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乐高可借助“寓教于乐”搭起国内主题公园新优势|2025消费趋势跟踪
Di Yi Cai Jing· 2025-06-19 02:37
Core Insights - Shanghai Lego Park aims to carve out a niche in the competitive theme park market dominated by giants like Shanghai Disneyland and Beijing Universal Studios, focusing on creativity and educational value for children [1] Market Positioning - Shanghai Disneyland leverages a century-old brand with a comprehensive IP matrix appealing to all age groups, while Beijing Universal Studios attracts young thrill-seekers with immersive experiences [2] - Lego Park emphasizes fostering children's creativity and logical thinking, which is highly valued in the education-focused Chinese market, providing a unique selling proposition [2] - The park's design may seem less appealing to adult visitors, but this limitation is a core strength, offering hands-on creative experiences that fill a significant gap in the theme park market [2] Regional Layout - The geographical location significantly influences visitor traffic; while Shanghai Disneyland has successfully turned its remote location into a vacation advantage, Lego Park faces challenges due to its distance of approximately 60 kilometers from downtown Shanghai [3] - The surrounding commercial infrastructure in Jinshan District is relatively weak, which may hinder the park's ability to attract visitors for extended stays [3] Strategies for Breakthrough - To overcome challenges, Lego Park should enhance its cultural content, user experience, and supporting environment [4] - Deepening cultural integration by collaborating with local IPs and showcasing Chinese cultural elements can enhance brand affinity and attract both domestic and international visitors [4] - Upgrading technological experiences with AR and VR can create immersive environments for children, while a dedicated app can enhance the overall visitor experience [5] - Addressing transportation issues is critical; establishing direct bus routes from major transport hubs and exploring metro extensions can significantly improve accessibility [5] Conclusion - Despite facing challenges, Shanghai Lego Park's focus on creativity and education opens new avenues in the theme park industry, positioning it as a comprehensive platform that integrates entertainment, education, and culture [6]
“夏季版”哈尔滨冰雪大世界推出十大项目引客
Zhong Guo Xin Wen Wang· 2025-06-19 01:11
作为世界最大的冰雪主题乐园,哈尔滨冰雪大世界在冬季成为各国游客竞相打卡的旅游目的地。暑 来寒往,进入盛夏的冰雪大世界同样不负游客期待,打造了哈尔滨国际啤酒节、梦幻冰雪馆、太阳岛冰 雪艺术馆、大型奇幻秀《王的战车》《遇见·哈尔滨》大型江上沉浸式演出、世纪老爷车展、《冰龙寻 珠》·全感VR等产品和项目。 当日,哈尔滨最高气温28℃,一辆冰雪景观车在哈尔滨冰雪大世界园区亮相,用冰雪复刻了哈尔滨 网红大雪人、2025年亚冬会主火炬、吉祥物滨滨妮妮、雪花摩天轮等主题形象。如今,哈尔滨的冰雪不 再只是"冬日限定",而是四季和游客相约。 原标题:"夏季版"哈尔滨冰雪大世界推出十大项目引客 哈尔滨冰雪大世界2025年夏季产品发布会于18日在该园区的冰雪秀场启幕,推出五大核心产品、十 大亮点项目,打造"啤酒+冰雪+演出+科技+活动"融合业态,优化文旅消费新场景,满足中外游客新期 待。 哈尔滨冰雪大世界2025年夏季产品发布会举行,现场推介梦幻冰雪馆、太阳岛冰雪艺术馆等四季冰 雪项目。 于琨 摄 发布会上,《王的战车》表演秀、《遇见·哈尔滨》表演秀、车模秀、街舞、舞龙、歌舞等演出轮 番登场,充分展现了哈尔滨的时尚、浪漫与热情。" ...
夏日消费活力迸发,国际品牌瞄准中国市场高品质休闲与消费体验需求
Sou Hu Cai Jing· 2025-06-18 06:12
Group 1: LEGO Theme Park - The Shanghai LEGO Resort, the first of its kind in China and the 11th globally, is set to open on July 5, 2025, and is the largest LEGO park in the world [2][4] - The resort features eight themed areas, over 75 interactive rides, performances, and attractions, and thousands of LEGO models made from over 85 million LEGO bricks [4][10] - Unique attractions include the world's largest LEGO figure standing 26 meters tall and weighing 136 tons, a 530-meter long LEGO roller coaster, and a themed area based on Chinese mythology [7][10] Group 2: Longines Summer Exhibition - Longines has launched a limited-time exhibition for its 2025 summer collection at Chengdu SKP, featuring new timepieces and attended by notable figures including brand ambassador Zhao Liying [11][15] - The exhibition showcases new models such as the Concas series, Mini DolceVita series, and the high-frequency precision astronomical series [15][21] - Interactive installations allow guests to engage creatively, including a music workshop and a light maze that enhances the summer experience [21]
未知机构:【狙击龙虎榜】市场高低位切换明显强势股集体走弱 消费炒作从“吃喝”逐步过渡到“玩乐”-20250612
未知机构· 2025-06-12 01:55
国泰海通宜昌沿江大道 买入4189.79万 利詞設份 營天龙 国泰海通宜昌沿江大道 买入9116.97万 国泰海通宜昌沿江大道 买入3569.03万 雄帝科技 国泰海通上海新闻路 买入4818.07万 重点期货 消闲派 国泰海通宜昌沿江大道 卖出5019.70万 中科磁业 国泰海通直昌沿江大道 卖出4609.48万 塞力医疗 国泰海通上海新闻路 卖出4763.95万 百利电气 国泰海通直昌沿江大道 卖出6124.32万 雄帝科技 中信证券西安朱雀大街 买入3754.32万 方新侠 06 71 型卡期货 银河证券三亚迎宾路 买入2124.06万 佛山 富春股份 华鑫证券上海宛平南路 买入9807.88万 (三日) 炒股养家 银河证券大连黄河路 卖出10459.77万 百利电气 陈小堂 中泰证券湖北分公司 买入4198.88万 T. 定 用 多 成計 青木科技 国泰海通南京大平南路 买入2580.96万 MEEF ar 中电露龙 国泰海通南京太平南路 卖出2382.84万 国盛证券宁波天童南路 买入2969.53万 部分享受量 大里图库 (重点公司跟踪) 富春股份:自2021年以来,小游戏市场规模不断扩 张,目前 ...
票价贵、低龄化?上海乐高乐园口碑分化,深圳乐园建设逾期
Nan Fang Du Shi Bao· 2025-06-07 12:26
距离全球开园规模最大的乐高乐园——上海乐高乐园度假区正式开幕(7月5日)还有不到一个月时间,目前该园区已进入内测及试运营阶段。据旅游平台统 计,端午假期,上海乐高乐园未开先火,搜索量环比上月增10倍。然而日前,该乐园酒店因"下午4时后入住上午11时前退房,提前入住或延迟退房均需付费 699元"的规定引发热议。 口碑分化:对成年人可玩性低,整体低龄化 今年端午遇上六一,"多孩经济"火热,带动主题乐园热度攀升显著。同程旅行数据显示,端午假期,国内主题公园门票预订热度同比增长127%,国内预订 热度较高的主题公园包括北京环球度假区、上海迪士尼乐园、珠海长隆海洋王国、广州长隆野生动物世界、常州中华恐龙园。与此同时,也有不少游客(受 邀)参与了上海乐高乐园的首批试运营内测。 除此之外,南都记者留意到,自试营业以来,上海乐高乐园的口碑便褒贬不一,不少参与试运营的游客吐槽:距离远、票价贵、游乐项目低龄化、表演 像"乡村大舞台"等等。在门票销售上,乐园开业首日门票已于5月28日开售,但并未出现如上海迪士尼与北京环球影城开售即秒售罄的热度,目前依然可以 购买。 有业内人士对南都记者分析称,主题乐园运营方做好自身定位和市场判断非 ...
“上海速度”再刷新!乐高乐园电力配套提前一年点亮“积木王国”
5月31日,长三角地区首个国际IP亲子乐园——上海乐高乐园度假区正式进入测试阶段。在这座"积木王国"的背后,国网上海金山供电 公司与国网上海营服中心携手打造了全周期电力服务体系,将"获得电力快捷高效"的承诺转化为实实在在的"电力积木"。从项目临时用电 到正式供电,他们以专业的服务为乐园的顺利开园按下了"加速键"。 一边在工地旁匆忙啃着面包,一边通过视频与交管部门沟通车道改道方案;到了晚上十点,他仍在微信中与绿化部门商讨管线保护的详细 预案。最终,金健伟仅用15天便完成了所有审批工作,为工程争取了宝贵的30天时间。 上海乐高乐园度假区位于金山区枫泾镇,是中国首座乐高主题乐园。乐园占地面积31.8万平方米,拥有八大主题区和1座配套主题度假 酒店。 自2021年初获悉乐高乐园将落户上海的消息起,国网上海营服中心客户经理周芸文便以项目长的身份牵头组建了一支服务团队,为用 户提供从前期规划到正式送电的全流程"管家式"服务。对周芸文而言,"跨前一步"的服务理念是她一贯的坚持。在项目前期方案规划阶 段,她带领服务团队积极走访用户,与之建立紧密的对接机制,提前了解规划需求,并采取容缺受理的方式处理用户用电申请。同时,团 队还 ...
2025端午上海旅游亮眼:文旅商体展联动 三天全要素旅游消费超124亿元
Group 1: Tourism Data and Trends - During the three-day Dragon Boat Festival holiday in 2025, Shanghai received 6.48 million visitors, with total tourism transaction value reaching 12.48 billion yuan, a year-on-year increase of 3.30% [1] - The average hotel occupancy rate in Shanghai was 59%, up by 1 percentage point compared to the previous year [1] - Online and offline consumption in Shanghai reached nearly 20 billion yuan in the two days leading up to the holiday, marking a 4.1% increase compared to the same period in 2024 [1] Group 2: Theme Parks and Family Activities - Theme parks played a significant role in driving tourism, with family-oriented activities coinciding with the Children's Day celebrations [2] - Notable attractions included Shanghai Disneyland's "Wonderful Student Month" and various promotional events at other parks, contributing to a 38% increase in dining and a 53% increase in tourism site consumption [2] Group 3: Night Economy and Regional Collaboration - Nighttime consumption in Shanghai saw a year-on-year increase of 20.8% during the holiday, with visitors from cities like Suzhou and Beijing being major contributors [4] - The opening of the LEGO Land Resort in Jinshan District marked a new phase in regional tourism collaboration, linking resources between Jinshan and neighboring Pinghu [4] Group 4: Performance and Ticket Economy - A total of 447 performances were held during the holiday, attracting 379,000 attendees and generating approximately 103 million yuan in ticket sales, a 156.27% increase [5] - The FE Electric Formula World Championship in Shanghai attracted significant crowds, with local businesses offering discounts linked to event tickets, enhancing the overall tourism experience [5][6] Group 5: Integration of Culture and Commerce - The "Follow the Performance to Travel Pudong" initiative aims to integrate cultural events with tourism, offering discounts for hotel stays and attractions based on ticket purchases [6] - The ticket economy is expected to enhance cultural value and extend the tourism consumption chain, with promotional efforts planned for the upcoming summer tourism peak [6]
端午龙舟碰上亲子游,这三天小长假有点儿萌
Xin Jing Bao· 2025-06-02 12:19
端午假期叠加"六一"儿童节,传统假期变得童趣十足,泡泡秀、彩虹跑、看演出……大朋友、小朋友一起过"六 一"。北运河龙舟赛、凉水河龙舟赛、圆明园九州后湖景区,市民朋友在家门口便欣赏到精彩的"水上F1"。这个端 午假期,短途出京亲子游十分受欢迎,各大主题景区依然火爆。 今年的端午小长假因为叠加了"六一"儿童节,大朋友、小朋友的假期更显童趣。近年来,首钢园成为假期"遛 娃"、打卡拍照的热门景区,其热度在社交媒体上热力不减。6月1日,家住丰台区的赵女士约上好朋友,三组家庭 相约在首钢园一起遛娃,最令孩子们期待的是"泡泡秀","上午10点多,六工汇购物广场前等待入场的车辆就开始 排队了,我们开到另外一个停车场,没想到那里也都停满了车。" 赵女士告诉记者,6月1日当天,首钢园的亲子家庭最多,六工汇购物广场北广场前,孩子们围着"钢铁泡泡林"嬉 笑玩闹,小丑演员和孩子们热情互动,家长们捧起造型各异的泡泡机,将彩色的泡泡喷向天空,现场变成泡泡海 洋。首钢园群明湖,家长们带着孩子们划船游玩,远处的滑雪大跳台前还有体验攀岩等极限运动的亲子家庭。 首钢园里的亲子活动吸引了不少孩子参与。受访者供图 家门口欣赏精彩"水上F1" 端午节赛 ...
武汉新增一座度假乐园,开业时间定了!
Chang Jiang Ri Bao· 2025-06-02 00:52
Group 1 - The Wuhan Urban Construction Kaiyuan Senbo Resort Park Phase I has been completed and is set to officially open on June 13, 2023, currently undergoing external testing [1][9] - The project covers an area of 343 acres, featuring a water-themed resort with various attractions including indoor and outdoor water parks, children's areas, hotels, tree houses, and an international conference center [6][12] - The resort is positioned as the largest water-themed comprehensive family resort in Central China, expected to attract over 560,000 visitors annually [12] Group 2 - The construction of the resort began in March 2023, with the first phase now completed, including essential infrastructure such as water, electricity, sewage, and 5G network connections [9][6] - The design features a French arch structure and includes unique elements like tree houses and boat houses, enhancing the overall aesthetic and experience [2][8] - The project aims to integrate various tourism elements such as theme parks, high-end hotels, specialty dining, and educational activities, creating a one-stop vacation destination [12]
中华恐龙园主体结构封顶 原创“暴宝”IP成青少年“新宠”
Jiang Nan Shi Bao· 2025-05-29 04:24
Core Insights - The main focus of the news is the completion of the main structure of the Baobao Manor, a youth science popularization and research base located in the Taizhou China Dinosaur Park, which is expected to open in the first half of 2026 [1][2] Group 1: Project Overview - The Baobao Manor covers an area of approximately 100,000 square meters and is designed with three thematic areas: Dream Village, Fun Countryside, and Miracle Forest, integrating elements of "village, field, and forest" [1] - The project is being constructed and operated by China Communications Second Harbor Engineering Company and is a key cultural tourism industry project in Jiangsu Province [1] Group 2: Facilities and Features - The recently completed 13 buildings include core facilities such as a visitor service center, a multifunctional theater, an immersive rolling cinema, and a digital light and shadow museum, as well as traditional craft experience venues like a blacksmith shop and a woodworking workshop [2] - The park aims to create a rich and diverse high-quality experience for family, research, and science popularization consumption, integrating commercial, entertainment, and exhibition functions [1][2]