunds will result in the loss of the discount, while partial refunds may allow the user to retain the discount if the remaining order amount exceeds the promotional threshold [11].

据介绍，2018年12月18日，"故宫以东"品牌正式推出。如今，该品牌已从地理标识升级为驱动区域发展 的文商旅融合创新平台，通过依托价值共创机制，有机融合文化禀赋、商业活力与旅游动能。 本次活动由北京市东城区人民政府主办、东城区文化和旅游局承办，旨在探索文旅赋能城市发展创新路 径。 本报讯（记者 杨丽敏）"引力场：心聚之处 业自成光——2025'故宫以东'共创大会"日前在北京嘉德艺 术中心举办。会上介绍，2025年1月至11月，北京市东城区入境总消费同比增长58%。 活动现场，主办方宣布，50余家企业成为"故宫以东"共创合作伙伴。主办方推出了"故宫以东·文化大礼 包（2025年）"，涵盖文博地标、艺术场馆等场地资源，以及精品文化服务和特色定制产品等。美团发 布了2026年"美在故宫以东"微度假文旅促消费计划，旨在推动票根资源联动，实现区域游客流量转化为 属地消费增量。北京银行发布了"故宫以东·京文e贷"专属金融产品包，围绕文旅企业需求，定制"文旅e 贷""文化领军贷""剧影e贷""智权贷"等产品，为东城区文旅企业项目建设、场景创新、运营扩张等提供 支撑。 （来源：中国旅游报） 转自：中国旅游报 ...

Core Viewpoint - The article discusses consumer complaints regarding hidden insurance sales on the Fliggy app, highlighting issues of transparency and user experience in the purchasing process [1][4][9]. Group 1: Consumer Complaints - A user reported that while purchasing a flight ticket on the Fliggy app, an insurance fee was automatically added without clear notification, making it difficult for users to opt-out [1][4]. - As of December 22, there were 7,744 complaints against Fliggy on the Black Cat Complaints platform, primarily concerning forced insurance sales and unreasonable ticket refund policies [4][8]. - Users expressed frustration over the lack of clarity in the payment process, with one user stating that the insurance was added without a visible option to cancel it [5][6]. Group 2: Company Response - Fliggy's customer service acknowledged that all fees are displayed on the page and that insurance is an optional service, but admitted that some users may find the process uncomfortable [8]. - The company stated that refunds for insurance can be requested up to two hours before the flight, but this does not address the initial lack of transparency during the purchase [8][9]. Group 3: Legal and Regulatory Concerns - Legal experts suggest that Fliggy's design may violate consumer rights by misleading users into non-voluntary purchases, potentially infringing on the Consumer Rights Protection Law [9][10]. - The article notes that the issue of bundled sales in the airline industry is persistent, driven by weak compliance awareness and insufficient regulatory enforcement [10][11]. - Recommendations include improving transparency in the sales process and enhancing regulatory measures to protect consumer rights [13][14]. Group 4: Industry Trends and Recommendations - The article highlights a growing trend of complaints in the transportation sector, with a 105% year-on-year increase in complaints related to ticket sales [10]. - Experts suggest that to effectively address the issue of bundled sales, there should be a focus on reducing information asymmetry and improving the overall consumer experience [13][14]. - The need for stronger regulatory frameworks and enforcement actions is emphasized to ensure fair practices in the online travel industry [14].

据悉，为进一步深化文商旅体展融合，北京推出的系列跨年活动将上线惠民互动小程序。市民群众在大 钟寺和居庸关长城"钟鼓齐鸣"祈福迎新同时，可通过互动小程序敲钟鸣鼓，呼应现场仪式；线上敲钟鸣 鼓后即可获得一张惠民电子卡，凭卡可在指定线上平台及线下商圈、博物馆等场所享受消费优惠。同 时，小程序活动页面将联动美团等平台，开设跨年主题页，通过获取优惠券、福利包及权益升级资格， 串联观演、观影、门票、购物、餐饮等多领域，覆盖不同群体，提升促消费覆盖面与参与度。 体验滑雪成为元旦假期热搜词。美团旅行数据显示，截至12月21日，河北元旦文旅预订票量增速达 79%，高星酒店预订增速73%。元旦前夕，万龙滑雪场搜索量同比上涨95%，"万龙滑雪场夜场""万龙滑 雪场住滑套餐"搜索量上涨均超300%。 此外，为了早起追寻2026年第一缕晨光，美团旅行数据显示，12月中旬以来，"跨年酒店"搜索量同比上 涨189%。别墅房型、带影音设备、带圆桌（寓意团圆）的民宿搜索量上涨。黄山、老君山、庐山、泰 山、峨眉山等"山顶酒店"搜索量增幅明显。其中，"黄山山顶住宿"搜索量同比上涨397%。 新京报讯（记者秦胜南）元旦将至，看跨年烟花，坐船"驶向" ...

Core Insights - The travel industry is experiencing a surge in demand for New Year's Eve activities, with significant increases in searches for various events and experiences related to "chasing the light" for the New Year [1][4][6] Group 1: Popular Activities and Trends - Searches for "New Year's fireworks shows," "New Year's concerts," and "New Year's camping" have increased by over 500% since mid-December [1] - The "Chongqing Changshou Lake New Year's fireworks show" saw a search volume increase of over 600% [6] - The "Guangzhou Pearl River night cruise" ticket searches rose by 169% [10] Group 2: Hotel and Accommodation Trends - The search volume for "New Year's hotels" increased by 189% since mid-December [9] - Popular hotel options include mountain-top hotels, with "Huangshan mountain-top accommodation" searches up by 397% [9] - The "W Hotel in Chengdu" saw a 60% increase in advance bookings for New Year's [9] Group 3: Regional Highlights - Top cities for New Year's celebrations include Guangzhou, Chengdu, Harbin, and Beijing, among others [4] - The search volume for accommodations in ancient towns and snow-covered areas in Sichuan has also surged, with "Xiling Snow Mountain hot spring hotel" searches up by 107% [12] Group 4: Promotional Activities - Meituan Travel launched a promotional campaign offering discounts of up to 50% on various travel services, covering over 200 cities [4][15] - The campaign includes special offers for hotels, scenic spots, and travel packages to enhance consumer travel experiences [15]

随着元旦假期临近，跨年出游热度持续上涨。美团旅行发布的数据显示，12月中旬以来，跨年烟花秀、 跨年演唱会、跨年篝火露营等"跨年追光"玩法搜索量上涨均超500%，跨年无人机倒计时等科技感十足 的"赛博跨年"搜索量增长迅猛。 具体来看，看跨年烟花秀、看无人机表演、在跨年演唱会唱响心中的光、坐船"驶向"2026第一缕晨光、 在雪地光芒中"滑进"2026、午夜航班"飞入"2026看万米高空晨光、睡山顶酒店拥抱云海与晨曦、在小岛 看海上日出、住雪山酒店看日照金山、跨年篝火露营看满天星光，成为美团旅行2026"跨年追光"10大热 门玩法。 跨年夜追光等"夜游"带动酒店住宿等一系列文旅消费。美团旅行数据显示，截至12月21日，2026元旦文 旅预订增速达117%。广州、成都、哈尔滨、重庆、郑州、西安、武汉、北京、上海、长沙成为"跨 年"热门城市Top10。 在雪场"滑进2026"也备受消费者欢迎。美团旅行数据显示，12月中旬以来，"交通银行耀雪冰雪世界"搜 索量同比上涨超80%，苏州、湖州、杭州、无锡、绍兴等异地游客喜欢搜索上海耀雪。此外，一二线城 市自驾2小时交通圈内的安吉云上草原滑雪场、大明山滑雪场，成江浙沪热门冰雪游 ...