Core Insights - The ticket booking volume in Jiangsu during the National Day and Mid-Autumn Festival holiday increased by 42% year-on-year, with car rental bookings up nearly 50% and chartered tours up over 300% [1] - The average spending per traveler during the holiday rose by 14.6% compared to last year, with the post-95 generation accounting for the highest proportion of bookings [1] - There is a noticeable trend of multi-destination travel, with an increase of 5% in average bookings for transportation and 4.6% for hotels and tickets compared to last year [1] Domestic Travel Trends - Emerging destinations are gaining popularity, with orders for places like Jingdezhen and Luzhou increasing by 60% and 45% respectively [3] - The post-95 generation is leading the travel trend, making up nearly a quarter of total bookings, while the post-2005 generation also saw a significant increase in independent travel [3] - University students are shifting from short trips to longer, more immersive travel experiences, with a 63% increase in flight bookings and a 110% increase in international flight bookings compared to last year [3] Changes in Travel Behavior - The number of self-driving travelers has increased significantly, with rental orders up about 60% year-on-year, particularly for those renting cars after arriving by plane or train [5] - The variety of activities available has expanded, with domestic leisure product orders increasing by 78% and outbound leisure product orders rising by nearly 30% [5] - The use of AI assistants for travel inquiries surged, with daily active users increasing over fivefold compared to the summer peak [5] Post-Holiday Travel Opportunities - Following the holiday, there are significant price drops for flights and hotels, with some tickets available for under 400 yuan and high-star hotels priced around 300 yuan [6]

Core Insights - The travel orders on Meituan during the eight-day Golden Week increased by over 30% compared to the 2024 National Day holiday [1] Group 1: Travel Trends - The top 10 destinations for cultural and tourism consumption during the National Day holiday were Nanjing, Chengdu, Xi'an, Beijing, Chongqing, Wuhan, Changsha, Luoyang, Shanghai, and Guangzhou [2] - There was a surge in long-distance travel, with the top 10 destinations for hotel bookings being Xinjiang Altay, Inner Mongolia Chifeng, Yunnan Baoshan, Liaoning Chaoyang, Yunnan Pu'er, Gansu Wuwei, Inner Mongolia Hulunbuir, Sichuan Luzhou, Shandong Dezhou, and Hunan Huaihua, indicating a trend towards long-haul travel [2] Group 2: Demographics and Preferences - Individuals aged 20-30 accounted for over 50% of flight and train ticket orders during the National Day holiday, highlighting the youth's dominance in travel spending [3] - The top 10 emerging scenic spots favored by the post-2000 generation included Shenzhen Huafa Ice and Snow Miracle, Suzhou Hahe Anyang Cheng Lake Park, Shangrao Gexian Village Resort, Changzhou Maoshan Oriental Salt Lake City, and others [3] - The booking volume for Jingdezhen's cultural tourism, driven by the "Chicken Chop Brother" trending on social media, increased by 15%, with young people aged 20-30 making up 50% of the bookings [3] Group 3: Experience and Market Dynamics - The number of tourists staying in the same city for 7-8 days for "in-depth experiences" grew by over 50% compared to the same period in 2024, with local experiences like Shenyang bathing and Dali tie-dyeing becoming popular [4] - The Meituan research institute indicated that the cultural tourism market showed strong vitality driven by diverse demands and high-quality new offerings, with a predicted increase in travel activity continuing until October 12 [4] - The volume of cultural tourism pre-orders during October 9-12 is expected to increase by nearly 60% year-on-year [4]

Group 1 - The core viewpoint of the report indicates a significant increase in travel behavior and spending among Tuniu users during the National Day and Mid-Autumn Festival holidays, with a notable two-digit growth compared to the previous year [1] - Domestic self-driving tours and free travel have seen a marked increase in popularity, while outbound free travel has nearly doubled in user numbers year-on-year [1] - The combined National Day and Mid-Autumn Festival holidays have created a strong family travel atmosphere, with over 80% of travelers being family groups [1] Group 2 - The report highlights that the extended 8-day holiday has allowed users to opt for longer travel itineraries, with 46% of domestic long-distance travelers choosing 5 to 6-day trips and 54% of outbound short-distance travelers doing the same [3] - For outbound long-distance travel, 65% of users prefer itineraries lasting 10 to 13 days [3] - Popular domestic travel destinations during the holidays include Beijing, Shanghai, Chengdu, Hangzhou, Nanjing, Chongqing, Guangzhou, Xi'an, Sanya, and Guiyang [3]

Core Insights - During the eight-day Golden Week, Meituan Travel reported a more than 30% increase in travel order volume compared to the 2024 National Day holiday [1] Summary by Category Travel Orders - The platform experienced a significant growth in travel orders, exceeding 30% compared to the previous year's National Day holiday [1] Hotel Bookings - The top 10 destinations for hotel bookings during the National Day holiday included: 1. Altay Region, Xinjiang 2. Chifeng, Inner Mongolia 3. Baoshan, Yunnan 4. Chaoyang, Liaoning 5. Pu'er, Yunnan 6. Wuwei, Gansu 7. Hulunbuir, Inner Mongolia 8. Luzhou, Sichuan 9. Dezhou, Shandong 10. Huaihua, Hunan [1]

Core Insights - The report by Fliggy indicates a 14.6% year-on-year increase in average spending per traveler during the National Day and Mid-Autumn Festival holiday [1] - The highest proportion of bookings comes from the "post-95" generation, highlighting a demographic shift in travel preferences [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation-related products and a 4.6% increase for accommodations, tours, and tickets [1] - The geographical reach of travelers has expanded significantly, covering over 180 countries and regions, marking a substantial increase compared to the previous year [1]

Group 1 - The demand for long-distance and outbound travel has been fully released during the eight-day holiday, with family and parent-child travelers leading at nearly 52.4% of the total [1] - High-speed rail has become the most favored public transportation mode due to its convenience and stable pricing, resulting in a record high in domestic railway passenger volume [1] - Major cities like Beijing, Shanghai, Guangzhou, Chengdu, and Chongqing are popular destinations, with a "three-hour high-speed rail circle" attracting flexible travel [1] Group 2 - The top ten domestic popular city destinations during the holiday include Beijing, Shanghai, Chengdu, Chongqing, Guangzhou, Hangzhou, Xi'an, Shenzhen, Nanjing, and Wuhan [3] - Beijing's popularity surged due to major sports events and exhibitions, with the WTT event location seeing a 460% increase in interest [3] - The Sichuan region remains attractive, with scenic spots like Mount Siguniang and Guangwu Mountain experiencing a 175% increase in popularity [3] Group 3 - Cultural experiences have shifted from being optional to essential in travel, with various destinations offering rich intangible cultural heritage experiences [4] - The non-heritage performance festival in Kaifeng saw an 88% increase in visitor interest, showcasing the growing trend of cultural engagement [4] - Shenzhen's marine world introduced immersive cultural experiences, enhancing visitor engagement [4] Group 4 - This year marks the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression, with red culture sites attracting visitors through immersive exhibitions and themed activities [5] - The newly opened "world's highest bridge" has significantly increased interest in the Huajiang Valley red culture site, with a surge of over 1000% [5] - Other notable red culture sites include Mianyang's Two Bombs City and Yan'an's 1938 Cultural Street, which also saw increased visitor numbers [5] Group 5 - Outbound travel has peaked during the holiday, with Japan, Malaysia, Singapore, Thailand, Vietnam, New Zealand, Australia, Turkey, Egypt, and Indonesia being the top ten popular countries [7] - The "AI Travel Assistant" app launched by Mafengwo has seen significant usage growth during the holiday, aiding travelers in Japan [7]

Core Insights - The average spending per traveler during the National Day and Mid-Autumn Festival holiday has increased by 14.6% compared to last year [1] - The highest proportion of bookings comes from travelers born after 1995 [1] - There is a noticeable trend of multi-destination travel, with an increase of 5% in average bookings for transportation-related products and a 4.6% increase for accommodations, tours, and tickets compared to last year [1] - The geographical reach of travelers has expanded significantly, covering over 180 countries and regions, marking a substantial growth from the previous year [1]

Core Insights - The average spending per traveler during the National Day and Mid-Autumn Festival holiday has increased by 14.6% compared to last year, with the post-95 generation (those born between 1995 and 1999) accounting for the highest proportion of bookings [1] - There is a noticeable trend of multi-destination travel, with an increase of 5% in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The travel interest is shifting from classic destinations to lesser-known locations, with significant growth in travel to third-tier cities domestically and smaller cities in East Asia, Southeast Asia, and Europe [1] Travel Trends - The number of travelers has expanded to over 180 countries and regions, showing a substantial increase from last year [1] - Popular domestic travel cities include Shanghai, Beijing, Hangzhou, and Guangzhou, while popular international destinations include Japan, Hong Kong, Thailand, and South Korea [1] - The post-05 generation (those born after 2005) is also beginning to travel independently, with a 61% increase in booking numbers compared to last year [1] Student Travel Behavior - University students are moving away from short, local trips to longer, more immersive travel experiences, with a 63% increase in overall flight bookings and a 110% increase in international flight bookings compared to last year [2] - The average spending per university student during the holiday has risen by 31% compared to the previous year [2]

Core Insights - The overall hotel booking enthusiasm in China during the National Day and Mid-Autumn Festival holiday increased by over 65% year-on-year, with bookings for stays of two days or more rising by over 52% [1] - The trend of "Beng County Travel" and reverse tourism has boosted the booking enthusiasm for high-quality hotels in non-first-tier cities, which saw a year-on-year increase of over 90% [1] - The booking heat for hotels in over 30 districts and counties grew by more than 100% year-on-year, with the highest growth observed in specific locations [1] Summary by Categories Hotel Booking Trends - Domestic hotel bookings during the holiday period saw a significant increase, with a 65% rise in overall bookings and a 52% increase for stays of two days or more [1] - Users booking hotels in two or more cities increased by over 20% year-on-year [1] Non-First-Tier City Performance - High-quality hotel bookings in non-first-tier cities surged by over 90%, surpassing the overall growth rate for high-quality hotels in the country [1] - The top five non-first-tier cities for high-quality hotel bookings were Hangzhou, Chengdu, Chongqing, Xi'an, and Changsha [1] District and County Insights - More than 30 district and county destinations experienced hotel booking growth exceeding 100% year-on-year [1] - The five districts with the highest booking growth were Pingtan County in Fuzhou, Horgos City in Ili Kazakh Autonomous Prefecture, Keshiketeng Banner in Chifeng, Liuba County in Hanzhong, and Dongtou District in Wenzhou [1] Accommodation Type Trends - The booking enthusiasm for two-bedroom or larger homestays increased by 140% on the platform during the holiday, reflecting the family reunion atmosphere of the Mid-Autumn Festival [1]

Core Insights - The National Day and Mid-Autumn Festival holiday saw a 14.6% year-on-year increase in average spending per traveler, with post-95 generation tourists making the highest booking share [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The number of destinations visited expanded significantly, covering over 180 countries and regions, with a strong growth in travel to lesser-known cities in East Asia, Southeast Asia, and Europe [1] Domestic Travel Trends - Emerging destinations gained popularity during the holiday, with orders for places like Jingdezhen and Luzhou increasing by 60% and 45% respectively compared to last year [2] - The post-95 generation accounted for nearly 25% of total bookings, while the post-05 generation saw a 61% increase in booking numbers [2] - University students are increasingly opting for long-distance travel, with a 63% increase in flight bookings and a 110% increase in international flight bookings compared to last year [2] Changes in Travel Behavior - The trend towards self-driving trips has increased, with rental car orders rising by approximately 60% year-on-year, particularly for those renting cars after arriving by plane or train [3] - The variety of activities offered has expanded, with domestic travel experiences increasing by 78% and outbound travel experiences growing by nearly 30% [3] - The use of AI travel assistants has surged, with daily users of the AI product "Ask It" increasing over five times compared to the summer peak [3] Post-Holiday Travel Opportunities - Following the holiday, there are significant price reductions for flights and hotels, with some flights costing less than 400 yuan and high-star hotels in various cities priced around 300 yuan [4]