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“赛事+演艺+文旅”商文体旅深度融合 小“票根”成为激活消费的“金钥匙”
Yang Shi Wang· 2025-08-13 08:13
Group 1 - The core viewpoint highlights the growing importance of "event economy" and "performance economy" in driving urban consumption and economic development during the summer season [1] - Ningxia is leveraging a deep integration model of "aviation + cultural tourism, performance + events + commerce" to enhance the value of tickets and boost consumption, showcasing new vitality in the urban economy [1][3] Group 2 - Since July, over 40 large-scale events and performances, including the 2026 AFC U20 Women's Asian Cup qualifiers and the Lanshan Music Festival, have been held in Yinchuan and surrounding areas, enriching the cultural life and attracting more visitors [3] - The local government has introduced the "Yin Ticket Rewards" program, allowing ticket holders to enjoy exclusive discounts at various restaurants, retail stores, and attractions in Yinchuan, turning tickets into "entry passes" for urban experiences [3] Group 3 - The influx of people and chain consumption has boosted the spending power in sectors such as dining, accommodation, transportation, and retail, with commercial complexes launching various promotional activities to convert foot traffic into revenue [5] - The aviation market has also seen increased activity during the summer, with Yinchuan Airport optimizing and increasing flight routes, and collaborating with cultural tourism departments to offer discounts at attractions and hotels for travelers [5] - From July 1 to August 11, Yinchuan Airport facilitated 11,700 flight takeoffs and landings, with a passenger throughput of 1.621 million [5] Group 4 - Statistics indicate that the integration of commerce, culture, tourism, and sports has significantly boosted consumption in the restaurant and accommodation sectors, with sales and hotel occupancy rates in Yinchuan and surrounding areas increasing by approximately 20% since July [7]
暑期文旅热象:红色旅游受热捧、演艺经济成消费新亮点
Cai Jing Wang· 2025-08-11 09:05
新疆人流消费双增长 当前,正值暑期,旅游市场热度持续攀升。 中国旅游研究院预测,2025年暑期,国内旅游人数有望突破25亿人次,恢复至2019年水平的115%以 上,消费规模预计达1.8万亿元。 这一庞大的市场规模和消费潜力,成为经济增长的重要引擎。 从各个OTA平台报告来看,今年暑期红色旅游成为热门,同时,西北地区客流量与旅游消费均超预期, 此外,演唱会等演艺经济亦持续火爆。 红色旅游备受青睐 今年暑期,红色旅游市场焕发崭新活力。 途牛数据显示,暑期以来,途牛平台红色旅游产品预订热度增长显著。红色旅游用户"年轻化""亲子 化"的特征明显,80后、90后亲子家庭成为暑期红色旅游的主力军。 红色旅游热门目的地中,北京、南京、广州、长沙、遵义、韶山、宜昌、井冈山、南昌、延安等目的地 是暑期途牛用户更为热门的选择。 值得注意的是,今年是中国人民抗日战争暨世界反法西斯战争胜利80周年,与抗战历史有关的红色旅游 景点和场馆的热度显著高于去年同期。 特别是暑期档电影《南京照相馆》的热映,进一步推高了相关城市的旅游热度。 途牛数据显示,《南京照相馆》7月25日上映,7月25日-8月3日途牛平台南京目的地用户出游人次环比 前 ...
成功上榜暑期十大热门旅游城市,长沙稳居全国热门出行目的地TOP10
Chang Sha Wan Bao· 2025-08-09 00:51
Group 1: Tourism Performance - Changsha has shown a strong recovery in tourism, receiving 97.4 million domestic and international visitors in the first half of 2025, with total spending reaching 103.7 billion yuan, representing year-on-year growth of 7.65% and 5.65% respectively [5] - The city has been recognized as one of the top ten popular tourist destinations during the summer, highlighting its increasing importance in the national tourism landscape [5] - Various themed travel strategies, including cultural tours and performance tours, have been developed to cater to diverse visitor needs [5] Group 2: Cultural Events and Performances - The summer performance season in Changsha features a blend of traditional and contemporary art forms, attracting a younger audience and enhancing cultural engagement [6] - The local performing arts market has seen significant activity, with 8,144 performances held across 54 operating venues, drawing 1.79 million attendees and generating ticket sales of 165 million yuan in the first half of 2025 [10] - Notable performances include the Italian musical "Divine Comedy" and the Cuban National Ballet's "Swan Lake," which contribute to international cultural exchange [10] Group 3: Community Engagement and Educational Activities - Various educational and cultural exhibitions, such as the "Seeking Changsha" exhibition and children's science shows, have engaged audiences of all ages, making learning enjoyable and interactive [7] - The "Cool Summer Carnival" at the Ningxiang Huaiyang Jin Sun Hot Spring Resort has attracted a diverse demographic, with over 1,200 visitors weekly, particularly appealing to young consumers [8] - The "Cold Spring Flavor Night Market" promotes local culinary products, enhancing cultural identity and emotional connection through food experiences [9] Group 4: Music and Arts Development - The Changsha Concert Hall has hosted a variety of music events, including a performance by the renowned conductor Zubin Mehta, marking a significant cultural milestone [11] - The city is actively promoting high-quality artistic experiences, with a series of music and theater productions designed to elevate cultural appreciation among residents [11]
木偶奇遇点亮金凤凰 大兴机场暑期音乐节第四场童趣上演
大兴机场暑期音乐节自7月11日启幕以来,先后上演了敦煌舞蹈、爵士乐、戏曲、木偶艺术等精彩节 目,表演活动还将持续至8月底,旅客可关注大兴机场官方微信公众号及小红书平台获取详情,通过大 兴机场官方抖音和小红书账号观看演出现场直播,在便捷旅途中邂逅艺术惊喜。(编辑:陈虹莹 校 对:李佳洹 审核:程凌) (大兴机场供图) 《中国民航报》、中国民航网 记者张丰蘩 通讯员张弛宇、杨函泽 报道:8月8日,北京大兴国际机场联 合首都图书馆打造的"暑期音乐节"迎来第四场精彩演出。中国木偶艺术剧院带来的经典剧目片段展演与 沉浸式巡游互动,在航站楼国内候机区欢乐上演,为旅客朋友尤其是亲子家庭,营造了充满童趣的候机 时光。 本场以"木偶奇遇记"为主题的演出及互动,在航站楼音乐花园、儿童花园及B指廊儿童活动区依次呈 现。演出以温馨俏皮的《大象来了》片段开场,木偶大象一家以灵动舞姿传递亲情欢乐;紧随其后的是 经典剧目《大闹天宫》片段,齐天大圣威风凛凛,重现神话魅力;最后,《海底小纵队》片段融合多媒 体技术,带领观众开启远古海洋的奇幻穿越。演出结束后,大象一家与海底小纵队木偶化身"巡游明 星",与旅客热情互动、拍照留念,候机区瞬间成为充 ...
山东泰安:演艺经济驱动文旅产业升级
Zhong Guo Jing Ji Wang· 2025-08-06 05:29
Core Insights - The performance "Chinese Taishan. Fengshan Ceremony" has become a landmark project in Taishan tourism, integrating natural scenery, cultural themes, and local customs into a 70-minute show, attracting significant visitor interest over 16 years [1] - Starting from the end of 2024, a comprehensive upgrade of the performance will be launched, with the revamped version set to premiere on May 1, 2025, showing a 39% increase in attendance and a 57% increase in net revenue during the "May Day" holiday [1] - The upgraded performance has positively impacted surrounding businesses, with hotel occupancy rates increasing by 50%, restaurant revenues rising by 60%, and sales of tourism products growing by 50% within a 3-kilometer radius of the venue [1] Industry Trends - The "performance economy" is becoming a crucial factor in attracting tourists and boosting cultural tourism consumption in Tai'an, with various immersive performances enhancing visitor engagement and local economic activity [2] - The city is focusing on creating new cultural tourism formats and narratives to transform visitor traffic into longer stays and repeat consumption, exemplified by the success of local performances [2] - In 2024, Tai'an received 94.29 million domestic tourists, generating a tourism revenue of 90.27 billion, marking a growth of 12.3% and 12.6% respectively, with an average stay of 2.12 days for external visitors, reflecting a 10.4% increase [3]
“音乐+文旅”点燃山东夏日消费 多元化场景供给,精准对接年轻群体消费新需求
Sou Hu Cai Jing· 2025-08-03 21:37
Core Viewpoint - The music and cultural tourism market in Shandong is experiencing significant growth, with a focus on integrating music events into tourism experiences to attract younger consumers and drive comprehensive consumption [12][13][14]. Group 1: Market Trends - The summer of 2025 has seen a vibrant music performance market in Shandong, with artists like Dao Lang and Sun Yanzi performing in cities such as Jinan and Qingdao, indicating a shift towards second and third-tier cities [13][14]. - The "music + cultural tourism" model is gaining traction, with events designed to enhance local tourism and stimulate economic activity, evidenced by the 12,000 attendees at Dao Lang's concerts generating direct consumption of 3.2 billion and comprehensive consumption of 4.6 billion [13][14]. - The integration of music events into scenic spots is becoming a norm, with venues like the beach in Rizhao hosting concerts that enhance the overall visitor experience [15][16]. Group 2: Consumer Engagement - Music festivals and concerts are being positioned as platforms for diverse consumer experiences, combining dining, shopping, and entertainment to create a holistic consumption ecosystem [13][14][16]. - The River and Sea Music Festival in Dongying featured 112 performances and various cultural stalls, showcasing the synergy between music and local culture, thus enhancing visitor engagement [14]. - The trend of short-distance travel and personalized experiences is evident, with younger consumers showing a preference for unique, immersive events that combine music with local attractions [16][20]. Group 3: Economic Impact - The music events are significantly boosting local economies, with increased foot traffic benefiting restaurants and hotels, leading to occupancy rates exceeding 90% in some establishments [13][14]. - Nighttime economies are being revitalized through music events, with food stalls and entertainment options thriving during and after concerts, creating a vibrant atmosphere for visitors [17][18][19]. - The development of diverse nighttime consumption scenarios is crucial for meeting the growing demand for leisure activities, particularly during the summer season [19].
东方美学暑期火“出圈” 红色舞台经典焕新
Yang Shi Xin Wen· 2025-08-03 01:25
Core Viewpoint - The summer of this year has seen a vibrant array of performances across the country, particularly in the red-themed performance market, which has attracted audiences through a combination of historical events and diverse artistic expressions [1] Group 1: Performance Highlights - The Shanghai Ballet's original ballet "Lily" premiered at the National Grand Theatre, showcasing a talented domestic creative team and emphasizing the human spirit during wartime [2] - The musical "Finding Li Ergou," based on the Korean War, began its national tour in cities like Nanjing and Wuhan, focusing on contemporary youth and their emotional connections to historical events [8] - The "Melody in My Heart" concert, part of the 2025 National Art Troupe's performance season, featured classic red songs and innovative adaptations, narrating the century-long journey of the Communist Party of China [9][10] Group 2: Artistic Elements - "Lily" retains the original novel's literary charm while incorporating symphonic music and ethnic elements, creating a rich visual and auditory experience that highlights the value of peace [4] - The concert broke traditional choral boundaries by integrating storytelling and performance, enhancing the overall viewing experience [12] - The original musical "Flying to the Sky" draws inspiration from Dunhuang murals, presenting a narrative that intertwines cultural heritage with modern themes [17] Group 3: Audience Engagement - The summer performances have sparked a cross-city viewing trend among young audiences, particularly those interested in works that blend Eastern aesthetics with historical themes [16] - The national tour of the play "Lychee of Chang'an" emphasizes a fast-paced narrative and modern stage design, appealing to contemporary viewers while retaining traditional aesthetics [21]
四川泸州发布政策助力区域消费中心城市建设 最高奖励500万元
Xin Hua Cai Jing· 2025-08-02 10:09
Group 1 - The core viewpoint of the article is that Luzhou City in Sichuan Province has introduced 19 incentive policies to promote the high-quality development of a regional consumption center city through deep integration of culture, tourism, and commerce [1][2] - The policies focus on five main areas: attracting people, building brands, optimizing supply, nurturing scenarios, and enhancing traffic [1] - The government aims to stimulate market innovation, encourage consumer participation, and improve supply-demand fluidity in response to current challenges in the local economy [1] Group 2 - In terms of attracting people, Luzhou supports large-scale commercial performances and events, offering up to 3 million yuan in incentives for hosting such activities [1] - For brand building, the city encourages the strengthening of consumption brands in accommodation, dining, medical beauty, and tourism, with incentives of up to 5 million yuan for introducing high-end hotel brands [1][2] - Luzhou plans to cultivate 15 to 20 new consumption scenarios annually, providing 200,000 yuan in incentives for each, and aims to develop tourism routes centered around local specialties and cultural heritage [2] Group 3 - The city has set ambitious targets for 2027, including a total tourism expenditure exceeding 100 billion yuan and a retail sales total of social consumer goods surpassing 200 billion yuan [2]
凤城福州(我与一座城)
Ren Min Ri Bao· 2025-08-01 22:00
一座千年都会,一座东南水都,一座福祥之城。鸾翔凤集,有凤来仪,"凤城"福州,实至名归。 《 人民日报 》( 2025年08月02日 08 版) 离凤里巷不远,则是凤凰池新村小区所在地。我曾在老洪山科技园工作过,公司的宿舍就在凤凰池新 村。每天早上,我从凤凰池新村出来,过凤凰剧院,穿杨桥路,转工业路,沿新西河内渠,过福一路, 去洪山园路上班。 当时工作很忙,员工们常常加班赶货到很晚,而凤凰剧院对面的夜市才刚刚掌灯。那里是打工族的购物 中心,从凉席、棉被、蚊帐到床头灯、手电筒、蚊香片,应有尽有。若是再晚些,便会约上几位工友到 夜市吃宵夜,一碗扁肉、一盘拌面,便是最香的美味。如果吃得还不够尽兴,想喝点啤酒,炒几个小 菜,那就得拐到西洪路去,那里有更丰富的堂食。遇到节假日便挤进附近的西禅寺赏古榕听梵乐,或者 去福州大学逸夫馆看电影,也会猫到凤凰剧院看有无文艺演出。坐落在鼓楼区工业路的凤凰剧院,历史 可追溯至上世纪80年代。新世纪以来,剧院改造升级,转型为福建京剧院的重要演出基地,不时上演的 京剧、闽剧、芗剧常常迎来满堂喝彩。 路灯并不明亮,我回到凤凰池新村小区时,常常是深夜。夜深人静,正是创作的好时机。收到报刊社发 ...
智通港股解盘 | 关税落地破坏全球供应链 观察非农数据是否有惊喜
Zhi Tong Cai Jing· 2025-08-01 13:04
Market Overview - The market sentiment for August is pessimistic, with the Hang Seng Index closing down 1.07% [1] - The U.S. has finalized tariffs on various countries, with rates ranging from 10% to 41%, impacting global trade dynamics [1][2] - Canada faces a tariff increase to 35% on certain goods, leading to potential retaliatory measures [1] Economic Impact - The average tariff rate in the U.S. is expected to rise to 15.2%, significantly higher than previous levels, which may disrupt global supply chains [2] - Japan and Thailand are experiencing substantial impacts on their agricultural sectors due to U.S. tariffs on rice [2] Pharmaceutical Sector - U.S. President Trump has threatened 17 pharmaceutical companies with price reductions by September 29, causing significant stock declines in major firms [2] - Hong Kong-listed pharmaceutical companies also faced declines, reflecting the broader market impact [2] Industry Developments - The Hong Kong stablecoin initiative has seen limited licensing, affecting related stocks negatively [3] - The Chinese government is promoting consumption and service sectors, with companies like Xirui and Legend Holdings benefiting from this trend [5] Regulatory Changes - New regulations in the Chinese traditional medicine sector require all herbal products to have clear expiration dates, promoting safer practices [8] - The establishment of a unified national market in China is progressing, with logistics companies like Zhongtong Express seeing stock increases [6] Company Highlights - Goldwind Technology has secured significant contracts, indicating strong market competitiveness and a robust order backlog [10] - The company reported a 35.72% increase in revenue and a 70.84% increase in net profit for Q1 2025, driven by international expansion [10][11] - Goldwind's international business has grown, with a substantial share of orders coming from overseas markets [11]