人民财讯11月18日电，A股三大指数集体低开，沪指跌0.24%，深证成指跌0.31%，创业板指跌0.51%。 盘面上，锂矿、盐湖提锂、房地产、工程机械等板块涨幅居前；贵金属、冰雪旅游、CPO、半导体材料 等板块跌幅居前。 ...

Core Insights - The competition in ice and snow tourism is shifting from a focus on natural resources to a multidimensional contest involving facilities, business models, and services [1][2] - The traditional "watching snow" and "playing in snow" models are no longer sufficient to meet the diverse market demands, prompting a need for transformation and new growth points in the industry [1][3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, presenting new opportunities for development [3] Group 1: Northern Region Developments - Northern provinces are enhancing their ice and snow tourism by investing in sports venues, creating festival brands, and hosting high-end events to attract international brands [1] - Jilin Province plans to hold over 800 cultural and tourism activities, establishing a diversified product system that combines traditional attractions with emerging business models [1] - Heilongjiang Province is developing unique festival matrices such as "Ice and Snow Cultural Month" and "Celebrating the New Year in Museums" [1] Group 2: Southern Region Innovations - Southern regions are leveraging technology and creativity to develop ice and snow tourism in areas without natural snow, exemplified by the indoor ski resort in Shenzhen [2] - The indoor ski resort in Shenzhen offers a composite commercial ecosystem that includes professional skiing, immersive snow experiences, and leisure activities, catering to year-round tourism [2] - The expansion of ice and snow tourism is increasingly incorporating diverse elements beyond just snow, including performing arts, cuisine, cultural heritage, and digital technology [2] Group 3: Industry Trends and Future Outlook - The ice and snow industry is evolving towards high-quality development through innovation and integration, which are essential for long-term sustainability [3] - The focus on "snow outside" activities is crucial for maximizing the value of cold resources and ensuring the industry's growth [3]

当飞机穿越云层，舷窗外不再是单调的蓝天，而是一片连绵起伏、银光闪烁的雪山群。近段时间来，社 交平台上"飞机上看雪山"的攻略热度高涨。雪季来临，一些飞跃天山、昆仑、横断山脉乃至长白山 的"冰雪航线"不仅能让游客抵达雪场，更能带来"云端追雪"的极致体验。 美团旅行 美团旅行数据显示，11月份以来，"西安到拉萨""成都到乌鲁木齐""广州到哈尔滨"等"冰雪航线"的搜索 热度持续攀升。其中，"成都到乌鲁木齐"航线搜索量同比增长48%；"上海到哈尔滨""深圳到北京""广州 到哈尔滨"跻身三大热门"冰雪航线"。 从实际预订情况来看，北京、张家口、乌鲁木齐、阿勒泰地区、长春、白山、天津、哈尔滨、沈阳、成 都为冰雪游热度TOP10目的地，展现出南北联动、全域升温的冰雪旅游趋势。 延续第九届亚冬会项目设施等方面的优势，老牌冰雪网红热门城市"哈尔滨"热度也在持续上涨。美团旅 行数据显示，前往哈尔滨的机票预订量同比增速达21%，"附近好吃的锅包肉"搜索量增长140%。上 海、北京、杭州、广州、深圳成为赴哈尔滨游客主力，"冰雪+美食"的组合拳，吸引全国游客北上打 卡。 短途冰雪游热度初显，长白山车票预订增长167% 除了奔赴千里之外的 ...

Core Viewpoint - The "100-Day Action Plan for Winter Ice and Snow Tourism in Heilongjiang Province (2025-2026)" aims to establish Heilongjiang as a world-class ice and snow tourism destination, enhancing visitor experiences through various initiatives and attractions [3][4][6]. Group 1: Action Plan and Initiatives - The action plan will run from November 8, 2025, to February 28, 2026, under the brand "Ice and Snow Crown, Beautiful Longjiang" [3]. - The plan includes "Ten Enhancement Actions" to create a comprehensive ice and snow tourism experience [3][6]. - The 27th Harbin Ice and Snow World is expanding to 1.2 million square meters, with a total ice and snow volume of 400,000 cubic meters, the largest in history [4][5]. Group 2: Tourism Experience and Attractions - The province is developing a multi-layered, full-spectrum ice and snow product matrix, featuring ten themed routes that highlight various attractions across the region [6]. - Major attractions include the Sun Island Snow Sculpture Art Expo and the Songhua River Ice and Snow Carnival, offering over 60 entertainment projects [4][6]. Group 3: Cultural and Artistic Integration - The Harbin Grand Theatre will host a series of performances, including original musicals and ballet, enhancing the cultural experience for visitors [7][8]. - The integration of various cultural and entertainment offerings aims to create immersive experiences, such as "Ice and Snow + Research" and "Ice and Snow + Events" [8]. Group 4: Service Enhancements - The province is implementing a "Safe Travel" initiative, providing warm services and amenities for tourists, including "warm stations" with free hot drinks and charging stations [9][10]. - A credit rating system for travel agencies has been established, allowing tourists to select reliable service providers based on their ratings [10].

Core Viewpoint - The "100-Day Action Plan for Winter Ice and Snow Tourism in Heilongjiang Province (2025-2026)" aims to establish Heilongjiang as a world-class ice and snow tourism destination, enhancing visitor experiences through a series of initiatives and product offerings [2][4]. Group 1: Ice and Snow Tourism Development - The "100-Day Action" will run from November 8, 2025, to February 28, 2026, under the brand "Crown of Ice and Snow, Beautiful Longjiang," focusing on ten enhancement actions [2]. - The 27th Harbin Ice and Snow World will cover an area of 1.2 million square meters, using 400,000 cubic meters of ice and snow, the largest in history [3]. - The Sun Island Snow Expo and Songhua River Ice and Snow Carnival will also feature extensive attractions, contributing to a triad of major ice and snow tourism sites [3]. Group 2: Diverse Tourism Experiences - A multi-layered, comprehensive ice and snow product matrix will be developed, featuring ten themed routes that allow visitors to experience various attractions across the province [4]. - The integration of cultural and tourism experiences will be emphasized, with events like the original musical "Under the Nightfall of Harbin" and performances by renowned artists scheduled for the winter season [5][6]. Group 3: Service Enhancements - The introduction of "warm stations" along popular tourist routes will provide amenities such as hot drinks and charging stations, enhancing visitor comfort [7]. - A new credit evaluation platform for travel agencies and tour guides has been launched, allowing tourists to select reliable service providers based on their ratings [8]. - The province is committed to improving service quality through various measures, including multilingual support and emergency services, ensuring a welcoming environment for both domestic and international tourists [8].

Group 1 - Multiple ski resorts in Xinjiang have opened for the new snow season, enhancing the experience with improved night lighting for visitors [1][3] - The Baiyun Ski Resort in Urumqi officially opened on November 14, attracting snow enthusiasts from various regions [3] - Xinjiang plans to launch over 500 unique cultural and tourism activities this snow season to diversify ice and snow tourism experiences [7] Group 2 - The Alshan Ice and Snow Festival has commenced, themed "Ice and Snow Daxinganling, Fairy Tale Alshan," featuring a variety of special ice and snow activities to attract tourists [8] - The festival offers multiple ice and snow experience products, including performances and interactive projects like snowmobiles and snow dragon boats [11] - From winter 2025 to March 2026, Inner Mongolia will introduce 159 cultural tourism activities, 45 premium routes, and 48 sports events across major ski resorts and scenic spots [13]

冰雪经济持续升温 随着气温逐渐降低，多地冰雪经济逐渐升温。从雪乡旅游资源的加码升级，到滑雪景区的预定热潮； 从"双十一"雪具热销，到相关上市公司积极布局冰雪产业，"冷"资源正"链"动起消费新热点。 随着冰雪经济持续升温，多家上市公司也在深交所互动易平台回复了投资者关于公司冰雪产业布局的相 关问题。 三夫户外表示，目前公司已在全国开设10家滑雪店，今年滑雪季，公司还将在北京国家高山滑雪中心、 崇礼太舞小镇新开设2家滑雪店，积极把握国家户外运动及冰雪经济政策机遇，加速渠道拓展与品牌建 设，推动业务可持续发展。 西域旅游表示，公司将在条件允许的情况下开展天山天池景区冬季冰雪娱乐项目，主要包括：冰上龙舟 赛、滑雪圈、电动雪地摩托等冰上项目。 据央视新闻报道，今冬冰雪季，哈尔滨推出梦幻冰雪、高山滑雪、寒地温泉、欧陆风情、萌宠乐园、邂 逅艺术等十大冰雪旅游线路，围绕冰雪节庆、冰雪演艺、冰雪赛事、冰雪美食、冰雪经贸、冰雪时尚等 十个系列，举办第6届哈尔滨采冰节、第42届哈尔滨国际冰雪节、冰雪旅游发展大会、亚布力中国企业 家论坛第26届年会等20余项大型活动，组织开展200余项冰雪文化活动。 哈尔滨还将打造三个面积超百万的冰 ...

Core Insights - Multiple regions in China have recently introduced new initiatives to boost ice and snow consumption, aiming to invigorate the ice and snow economy through innovative business models and expanded consumer demographics [1][2] Group 1: Regional Developments - Xinjiang has become a popular winter tourism destination, launching the first round of 10,000 ice and snow consumption vouchers covering 11 ski resorts [2] - Urumqi has introduced a "5-day snow holiday" offering free skiing opportunities for middle and primary school students [2] - New ski season has commenced with several ski resorts opening, attracting skiing enthusiasts [1] Group 2: Consumer Engagement - Night skiing has gained popularity among urban youth, with improvements in lighting and snow trails to accommodate working individuals [2] - The participation of younger demographics, particularly those born after 2010, is increasing in ice and snow sports [2] Group 3: Innovative Experiences - Unique ice and snow consumption experiences are being developed, such as snow viewing and hot springs in Qiqihar, enhancing the winter tourism appeal [2] - Qiqihar has created specific tourism routes like "Snow Viewing Cranes" and "Qiqihar Barbecue" to showcase local culture and cuisine [2] Group 4: Financial Incentives - Jilin Province plans to issue 100 million yuan in ice and snow consumption vouchers to attract both local and external tourists [3] - Additional policies will be introduced to support youth educational tourism and senior travel, further promoting ice and snow activities [3]

作为连续多年全国"冰雪旅游十佳城市"，新雪季，长春市将以"一心两园六场"为核心，构建全域冰雪旅 游新版图。 长春市委副书记、市长顾刚在致辞中表示，当前，长春市正下决心将文旅消费打造成为新的支柱产业， 冬季冰雪无疑是重中之重。今年新雪季，将突出"四时俱好、冬雪长春""学滑雪到长春"主题，统筹推进 产品提升、服务优化、消费扩容，力争全市接待游客数量突破9000万人次。 他指出，京津冀地区是长春冰雪旅游的主要客源地，每年雪季到长春的京津冀游客多达600万人次。希 望以此次推介会为契机，进一步推动两地旅游协会、景区、媒体、网红达人的交流与合作，共同做好宣 传推介、客源开发、产业培育，实现互利共赢。 "长"享冰雪 吉林长春在北京推介冰雪旅游 中新网北京11月15日电 "京"喜出发，"长"享冰雪——长春冰雪旅游(北京)推介会15日在北京举办。今年 新雪季，吉林省长春市将突出"四时俱好、冬雪长春""学滑雪到长春"主题，统筹推进产品提升、服务优 化、消费扩容"引客入长"。同时，进一步推动长春和北京两地旅游协会、景区、媒体、网红达人的交流 与合作，让更多北京及京津冀市民走进长春，感受冰雪魅力，共促区域文旅合作。 冰雪"冷资源" ...

Group 1: Ice and Snow Economy Development - The core focus is on expanding ice and snow consumption, aiming for a 15% increase in tourist numbers and a 13% increase in tourism revenue in Liaoning Province by the 2025-2026 winter season [1] - Jilin Province targets over 180 million ice and snow tourists and total spending exceeding 330 billion yuan, both achieving double-digit growth this winter season [1] - Heilongjiang Province aims for a 10% increase in tourist numbers and a 15% increase in total spending during its winter tourism "Hundred Days Action" plan [1] Group 2: National Policy and Market Size - Ice and snow consumption is recognized as a significant avenue for expanding domestic demand and achieving high-quality service consumption, gaining increasing attention [2] - The total scale of China's ice and snow sports industry is projected to reach 970 billion yuan in 2024, with an expected breakthrough of 1 trillion yuan in 2025 [3] - The Northeast region is identified as a key player in the ice and snow economy, with plans to develop a full industry chain encompassing tourism, sports, culture, and equipment [3] Group 3: Long-term Goals for Northeast Provinces - Liaoning aims to establish high-quality ice and snow tourism destinations by 2030, with an industry output value of around 250 billion yuan [4] - Jilin targets 300 million ice and snow tourists and total spending of 540 billion yuan by 2030, along with over 5 billion yuan in ice equipment manufacturing output [4] - Heilongjiang's goal is to have its ice and snow industry output exceed 450 billion yuan by 2030, positioning it as a significant growth point for domestic demand [4] Group 4: Collaborative Efforts and Branding - The latest measures from Liaoning emphasize integrating regional resources to create premium cross-regional tourism routes, promoting the "Northeast Ice and Snow" brand [4]