网络零售

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网上“买买买”,权益保护要跟上(法治聚焦)
Ren Min Ri Bao· 2025-06-16 22:13
Core Viewpoint - The rapid development of online consumption has raised higher demands for improving consumption models, enhancing consumption efficiency, and protecting consumer rights [2] Group 1: Online Consumption and Consumer Rights - Online shopping has become a significant way for consumers, emphasizing the need for trust and comfort in transactions [2] - The Supreme People's Court has released typical civil cases related to online consumption to address new issues and respond to public concerns [2] Group 2: Case Study on Live Streaming Marketing - A case involved a seller who misrepresented the material of a bracelet during a live stream, leading to a court ruling that the seller must honor a "fake compensation ten times" promise, resulting in a compensation of 10,000 yuan [3][4] - The ruling highlights the importance of accountability in live streaming marketing, where consumer trust is heavily influenced by the host's claims [4] Group 3: Ticket Purchase and Refund Policies - A case regarding concert ticket refunds revealed ambiguities in refund rules, where a consumer was partially refunded despite the platform's unclear terms [6][7] - The court ruled in favor of the consumer, emphasizing that ambiguous terms should be interpreted in a way that protects consumer rights [6][7] Group 4: Return Policies for Online Purchases - A case involving a handbag purchase showed that a seller's refusal to accept a return based on unclear terms was deemed invalid, leading to a full refund for the consumer [8][9] - The ruling reinforced the seven-day no-reason return policy, ensuring consumers can make purchases with confidence [9]
“618”升级:从价格内卷到多维竞争
Zhong Guo Qing Nian Bao· 2025-06-16 21:47
Group 1 - The core theme of this year's "618" shopping festival is a shift from price competition to a focus on service, experience, and technology, influenced by consumer behavior and regulatory oversight [3][4][7] - Consumers are becoming more rational, seeking high cost-performance rather than just low prices, leading to a decline in interest in complex discount rules [4][5] - E-commerce platforms are simplifying pricing rules to reduce decision-making costs for consumers and improve operational efficiency for merchants [5][6] Group 2 - Instant retail has emerged as a strong competitor during the "618" festival, with platforms like Meituan offering rapid delivery and significant promotions [8][9] - The integration of AI technology in e-commerce is highlighted, with platforms utilizing AI for customer insights and logistics efficiency [6] - Regulatory changes have prompted platforms to adopt fair competition practices, moving away from aggressive price wars [7][10] Group 3 - Cross-platform cooperation is becoming essential in the e-commerce industry, with various platforms forming partnerships to enhance user experience and operational efficiency [11][12] - The industry is transitioning from a zero-sum competition model to one where platforms leverage their strengths for collaborative growth [13]
【环球财经】2025年4月澳大利亚零售销售额环比下降0.1%
Xin Hua Cai Jing· 2025-05-30 02:30
Group 1 - Australia's retail sales in April 2025 increased by approximately 3.8% year-on-year but decreased by about 0.1% month-on-month, reaching around 37.208 billion AUD (approximately 172.281 billion CNY) [1] - In March 2025, Australia's retail sales saw a month-on-month increase of about 0.3%, while February recorded a month-on-month growth of approximately 0.2% [1] - The retail sector in Queensland has recovered from the impact of Tropical Cyclone Alfred in March, but overall household retail spending in Australia declined in April, particularly in clothing purchases [1] Group 2 - In April 2025, the food retail sector in Australia experienced a month-on-month sales decline of 0.3%, while the home goods retail sector saw a month-on-month increase of 0.6% [1] - Sales in the clothing, footwear, and personal accessories retail sector decreased by 2.5% month-on-month, and department store sales also fell by 2.5% [1] - The café, restaurant, and takeaway food services sector experienced a month-on-month sales increase of 1.1%, while other retail sectors saw a month-on-month growth of 0.7% [1] Group 3 - Australia's online retail sales in April 2025 increased by 7.3% year-on-year and grew by 0.6% month-on-month, reaching approximately 4.537 billion AUD [2] - In March 2025, food-related online sales grew by about 4.5% compared to February, amounting to approximately 1.402 billion AUD, while non-food-related sales decreased by 1.1% to around 3.135 billion AUD [2]
黑龙江省网络零售额首次突破百亿元
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-20 22:17
Group 1: E-commerce Growth in Heilongjiang - Heilongjiang Province's e-commerce transaction volume reached 72.24 billion yuan in Q1, a year-on-year increase of 23.5% [1] - The province's online retail sales surpassed 10 billion yuan for the first time, achieving 10.51 billion yuan, with a growth rate of 44.7% [1] - New business models such as online shopping for New Year goods, online food ordering, mobile payments, and customized travel are gaining popularity, contributing to a peak in online retail sales in January, which reached 4.06 billion yuan [1] Group 2: Employment Impact - E-commerce is becoming a significant employment driver, with the number of online retail stores reaching 146,000 and creating 191,000 jobs by the end of March [1] - Harbin accounts for 59.8% of the province's online retail stores and 60.7% of employment in this sector [1] - Stores with online retail sales below 100,000 yuan are emerging as a major force in the province's development [1] Group 3: Cross-border E-commerce - Heilongjiang's cross-border e-commerce retail sales reached 230 million yuan in Q1, accounting for 2.2% of the province's online retail sales, ranking 12th nationally [2] - The province has established 25 overseas warehouses with a total storage area of 185,000 square meters [2] - The top 15 cross-border e-commerce stores each achieved retail sales exceeding 2 million yuan [2] Group 4: Rural E-commerce - Rural online retail sales in Heilongjiang reached 1.85 billion yuan, making up 17.6% of the province's total online retail sales, surpassing the national average by 3.4 percentage points [2] - Harbin, Mudanjiang, and Qiqihar are the top three cities in rural online retail sales, with respective shares of 27.3%, 16.9%, and 15.9% [2] - The number of rural online retail stores exceeded 40,000, creating 45,000 jobs by the end of March [2] Group 5: Agricultural Product Sales - Agricultural product online retail sales in Heilongjiang reached 790 million yuan, accounting for 16.9% of the province's physical online retail sales, higher than the national average of 12.2% [3] - The grain and oil seasoning sector dominates the agricultural product online retail market, contributing 57% to the total [3] - Major agricultural products like rice, grains, and dried meat have shown significant sales, with three key products generating over 370 million yuan, contributing 46.5% to the total agricultural online retail sales [3]
天猫618新商家爆发:抖音红人入淘首日成交最高增27倍!
Sou Hu Cai Jing· 2025-05-18 06:10
Group 1 - The Tmall 618 shopping festival witnessed explosive sales growth from new merchants, particularly those from Douyin, with some achieving sales up to 27 times their usual volume within the first hour [1] - Merchants transitioning from Xiaohongshu and WeChat Video also reported significant sales increases, with some experiencing nearly 10 times growth [1] - The overall transaction volume on Tmall was notably higher than on other platforms, leading merchants to express confidence in Tmall's promotional capabilities [1] Group 2 - Industry analysts attribute the rapid growth of these new merchants on Tmall to supportive policies and an optimized business environment, including the T1000 policy that offers incentives and one-on-one support [4] - Notable sales figures include Douyin influencer "Ms. Lin," who surpassed 2.4 million in sales within three hours, and "Ms. Ye," who achieved over 100 million in annual sales since joining Tmall [4] - A new factory store reported breaking sales records during the 618 event, with sales exceeding 10,000 in just 18 minutes, highlighting Tmall's role as a primary sales platform [6] Group 3 - Merchants from short video platforms are increasingly shifting to Tmall due to the high costs and unfavorable traffic distribution on those platforms, finding Tmall more conducive for brand building and customer retention [7] - Tmall is viewed as the best platform for influencers to establish their brands, as it allows for stable customer acquisition and higher repurchase rates [7]
靠小额免税起家的中国电商被迫重写出海剧本
日经中文网· 2025-05-09 08:07
Core Viewpoint - The cancellation of the small import tax exemption policy in the U.S. is forcing Temu and SHEIN to adjust their business models, leading to increased local sourcing and higher operational costs in their primary market, the U.S. [1][2][3] Group 1: Impact of Policy Changes - The U.S. has canceled the small import tax exemption policy effective May 2, which previously allowed goods valued under $800 to enter without tariffs, significantly impacting Temu and SHEIN's pricing strategies [2][3] - As a result of the policy change, Temu has begun to increase the proportion of locally sourced products in the U.S., with many direct shipment items from China disappearing from their website by May 1 [1][2] Group 2: Business Model Adjustments - Temu's business model, which relied on ultra-low-priced goods from Chinese factories, is shifting towards local procurement in response to rising operational costs and changing market conditions [3][4] - The company has expanded its local sourcing strategy beyond the U.S., targeting markets in Europe, South America, Japan, and South Korea, with plans for local sales to account for 80% of its European revenue by 2025 [4] Group 3: Competitive Landscape - The reduction of low-priced goods shipped directly from China may diminish the competitive edge of Temu and SHEIN, as U.S. consumers are primarily attracted to the low prices offered by these platforms [4] - According to a Goldman Sachs report, the share of U.S. GMV in Temu's total transactions is expected to drop from 50% in 2024 to 25% by 2027, indicating a potential shift in focus towards Asian and European markets [4]
“仅退款”,即将谢幕!
证券时报· 2025-04-22 23:55
据北京商报4月22日消息,拼多多、淘宝、抖音、快手、京东等多个电商平台将全面取消"仅退款",消费者收到货后的退款不退货申请,将由商家自主处理。 以淘宝为例,未来平台将不主动介入消费者在已收到货后的不退货退款售后申请,由卖家先行与消费者协商处理。淘宝曾在去年7月率先松绑"仅退款",依据新版体 验分提升商家售后自主权,对优质店铺减少或取消售后干预。 近年来,各大电商平台陆续推出"仅退款"功能,有效保障了消费者权益。但不容忽视的是,"仅退款"保护消费者的同时,也被一部分"羊毛党"利用,损害了合法经 营商家的权益。 宁波新东方工贸有限公司总经理朱秋城、网经社电子商务研究中心特约研究员在接受证券时报记者采访时表示,"仅退款"是电商平台竞争白热化阶段,基于自身竞 争压力与平台利益而牺牲商家合理利益的手段。"仅退款"不仅仅破坏商家合理利益,更破坏社会公平原则。这种现象仅仅是为了获取流量和客户黏性,本质上不维 护消费者合法权益,也不为商家考虑,仅在顾及平台利益。 "仅退款"被推上风口浪尖 在各大电商平台普及、同时广为诟病的"仅退款"功能从何而来?记者注意到,"仅退款"最早或追溯到亚马逊的2017年推出的"退款不退货"服务,此 ...
国常会重磅部署!紧抓快干、靠前发力
证券时报· 2025-03-12 13:32
Core Viewpoint - The article discusses the recent State Council meeting led by Premier Li Qiang, focusing on the approval of the "2025 Key Work Division Plan" and amendments to the "Interim Regulations on Express Delivery" to promote green packaging in the express delivery industry [1][3]. Group 1: Economic Policy and Measures - The meeting emphasized the need for various departments to actively implement measures to achieve the economic and social development goals set for the year, especially in light of uncertainties [1][3]. - The fiscal deficit rate for this year is set at 4%, indicating a significant fiscal expansion to stabilize the economy, with expectations of increased fiscal spending [4]. - The government is committed to a proactive fiscal policy that balances supply optimization and demand expansion, aiming to boost consumption and improve livelihoods [4]. Group 2: Green Transformation in Express Delivery - The amendments to the express delivery regulations aim to enhance the green transformation of packaging, reducing resource consumption and environmental pressure [6][7]. - The government plans to establish a comprehensive support policy for the green transformation of express packaging, which includes reducing operational costs related to packaging, recycling, and cleaning [6][7]. - By the end of 2025, a complete green packaging standard system is expected to be established, with a ban on toxic and harmful packaging materials [7].