智通财经APP获悉，根据香港置业分行统计，本周末(12月27日至28日)香港十大指标屋苑预约看楼量暂 录得约353组，较上周末约396组下跌约10.9%，连续第五周出现回落，并创17周新低，若以圣诞节起的 一连四天长周末(12月25日至28日)计算，预约看楼量则共录得约562组。 香港置业研究部董事王品弟表示，由于本周末正值圣诞长假期，节日气氛浓厚，加上不少市民趁长假外 游及庆祝，导致香港二手市场气氛受到影响，预约看楼量受压。 过去数周，在新盘开售及减息效应带动下，整体入市气氛向好；然而随着节日及临近新年，二手市场观 望情绪增加。展望圣诞及新年假期后，节日因素逐步消退，早前暂缓入市的需求将重返市场，二手屋苑 看楼活动有望回稳，成交动力重回正轨。 根据香港置业分行统计，本周末十大指标屋苑预约看楼量按周下跌约10.9%。若按地区划分，港岛区预 约看楼量录得19组，按周跌约20.8%；九龙区录得184组，按周跌约10.2%；新界区则录得150组，按周 跌约10.2%。 ...

中原城市大型屋苑领先指数CCL Mass报144.8点，按周跌0.99%。CCL(中小型单位)报143.54点，按周跌 0.99%。CCL Mass及CCL(中小型单位)齐结束2周连升，指数同样仍为2024年6月初后80周第3高。 CCL(大型单位)报143.7点，按周跌1.07%，终止3周连升，指数仍为2024年8月初后72周第4高。 四区楼价三跌一升。港岛CCL_Mass报139.4点，按周跌3.65%，跌幅是2025年3月初(41周)以来最大，指 数前两周累升逾5%后今周回落。九龙CCL_Mass报143.64点，按周跌0.35%，指数仍为2024年5月底后82 周第3高。新界西CCL_Mass报133.1点，按周跌0.34%，结束2周连升，指数仍为2024年6月底后78周第3 高。新界东CCL_Mass报159.2点，按周升0.48%，连升6周共3.78%，指数创2024年4月底后86周新高。 以公布日期计，2025年全年八大楼价指数齐升，CCL暂时累升4.30%，CCL Mass升4.83%，CCL(中小型 单位)升4.77%，CCL(大型单位)升2.02%，港岛升0.6%，九龙升7.35%，新界东 ...

在租赁业务起步阶段，于彪用双脚丈量社区每一条街道，笔记本上密密麻麻记录着多个户型的特点。某 个暴雨天，为了帮助毕业生租客争取半天搬家时间，他冒雨协调三方完成签约。当租客说出"这就是我 选择链家的理由"时，于彪首次体会到了师父当初那句话的分量。 面对在链家这七年的几次重要转型——从租赁到新房，再从新房回归二手房，于彪的每一步都走得坚定 而踏实。"转岗的目的是激发潜能，弥补短板，以便给客户更好的服务。"每次面对新领域，他都将自 己"归零"重启。 深夜，南京链家珑湾花园店的灯光依然明亮。于彪还在仔细完善着他的"房屋使用说明书"。这份文档， 详细记录着房屋的每一个细节——从家电维修联系方式到小区垃圾分类点位置，从水电燃气缴费账号到 周边医院、学校、超市的最优路线。"客户买的不只是一套房，更是长期居住的便利。"他说。这份超越 交易本身的服务意识，正是他在链家七年成长的最佳注脚。 2018年夏天，刚离开校园的于彪以管培生身份加入南京链家。初入职场时，一次跟随师父带看的经历， 让他对这个职业有了刻骨铭心的理解。当时有套性价比很高的房源，师父却发现房屋采光存在缺陷。令 于彪意外的是，师父主动向客户坦白了这个缺陷。 "好不容易 ...

年末已至，原本趋于平稳的二手房市场突然又热闹起来了，上海、北京双双上演"翘尾"行情。 今年上半年上海二手房成交量一路狂飙，7月份后虽然下行，但到了11月又开始抬升，全年数据不仅轻 松超越了去年，还创下近四年新高。 北京也有类似情况，11月、12月二手房成交套数环比增长，热门小区看房人络绎不绝。价格方面，部分 楼盘的业主甚至组起了"保价联盟"，生怕自家房价被"卷"下去。 这波行情背后，究竟是政策效应延续、供需关系变化还是以价换量？ "老破小挂牌一周就能卖掉" "最近，哪怕就是'老破小'，只要挂牌价合理，一周就能卖掉。"12月下旬，位于上海市普陀区某头部中 介曹杨板块门店工作人员对第一财经表示。 这名中介人士感觉到，临近年末，工作又忙碌起来了，市场出现成交量上行趋势。 而据上海市房地产交易中心披露数据统计，截至12月18日，今年上海二手房市场已累计成交24.39万 套，这一数据已经超越了2024年全年的24.27万套，更是显著高于2023年和2022年的数据，创下近四年 来的二手房成交量新高。 "离12月份结束还有一周，如果12月仍能超过2万套，那市场是真的好起来了，明年的市场气势有望进一 步拉升。"某头部中介内 ...

有业内人士预计上海二手房止跌趋势将在2026年进一步蔓延。 年末已至，原本趋于平稳的二手房市场突然又热闹起来了，上海、北京双双上演"翘尾"行情。 今年上半年上海二手房成交量一路狂飙，7月份后虽然下行，但到了11月又开始抬升，全年数据不仅轻 松超越了去年，还创下近四年新高。 北京也有类似情况，11月、12月二手房成交套数环比增长，热门小区看房人络绎不绝。价格方面，部分 楼盘的业主甚至组起了"保价联盟"，生怕自家房价被"卷"下去。 这波行情背后，究竟是政策效应延续、供需关系变化还是以价换量？ "老破小挂牌一周就能卖掉" "最近，哪怕就是'老破小'，只要挂牌价合理，一周就能卖掉。"12月下旬，位于上海市普陀区某头部中 介曹杨板块门店工作人员对第一财经表示。 这名中介人士感觉到，临近年末，工作又忙碌起来了，市场出现成交量上行趋势。 而据上海市房地产交易中心披露数据统计，截至12月18日，今年上海二手房市场已累计成交24.39万 套，这一数据已经超越了2024年全年的24.27万套，更是显著高于2023年和2022年的数据，创下近四年 来的二手房成交量新高。 从全年成交走势来看，2025年上海二手房市场有"前高后低、年 ...

数据显示，南方基金旗下1只基金位居世联行十大流通股东。南方中证房地产ETF发起联接A（004642） 三季度减持15.88万股，持有股数1507.8万股，占流通股的比例为0.76%。根据测算，今日浮亏损失约 256.33万元。 南方中证房地产ETF发起联接A（004642）成立日期2017年8月24日，最新规模2.02亿。今年以来收益 1.26%，同类排名4050/4197；近一年亏损5.14%，同类排名4095/4154；成立以来亏损43.57%。 12月23日，世联行跌5.18%，截至发稿，报3.11元/股，成交2.03亿元，换手率3.23%，总市值61.98亿 元。 资料显示，深圳世联行集团股份有限公司位于广东省深圳市罗湖区深南东路2028号罗湖商务中心(罗湖 智汇大厦)15楼，成立日期1993年4月13日，上市日期2009年8月28日，公司主营业务涉及以房地产交易 服务、资产管理服务、金融服务和互联网+(电商)服务等房地产中介服务业务。主营业务收入构成为： 物业及综合设施管理业务33.35%，互联网+业务30.92%，综合营销业务22.87%，招商及空间运营业务 6.28%，其他(补充)3.38%，咨 ...

Core Viewpoint - The Hong Kong property market is showing positive performance with continuous price increases, as indicated by the latest "Centaline Property Price Index" reaching 134.39 points, marking a week-on-week increase of 0.22% and a one-and-a-half-year high [1] Price Index Summary - The latest property price index has risen by 1.87% compared to four weeks ago, with a cumulative increase of 4.89% year-to-date, and a rise of 6.42% from the year's low [1] - The "Centaline Hong Kong Island Price Index" is at 140.56 points, up 0.3% week-on-week; the "Centaline Kowloon Price Index" is at 139.13 points, up 0.48%; while the "Centaline New Territories Price Index" is at 123.29 points, showing a slight decline of 0.01% [1] - Compared to four weeks ago, property prices in all three regions (Hong Kong Island, Kowloon, and New Territories) have increased by 2.1%, 0.94%, and 2.6% respectively [1] - Year-to-date price changes show increases of 3.41% for Hong Kong Island, 6.18% for Kowloon, and 4.32% for New Territories [1] Confidence Index Summary - The "Centaline Confidence Index" has risen to 73.8 points, reflecting a slight week-on-week increase of 0.1% after two weeks of decline, indicating improved owner confidence in the market [1] - The confidence index remains above the average level, suggesting a strong potential for continued price increases in the Hong Kong property market [1]

Core Insights - The Zhengzhou second-hand housing market has developed a diversified structure with three main platforms serving buyers and sellers in different ways [2] Group 1: Official Platform - "Zhenghao Fang" (Zhengzhou Real Estate Electronic Supermarket) is an official housing transaction service platform backed by the Zhengzhou Municipal Housing Security and Real Estate Management Bureau, offering advantages such as government credibility, source authenticity, and zero commission on transactions [2] - The platform ensures strict verification of all listed properties and personal identities, generating a property verification code to create a transparent trading environment [2] - It features a "hand-in-hand" signing model that allows direct communication between buyers and sellers, significantly reducing transaction costs [2] Group 2: Innovative Local Platform - "Shou Lian Shou Fang Chan Wang" (Hand-in-Hand Real Estate Network) is a local market service provider that focuses on reducing transaction costs and enhancing transparency through technology [3] - The platform allows direct contact between buyers and sellers via a self-developed app and incorporates short videos and live broadcasts into the transaction process for an immersive viewing experience [3] - It offers flexible service models, including a "buy-sell direct connection with zero commission" option, and a fixed fee for full-service transactions, significantly lower than traditional agency fees [3][4] Group 3: National Brand - Beike (also known as Lianjia) represents a national brand that has a long-standing presence in the Zhengzhou second-hand housing market, characterized by a large database of listings and extensive regional coverage [3] - This platform provides standardized services from property viewing to transaction completion, appealing to new buyers or those seeking a hassle-free experience [3][4] Group 4: Market Positioning - The service fees for national brands typically follow a traditional model based on a percentage of the total property price, which tends to be relatively high [4] - The choice of platform depends on the buyer's priorities, such as authenticity, transaction safety, and cost [5] - It is recommended to verify the qualifications of the chosen platform and assess its service commitments and information transparency before proceeding with transactions [5]

Group 1 - The core viewpoint of the articles highlights the joint efforts of various government departments in cities like Beijing, Nanjing, and Shenzhen to regulate real estate accounts and social media, aiming to curb misinformation and market panic in the real estate sector [1][2]. - In Beijing, the Housing and Urban-Rural Development Committee, along with other departments, conducted meetings with major internet platforms to address the spread of negative information about the housing market and to enforce compliance with regulations [1]. - Nanjing's real estate bureau, in collaboration with other authorities, has also initiated actions against self-media accounts and real estate agencies that violate information publishing regulations, emphasizing the need for self-examination and compliance [1][2]. Group 2 - Shenzhen's ongoing special rectification efforts focus on ensuring that local websites and platforms adhere to their responsibilities, addressing issues such as misleading information and improper real estate brokerage practices [2]. - The Shenzhen Real Estate Brokerage Association has issued guidelines to standardize the behavior of real estate entities and enhance the management of real estate information dissemination [2]. - Expert Li Yujia emphasizes the dual nature of real estate as both an asset and a livelihood, warning that pessimistic expectations can lead to a contagion effect, and suggests that industry self-regulation and credit evaluation should be strengthened [3].

Core Viewpoint - Beike's recent developments highlight a shift in strategy as the company decides to cease its own property development projects, focusing instead on its core business of real estate sales amid challenging market conditions [2][6]. Group 1: Company Developments - Beike's subsidiary, Beihome, has announced it will no longer engage in property development, reverting to its original role of selling properties [2][6]. - Beihome has invested over 5 billion in land acquisition across multiple cities, with total projected investments exceeding 7 billion when including construction costs [3]. - The recent launch of the Chengdu Financial City "Beichen S1" project saw Beihome outbid major developers, resulting in a record land price of 10.76 billion, with a premium rate exceeding 42% [4]. Group 2: Sales Performance - The initial sales performance of the Chengdu project was disappointing, with only 22 out of 108 units sold, resulting in a take-up rate of less than 21% [6]. - CEO Xu Wanggang acknowledged the poor sales and confirmed that Beike would not pursue self-operated projects in the future [6]. Group 3: Management and Governance - Following the passing of founder Zuo Hui, concerns have arisen regarding the governance of Beike, as management now holds significant voting power despite owning a small percentage of shares [8][11]. - The management's high compensation packages have sparked public outcry, leading to a commitment from Chairman Peng Yongdong to donate shares to support industry and recent graduates [11][12].