2026.03. 05 本文字数：1545，阅读时长大约3分钟 作者 | 第一财经 吴斯旻 今年我国将加强初婚初育家庭住房保障，支持多子女家庭改善性住房需求。 3月5日，十四届全国人大四次会议开幕，国务院总理李强作政府工作报告。房地产业影响投资和消 费，住房问题则事关民生和发展。本次政府工作报告对房地产相关工作着墨颇多，一方面继续将主体 内容放在"加强重点领域风险防范化解和安全能力建设"的大框架下，这意味着今年房地产领域风险 防范仍是住建领域的工作重点；同时明确"统筹防风险和促发展"，在新型城镇化发展中提出"高质量 推进城市更新"；此外在谈及保障工作时，首次作出上述部署。 "住房是家庭安居和生育养育的重要基础保障。初婚初育和多子女家庭，婚育成本高，生活压力大。 今年政府工作报告之所以将住房需求侧支持政策，聚焦于初婚初育家庭的刚性需求保障和多子女家庭 的改善住房需求，既是积极应对人口发展新形势，构建生育友好型社会的体现，也是促进房地产市场 平稳健康发展的重要举措。而加强住房周边儿童活动、托育、母婴、车位等设施配套建设或改造，也 能更好推动城市更新相关工作，一举数得。"成都市城市建设发展研究院副院长冯波对第一财经 ...

咱们今天直接戳破一个很多人不愿醒的美梦，总有一群人天天盼着，不管是一线北京、上海，还是十八线小县城，所有城市的房价都能除以二除以三，能花 小钱买大房子。 我今天就把话撂这，真要实现这个春秋大梦，就一条"合理路径"，但这条路径说白了就是让你去抢两次，而且两次都难如登天，几乎没有任何可操作性。 第一次要抢的不是别人的钱，是国家的国库，可能很多人不知道，土地财政对地方政府有多重要：咱们国家地方财政的一半收入，都来自卖地。 说白了地方的基建、教育、医疗，很多都是靠卖地的钱来支撑的，要是房价真的除以二、除以三，意味着什么？ 意味着没人愿意拿地，开发商不敢投资，地方卖地收入直接归零，这可不是简单的收入减少，本质上就相当于你直接去抢国库的钱，断了地方发展的根基， 这种事，根本不可能实现。 我见过很多人喊着"房价暴跌才好"，却从来没想过背后的逻辑。你以为房价跌了，你就能买得起房？ 殊不知房价真跌成那样，地方没钱搞建设，就业、民生都会出问题，到时候你可能连工作都没了，更别说买房了。 就算你能侥幸跳过第一次，第二次抢夺更是难上加难，你要抢的是所有城市有房者的财富，现在很多家庭，一辈子的积蓄都砸在了房子上，房子就是他们最 大的资产 ...

刘小涛强调，要因城施策控增量、去库存、优供给，结合城市更新、城中村改造等盘活利用存量用地， 推进"人才房票"、住房"以旧换新"等举措提质增效，稳妥推进收购存量商品房重点用于保障性住房等。 坚持"一区域一策、一类群体一策、一地块一策、一楼盘一策"，有效激发和保障不同群体住房需求。实 施住宅品质提升工程和物业服务质量提升行动，有序推动"好房子"建设和"好物业"培育。多措并举激发 住房消费，常态化开展房展促销活动，促进供需精准对接。发挥房地产项目"白名单"制度作用，支持房 地产企业合理融资需求，推动房地产市场平稳健康发展。 座谈会上，部分房地产项目、中介机构负责人围绕项目开发、新房和二手房销售、市场走势等建言献 策，提出针对性意见建议。刘小涛边听边记，不时插话交流、回应诉求。他说，要动态完善支持政策， 持续优化服务保障，进一步稳信心、稳市场、稳预期，着力稳定房地产市场，加快构建房地产发展新模 式。 本报讯(记者王拓李嘉豪)2月5日下午，省政府召开房地产从业人员座谈会，深入贯彻习近平总书记重要 讲话精神，认真落实省委经济工作会议和省委城市工作会议部署，听取一线从业人员意见建议，研究稳 定提振房地产市场政策举措。省长刘 ...

Group 1 - The core objective is to ensure stable and healthy development of the real estate market in the region by 2025 through various initiatives aimed at guaranteeing housing delivery, promoting consumption, enhancing quality, and strengthening safeguards [1] - A dedicated task force has been established to ensure timely completion of housing delivery tasks, with a "double supervision" mechanism to enhance accountability among local authorities and enterprises [1] - To stimulate housing consumption, a series of supportive policies have been introduced, including a total of 330 million yuan in subsidies for housing purchases and an increase in personal housing provident fund loan limits from 800,000 yuan to 1.2 million yuan, benefiting over 6,400 households [1] Group 2 - The focus is on improving housing quality for residents, with a joint initiative from multiple departments to enhance residential standards, emphasizing safety, comfort, sustainability, and intelligence [1] - By 2025, over 3,300 units of affordable housing are planned to commence construction, with a priority system established to meet the housing needs of low- and middle-income families [2]

"趁着过年回来，正好把房子买了，不仅有补贴，还能一站式看多个楼盘，省心！"长寿区房交会现场， 张女士看中意向房源后难掩兴奋，道出了万千归乡购房者的心声。春节前夕，重庆楼市以一场全域购 房"嘉年华"，奏响了2026年开年置业的最强音。 2月5日，市住房和城乡建委公布我市今年1月房地产市场最新数据，1月份中心城区住房成交面积同比增 长4%，价格同比增长0.2%，市场韧性持续凸显。政策东风劲吹，市场热力升腾。2026年开年，重庆房 地产市场在政策引导与市场需求的双重驱动下，呈现出"核心坚挺、全域活跃"的良好态势。 中心城区：品质房源掀抢购潮 这场全城购房热潮源于政策托底与市场需求的双向赋能。 远郊区县：返乡置业热潮涌动 随着春节临近，远郊区县返乡置业需求集中爆发，秀山、巫山、潼南、武隆等区县轮番上演购房热潮。 秀山土家族苗族自治县2026春节房交会自1月22日启幕以来，热度持续攀升，活动将延续至2月24日。12 家房企推出16个精品项目、2400余套优质房源，四代建筑、板式住宅、精装房等产品一应俱全。政策红 利再加码，人才购房补贴、入学配套支持与企业"送车位、送家电、送软装"优惠叠加，看房直通车、装 修设计咨询等便 ...

在项目招标启动后，工行宁波市分行积极参与竞标，根据项目特点设计了金融方案，重点解决了"以旧 房价值抵扣新房款"的资金衔接难题。最终工行宁波市分行从11家参与银行中脱颖而出，中标成为该项 目的合作银行。 此笔贷款的投放，为旧房收购提供了资金支持，有助于释放新房市场的改善性需求，是宁波市探索优化 住房资源配置、促进房地产市场平稳健康发展的重要实践之一。工行宁波市分行相关负责人表示，将持 续关注宁波市商品住宅"以旧换新"项目的运行情况，积极做好配套金融服务，为项目的顺利推进和市场 培育贡献力量。（徐文蕾、于昕侃） 编辑：穆皓 转自：新华财经 近日，工行宁波市分行向宁波市商品住宅"以旧换新"项目投放首笔贷款1630万元，为该政策落地提供了 重要的资金保障。该笔资金的到位，有助于推动首批旧房收购工作的顺利实施。 该"以旧换新"项目由宁波市住建局等部门牵头指导，于2025年9月初启动，相关地方国企负责实施。项 目计划在市六区32个街道（乡镇）收购500套建成于2005年1月1日前的旧房。符合条件的居民可用旧房 置换全市范围内的新房。收购后的旧房将改造为租赁住房，定向供应周边的新市民、青年及刚需无房户 群体。 ...

Market Performance - The real estate sector (CITIC) experienced a decline of -3.3% last week, while the CSI 300 and Wind All A indices changed by -0.6% and +0.5% respectively, resulting in excess returns of -2.7% and -3.8%[46] - Among 29 CITIC industry sectors, real estate ranked 26th in performance[46] New Housing Market - New home sales increased by 0.6% week-on-week but decreased by 36.8% year-on-year during the period from January 10 to January 16, 2026[8] - In major cities, new home transaction areas changed as follows: Beijing +16.3%, Shanghai +1.9%, Guangzhou +18.8%, and Shenzhen -0.6%[8] Second-Hand Housing Market - The transaction area for second-hand homes in 15 cities was 162.3 million square meters, down 1.8% week-on-week and down 8.4% year-on-year[14] - Cumulative transactions from January 1 to January 16, 2026, totaled 331.5 million square meters, reflecting a year-on-year decrease of 14.4%[14] Inventory and Absorption - Cumulative new home inventory in 13 cities reached 77.9 million square meters, with a week-on-week change of -0.1% and a year-on-year change of -4.7%[21] - The absorption cycle for new homes in 13 cities is 23.0 months, with a year-on-year increase of 6.6 months[21] Land Market - Land transaction area from January 12 to January 18, 2026, was 11.746 million square meters, down 21.9% week-on-week and down 49.7% year-on-year[38] - The average land price was 700 RMB/square meter, reflecting a week-on-week decrease of 44.4% and a year-on-year decrease of 51.1%[38] Investment Recommendations - Recommended mainland developers include: A-shares: Binjiang Group, China Merchants Shekou; Hong Kong stocks: China Overseas Development, Greentown China, China Resources Land, Jianfa International Group[7] - Suggested light-asset operation companies include: Property management: Greentown Service; Commercial management: China Resources Mixc Life; Leading intermediary platform: Beike-W[7] Risk Factors - Risks include potential underperformance of real estate regulatory policy relaxation, continued industry downturn, and persistent credit risks leading to liquidity deterioration[7]

Group 1 - The core viewpoint of the articles indicates that the real estate market in China is undergoing a bottoming adjustment, with significant declines in investment, new housing sales, and funding for real estate developers in 2025 [1][2] - In 2025, national real estate development investment decreased by 17.2%, new residential sales area fell by 8.7%, and funding for real estate developers dropped by 13.4% compared to the previous year, reflecting a shift from high demand to structural oversupply [1] - Despite the overall market adjustment, certain cities, particularly in prime locations of first-tier cities, continue to see strong sales, with some areas experiencing price increases in new residential properties [1] Group 2 - The proportion of second-hand housing transactions has significantly increased, accounting for nearly 45% of total housing transactions in 2025, up 17 percentage points from 2021, with cities like Shanghai and Shenzhen showing notable growth in second-hand transactions [2] - Local governments are expected to implement tailored policies based on urban development plans and housing demand, focusing on achieving a balance in housing supply and demand, as well as stabilizing prices [2] - The potential for high-quality development in the real estate sector remains substantial, with ongoing urbanization and a shift in resident demand towards better quality housing, leading to significant opportunities in housing services and real estate asset management [2][3] Group 3 - The construction of "good houses" is being actively promoted, with a focus on standards, design, materials, construction, and maintenance, aiming to meet diverse housing needs through both new builds and renovations of existing properties [3] - Since 2025, the total transaction volume of new and second-hand houses has remained stable, with a narrowing decline in housing prices, indicating a gradual process of inventory digestion and market clearing [3] - Confidence in the future development of the real estate market is emphasized, with a commitment to improving market expectations and promoting stable, healthy, and high-quality development [3]

Core Viewpoint - The 2025 real estate market in China is undergoing a bottoming adjustment, with a significant shift in supply-demand dynamics from strong demand to structural oversupply [1] Group 1: Market Overview - The National Bureau of Statistics released the basic situation of the national real estate market for 2025, indicating a general adjustment period for the real estate market [1] - Despite the overall adjustment, certain cities and regions are experiencing notable sales performance, particularly in prime locations of first-tier cities where properties are quickly sold out upon release [1] Group 2: Sales Performance - There is an increase in second-hand housing transactions in some cities, with a noticeable growth in transaction area [1] - The process of inventory digestion and market clearing will require time, reflecting the ongoing adjustments in the market [1] Group 3: Future Outlook - There is confidence in the future development of the real estate market, emphasizing the need to continuously improve and stabilize market expectations [1] - The transition of real estate development potential and space into current development momentum and confidence will also require a process [1]

Group 1 - The core viewpoint of the articles indicates that China's real estate market is undergoing a phase of adjustment, with a significant shift from high demand to structural oversupply, leading to a decline in investment and sales figures [1][2][3] - In 2025, national real estate development investment decreased by 17.2% compared to the previous year, while the sales area of new commercial housing fell by 8.7%, and the funds available to real estate developers dropped by 13.4% [1] - The transaction volume of second-hand housing has significantly increased, accounting for nearly 45% of total housing transactions in 2025, up 17 percentage points from 2021 [2] Group 2 - Despite the overall market adjustment, certain cities and regions, particularly in first-tier cities, continue to see strong sales, with some new residential properties selling out quickly [2] - The ongoing new urbanization and optimization of urban stock present substantial potential for high-quality development in the real estate sector, with a shift in consumer demand towards better quality housing [3] - The construction of "good houses" is being actively promoted, focusing on high standards, design, materials, and maintenance, which is expected to create new development opportunities for companies in the industry [3]