Core Insights - Le Coq Sportif, a historic French sportswear brand, has been sold to Swiss-French entrepreneur Dan Mamane for approximately €70 million (around 590 million RMB) [2] - The sale aims to ensure the brand's continuity and provide hope for its approximately 300 employees in France [2] Financial Situation - Le Coq Sportif entered bankruptcy management in November 2024 due to ongoing financial difficulties, with its parent company Airesis seeking judicial reorganization to protect jobs [4] - The brand's revenue increased by 30% year-on-year to €82 million in the first half of 2024, but net losses widened from €1.05 million in the previous year to €1.82 million [6] - The company received a total of €15.4 million in loans from the Paris Olympic Committee and the French government [6] Investment and Future Plans - The €70 million investment plan includes €20 million for debt repayment, €30 million to restart operations, and an additional €20 million planned for 2026 [6] - Dan Mamane aims to repay nearly €70 million in debt within ten years and targets sales of €300 million by 2030 [6] - The brand will focus on four key areas: sports fashion, sports heritage, elegant lifestyle, and technical performance, with plans to enhance its product line [6] Management and Strategy - A new team has been assembled for the brand's transformation, including Udi Avshalom as global brand strategy advisor and Alexandre Fauvet as CEO [8] - Dan Mamane emphasizes the need for the brand to regain influence and appeal, leveraging its French heritage and unique textile craftsmanship [8] - The strategy includes balancing distribution channels and increasing international market sales to three times the current level by 2027 [6]

Group 1: Trade Agreement with Vietnam - The U.S. signed a new trade agreement with Vietnam, marking the third trade deal during Trump's presidency [2] - Under the agreement, Vietnam's exports to the U.S. will incur a 20% tariff, while "transshipment" goods will face a 40% tariff [2] - Vietnam agreed to eliminate tariffs on U.S. imports, which previously faced a potential 46% tariff [2][4] - The trade deficit between the U.S. and Vietnam reached $123.5 billion in 2024, a year-on-year increase of 18.1% [4] - The agreement is seen as a small victory for the U.S., aiming to address the significant trade deficit with Vietnam [4] Group 2: Economic Context and Employment Data - Recent ADP employment data revealed a loss of 33,000 private sector jobs in June, marking the first negative growth since March 2023 [7] - The average job growth over the past three months is at its lowest since the onset of the pandemic, particularly affecting the service sector [7] - Following the disappointing employment data, market speculation increased regarding potential interest rate cuts by the Federal Reserve [7][10] Group 3: Implications for China and Global Trade - The trade agreement with Vietnam reflects a similar strategy to Trump's previous tariffs on China, aiming to bring manufacturing back to the U.S. [5] - Vietnam's smaller economic size compared to China allows for quicker compromises in trade negotiations [5] - The U.S. is also engaged in trade negotiations with Japan, facing challenges over tariffs on Japanese imports, particularly in the automotive sector [8][9] - The ongoing trade dynamics may influence the relocation of manufacturing orders from Vietnam back to China, depending on cost considerations [12]

Core Viewpoint - Nomura analysts predict that Li Ning's sales are likely to rebound in the second half of the year due to a lower comparative base, despite a decline in sales from May to June [1] Group 1: Sales Performance - Li Ning's sales experienced a decrease during the period from May to June [1] - The anticipated sales recovery is attributed to a lower comparative base in the second half of the year [1] Group 2: Brand Recognition - Recent operational improvements, such as brand ambassador Yang Hansheng's breakthrough in the NBA, are expected to enhance Li Ning's brand recognition in the long term [1] Group 3: Analyst Ratings - Nomura maintains a neutral rating on Li Ning with a target price of HKD 16.20 [1]

Core Viewpoint - Nike reported its worst quarterly earnings in over three years, yet investor confidence in its transformation plan increased, leading to a stock price surge of over 10% in after-hours trading [1]. Financial Performance - In Q4, Nike's revenue was $11.1 billion, exceeding analyst expectations but marking the lowest level since Q3 2022. Net profit was $211 million, a staggering 86% drop year-over-year, reaching a new low since Q4 FY2020 [3]. - The disappointing performance reflects the significant impact of the company's transformation plan, with expectations that adverse factors will ease in the future [3]. Strategic Initiatives - CEO Elliott Hill emphasized the company's reform measures, focusing on product line development in key sports areas. He noted that concentrating on sports allows Nike to succeed, highlighting a high single-digit growth in the running product line, which had previously raised investor concerns due to competition from brands like Hoka and On [3]. - CFO Matthew Friend indicated that the company is addressing the negative effects of an overemphasis on direct sales and reliance on lifestyle products and fashion trends [3]. Supply Chain Adjustments - In response to the adverse effects of President Trump's fluctuating tariff policies, Nike is shifting its supply chain to other countries, estimating an increase in its own costs by approximately $1 billion due to new tariff rates [4].

Group 1 - The latest survey by the American Chamber of Commerce in China indicates that U.S. tariffs on China have put many American companies operating in China in a difficult position, with most not planning to return manufacturing to the U.S. [1][3] - The survey, conducted from May 23 to May 28, received responses from 112 American companies across various industries, highlighting the increasing complexity of doing business in China due to escalating trade tensions [1][3]. - Despite challenges, the majority of surveyed companies are localizing operations or shifting some production to third countries, with no companies reporting plans to move production back to the U.S. [1][3]. Group 2 - The survey results reveal that American companies are caught in the trade conflict, facing pressures from both the U.S. and China, including tariffs and export controls [3][4]. - The potential impact of China's rare earth export controls is significant, with 75% of affected companies indicating their inventory will be depleted within three months [3][5]. - Foreign brands with overseas operations, such as Lululemon, are also suffering from U.S. tariffs and economic slowdown concerns, leading to a downward revision of profit forecasts and a stock price drop of over 20% [3][5]. Group 3 - China's export controls on rare earth magnets are seen as a disruption to the core supply chains of global manufacturers, particularly in the automotive and aerospace sectors, with China accounting for nearly 70% of global rare earth production [5][4]. - Major automotive companies are reportedly considering relocating some production to China to mitigate potential production delays and disruptions caused by these export controls [5][4]. - The ongoing trade tensions have led to increased uncertainty and instability in U.S.-China economic relations, affecting global supply chains and trade flows [7][6].

Group 1: Industry Developments - Kering Group has acquired Giambattista Valli, increasing its stake to full ownership, becoming the main investor and strategic decision-maker [11] - South Korean retail giant Shinsegae Group plans to acquire a controlling stake in C&C International, a color cosmetics ODM manufacturer, valued at 285 billion KRW (approximately 14.94 billion RMB) [6] - La Perla, a high-end lingerie brand, has been sold to an investment entity, which will retain the brand's existing factories and employees [5] Group 2: Company Performance - Gap Inc. reported a 2.2% increase in net sales to $3.463 billion for Q1, with net profit rising 22% to $193 million, driven by strong performance from Old Navy [2] - Capri Holdings reported a 15.4% decline in revenue to $1.035 billion for Q4 FY2025, with a net loss of $645 million, reflecting struggles across its main brands [3] Group 3: Mergers and Acquisitions - Elf Beauty has acquired Hailey Bieber's skincare brand Rhode for $1 billion, consisting of $600 million in cash and $200 million in newly issued common stock, with potential additional payments based on future growth [4] - Fountain Capital is seeking to raise up to $1.32 billion by selling approximately half of its stake in Amer Sports Inc., a manufacturer of sports equipment [4] Group 4: Brand Value Rankings - Chanel has surpassed Louis Vuitton to become the second most valuable luxury brand globally, according to Brand Finance's 2025 rankings, with Porsche retaining the top position [7] Group 5: Retail Expansion - Balenciaga has opened its largest flagship store globally in Beijing, covering 1,204 square meters, emphasizing its commitment to the Chinese market [8] Group 6: Data Security Issues - Adidas has reported a data breach involving customer data theft from a service provider, although payment information and passwords were not compromised [12]

Group 1 - Nike is returning to Amazon after exiting in 2019 as part of efforts to restore growth and repair relationships with key wholesale partners [1] - The return is driven by Nike's CEO Elliott Hill, who emphasizes a commitment to wholesale partners like Dick's Sporting Goods and Foot Locker [1] - Nike aims to invest in its market presence to provide suitable products and personalized experiences across various shopping channels, including Amazon [1] Group 2 - Amazon has faced tension with brands due to issues with counterfeit products and competition from its private label offerings [2] - Not being on Amazon poses a high risk for brands, as many consumers use the platform for quick searches, potentially losing business to competing products [2] - Nike previously struggled to control the sale of its products on Amazon, leading to challenges in managing product listings and verifying authenticity [2]

北京时间5月5日，F1迈阿密大奖赛落下帷幕， 皮亚斯特里延续着本赛季的强势表现，拿下赛季三连冠的同时，也让迈凯伦车队六站五胜继续领跑积分 榜。 在任何一个体育商业联盟里，这样的表现都足以让包括赞助商在内的一切利益相关者为之振奋，但迈凯伦的运动服装赞助商Castore却笑不出来了——据 SportsBusiness报道，迈凯伦车队已决定提前终止与Castore的合作，下赛季将大概率重回PUMA怀抱。 截至发稿，Castore官网上迈凯伦车队服装仍在售卖 从2021年携手迈凯伦车队闯入F1赛道，到后来合作红牛车队开启王朝周期，再到近期签下Alpine车队扩大赞助规模，Castore大有横扫围场之势。但这一切 构想，在品牌失去迈凯伦之后，都将被按下暂停键。 回看2023年双方续约合作之时，迈凯伦车队还表示，「 Castore 高质量 的 服装能够让运动员在任何条件下发挥出最佳水准。」短短两年就转变态度，背 后必然有着复杂的关系。 图源：footballkitarchive.com 2022-23赛季，Castore以300万英镑一年的价格，与维拉达成长期合作协议。只是到了赛季中，多位队员反馈的球衣排汗问题，导致这份 ...

Core Viewpoint - Nomura has downgraded the target price for Li Ning by 7% from HKD 17.4 to HKD 16.2 while maintaining a "Neutral" rating due to macroeconomic uncertainties and intensified competition in the sportswear industry [1] Group 1: Company Performance - Li Ning has maintained its full-year performance guidance despite the downgrade in target price [1] - The company's retail sales in the first quarter recorded low single-digit growth year-on-year, which is generally in line with market expectations [1] - Sales performance in January and February exceeded expectations, but the sales atmosphere weakened in March and April, particularly in offline channels [1] Group 2: Industry Context - The sportswear industry is facing increased competition, which is expected to negatively impact Li Ning's sales and profitability in the second and third quarters [1] - Macroeconomic uncertainties are contributing to the challenging environment for the company and the industry as a whole [1]

奇普·威尔逊看到了中国技术服装行业竞争升级的开篇。 文丨朱丽琨 编辑丨钱杨 黄俊杰 奇普·威尔逊（Chip Wilson）现身时穿着始祖鸟 T 恤、lululemon 短裤和萨洛蒙（Salomon）的鞋。如果是 其他人这么穿，倒很常规，它们都是时下火热的品牌。但对这个加拿大人来说，这么打扮恰如其分——他 是 lululemon 的创始人，虽然已离开，但依然直言不讳地表达意见，引发争议。不过，他如今正在学着少 说两句。他现在持有亚玛芬体育（Amer Sports）近 21% 的股份，始祖鸟、萨洛蒙正是它旗下的品牌。他 这次来中国主要为参加亚玛芬董事会会议。 最近，威尔逊开始积极更新一份 newsletter，"技术服装变革"。每一期写一个品牌，尤其是北美市场热门 品牌和新出现的品牌， 比如现在被视作 lululemon 最大对手的 Alo Yoga、聚焦健身举重服饰的 GymShark 以及女士泳装品牌 Left On Friday。 他 1998 年创立 lululemon ，开启了用技术提升服装性能的风潮，如今有不少新品牌参与到这场浪潮中。他 对于自己开启了这个浪潮深感自豪，也对 lululemon 这样的 ...