从业者："房价变化要辩证地看" 作为房产中介行业的"老兵"，李小忆也在2022年买入一套大户型新房，尽管近年来房地产深度调整，但 他们一家早已搬入新居，开启了全新生活，房价在自住需求面前，很少被提起。 谈及这两年的市场变化，李小忆举了个例子，自己的一位客户在2018年买了第一套住房，尽管这两年房 价下跌带来的损失达到近百万元，但二手房也实打实地"跌出了性价比"，于是他决定再买一套，而这一 套房子的买入价格，比起高点，降了近200万元。 "所以房价变化，是坏事还是好事，有的时候真的要辩证地来看。"李小忆说。 年末和年初，通常是楼市的传统淡季，但2025年却"淡季不淡"。最后两个月，观望中的购房者加快了脚 步，上海各区房地产交易中心始终人头攒动，成交数据也不断攀升。 交易双方签字、确认，完成年前最后一单交易过户，忙碌了一年的李小忆就准备放假了。但2月11日这 天对他来说又稍有些不同，送走客户后，他再次取号，径直走向30号窗口，领到了自己的不动产证。 "以往每次来，都是帮客户领房产证，今天我领到了自己的房产证，还是蛮开心的！" 李小忆是21世纪不动产上海杨浦区一家门店的店长，盘点过去一年，李小忆感慨说，成交的大多是 ...

Core Viewpoint - The stock price of Beike-W (02423.HK) has shown a downward adjustment, influenced by market concerns regarding performance expectations, industry competition, and policy environment [1][2]. Recent Events - Beike plans to adjust talent flow rules starting March 1, 2026, removing restrictions on agents' movement between brands and regions to enhance operational flexibility [2]. - In December 2025, Beike was interviewed by the Beijing Municipal Housing and Urban-Rural Development Commission due to compliance issues, leading to increased compliance costs [2]. - Several local agricultural credit systems and banks have introduced direct property sales models, impacting Beike's core business by diverting traditional intermediary customers [2]. - In November 2025, the company reportedly laid off over a hundred employees, and disputes over fees related to the "Bo Xue Da Kao" program have raised concerns about stability at the grassroots level [2]. Financial Report Analysis - Beike's Q3 2025 financial report indicates a structural change, with net revenue increasing by 2.1% year-on-year to 23.1 billion yuan, but net profit significantly decreased by 36.1% to 747 million yuan, and gross margin fell from 22.7% to 21.4% [3]. - The revenue share from non-property transaction businesses (such as home decoration and leasing) has historically increased to 45%, but the growth in low-margin leasing has negatively impacted overall profitability [3]. - Analysts are cautious about the upcoming Q4 2025 financial report, predicting a potential year-on-year revenue decline due to high base effects, although profitability may recover through cost optimization and new business improvements [3]. Institutional Views - Goldman Sachs downgraded Beike's rating to "Neutral" on February 3, 2026, citing a 12-month forward P/E ratio of approximately 23 times, indicating overvaluation [4]. - Despite a 13% month-on-month increase in second-hand housing transaction volume and supportive policies boosting sentiment, Beike faces pressure from severance costs due to layoffs [4]. - Goldman Sachs forecasts an adjusted net profit of approximately 600 million yuan for Q4 2025, below market expectations of 990 million yuan, and anticipates an 8% year-on-year decline in new home sales in 2026, indicating continued revenue pressure [4].

Performance Overview - The company reported a net revenue growth of only 2.1% year-on-year to 23.1 billion yuan in Q3 2025, while net profit saw a significant decline of 36.1% to 747 million yuan, with adjusted net profit also decreasing [1] - Despite an increase in revenue contribution from emerging businesses like home decoration and leasing, the traditional new home transaction volume declined year-on-year, and the growth rate of existing home business slowed down, leading to weakened overall profitability [1] Industry Policy and Environment - In December 2025, the company was summoned by the Beijing Municipal Housing and Urban-Rural Development Commission and other departments due to online irregularities, resulting in increased compliance costs [2] - Various local agricultural credit systems and banks initiated direct property sales models, offering a "30-day transaction cycle + prices 10%-15% below market" advantage, which directly impacts the company's traditional business model [2] - The company's first self-operated project, "Financial City · Beichen S1," showed insufficient sales rate, indicating challenges in its transformation attempts [2] Company Status - In November 2025, the company was reported to have laid off over a hundred employees, and dissatisfaction among agents arose due to disputes over the "Bo Xue Da Kao" fee, exacerbating internal management issues and raising market concerns about the stability of grassroots services [3] - Although the company continues to repurchase shares, trading remains sluggish, amplifying volatility risks [3] - As of February 12, 2026, the stock price closed at 48.50 HKD, showing a noticeable decline from the previous day's high [3] Future Development - The real estate policy in 2026 is expected to focus on "stabilizing expectations," but the industry is still in a bottoming phase, with institutions predicting a potential year-on-year revenue decline for the company in Q4 2025 [4] - Market attention is on whether the company can effectively transform through AI empowerment and new business expansion amidst the contraction of traditional business [4]

该集团相关负责人陈金萍指出，预售屋购买涉及付款期程长、未来变数较多，使得预售市场交易动能短 期内难以回温。 此外，据台湾房屋交易平台"591新建案"上个月公布的数据，2025年台湾十大建商总销售额较2024年缩 减逾2200亿元(新台币，下同)。另据台湾地区货币政策主管机关统计数据，2025年台湾五大银行新增房 贷金额较2024年减少3937.7亿元，减幅达33.9%。 常年关注房市的台湾吉家网董事长李同荣此前在《工商时报》发文指出，台湾房价太高是事实，但民众 收入偏低更是残酷的事实。他提醒，若台湾经济发展继续倾斜，高科技一枝独秀，传统产业转型无望， 贫富差距不断扩大，未来年轻人会更买不起房。(完) 中新社台北2月11日电 多家台湾媒体11日报道，知名房地产中介"永庆房产集团"最新统计数据显示，全 台预售屋交易量从2024年约12.2万件大幅下滑至2025年的3.6万件，年减幅达70.3%。 综合《经济日报》《工商时报》等台媒报道，"永庆房产集团"比较2024年与2025年全台预售屋交易状况 发现，2025年全台预售屋交易量年减幅逾七成，购屋族"进场"态度趋于保守。 细看台湾六个主要城市(台北、高雄、台中、新 ...

刘小涛强调，要因城施策控增量、去库存、优供给，结合城市更新、城中村改造等盘活利用存量用地， 推进"人才房票"、住房"以旧换新"等举措提质增效，稳妥推进收购存量商品房重点用于保障性住房等。 坚持"一区域一策、一类群体一策、一地块一策、一楼盘一策"，有效激发和保障不同群体住房需求。实 施住宅品质提升工程和物业服务质量提升行动，有序推动"好房子"建设和"好物业"培育。多措并举激发 住房消费，常态化开展房展促销活动，促进供需精准对接。发挥房地产项目"白名单"制度作用，支持房 地产企业合理融资需求，推动房地产市场平稳健康发展。 座谈会上，部分房地产项目、中介机构负责人围绕项目开发、新房和二手房销售、市场走势等建言献 策，提出针对性意见建议。刘小涛边听边记，不时插话交流、回应诉求。他说，要动态完善支持政策， 持续优化服务保障，进一步稳信心、稳市场、稳预期，着力稳定房地产市场，加快构建房地产发展新模 式。 本报讯(记者王拓李嘉豪)2月5日下午，省政府召开房地产从业人员座谈会，深入贯彻习近平总书记重要 讲话精神，认真落实省委经济工作会议和省委城市工作会议部署，听取一线从业人员意见建议，研究稳 定提振房地产市场政策举措。省长刘 ...

从区域表现来看，1月深圳二手房市场核心区表现突出：龙岗以1,454套蝉联全市第一，福田、罗湖、南 山紧随其后，四大核心区贡献超七成成交量，是市场回暖的主力。盐田区以35.1%的环比增幅领涨，光 明、龙华等区域也同步增长，置业需求加速释放，市场信心持续修复，为后续行情奠定了坚实基础。 二手房市场是楼市的"晴雨表"。记者从深圳市房地产中介协会获悉，2026年1月深圳楼市开门红，二手 房录得量6802套，同比大幅增长45.5%，创近10个月新高。上述亮眼数据显示深圳楼市延续回暖态势， 市场信心持续修复。 1月，深圳二手房市场率先回暖，成交量明显放大。据深圳市房地产中介协会统计数据，2026年1月全市 二手房共计录得6,802套，环比增长2.9%，同比大幅增长45.5%，创近10个月新高。2026年元旦期间，乐 有家门店二手住宅看房量同比上涨81%，签约量同比上涨43%。 深圳市房地产中介协会研究总监徐枫表示，这是市场连续11个月录得量破5000套，表明市场已走出低 谷，置业者信心显著修复，为后续"小阳春"行情奠定了坚实基础。 （作者：深圳特区报&读特记者 窦延文） 值得关注的是，1月深圳二手房片区成交呈现"两头热" ...

Core Insights - The meeting held on January 29 aimed to standardize the real estate intermediary industry in Tai'an, focusing on four core areas: industry positioning, regulatory implementation, accountability, and self-media information dissemination [1][2] Group 1: Industry Positioning and Mission - Real estate intermediaries are crucial for connecting supply and demand in the market, directly impacting public interests and market stability [1] - The role of intermediaries is evolving from traditional transaction facilitators to market order maintainers, public service practitioners, and industry transformation promoters [2] Group 2: Regulatory Framework - A dual constraint system of "regulation + self-discipline" is being established, with new regulations and guidelines set to be implemented by 2025 [3] - Intermediaries must adhere to three bottom lines: information release standards, registration management, and credit evaluation, with strict penalties for violations [3] Group 3: Industry Self-Regulation and Service Improvement - The intermediary committee is tasked with enhancing responsibility and collective development, promoting adherence to industry norms and ethical standards [4] - There is a shift from price competition to service quality competition, necessitating systematic training for staff to improve professional capabilities [4] Group 4: Future Directions - The meeting serves as a catalyst for ongoing improvements in the "regulation + self-discipline" governance model, aiming for a professional, standardized, and public-oriented transformation of the industry [4]

Core Insights - The Suzhou second-hand housing market is showing signs of recovery, with a significant increase in transaction volume and prices due to effective market stabilization policies [1][2][6] - In January, the transaction volume of second-hand homes in Suzhou doubled year-on-year, with a month-on-month increase of 11.2%, indicating a positive market trend [2][3] - The market is experiencing a clear regional differentiation, with core areas seeing higher demand for new and improved housing, while non-core areas remain stable [1][3][4] Market Performance - In January, Suzhou recorded 4,391 second-hand home transactions at an average price of 14,900 yuan per square meter, reflecting a growing market enthusiasm [3] - The transaction volume from January 12 to 18 reached 1,083 units, a 16.3% increase from the previous week, with a notable daily spike on January 17 [3][4] - Core areas like the Industrial Park and Lion Mountain are experiencing a surge in activity, with agents reporting a significant increase in property viewings [3][5] Price Trends - The average price of second-hand homes has been rising for four consecutive months since October 2025, with a month-on-month increase of 1.3% [2][6] - Prices in the market have generally decreased by about 15%, leading to a more rational pricing strategy among sellers [5][10] - The reduction in transaction costs due to tax policy changes is expected to further stimulate demand and support price stability [9][10] Policy Impact - Recent government policies, including a reduction in the value-added tax for properties sold within two years, have lowered purchasing costs and stimulated market activity [9][10] - The easing of credit conditions, with first-time home loan rates dropping into the "2" range, has made home buying more accessible [9] - Upcoming initiatives, such as the youth talent loan subsidy program, aim to alleviate financial pressure on young buyers, further enhancing market dynamics [9] Market Outlook - The market is transitioning from a phase of increased volume to one of price stabilization, with a cautious optimism prevailing among industry insiders [10] - The sustainability of the current market heat is contingent on ongoing policy support and the reinforcement of market confidence [10] - Overall, the Suzhou second-hand housing market has emerged from its bottoming phase, but complete recovery will require continued policy efforts and strengthened buyer sentiment [10]

登录新浪财经APP 搜索【信披】查看更多考评等级 长沙晚报掌上长沙2月5日讯（全媒体记者 刘嘉 通讯员 谭婷）以"超低价"为饵隐瞒"法拍房"起拍价属性进行不实 引流？捏造"三学区房"等虚假政策制造焦虑？以极端化言论片面唱衰市场违规引流？2月5日，长沙市房屋交易管 理中心组织召开长沙市规范房地产领域平台及自媒体行为联合整治行动情况通报会，正式发布《长沙市房地产自 媒体负面行为清单》，为行业划定清晰"红线"。 今年1月，长沙市住房和城乡建设局联合长沙市市场监督管理局、长沙市互联网信息办公室等部门，在全市范围 内集中开展了规范房地产领域平台及自媒体行为联合整治行动。 行动聚焦涉房自媒体账号、房地产网络信息平台、房地产经纪机构三大主体，重点整治五类违法违规行为：无资 质备案的违规经营；发布虚假、隐瞒关键信息的房源；歪曲解读政策，作出虚假承诺；制造恐慌的恶意营销炒 作；以及无证经营、违规收费等。 《清单》明确，严禁编造政策及房价不实信息、伪造文件、发布绝对化承诺、断章取义解读政策、使用"标题 党"误导公众等虚假信息传播行为；禁止为违规房源宣传、以"内部房源""零首付"等噱头引流、过度渲染附加价 值、用个别案例误导整体市 ...

支付5万元购房意向金，最后决定不买，这笔钱竟被中介以"带看服务"为由强行截留三成。近日，上海市民吴女士向"新民帮侬 忙"反映其与菁瑞地产间的购房纠纷：在《房地产买卖居间协议》仅有买方单方签字、交易根本未成立的情况下，中介不仅拒绝 全额退还意向金，更在事后主张"劳动成本"，将意向金5万元款项扣留1.5万元。法律人士指出，中介的核心报酬以促成交易为前 提，仅提供带看等基础服务却单方设定高额扣费，缺乏法律依据。 没有卖家签字 吴女士告诉记者，1个月前，她通过菁瑞地产看房，准备在宝山顾村购买一套二手房。1月5日，她向菁瑞地产相关负责人打款5 万元，这笔款项为宝山区菊太路777弄一套房屋（以下简称"A房源"）的购房意向金。同天，吴女士还签订了一份《房地产买卖 居间协议》，合同显示，居间方为上海菁瑞房地产经纪有限公司。根据条款，若A房源出卖方在《房屋买卖合同》上签字，则上 述意向金转为定金，未约定"带看费是否从意向金中扣除"。值得一提的是，A房源的《房屋买卖合同》、《居间协议》中，仅有 吴女士一人签字，出卖方未签字。 《房地产买卖居间协议》中，没有出卖方签字，仅有吴女士的签字。受访者供图 吴女士收到的意向金收条 "之前只 ...