据经济日报，体育消费成为培育消费新增长点的重要领域，北京、广东、浙江等地通过提升赛事效益和 营造体育文化氛围，拓展体育消费空间。体育消费涵盖运动装备、体育活动参与、赛事观赏等多种方 式，市场规模持续扩大，理念成熟。2024年全国路跑赛事规模达704.86万人次，杭州亚运会期间浙江省 体育消费环比增长210%。政策支持增加优质运动项目和特色赛事供给，加强设施建设。未来将通过设 施完善和模式创新释放体育消费潜力。 ...

Core Insights - Sports consumption is a major area for cultivating new growth points in consumption and plays an important role in stimulating domestic demand [1][2] - Recent initiatives in regions like Beijing, Guangdong, and Zhejiang have significantly expanded the sports consumption space by enhancing the cultural atmosphere and improving the comprehensive benefits of events [1] Industry Overview - The scope of sports consumption is broad, including the purchase of sports equipment, participation in sports activities, watching sports events, and purchasing related information services [1] - The sports consumption market in China has shown a positive development trend, with continuous expansion in consumption scale, increasing maturity in consumption concepts, and greater market segmentation [1] Market Data - According to the "2024 China Road Running Event Blue Book," a total of 749 road running events will be held nationwide in 2024, with a total scale of 7.0486 million participants, an increase of 1 million participants compared to 2023 [1] - Data tracking after the Hangzhou Asian Games indicated that sports consumption in Zhejiang Province increased by 210% during the event, driving related industries such as accommodation, dining, and tourism to generate over 10 billion yuan in additional revenue [1] Policy Initiatives - The recently issued "Special Action Plan to Boost Consumption" emphasizes supporting localities in increasing the supply of quality sports projects and unique sports events [2] - The "Special Action Plan to Promote Healthy Consumption" encourages the construction of sports parks, fitness trails, and community sports centers, as well as the implementation of projects to address the shortfall in sports facilities [2] Challenges and Opportunities - Currently, physical consumption dominates sports consumption in China, with a high proportion of sports goods sales, while high-value-added products like event viewing and fitness services account for a low percentage [2] - There is a need to address the imbalance in sports facility supply between urban and rural areas and enhance the utilization efficiency of existing facilities [2] - Innovative consumption models are encouraged, such as integrating sports events into scenic areas, street blocks, and commercial districts, and promoting the application of digital technologies in sports consumption scenarios [2]

Group 1 - The core event of the "2025 Shandong Sports Consumption Season" and "Jinan Trend Sports Consumption Season" was launched, integrating sports events, interactive experiences, and consumer enthusiasm [4][17] - The second China (Jinan) International Street Dance Competition showcased over 3,000 participants, with 40% coming from outside Shandong, highlighting the event's national appeal [5][8] - The event featured various sports activities, including a three-on-three basketball challenge and indoor skiing competitions, emphasizing the growing popularity of sports in urban areas [10][12] Group 2 - The integration of sports and commercial districts is seen as an innovative approach, with over ten trend sports activities held in Jinan's commercial areas from May 31 to June 2 [17] - Local businesses experienced significant increases in revenue during the events, with one restaurant reporting a 120% increase in sales on the day of the street dance finals [14] - The collaboration between sports events and commercial activities is expected to drive sustained consumer engagement and contribute to the high-quality economic development of the city [17][16]

Core Viewpoint - The issuance of sports consumption vouchers across various cities in China aims to stimulate public interest in sports and fitness, contributing to the "weight loss economy" and promoting consumption upgrades [1][2]. Group 1: Sports Consumption Vouchers - Multiple cities, including Changsha, Ningbo, and Xi'an, have launched sports consumption voucher initiatives, with Changsha's program expected to invest 3.8 million yuan [1]. - The effectiveness of sports consumption vouchers is highlighted by their ability to encourage physical activity and boost consumer spending in sports facilities, as evidenced by Hebei's 70 million yuan in vouchers leading to increased revenue for over 400 venues and activating 3.5 million fitness demands [1]. Group 2: Challenges in Sports Participation - The limited financial impact of individual sports consumption vouchers is noted, with an example from Ningbo where over 1,000 citizens saved a total of 17,000 yuan, averaging only a few dozen yuan per person [2]. - The high costs of many sports and fitness activities deter participation, with examples like billiards becoming expensive, costing hundreds to thousands of yuan for a session [2]. - The scarcity and high cost of sports venues present significant barriers, with urban areas often facing a shortage of accessible facilities [2]. Group 3: Recommendations for Improvement - To enhance public engagement in sports, there is a need for increased government investment in affordable sports facilities and the promotion of low-cost, community-oriented fitness programs [3]. - Encouraging the opening of school and government sports facilities to the public is essential to alleviate access issues [3]. - Engaging younger demographics requires innovative approaches that combine sports with entertainment and social activities, as demonstrated by Shanghai's "sports+" model [3]. Group 4: Addressing Cultural Barriers - The reluctance of some young people to engage in physical activity is attributed to the pressures of a demanding work culture, necessitating reforms in work-life balance and vacation policies [4].

东方网4月29日消息：日前，2025年上海体育消费节新闻发布会在体育大厦举行，第三届上海体育消费节正式拉开帷 幕。本次消费节以"尚嗨运动"为核心IP，从即日起持续至11月，通过"政府搭台、市场运作"模式，整合体育、消费、 文旅等多元场景，打造覆盖全城的年度体育消费盛宴，为上海建设国际消费中心城市注入"运动活力"。 "123"框架破圈，构建体育消费新生态 作为上海"五五购物节"重要配套活动，2025体育消费节以"123"创新框架破局，建设1个"尚嗨运动"联动资源库，汇聚 全市体育场馆、赛事、企业等资源。举办资源推介会与上海国际赛事文化及体育用品博览会2大核心项目。推出"运动 装备共惠""健康美食共融""赛事户外共玩"3类融合场景，实现"体育+"多业态深度联动。 活动期间，全球顶级赛事与本土特色项目交相辉映：世界赛艇锦标赛、ATP1000大师赛、上海马拉松等国际赛事将点 燃观赛热情。"半马苏河"运动生活节、徐汇体育消费嘉年华、哈扎劲运动会等本土IP则聚焦市民参与，覆盖水上运 动、城市定向、亲子互动等多元场景。市体育局副局长许琦介绍，消费节将通过"25+X"项重点活动，实现"周周有亮 点、月月有主题"，推动体育消费 ...

新华财经上海4月28日电（记者许东远）28日，2025年上海体育消费节新闻发布会在上海体育大厦举 行。会上发布的《2024年度上海居民体育消费调查报告》显示，2024年上海人均体育消费达4362.7元， 消费总规模约为1082亿元。 这份来自上海市体育局的报告显示，2024年上海市居民人均体育消费达4362.7元，相较2023年增加 6.4%。2024年上海人均体育消费支出占当年人均可支配收入的4.9%，占当年人均消费支出的8.3%，这 两项占比数据与2023年基本持平。消费总规模由2023年的1020亿元升至2024年的约1082亿元。服务型消 费占比首次突破50%，女性、亲子及青年群体成为消费主力，户外运动成为各方新宠。 本届体育消费节将联动多项体育赛事活动：2025中国坐标·上海城市定向户外挑战赛将于5月24日启动， 上海市徐汇区"燃GO徐汇"体育消费嘉年华将提供前沿运动科技与互动体验，2025上海浪琴环球马术冠 军赛将于5月2日至4日在久事国际马术中心举行，ISPO SHANGHAI 2025亚洲（夏季）运动用品与时尚 展将于7月4日开幕……这些赛事活动将联动体育消费节为市民打造更优质的运动体验，创造 ...

Group 1 - The 2025 Nanjing Sports Consumption Season aims to enhance sports consumption and stimulate new vitality in the sector, featuring a variety of activities throughout the year [1][2] - The event includes 19 major sports events, covering both traditional and emerging sports, catering to all age groups [2] - Five outdoor activity routes have been launched, connecting key outdoor destinations in Nanjing, promoting a deeper integration of sports into citizens' quality of life [2] Group 2 - The initiative includes a creative design competition and a short video/image challenge to engage the public through new media platforms [3] - The first quarter of 2025 saw a rapid expansion of Nanjing's sports retail economy, with several new brand stores opening, contributing to the city's transformation into an international consumption center [4] - The launch of a new model where purchasing sports lottery tickets grants access to designated attractions, promoting the integration of sports and tourism [6] Group 3 - The event recognized 31 popular new sports consumption venues, enhancing the diversity of sports consumption options available to citizens [5] - Decathlon's new store in Nanjing, set to open on May 1, will distribute 700,000 coupons to boost sports consumption, showcasing confidence in the local market [4] - The integration of green concepts and innovative consumption experiences is expected to drive the growth of the sports economy in Nanjing [4]