群山深处的佳山村（央广网记者 昌思荣 摄） 编者按：道路通，百业兴。以"四好农村路"为代表的农村公路，纵横交织、四通八达，连接万里河山，为城乡融合发展畅通客流物流，带动乡村整体面貌发 生巨变，成为老百姓家门口的致富路、幸福路、振兴路。央广网特别推出《乡路上，感受脉动中国》系列报道，沿着"四好农村路"，访村落、进田园、看产 业，探寻乡土文脉，纵观发展变迁，与您一起感受新时代中国乡村振兴的勃勃生机。 央广网成都5月10日消息（记者 昌思荣王颖）初夏时分，万物蓬勃生长。从山脚入口处出发，驾车沿着平坦的柏油路盘山而上，大约20分钟便来到了理县桃 坪镇佳山村。红彤彤的小樱桃正值丰收，漫山的车厘子也陆续成熟，不少游客已经按捺不住，纷纷赶来"尝鲜"。 村民龙朝志穿梭在果园中，忙着招呼前来采摘的游客，望着络绎不绝的旅游车辆，龙朝志喜笑颜开："现在路修好了，游客们进村方便多了，我们的水果再 也不愁卖了！" 佳山村地处四川省阿坝州东南部，是典型的高半山村寨。1500米至2200米的海拔及适宜的气候为佳山村发展水果种植提供了优越的条件，但曾经逼仄崎岖的 道路不仅让村民们出行困难，发展产业更是处处掣肘。 "以前只有一条水泥路，路面不 ...

2025陵水荔枝文化嘉年华启幕 据悉，陵水地处北纬18度，得天独厚的气候条件孕育了"妃子笑""桂花香"等优质荔枝品种，其"上 市早、口感鲜、品质优"的核心竞争力享誉全国。陵水始终将荔枝产业作为乡村振兴的重要抓手，通过 政策赋能、科技攻关、品牌建设等举措，全链条提升产业能级。从种苗培育到冷链物流，从技术推广到 文化IP打造，陵水正以"小荔枝"撬动"大产业"，让"陵水味道"香飘四海。 开幕式还通过多种艺术形式演绎荔枝文化的传承。歌曲《荔枝飘香》、演诵《荔枝》、走秀《海风 闲闲岛服》等节目轮番上演，融合黎族文化与荔枝元素，展现陵水独特的自然与人文魅力。 现场还举行了签约活动，吸引众多来自全国各地的经销商、本地荔枝种植企业等签订了购销合同， 签约荔枝数量约3500吨、签约金额1.05亿元。在分红仪式上，为陵水丹录村委会、石关村委会、新光村 委会各发放12万元分红资金，共计36万元。 不仅如此，分会场"荔・遇"系列文化体验活动精彩纷呈，将通过集市、手工工坊、音乐会、灯谜会 等形式，让市民游客沉浸式感受荔枝文化的独特韵味。此外，"荔"嗨一夏户外活动还将邀请大家走进荔 枝林，亲手采摘、体验丰收的喜悦，与大自然来一场亲密接触 ...

选优品种"白玉"5月17日大量上市 记者驱车来到位于东山镇的吴中枇杷文化产业园。枇杷树枝头的大部分果实已经泛黄，果农正在挑选已经成熟的枇杷进行采摘。不远处快递点，工作人员 正在给刚刚采摘下的"头茬鲜果"进行打包，快递到全国各地。 "小满枇杷满山黄"，又到了夏季果中之皇——东山白沙枇杷上市的时节。5月10日，记者从苏州市吴中区东山镇采访获悉，备受消费者青睐的东山白沙枇 杷正式开采，少量上市，预计5月17日开始大量上市。受之前干旱天气影响，今年东山白沙枇杷产量将略低于去年，果型整体偏小，以中果为主，但口感 更甜。 东山镇是我国枇杷种植传统四大产区之一，东山白沙枇杷最为著名，获得农产品地理标志登记、地理标志证明商标及全国名特优新农产品等国家级荣誉奖 项，收获了"世界枇杷看中国、中国枇杷问东山"的美誉。 "东山白沙枇杷有白玉、冠玉、早黄、照种、冬玉等7、8个品种。"东山镇农村工作办农技员郑俊华介绍，其中，东山白沙枇杷的选优品种"白玉"，肉厚汁 多、甜而不腻、色泽晶莹、入口即化，多次在省内外各类优果评比中获得大奖，占东山镇枇杷总量的85%。 郑俊华介绍，由于受去年冬天今年春干旱天气的影响，2025年东山白沙枇杷产量将略 ...

Core Viewpoint - The article discusses the launch of the "Ten Measures for Lychee" aimed at promoting the high-quality development of the lychee industry in Gaozhou by 2025 [9]. Group 1: Ten Measures Overview - The ten measures include standard demonstration, unified packaging, origin traceability, customized lychee, pesticide residue management, quality grading, financial support, processing guarantees, cultural tourism integration, precise matching, and logistics support [5][10]. - These measures are designed to enhance brand image, ensure quality, expand sales channels, strengthen safety, improve standards, stabilize income, optimize services, and extend the supply chain [6]. Group 2: Specific Measures - **Unified Packaging**: Initiatives to enhance the branding and packaging of Gaozhou lychee to meet market demands and improve recognition and reputation [11][12]. - **Origin Traceability**: Establishing a traceability system for Gaozhou lychee to ensure consumer confidence through a unique identification system [13][14]. - **Customized Lychee**: Development of an online platform for customized Gaozhou lychee, allowing businesses to participate in an online marketplace [15]. - **Pesticide Residue Management**: Implementation of targeted actions to regulate pesticide use, ensuring the quality of lychee [16][17]. - **Quality Grading**: Introduction of guiding standards for lychee grading to help farmers price and sell their products effectively, increasing their income [18][19]. - **Financial Support**: Innovation of diverse financial products to address the funding needs of lychee farmers during the harvest season [20][21]. - **Processing Guarantees**: Establishing a minimum purchase price for fresh lychee to stabilize market prices and secure farmers' income [22][23]. - **Precise Matching**: Providing comprehensive services for buyers through a procurement guide and dedicated service personnel [24][25]. - **Cultural Tourism Integration**: Promoting a model that combines agriculture, culture, and tourism to create impactful cultural tourism experiences centered around lychee [27][28]. - **Logistics Support**: Enhancing logistics efficiency and reducing costs, including establishing special discounts for lychee shipping and increasing flight frequencies for lychee transport [29][30].

Core Insights - The integration of technology in agriculture, such as precision drip irrigation and real-time pest monitoring, significantly enhances productivity and efficiency in blueberry farming [1][2][3] - The shift from traditional farming to a modern, industrialized approach has led to increased yields and income for local farmers, with blueberry production in Chengjiang generating substantial economic value [1][3] Group 1: Agricultural Innovation - The use of a water and fertilizer integration system and digital monitoring tools has doubled the yield of blueberries to over 1.8 tons per acre, with a potential revenue of over 90,000 yuan per acre [1] - The modern farming model allows farmers to focus on plant care and harvesting, while companies provide comprehensive support, leading to a collaborative farming approach [1] Group 2: Economic Impact - Chengjiang has transformed into a major blueberry production area, with 15,200 acres generating an annual output value exceeding 900 million yuan [3] - The local agricultural model emphasizes high-value, eco-friendly crops, contributing to the sustainable development of the region's economy [2][3] Group 3: Market Dynamics - Blueberries in Yunnan benefit from favorable climatic conditions, allowing for early harvesting and higher market prices, with prices dropping significantly after the peak season [2] - The agricultural strategy in Yunnan is evolving to include a diverse range of highland specialty crops, enhancing the region's agricultural profile and market reach [3]

Group 1 - The World Bank's project in Guangxi has provided significant financial support to local agricultural cooperatives, enhancing their productivity and profitability [1][2] - The Lianqiang Agricultural Cooperative has expanded its mango planting area to over 2,000 acres, achieving an annual online sales volume of over 300,000 pounds of mangoes [1] - The average yield of different mango varieties has increased from 1,000 pounds per acre to between 2,000 and 4,000 pounds per acre, with prices rising from a few cents to between 2 and 6 yuan per pound [1] Group 2 - The Xianwang Cooperative in Liushuo Village has benefited from a 3 million yuan investment, leading to an increase in breeding stock and modern farming equipment [2] - The cooperative has 151 member households and has distributed over 100,000 yuan in dividends over the past four years, indicating strong financial performance [2] - Among the cooperatives funded by the World Bank project, 57 have achieved profitability, exceeding the initial target of 40 [2] Group 3 - The Dongyang Agricultural Cooperative has developed a green circular agriculture model, integrating grass planting, processing, beef cattle breeding, and organic fertilizer production [3] - The Guangxi Fresh Friend Agricultural Development Company has established partnerships with 26 cooperatives to create mango planting bases, benefiting 5,899 farming households [3] - The project has facilitated the acquisition of substandard mangoes for juice production, transforming them into a profitable product [3]

千家镇镇长刘儒春介绍，汉小村将坚持"大户带小户、强户带弱户"，探索"保底收购+利润分红"利 益联结机制，确保每一户参与的村民都能共享发展成果。 龙眼产业的发展为农户提供了就业岗位。"从事龙眼采摘的农户每天大约可以收入150元至200元不 等。镇里有6000多户农户在家门口实现了就业。"刘儒春说。 据乐东县农业农村局统计，全县龙眼种植面积6.3万亩左右，主要集中在千家镇、黄流镇、利国 镇、九所镇等镇，其中千家镇面积3.6万亩。 1993年，汉小村从广东茂名引进首批30亩试验田龙眼苗，三十多年来，当地村民持续增加种植面 积，提高种植技术。如今，汉小村已发展成拥有5065亩连片种植的"龙眼王国"，占全村种植面积的 82.45%。该村龙眼主要有"储良""石硖"等品种，年产量3798吨，年产值突破6078万元，人均年收入达 2.6万元。 新建产业园将完成产业园冷链仓储中心、分拣包装车间建设，配套建设产业道路，解决运输难题。 规划"采摘体验+乡村旅游"路线，让游客走进果园、住进水边民宿、品尝农家美食，实现"卖果"到"卖风 景""卖体验"的转变，让乡亲们既赚"产业钱"，又赚"旅游钱"。 乐东千家镇汉小村龙眼产业园开园 将建 ...

Core Viewpoint - The article highlights the successful development and branding of the mango industry in Tianyang, Baise, Guangxi, coinciding with the ninth China Brand Day, showcasing the region's unique geographical advantages and collaborative efforts with Guangdong to enhance the mango supply chain and market reach [3][10][25]. Industry Overview - Tianyang is recognized as the "first mango hometown" in China, with a unique geographical location at 24 degrees north latitude, favorable climate conditions, and abundant sunlight contributing to high-quality mango production [3][6][8]. - The region has established itself as the largest mango production and processing area in China, with 418,000 acres of mango orchards yielding an annual output of 384,000 tons and generating a production value of 1.8 billion yuan [10][12]. Collaborative Efforts - Since 2024, Tianyang has partnered with Shenzhen's Guangming District to promote the mango industry through a collaborative model, investing 5.4 million yuan to build an agricultural training base and introducing new mango varieties to extend the harvest period [15][16][18]. - The collaboration has led to the establishment of a modern agricultural industrial park, enhancing the entire mango supply chain from planting to processing and sales [20][21]. Market Expansion - The partnership has resulted in the creation of four "Zhenpin" mango bases and the certification of seven mango products for high-end markets in the Greater Bay Area, facilitating direct supply to major cities [25][26][27]. - In 2024, over 30 enterprises from Tianyang participated in promotional events in major cities, resulting in contracts exceeding 100 million yuan with eastern merchants [28][30]. E-commerce and Sales Growth - The mango brand's success is reflected in e-commerce data, with 150 logistics points established and over 200 e-commerce and micro-businesses contributing to an annual sales volume of approximately 120 million yuan [32][34]. - The sales of agricultural products from Tianyang have surpassed 200 million yuan, indicating a significant increase in brand value and market demand [34][35].

Core Viewpoint - A creative short video featuring local officials promoting the "Xianpin Lychee" from Suixi Wutang has gone viral across multiple social media platforms, generating significant public interest and engagement [2][4][8]. Group 1: Promotion and Marketing Strategy - The video, which is a reenactment of a classic scene from "King of Comedy," aims to highlight the quality and appeal of Suixi Wutang's lychee, leveraging the popularity of the original film to attract attention [3][16]. - The local government has initiated an innovative marketing model called "1 core 3 rings 5 movements," which includes the production of short dramas featuring local farmers and officials to tell the story of lychee cultivation [22][24][29]. - The upcoming "Xianpin Lychee Harvest Festival" on May 15 is part of the promotional efforts to engage consumers and encourage them to visit Suixi Wutang for lychee picking experiences [8][34]. Group 2: Product Quality and Unique Selling Proposition - Suixi Wutang lychees are grown in the optimal latitude of 21°, benefiting from abundant sunlight and moisture, resulting in a sweet, juicy, and tender fruit that is early-ripening by 15 days [16][18]. - The local officials expressed their commitment to breaking through initial hesitations in front of the camera to effectively promote the unique advantages of Suixi Wutang lychees to a broader audience [10][18][11]. Group 3: Public Engagement and Response - The video has sparked a wave of positive feedback from viewers, with many expressing their desire to visit Suixi Wutang for lychee picking and inquiring about purchasing channels [32][34]. - The initiative has successfully raised awareness and interest in the local lychee, positioning Suixi Wutang as a desirable destination for fruit picking and tourism [33][34].

Group 1: Population Growth and Economic Development - The counties of Gaozhou, Xinyi, and Huazhou in western Guangdong have experienced continuous population growth for three years, with a total increase of 92,800 urban residents from 2021 to 2024 [1] - The local economy is benefiting from the return of young people, with new lifestyles emerging in these small cities [1] Group 2: Entrepreneurship and Employment - The establishment of a fruit and vegetable cooperative in Gaozhou has created over 2,000 jobs and generated an annual output value of 100 million yuan in agricultural product processing [2] - The cooperative is also organizing training programs for "new farmers" to learn skills in lychee cultivation and online sales [2] - The e-commerce initiatives led by young returnees have resulted in significant sales, with one online store achieving over 1.4 million yuan in revenue last year [2] Group 3: Industrial Development and Innovation - The "Hundred Million Thousand Project" emphasizes the importance of developing county-level industries in Guangdong, addressing issues like single industrial structures and weak local employment capacity [3] - The implementation of the "Five Chains Co-construction" project aims to enhance industrial competitiveness and facilitate the transition to new economic drivers [3] - The establishment of the Pukang Electronic Light Industry Park in Gaozhou is attracting businesses and creating a one-stop service environment for employees [3] Group 4: State-Owned Enterprise Reform - The transformation of Guangdong Jixin State Control Testing Co., Ltd. into the first listed county-level state-owned enterprise in western Guangdong has injected new vitality into the local economy [4] - The company offers a wide range of testing services across various sectors, enhancing local industrial capabilities [4] Group 5: Integration of Agriculture, Culture, and Tourism - The integration of agriculture, culture, and tourism in Gaozhou is exemplified by the establishment of a themed service area that connects local lychee orchards with tourism [5] - The service area features cultural exhibits and aims to attract visitors while promoting local agricultural products [5] - The development of unique local experiences, such as traditional handicrafts and eco-friendly tourism, is becoming a trend in the region [6] Group 6: Urban Development and Quality of Life - Xinyi is focusing on urban transformation with goals of becoming an "ecological city, educational city, and health city," enhancing public services and living conditions [7] - The city is attracting quality educational and healthcare resources, contributing to a balanced lifestyle for residents [7] - Policies aimed at encouraging youth to return and start businesses have successfully attracted over 6,000 young entrepreneurs [8]